Independently Owned, Locally Grown, Community Loved
There are new things to consider when buying real estate in Australia. Up until last month, people buying real estate in Sydney really only considered the capital growth they were expecting to create within just a few years of making their purchase. Paying $1.2 million for an inner-city two-bedroom apartment didn’t matter so much if it was going to be worth $1.5 million two years later. It didn’t really matter that the crap rental returns you got for that price didn’t go anywhere near covering the mortgage because the old negative gearing benefit meant you could claim the losses on your tax. Things have changed. Negative gearing has gone and prices are dropping in Sydney … so that $1.2 million apartment doesn’t look so enticing any more, even though it’s now $1.1 million. Other cities have also been hit hard. Melbourne is now one of the cheapest cities in Australia to buy real estate. Although there are special Victorian reasons that come into play in that state. Victorians were bullied during COVID in a way that impacted small businesses in a disastrous way. The state’s debt is exorbitant, and no one seems to know how it gets paid back. Tobacco shops keep getting blown up by some underworld gang thing that the Government can’t control. They have metal boxes where people can hand in their machetes and that doesn’t appear to instil peace of mind in anyone. Terrible Governments end up having an impact and it definitely has had one on property prices in Victoria. A quick scan of on-line property sites shows you that you can pick up a decent two-bedroom unit in an inner-city suburbs like St Kilda and Collingwood in the $400,000s. I saw a three-bedder in St Kilda advertised in the $500,000s. While those prices might seem like great value, there are reasons the market is so low. People don’t trust the state Government and its management of the economy and the obvious concern would be that even though the prices might be low, there is no guarantee of capital growth. Capital growth has offered a warm embrace for investors in Australian real estate over many years. There has been an expectation that prices will go up. Obviously they will go up again but the questions is: Where will they go up, when and by how much? Unfortunately I don’t have the answer to that but I do find that when things get a bit blurry and uncertain, it’s good to stick to what you know … which, for me, is Mackay. We have several advantages over many other markets. Our median price for houses, in the $600,000s, is a lot lower than bigger cities so more affordable for local people who, by the way, still need somewhere to live. And, with the end of negative gearing and the banning of borrowing for property out of self-managed super funds, lower prices and strong rental returns should become a key factor in real estate investment. Yes, investors want capital growth but I feel the focus will probably shift more to rental yield and the monthly return on investment. Mackay’s rental returns are good and the purchase prices relatively low compared to other markets so there seems to me a good chance that our market will continue to be buoyed by those wanting to take advantage of that. Meanwhile the Mackay economy seems to be going well, driven by that crucial resource that is dug out of the ground and exported to countries that make steel. I got strong offers on three properties this week so there is a feeling that while there has certainly been a change driven by national political factors, our market is moving through it, adjusting to the new information and still bubbling along. The only thing I would say is that if any of you bump into David Crisafulli tell him to dump those high-level coal royalties.
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Queensland’s top real estate professionals and agencies are being called to step into the spotlight, with nominations now open for the Real Estate Institute of Queensland’s (REIQ) 2026 Awards for Excellence. REIQ CEO Antonia Mercorella said the awards remained the state’s highest professional recognition in real estate and continued to adapt alongside the profession itself. “The REIQ Awards for Excellence are the pinnacle of professional recognition in Queensland real estate, and each year we ensure the program remains contemporary, inclusive and reflective of the full scope of our profession,” Ms Mercorella said. “This year, we’re delighted to add a new Multi-Office Network of the Year category, recognising real estate agencies that operate as a unified multi-office network. “It’s a category our members asked for, and it’s a great example of how the awards continue to evolve alongside the structure and sophistication of Queensland real estate businesses.” Ms Mercorella said there was even more incentive for members to nominate this year, with a pathway from the outset to national recognition in eligible categories through the Real Estate Institute of Australia’s (REIA) National Awards for Excellence (NAFE). The REIQ Awards for Excellence span individual and agency categories, with some split into regional and SEQ areas, across residential and commercial sales, property management, buyer’s agency, auctioneering, business broking, multimedia, innovation and community contribution. Ms Mercorella said real estate professionals throughout Queensland could now start preparing and polishing their award nominations with the clock now ticking down. It’s time to shine! Nominations close on Sunday 12th July 2026, with the winners announced at a spectacular awards gala on Saturday 31st October 2026 at The Star Brisbane. Nominate now via awards.reiq.com
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Makayla Groves and Bianca O'Brien are part of the commercial property team at Blacks Real Estate, supporting landlords, tenants and business owners across the Mackay region. Working as Commercial Property Managers, Makayla and Bianca assist with the day-to-day management of commercial properties, helping clients navigate leasing and property management requirements across retail, office and industrial spaces. Based at the agency’s Wood Street office, the pair work closely with business clients throughout the region as part of Blacks Real Estate’s commercial division. Makayla Groves can be contacted on 07 4963 2522, while Bianca O’Brien can be contacted on 07 4963 2525. CAPTION: Bianca O'Brien works with Blacks Real Estate as a Commercial Property Manager. Photo supplied Makayla Groves works as a Commercial Property Manager with Blacks Real Estate. Photo supplied
