Independently Owned, Locally Grown, Community Loved
OPINION PIECE from the office of Federal Member for Dawson Andrew Willcox There is no question that immigration into Australia is out of control. The government’s numbers are too high, and standards are too low. A sustainable migration program must consider our capacity to provide housing, healthcare, infrastructure and the essential services everyone relies on, and Australians must come first. But Labor’s decision to target Working Holiday Makers Visa holders is not the answer. These people filling vital gaps in our workforce are not the cause of Australia’s housing crisis. In many cases, they are living in accommodation provided by the very businesses that employ them. The National Farmers’ Federation has made the point that Working Holiday Makers generally stay in hostels, caravan parks or purpose-built on-farm accommodation. Resorts usually have on-site staff quarters. They are not the source of Australia’s housing shortage. So why is Labor making it harder for them to come here, when these workers fill genuine jobs that regional Australia holds? Working Holiday Makers fill approximately one in seven farm jobs nationally and are particularly important during peak agricultural periods, which for Dawson, it is right now! Farmers rely on these workers to plant, pick, pack and harvest the produce that ends up on Australian supermarket shelves. Having run one of Australia’s largest tomato farms, at times Working Holiday Makers made up more than 50 per cent of my workforce. Without them, much of our crop simply would not have been picked in time and rotted in the paddock. Some may say, why not employ the Australians who don’t have a job and are on “the dole”? Can I say, this does not work. Most farmers will employ Aussies over travelling backpackers, but many either don’t want to do the work or don’t turn up after the first day. Who picks the fruit or veggies then? Farmers are already warning that visa delays are leaving them without workers. The NFF says approvals that once took days are now facing processing times of up to three months, and this time frame can be the difference between harvesting a crop or losing it. That should concern every Australian already feeling the pressure at the supermarket checkout. The same problem is playing out in tourism. Across Dawson, Working Holiday Makers are an important part of the workforce supporting tourism and hospitality, particularly in the Whitsundays. They help fill shifts, work in hotels and restaurants, support tour operators and keep businesses running through their busiest periods. They also contribute to the local economy. They spend money on food, fuel, attractions and tours, supporting the small businesses that depend on a strong visitor economy. That is why tourism and business leaders across North Queensland are raising the alarm. They understand what happens when a regional business cannot get enough staff: opening hours are reduced, and services are cut, creating a downward spiral. We do need to reduce migration to sustainable levels. We need stronger integrity measures, and we need to crack down on rorts. But responsible migration policy means understanding which parts of the system are creating pressure and which parts are helping Australia function. Working Holiday Makers are not the problem. They are part of the workforce solution for regional. Australia. People have had a gutful of watching their standard of living go backwards. Groceries, fuel, housing and everyday expenses are already putting enormous pressure on families. The last thing Australians need is another reckless policy that makes it harder to produce food, harder to run regional businesses and harder for tourism operators to find the workers they need.
Read the full storySomeone sold a house in Sydney last week for $9 million less than they bought it for four or five years ago. The sellers had bought the property in Sydney’s eastern suburbs for $29 million and sold it for $20 million in a sale forced by their bank. I imagine the sellers are a little disappointed by the government’s decisions on negative gearing and capital gains tax and feeling pretty hurt by the increased interest rates. Australia’s interest rates are on the rise and are now sitting at levels not seen since 2011. Increased cost of living is hurting people around the country and interest rates are playing into that. But the impact of interest rates is not felt evenly around the country. The far-higher property prices mean people in the major cities suffer much more than regional areas with the rates increase. That is certainly not to say people in Mackay are unaffected by the cost of living; it’s just that the impact of interest rates increase on a $400,000 mortgage is much less than the impact on a $1m mortgage. There are other Mackay-specific factors that are in play when discussing the current housing market. The big factor is the role of coal in our economy. Most of the coal extracted and exported from our region is coking coal, which is used to make steel. The price of coking coal is around $280 a tonne, which is about 50 per cent up. Good activity in the coal market translates to good news for the Mackay economy, as it is an economic engine that other cities and regions just don’t have. Good activity in Bowen Basin flows throughout the Mackay economy; Paget workshops, transport, suppliers and related businesses all benefit. But so do other, non-mining-related businesses as they benefit from the general confidence and spending that goes on. The strong mining activity also means mines need to keep their staff levels up and that means more people moving to Mackay. Of course, Mackay is much more than a coal mining town but if the coal sector is going well those other areas definitely benefit. It is a confidence boost for Mackay people looking to get into the housing market and those wanting to upgrade or downsize. It also means continuing strong demand from people wanting to rent a property and it will be interesting to see what sort of activity that creates from investors. Investors have walked away from the big-city markets because they can no longer use negative gearing on established properties that do not have a sufficient yield to be positively geared. Negative gearing has never been a big thing in Mackay because our prices are lower and rental returns continue to be strong so many investors have a positively geared property. Around the country everyone is nervous about the state of play and the probability of more interest rate rises. But strong coal prices and an economy that is performing well mean Mackay might just be presenting an opportunity for buyers and sellers that doesn’t exist in other parts. I remember when national confidence was flying high and Mackay prices were going up significantly that many buyers were saying “I wish we had bought a while ago when the market wasn’t so hot”. I’m not armed with a crystal ball so I’m not here to tell you what is going to happen but I suspect there is a very good buying window right now for those looking for an opportunity.
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A local Mackay and Sarina based model has created a dress out of newspapers, including Mackay Life, for her upcoming pageant, representing her region and hometown on the runway as she vies for Miss Diamond International in Brisbane. Zoe Place will be competing this weekend in the three-day event, beginning this Friday 2nd October and ending on Sunday 4th October. The young model spent around a month creating her eco-fashion outfit, using old newspapers as the main material and transforming them into a bodice, skirt and flowers. Red elements were also incorporated into the design to give the dress a bold and glamorous pageant feel. Zoe said, “The entire concept was really about taking something that would normally be thrown away and turning it into something beautiful and meaningful.” Her eco-fashion creation will form part of a busy weekend in Brisbane, with the Miss Diamond International event including photo shoots, interviews, an eco-fashion show and the final pageant. Zoe has been preparing for the event by practising her strut and walking, preparing for interviews and getting comfortable in the different outfits she will wear throughout the weekend. Alongside her love of modelling, pageantry has also provided Zoe with a platform to raise awareness about causes close to her heart, including mental health, while fundraising for Beyond Blue. “Pageantry has given me more of a platform to combine my love for modelling with something that is really important to me.” “When I first started, I was more nervous about putting myself out there and worried about what others would think about me – but I’ve changed a lot through my journey in pageantry.” “Pageantry has also taught me that it’s not about how you look on stage. It’s about the person you are when you step off it.” “Every woman has their own unique journey and that journey is something we should all be really proud of.” “To me, it represents confidence, empowerment, kindness, and using your voice to make a difference.” Zoe said she was looking forward to meeting the other contestants, making new connections and creating memories. “I’m definitely looking forward to meeting all the new contestants and making new connections and creating memories that I will carry with me for a lifetime.” While Zoe hopes to eventually move to the city, her sights are set even further afield, with a dream of one day walking in New York Fashion Week. Mackay and Sarina local Zoe Place has created an eco-fashion dress from recycled newspapers, including Mackay Life, ahead of her Miss Diamond International pageant in Brisbane. Photos supplied
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Trends, reels and the endless cycle of always wanting more has quietly bombarded the minds of countless social media users of all ages, but one former Mackay local has made it her mission to help others understand the effects of social media and find practical ways to break free from online addiction. Alexis Zahner is in Mackay over the next week to teach upcoming generations about social media and the effects it can have on the mind, particularly on identity, self-discovery, as well as the marketing strategies that get viewers hooked and influence their decisions. It is something Alexis knows first-hand can be a useful tool, but also a great disruption to authenticity and the world as we see and experience it. Alexis will hold a free meet and greet and book launch today, Friday 2nd October, at 5.30pm at the Mackay Surf Lifesaving Club, where she will give a talk and answer questions relating to her debut book, Real: Reconnecting to Yourself in a World of Likes and Lies. A former Mackay girl, Alexis spent the past 15 years working across business psychology, marketing and media, with her interest in social media influence beginning during her university studies at James Cook University in Townsville. Her own experience as a social media user, travel blogger and influencer eventually led her to question how much of her identity, decisions and values were being shaped by what she saw online. “The tipping point came for me about 3 years ago when I had this feeling that I couldn't separate influence from my own personal decision making,” she said. “I couldn't separate my own likes, dislikes, values, relationships from what I was being exposed to and being influenced by online.” “I found that I needed to take some time away from social media to recalibrate what was important to me and sort of reconnect and come back to myself.” Alexis said she understood the feeling of questioning who you are outside of social media. “I know what it feels like to live a life under the influence of social media and have that existential crisis of thinking to yourself, who am I? What do I like? What's the kind of life I want to live? and struggling to separate myself from influence.” Alexis is particularly passionate about reaching teenagers, who she says are in an important stage of identity development, and will share this message with Mackay high school students during her upcoming school talks. “Teenagers are really easily influenced by social media. So it's a really important age where we start educating them – not just on the mental health repercussions of things like social media and how it shortens their attention span, but how it actually influences who they become.” “If you're asking yourself these questions, it's not your fault. Social media is actually geared to create this impact on you.” Alexis encourages people of all ages to “start expanding beyond what you see on the platform.” “Dare to indulge in the things that you've always been curious about or things you used to love,” she said. “Don't be afraid to put the phone down to let yourself be curious and have fun.” What: Alexis Zahner's 'Real' Book launch When: 5.30pm Friday 2nd October 2026 Where: Mackay Surf Lifesaving Club Former Mackay local and author Alexis Zahner is returning home to share her experiences with social media and her debut book, Real. Photo supplied
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Prepare to be captivated as the prestigious Libris Awards 2025: The Australian Artists Book Prize is launched at Artspace Mackay after a three-year hiatus!