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The Coalition has pledged to make the Northern Australia Infrastructure Facility (NAIF) a permanent institution, arguing the move would provide long-term certainty for regional investment, infrastructure and jobs across Northern Australia, including Mackay. The announcement follows the Federal Government's decision to extend the NAIF for a further 10 years, rather than permanently removing its sunset clause. Leader of The Nationals Matt Canavan said while the Coalition would support Labor's legislation, it believed the independent review's recommendation to make the facility permanent should be adopted. “The Developing Northern Australia is a proud LNP achievement,” Senator Canavan said. “Despite naysayers at the time, Northern Australia has remained on the agenda ever since. I am personally proud to have introduced the original Northern Australia legislation in 2016, with the policy built on the work that was done by LNP Members of Parliaments such as former Senator Ian Macdonald and former MP Warren Entsch. “Unfortunately, Labor is now kicking the can down the road. Northern Australia shouldn’t have to fight every decade to prove it is worthy of investment. “The independent review recommended making the NAIF permanent because it works. The Coalition established the NAIF in 2016, and we will make it permanent because Northern Australia should have long-term certainty for investment, jobs and economic growth.” Since its creation, the NAIF has supported 33 projects with $4.3 billion in finance commitments, helping deliver more than 18,000 jobs and an estimated $33 billion in public benefit across Northern Australia. Those investments include upgrades to airports in Darwin, Alice Springs, Townsville, Cairns and Mackay, along with projects supporting agriculture, mining and manufacturing. Shadow Minister for Northern Australia Senator Susan McDonald said permanent funding would continue to drive regional development. “Labor talks about Northern Australia, but the Coalition backs it with lasting investment,” Senator McDonald said. “The NAIF has transformed communities, unlocked private investment and created jobs across the North. Making it permanent sends a clear message that the Coalition believes in Northern Australia’s future and won’t treat its development as a temporary priority.” “Governments come and go, but Northern Australia’s importance will never diminish,” she said.
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When you bank with Bendigo Community Bank Cannonvale–Proserpine, you’re doing more than managing your money – you’re helping build a stronger Whitsundays.
Community Banks offer the best of both worlds: the products, technology and security of a major bank, combined with the personalised service and local investment of a community-owned model.
The difference is simple – profits don’t leave town. Instead, they’re reinvested into local schools, sporting clubs, events, and community initiatives, creating a cycle of support that benefits everyone.
Established in June 2012, the Community Bank Cannonvale–Proserpine branch was made possible by local shareholders who raised $800,000 to bring a bank to the region. That effort began in 2009, when a passionate group of locals rallied community support through public meetings, newsletters, and grassroots campaigning.
“Our success is based on our profit-with-purpose model, which sees a percentage of profits invested back into the community,” said Chairman Mark Henry. “Our customers and the Whitsundays community are the real winners.”
Over the past eight years, the branch has invested more than $250,000 into local schools, social programs, sporting groups, arts and cultural events, and conservation initiatives.
Locals will also recognise the Community Bank’s popular BBQ trailer, which is regularly seen at community and sporting events across the region. Fully equipped with cooking facilities, marquees and a PA system, the trailer is available for community groups to use as part of the bank’s ongoing support.
Led by Branch Manager Amanda Anderson, the Community Bank Cannonvale–Proserpine team offers a full suite of personal, business and wealth banking services, delivered face-to-face by people who understand local needs. Customers can access everything from home loans and everyday accounts to agribusiness lending, equipment finance and financial advice.
The branch also supports local businesses through dedicated expertise, with Senior Business Relationship Manager Luke Sheppard regularly visiting the region to work directly with business owners.
Sponsorship applications are now open for local not-for-profit organisations, with funding and Community Trailer bookings available. Applications are competitive, so groups are encouraged to apply early.
For more information, visit the branch at Whitsunday Plaza Cannonvale or contact secretary@whitsundaycel.com.au.
Your town. Your bank.
Located: Whitsunday Plaza Cannonvale
Call: (07) 4948 3599
Email: cannonvale&proserpinemailbox@bendigoadelaide.com.au
The Whitsundays Chamber of Commerce and Industry is pleased to announce that the 2026 Whitsunday Business Conference will be held on Thursday 27 August, across Club Whitsunday and PCYC Whitsunday in Airlie Beach.
Following the success of last year’s sold-out event, the Conference will once again bring together business leaders, industry experts, government representatives, and professional service providers for a day of practical insights, fresh ideas, and meaningful conversations about the future of business in the region.
Call for Speakers Now Open
The Chamber’s Conference Committee is currently designing a dynamic and engaging program featuring keynote presentations, interactive workshops, and thought-provoking panel discussions.