This highly anticipated event brings together the finest works by leading and emerging artists’ book makers from across Australia.
The shortlisted entrants in the Libris Awards will be exhibited at Artspace from July 5 to September 14, with the winners announced at a special exhibition opening event on July 5.
Mayor Greg Williamson said the exhibition was a unique opportunity to see some outstanding artwork from a diverse range of artists.
“The artists have explored different themes through their books, including the ongoing impacts of climate change, identity and belonging, the search for connection and intimacy, and political issues,” Mayor Williamson said.
“I encourage everyone to head to Artspace Mackay and view these stunning works, as well as the works of two other new exhibitions open at the gallery,” he said.
With support from major sponsor Daly Bay, prize money has increased across all categories and, thanks to a partnership with the Queensland College of Art and Design’s Cobalt Editions, Artspace will also host the 2025 abbe Conference and Artists Book Fair.
This two-day conference, on July 4 and 5, brings together practising artists, postgraduate students and professionals in the field to present papers examining two distinct themes – ‘Contemporary Artists Book Practice’ and ‘Mapping Australia’s Artists Book Histories: A Group Effort’.
The Artists Book Fair is an opportunity for artists, designers and makers to showcase their artists’ book and printmaking practice to gallery professionals, academics, artist peers and collectors.
In conjunction with the Libris Awards, Artspace Mackay will host a range of programs and events, including bookbinding workshops and demonstrations at the Moveable Type Studio.
Other new exhibitions launching at Artspace Mackay include:
Neil Binnie: Architectonics and Observations, June 28 to September 14, Foundation Gallery
Townsville-based artist Neil Binnie presents a new series of collages, small-scale paintings and drawings inspired by his time in Mackay. Binnie’s exhibition, Architectonics and Observations, deconstructs the architectural elements of Mackay, particularly its Art Deco style, to reveal the minimalistic beauty of geometric and spatial forms in our urban landscape.
Karike Ashworth: Home, July 5 to September 14, The Foyer Gallery
Following her two-week residency at Artspace Mackay in February, Brisbane-based artist Karike Ashworth returns with Home, an exhibition co-curated with Artspace Mackay. This exhibition explores the concept of the domestic space and features Ashworth’s new work, Domestic Topography. The exhibition includes carefully selected pieces from the gallery’s permanent collection to facilitate dialogue about violence in the home, the home as safe/unsafe, and who gets to be safe in the home.
At Tropical Phoenix Garden Restaurant
Whether it’s a lively family gathering or a memorable office celebration, Tropical Phoenix Garden Restaurant on River Street offers an excellent dining experience that will satisfy every craving. Specialising in authentic Thai, Chinese, and Malaysian cuisine, the restaurant is led by a talented chef from China’s Canton region, ensuring every dish bursts with genuine flavour and tradition.
Open seven days a week, Tropical Phoenix Garden caters to all dining preferences with indoor and outdoor seating, takeaway, and convenient home delivery services. After a busy Sunday Funday or a hectic workweek, customers can simply relax and let the kitchen handle dinner with fresh, hot meals delivered straight to the doorstep or ready for pick-up.
Signature dishes showcase the rich culinary heritage of Southeast Asia, from the comforting slow-cooked Beef Massaman Curry, with tender beef simmered in creamy coconut and warm spices, to the crowd-pleasing Crispy Pork Belly – it’s perfect for game nights or any occasion that calls for a little indulgence. Fans of seafood will appreciate the salt and pepper prawns, while the curry duck and sizzling crispy steak round out the diverse menu.
Health-conscious diners aren’t left behind, with keto- and low-carb-friendly options such as wok-fried green beans, garlic chicken with fresh vegetables, and the combination omelette (ask for no sauce). These dishes deliver nutrition without compromising on taste.
Tropical Phoenix Garden is open for lunch from 11am to 1:45pm and dinner from 5pm to 8:45pm. To make dining even easier, customers can order online for takeaway or home delivery via the restaurant’s website.
For a delicious escape into authentic Asian flavours, visit Tropical Phoenix Garden Restaurant at 24 River Street, Mackay, or call (07) 4957 8218 to place your order today.
Book your table today and experience the true taste of Vietnam. Photo source: Flavours of Vietnam
Laffos Cookies is fast becoming a favourite stop for families seeking a delicious way to take a break. Located just up from the Target entrance and beside Caneland Central’s new playground, Laffos Cookies offers the perfect spot to recharge while the kids enjoy some playtime.
Freshly baked daily, each 125g cookie is packed with real ingredients—no nasties, just good old-fashioned indulgence. Parents can sip on a smooth, locally roasted Primal Coffee while keeping an eye on little ones enjoying the play space just outside.
There are gluten-free and vegan cookie options available every day, making Laffos Cookies a welcoming treat spot for everyone. Whether it’s a break between errands, a moment to pause with family, or simply the perfect excuse for something sweet, this convenient and cosy nook offers the ideal blend of practicality and pleasure.
For a fuss-free family outing with a side of indulgence, drop by Laffos Cookies and enjoy a treat worth savouring.
Get ready to pack your picnic rugs and dancing shoes – the 2025 Mackay Festival of Arts is bringing the party to your backyard with Savour the Suburbs!
Get ready to pack your picnic rugs and dancing shoes – the 2025 Mackay Festival of Arts is bringing the party to your backyard with Savour the Suburbs!
This July, the festival is hitting the road (and the beach, and the valley!) for three unforgettable Sunday sessions that celebrate the heart and soul of our region.
From the salty sea breeze of Bucasia to the lush Pioneer Valley and the golden sands of Grasstree Beach, Savour the Suburbs is your passport to local flavour, fun and festivity.
Mayor Greg Williamson said each event was a vibrant mix of live local music, artisan markets, regional produce and family-friendly fanfare – all set against the stunning natural backdrops that make our suburbs shine.
“Whether you're a foodie, a music lover, or just looking for a great day out, there’s something for everyone,” Mayor Williamson said.
“Savour the Suburbs is more than just a concert series – it’s a celebration of community, culture and connection,” he said.
“It’s about discovering the hidden gems in our own backyard and supporting the local talent and traders who make Mackay magic.”
“Bring the whole crew – these events are open to all ages and perfect for a Sunday family outing. Why not make it a mission to attend all three and truly savour the suburbs?”
Join in Savour the Suburbs at:
Bucasia Esplanade, July 6, noon – 4pm.
Pinnacle Cricket Club, July 13, noon – 4pm.
Grasstree Beach, July 20, noon – 4pm.
And, don’t forget Tin Can Radio will feature for the young and young at heart at Foodspace Mackay on July 2 to 4.
Kids and their favourite older person will take over the airways at a fun pop-up radio station.
For more information, visit www.themecc.com.au/festivals.
The 2025 Mackay Festival of Arts is bringing the party to your backyard with Savour the Suburbs, a mix of live local music, artisan markets and regional produce
Two Year 12 students from St Patrick’s College Mackay have achieved national recognition, placing third in Australia at the prestigious National High School Mooting Competition – while simultaneously becoming the only regional school to reach the semi-finals and claim a top-three spot.
Claudia Illguth and Mikayla Green represented the appellant in a challenging civil law case centred on parental liability for a child’s negligent behaviour. Their client had been injured on private property by an intoxicated teenage driver, sparking complex legal debate over a parent’s duty of care.
No strangers to mooting, the pair returned to the competition this year with renewed focus and a deep commitment to preparation.
“We were already familiar with the process and what we needed to do to prepare,” Mikayla said.
Having worked together since Year 7, their connection and chemistry as a team were evident.
“We’ve been on this journey together for years,” Claudia added.
“Working together was pretty effortless.”
The duo’s performance on the national stage was not only a win for their school but a proud moment for the entire Mackay region.
“It’s a massive achievement,” Mikayla said.
“We’re two females from a regional school going up against teams that have done this for years.
“It just shows what rural students are capable of.”
Their preparation was rigorous, involving hours of legal research, deep case analysis and practice anticipating rebuttals.
“You have to fill in the holes of your own argument before the judges can,” Claudia explained.
“And know the facts inside out… because the judges certainly will.”
Both students are now setting their sights on future careers in the legal world. Mikayla hopes to study International Relations alongside Law, while Claudia plans to study Law and Commerce.
Their message to other students, especially those from regional areas, is to “work hard because self-belief can take you anywhere.”
“Just back yourselves,” Claudia added.
“We did it for our families, our school, and for the students who might want to do this next.”
They also credited their success to their strong partnership, support from their school community, and especially their mentor, Miss Hannant.
“They were absolutely outstanding,” she said.
“Their achievement exemplifies the strength of our regional community.
“We may be outside the big cities, but we have the drive, the support, and the heart to turn opportunity into success… Our dreams are just as possible.”
Two Year 12 students from St Patrick’s College Mackay earned national recognition, proudly showcasing regional talent and determination. Photos supplied
Claudia Illguth and Mikayla Green secured third place at the National High School Mooting Competition, putting Mackay on the map. Photo credit: Hannah McNamara
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A lovely couple in their 80’s were left stunned by a stranger’s generosity during a visit to Mount Pleasant Shopping Centre last week on Friday, 28 June.
The husband and wife had just finished shopping when they approached the checkout around 11am. As the woman attempted to pay for their groceries in cash, the unexpected happened.
“While I attempted to produce the cash necessary to pay for the items we purchased, the female attendant at the checkout told me that my groceries were all paid for,” she said.
Standing behind them was a well-dressed young man who simply nodded in agreement when she turned around in surprise.
“I was absolutely gobsmacked and overwhelmed by this chap's kind gesture and generosity. Before exiting the shop, I thanked him and bade him farewell with God's blessing.”
The couple said they did not catch the man’s name, nor do they know anything else about him – just that he made a lasting impact on their day.
“In our current prevailing set of attitudes in human affairs, media and television, this act of kindness shows that somewhere, out there is an angel who absolutely loves to share his blessings with other people, thus making this world of ours a better place to live,” she said.
Such stories of goodwill serve as gentle reminders that compassion can thrive anywhere, and that we all have the power to make someone’s day better.
This photo is for illustrative purposes only
What began as a simple photography meet-up has evolved into one of Mackay’s most inclusive and energising creative events.
On Saturday, June 14, the Old Cinema carpark at the corner of Wood and Gordon Streets became a dynamic stage for the SPARK! Street Scene Photo Swap — a community-driven collaboration that brought together over 20 local photographers and models in a colourful flurry of creativity, laughter, and camera shutters.
The event was part of the SPARK! Wood Street Event Hub, a pop-up initiative by the Mackay City and Waterfront team, showcasing live music, art, workshops and cultural performances across the CBD. The Photo Swap concept is led by Imagin8 Studio, a Mackay-based social enterprise creative agency, and forms part of its broader impact projects portfolio.
Founder and organiser Stacey Lia said the event’s magic lies in its simplicity and spirit of inclusion.
“One of the most powerful parts of Photo Swap is the way it brings creatives together to learn by doing,” she said. “It’s hands-on, collaborative, and a safe space to experiment, grow, and try something new — whether you're behind the camera or in front of it.”
Working on a trade-for-portfolio (TFP) model, the event removes cost barriers and encourages skill-sharing across experience levels. For photographer Kevin, it was a chance to reignite his passion: “As a photographer coming back after a break, this was the best experience.”
Returning model AJ added, “I love having a space where I can truly be myself with such a massively supportive and fun community.”
Participants were seen posing against graffiti walls, incorporating props like shopping trolleys, and embracing spontaneous dance, creating a lively street-style shoot full of artistic experimentation. “It was amazing gaining experience and collaborating with so many talented photographers,” said Olivia, one of the models.
“I had great fun and learnt a lot,” added Evalyn. “Can’t wait for the next one!”
Photographer Kelsey Hughes, who has attended all four Photo Swap events, said the community atmosphere was what kept her coming back.
“It’s a truly fun way to connect and meet likeminded individuals. You learn so much at events like these.”
Anticipation is now building for the next edition, Wear It Wild Photo Swap, to be held on Sunday, July 27 as part of the Mackay Festival of Arts. The shoot will take place at Cape Hillsborough’s Diversity Boardwalk, combining nature-inspired fashion with creative storytelling. The team is currently calling for additional photographers, models, fashion designers, makeup artists and textile artists to help bring this wild vision to life.
For more information, to view past galleries or to register for future events, visit:
https://imagin8studio.com.au/impact-projects/photo-swap/
Photographer Marty Strecker captures Evalyn Attwood during the SPARK! Street Scene Photo Swap
Kevin A. Jones frames a striking portrait of Olivia Poynton
Model Rosemarry Waldon collaborates with Imagin8 Studio for a bold and creative street shoot
Behind the scenes: creativity, collaboration and colour collide in Mackay’s Old Cinema carpark
As a first term councillor with a background in the sugar industry, I have a particular interest in the rural parts of our council area.
With qualifications in corporate governance and accounting, I have to acknowledge that coming in as an independent candidate into an elected role has had its challenges.
It has been a rapid learning experience about the roles and responsibilities of the three tiers of government and how they are funded.
Local government has by far the lowest share of the tax dollar of the nation but is the closest to the population in terms of service delivery.
Right now there is a focus on the council Budget for 2025/26.
Whilst the Budget, and the methodology for the collection of rates, will not suit everyone, what I am pleased with is the commitment to infrastructure investment – a no frills, back to basics focus on the key essential infrastructure supporting our community.
Overall, there is $125.6M allocated to capital, and whilst there is a major investment in the Northern Beaches Community Hub, the majority of the program ($80.7M) will be focused on the renewal of existing assets, ensuring they are fully serviceable for the community.
Council’s current infrastructure includes the below, most of which is in the rural areas of our region:
· 931 rural roads (totalling 1615km, including 796km of sealed and 818km of unsealed roads).
· 31 boat ramps.
· 325 bus shelters and 465 bus stops.
· 190 bridges and 444 major culverts.
Key infrastructure investments this year include $10.05M for culvert rehabilitation projects, $6.63M for Bridge projects generally, and specifically $5.45M for the Bell Creek Bridge upgrade at Munbura.
These projects, as well as a large investment on unsealed road maintenance (more than $7M) are all focused on the rural areas of our region.
With a large and diverse council area, balancing the needs of all communities if difficult, however, it is pleasing to see the investment by council in key infrastructure, specifically supporting the more rural areas.
By Cr Peter Sheedy
Rates season always sparks conversation — and rightly so. After all, these decisions impact your wallet, your neighbourhood, and your long-term future. This year, the voices of concern have grown louder across the board. Local residents are feeling the strain as household budgets tighten; rural landholders are facing mounting pressure from soaring land valuations; and developers are raising red flags about rising costs and planning roadblocks. Amid the growing unease, Mackay Regional Council has defended its 4.95 per cent general rate rise as one of the lowest in Queensland. A similar increase has also been handed down in the Isaac region.
So who's right? The truth likely sits somewhere in the middle.
The Mackay region is vast — stretching from the cane fields of Calen to the cattle stations of Eungella and the coastal communities of Seaforth and Sarina Beach. Maintaining this network of rural roads, ageing infrastructure, water and waste services, and supporting small outlying communities is no small feat.
The budget has been described as one that digs deep into essential service delivery and asset renewal — prioritising the basics over big-ticket beautification. It’s not a flashy budget, but rather one aimed at “keeping up” with core infrastructure demands across a vast and varied region. With very little financial fat left to trim, the focus remains firmly on maintaining the essentials: roads, water, waste, and community support.
As a mother, I’d love to see more imaginative playgrounds, a more exciting and shaded lagoon, better coastal dining options and a riverfront that lives up to its potential. These are the “wants” — the things that make a city hum with life and pride. But in tough economic times, “needs” take precedence.
And while council has copped the brunt of criticism, perhaps the bigger question is what more the state government could be doing. They collect more revenue from our region than any other tier — yet deliver comparatively little in return.
It's easy to point fingers until you’re the one in the hot seat. Prioritising basics over beauty may not win hearts in the short term, but it's often what keeps the lights on, the water running, and the roads safe.
Amanda
Some business owners have a strong sense of what their brand should be, what it should convey, how it should appear, and the impression it should make on their customers. But when it comes time to execute, progress often slows. Tasks that should take 10 minutes take hours, as internal teams attempt to master skills well outside of their wheelhouse, relying on trial and error to replicate what seasoned marketing professionals and designers have spent years refining. The result is lost momentum and a brand that looks like a draft instead of a polished product, underselling the value it truly offers. To explore a better way forward, we spoke with Jody Euler, the director of redhotblue, a creative agency that has spent more than two decades helping businesses bring their ideas to life with the quality they envisioned.
The problem with learning on the fly is that business owners don’t realise they are steering off course until it’s too late. I doubt most people would place trust in a professional service with a learner driver at the wheel, so why business owners think DIY marketing and creative execution is a good idea is anyone’s guess. Great strategy paired with creative execution requires more than good intentions – it needs expertise, experience, and exceptional skill.
You don’t need to be a seasoned marketer to spot when a brand is off. Today’s consumers are incredibly perceptive; even if they can’t articulate it, they instinctively know when something doesn’t feel right. Inconsistency in your messaging, shortcuts in execution, or a lack of attention to detail don’t go unnoticed, and they speak volumes, for all the wrong reasons. When a business cuts corners, it’s the customer’s trust that pays the price.
AI absolutely has its place, like any technology, it can enhance how we do business. But at the end of the day, it’s just a tool. Real success comes from understanding your audience, knowing what makes them tick, and crafting messages that cut through the noise, not generic automation.
It might seem like you're saving money by handling advertising and creative work in-house, but unless you have a qualified expert dedicated to that role, you're gambling with your results. For instance, I’m not going to get our Creative Director to start managing finances, or our Web Designer to perform a grease and oil change on the company vehicle. The same principle applies to your marketing. What feels like a saving today could end up costing you far more in the long run. Cutting corners on marketing isn’t saving, it’s sabotaging.
Every business serious about marketing should outsource the development of a comprehensive strategy. This strategy should encompass key messaging, the brand promise, the business proposition, a deep understanding of the target audience, and how to effectively engage them, along with the creation of unique, compelling creative to support the campaign rollout. These critical elements require experienced professionals, not guesswork or decisions based on team opinions or committee
“From 1919 until his retirement in 1964, (Mr Murray Gibson) provided a steady leadership which saw Proserpine take its long-predicted place as a leading sugar district.” A Crystal Century by John Kerr.
For forty-five years, Murray R Gibson was a well-respected mill manager whose tenure far outstripped that of any other manager since. When he retired, directors had to select the first general manager since the formation of the Association.
Murray Gibson first visited Proserpine in 1905 aboard the ‘Ada Dent’, a small coastal vessel trading between Bowen and Proserpine. The mill manager at the time offered him a position as an office boy and four weeks later he took up the position. In 1913, he was appointed the accountant.
In 1919, after some time in the Innisfail area where he was an accountant at the South Johnstone Mill, he returned to Proserpine as mill manager at the young age of 30. In the book, “A Crystal Century”, author John Kerr painted a glowing picture of this man described as a “gentleman who raised his hat to every woman. He never raised his voice, always wore a white shirt and long trousers, and on entering the mill, he said ‘Good Morning’ to everyone. He was respected by all. He was also tough, resolute, and strong-willed. … He was astute at handling money, stretching a pound and getting value for expenditure. He was frugal; for many years his own house had no hot water system and only a wood stove.”
Throughout his time as manager, Murray Gibson continued to live in the manager’s house – as old as the mill. It was so old that no one submitted a tender to buy it for removal when, in 1972, directors provided a new house for Rod Suthers, their new manager.
Gibson also gave the mill priority over opulent offices. He had the space under his high set house enclosed and this became the secretary’s residence and office for twenty-five years. When the association was formed in 1931, any expenditure on new office space and a board room was deferred for three years to focus on urgent expenditure.
Murray Gibson’s first year as mill manager was something of a baptism of fire. Confronted with five strikes in the short space of fewer than two months, right in the middle of the crushing, he demonstrated his metal. But the man was fair and on at least one occasion championed the cause of a sacked worker.
Faith in Gibson’s leadership was confirmed when he was appointed manager in 1931 when the mill once more became a co-operative owned by the farmers. From the outset, Murray Gibson did all in his power to ensure the technical and financial success of the mill. He was a forward-thinking manager, always focussed on improving outcomes and embracing change where necessary.
In his first annual report to shareholders of the co-operative, Gibson emphasised the need to abandon their outdated process of disposing of mud by adding to bagasse. He also pointed out the need for a fourth mill if Proserpine was to match other mills’ performances. Investment in the manufacturing end of the plant continued to pay dividends.
When the Royal Commission of 1942 adopted the Sugar Bureau’s unpopular system of rationing based on need, Murray Gibson attended hearings in Mackay and proposed a system of controlled substitution for land exhausted for lack of fertiliser which was in short supply during war, explaining how the system had operated at Proserpine for years. Proserpine’s unofficial migration had enabled the district to produce record crops while using less fertiliser than other districts.
As well as being busy as the mill manager, he found time to be associated with many public and sporting organisations including in the early days of the School of Arts and Patriotic and school committees. He was
also Vice President of the Recreation Tennis Club, Patron of the District Tennis Association and President of the Golf Club.
Personally, Murray Gibson suffered much tragedy in his life. His first wife, Mabel (nee Blair) and her baby died in childbirth. Then, in March 1918, during the ferocious Innisfail cyclone, his second wife died while helping a woman who was expecting a child. She was hit in the chest by a flying beam and killed instantly. South Johnstone. He then married Florence Emmeline (nee Gordon) and they had three children but there was more heartache to follow. One of their children, Marjorie, was killed in a shooting accident and not long after that, Florence died. Later, he married Mrs Connie Scott (nee Busuttin), a widow, and he outlived her. So much sorrow to bear.
Murray Gibson spent most of his working life in Proserpine, retiring in his 70s after fifty-nine years in the sugar industry. He died in Bundaberg in 1992 aged 94 years.
To acknowledge all that he achieved would take far more than can be covered within the length constraints of this article. Suffice to say, Murray Gibson was a man who is remembered for his unwavering commitment to progress within the sugar industry in Proserpine. His forty-five year tenure of office as mill manager is a milestone unlikely ever to be replicated.
Story and photo courtesy Proserpine Historical Museum.
Mr Murray Gibson. Photo supplied.
Did you Know?
This year’s National NAIDOC Week (6 -13 July) marks 50 years of the week-long celebrations. The theme, The Next Generation: Strength, Vision & Legacy, celebrates achievements of the past and the bright future ahead.
Join us over the course of the week as we celebrate regionwide with a variety of events which recognise the histories, cultures, achievements and ongoing contributions of Aboriginal and Torres Strait Islander people in our region.
Including guided nature walks, street parades, community barbeques and fun-filled family days – there’s an abundance of activities for all to enjoy this NAIDOC Week.
For more information, head to Council’s website.
This month, we meet the passionate business owner – Barbara Cochrane – behind Fresh Fields News & Gifts, a beloved local hub for stationery, lotto, gifts, and more.
Owned since December 2013, Barbara offers a wide range of products to support office, home, and school needs—from essential stationery and school supplies to unique gifts for all ages and special occasions. Whether it's a beautiful journal, a quality pen, or a thoughtful baby gift, the store prides itself on offering items that can't be found elsewhere.
“I’d always wanted to own a book and stationery shop,” says the owner. “I love engaging with customers, and this business has been the perfect fit.”
Staying ahead of trends and customer preferences is a top priority. The business continues to expand its stationery range in response to demand, and it constantly sources distinctive items that give the store its personal touch. This commitment to uniqueness is what sets Fresh Fields News & Gifts apart.
Like many small retailers, the business has faced growing competition from overseas online platforms. These competitors not only impact local sales but also pose a long-term challenge for employment and business sustainability. In response, the newsagency focuses on in-store availability, personalised service, and products customers can take home immediately—no waiting, no shipping delays.
Barbara’s top tips for fellow business owners?
Be seen – Stay visible and involved in your business.
Be front of house – Be actively involved and connect with customers directly.
Know your customers – Take time to understand and anticipate their needs.
As a Chamber member, Barbara values the opportunity. “The Chamber is a great way to learn from other’s experience”
Barbara is an active member of the Whitsundays Chamber’s newly formed Proserpine Sub-committee, dedicated to strengthening the voice of the Proserpine business community and help shape Chamber initiatives from a grassroots level.
Karina Clarkson, Barbara Cochrane and Libby Hinschen. Photo supplied.
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This week I assisted Dr Olaf Meynecke, the Lead Scientist Marine Megafauna Coastal and Marine Research Centre from Griffith University in an exciting research project, deploying a 24/7 hydrophone (an underwater microphone and recorder) at 26 metres in the humpback highway in the Whitsundays.
This is one of six hydrophones, which will be spaced at approximately 500km intervals along the East Coast of Australia from Merimbula to the Ribbon Reefs off Cooktown, ensuring wide coverage of the annual humpback whale migration.
Even though the hydrophones are being deployed around the humpback whale migration, they are for acoustic data collection on all whales and marine sounds.
Monitoring the sounds and songs of humpback whales is a helpful indicator of ecosystem health. It can help scientists understand migration activity, patterns, mating calls and competitive behaviours.
In the past, whale research using sightings data is collected during daylight hours and whale songs have mainly been recorded during the day, so hoping to get some insight into what the whales and other marine life are doing at different times.
We have to patiently wait until we retrieve the unit at the end of whale season, to find out what has been recorded.
In the meantime two smaller units have been deployed in the Whitsundays, which are retrieved every two weeks.
For more information on the project https://news.griffith.edu.au/2024/09/24/google-australia-and-griffith-unite-to-monitor-whale-sounds-and-marine-habitats/
Contributed by Kellie Leonard - Master Reef Guide/Whales of the Whitsundays
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Eco Barge Clean Seas is proud to announce that it has extended its collaboration with Hamilton Island to support vital marine conservation efforts in the Whitsunday Islands. Hamilton Island’s continuing support will greatly assist Eco Barge’s mission to keep the islands clean and protect vulnerable marine life, including the care of rescued sea turtles.
One important part of the collaboration is Hamilton Island’s support through the Containers for Change program, where eligible containers collected across Hamilton Island are donated to
Eco Barge, and which has resulted in collection of an impressive 144,751 bottles with a 10-cent refund from each. This directly funds marine debris removal, turtle rehabilitation, and essential conservation efforts.
Going forward, Container for Change funding contributed towards the purchase of a new
granulator that enables Eco Barge to upscale its recycling, and to upgrading the Whitsunday
Turtle Rescue Centre, ensuring better care for injured sea turtles.
The Eco Barge / Hamilton Island collaboration was first launched at Hamilton Island Race Week
2024. Looking to Race Week 2025 (16-23 August), all competing boats will receive Eco Barge
recycling sacks and guests will be encouraged to use Eco Barge recycling bins on the island.
"This collaboration is a game-changer for our efforts to protect marine life and remove plastics from the Whitsundays," said Libby Edge, Founder of Eco Barge Clean Seas Inc. "With
Hamilton Island’s support, we can expand our programs, improve our recycling capabilities,
and continue making a tangible difference in preserving our stunning coastline and caring for
injured sea turtles."
Hamilton Island will also promote Eco Barge’s work across its various communication
platforms, helping to raise awareness about marine debris and the importance of recycling, and Hamilton Island staff encouraged to actively volunteer as part of Eco Barge clean-up initiatives.
"Protecting Australia’s natural wonder - the Great Barrier Reef, and Hamilton Island’s beautiful natural surrounds, is at the heart of Hamilton Island’s values," said Nick Dowling, CEO of Hamilton Island. "We are proud to support Eco Barge, and it is a privilege to contribute to their incredible efforts to protect the Whitsunday Islands’ precious ecosystems and marine life."
This collaboration highlights the power of teamwork in tackling marine debris and ensuring a
thriving, healthy ocean. With Hamilton Island’s backing, Eco Barge will continue its mission to create a cleaner future for marine wildlife and the Whitsunday community.
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