Expressions of Interest are now open for speakers and workshop facilitators who can deliver practical, relevant sessions that help businesses navigate challenges, seize new opportunities, and work smarter.
The Committee is particularly interested in presentations that showcase real-world examples of innovation, including the use of technology and artificial intelligence to improve efficiency, enhance decision-making, and drive business growth.
Whitsundays Chamber President Allan Milostic said the Conference continues to grow as a key platform for the region’s business community.
“The Whitsunday Business Conference has quickly become a flagship event for our region, bringing together businesses to share ideas, build connections, and focus on practical outcomes. We’re excited to build on this momentum in 2026 and continue supporting our business community to grow and thrive.”
Conference Committee Chair and Chamber Vice President Jannah Baker said the locally driven approach remains central to the program’s success.
“We’re proud to design a program that reflects the real needs of local businesses. By opening expressions of interest for speakers, we’re inviting our community to be part of shaping the conversation – ensuring sessions are relevant, practical, and grounded in real-world experience.”
Submitting an Expression of Interest is quick and easy, requiring only a short response to a series of key questions.
Those interested in contributing to the 2026 Conference are encouraged to apply and be part of shaping this important annual event for the Whitsunday business community.
Conference Themes
Do you have a presentation or workshop idea that aligns with one of the themes below?
Other Ways to Get Involved
Not up for presenting? There are still plenty of ways to be part of the conference.
Businesses can provide a special conference offer or contribute a prize or giveaway.
A detailed sponsorship prospectus will be released soon, highlighting additional opportunities to partner and be part of the 2026 Conference.
Express Your Interest Now!
Please complete the Expression of Interest form below by 5:00pm Friday 17 April 2026: https://www.whitsundaycoastchamber.com.au/2026-whitsunday-business-conference-eoi/
Conference Details
What: The 2026 Whitsunday Business Conference
When: Thursday 27 August 2026
Where: Club Whitsunday and PCYC Whitsunday, Airlie Beach
Registrations open in May.
Contributed with thanks to the Whitsunday Chamber of Commerce and Industry
On Friday 27th March, the Whitsunday Suicide Prevention Network hosted its monthly barbeque in Cannonvale, bringing people together to raise awareness of a vital issue. President Matt Stokes hosted the event, signifying the importance of transparency and communicating with others when we feel down.
The morning featured two guest speakers, Jai and Sophie from Dynamic Chiropractors. They spoke of the difficulties of work-place injuries, highlighting how chronic pain can contribute to isolation and dark thoughts – demonstrating the necessity to communicate with others in times of great need.
These breakfasts are part of a crucial ongoing initiative which seeks to bring community awareness and ensures that no one has to suffer alone.
What: Next WSPN BBQ
Where: ShirtFront Solutions, Macarthur Drive, Cannonvale
When: Friday 24th April, 6:30am
Captions
1 – All are welcomed to attend the Whitsunday Suicide Prevention Network monthly barbeques on the last Friday of every month.
2 – The event focused on the importance of transparency and communicating with others when we feel down.
3- Guest speakers, Jai and Sophie from Dynamic Chiropractors spoke highlighted how chronic pain can contribute to isolation. Photo credit: Sebastian Conidi
Whitsunday Prosocial Support Services have been supporting tourism within our region by providing care and support for Airlie Beach holidayers with additional needs.
“Our commitment to providing accessible tourism in the Whitsundays continues to flourish as our latest guest from interstate joined us for their holidays.” They shared.
“You may have seen our recent collaboration with Whitsunday Tourism where our amazing participants and team showed off to Australia and the world how easy it is to have a holiday in Airlie Beach with the right support team in place.
“We are excited to say we have facilitated many independent travellers and families visiting the Whitsunday Islands, Whitehaven Beach and Great Barrier Reef as well as providing quality daily living and respite supports at hotels across the region.”
The latest visitors, siblings Master and Miss, enjoyed two wonderful days at the lagoon with their WPSS Support team, Mile, Zak, Millie and Carly.
“This was a return visit for the family and their third time being supported by our team during their holidays. We were thrilled to have the family join us again.” Whitsunday Prosocial shared.
Through this ongoing work, the team at Whitsunday Prosocial Support Services are not only supporting individual visitors but also strengthening Airlie Beach’s reputation as a welcoming and accessible destination for all.
1,2 - Recent interstate visitors Airlie Beach, Master and his family, were supported by Whitsunday Prosocial Support with informed, professional care. Photo source: Facebook
The Bowen community have shown their gratitude to the local men’s shed for their incredible generosity and craftmanship. They recently donated a portable puzzle board and puzzle drawer to selectability – the local mental health service provider.
The donation is already making a huge difference, allowing participants to transport puzzles without destroying them. With the portable puzzle drawer, the puzzles can be moved to different events and activities within the hub, maintain progress and preventing puzzle pieces from getting lost.
It is wonderful to see community support for those in need – donations like these may seem small, but ultimately, they can make a world of difference to someone.
Captions
Photo source: Facebook
A family in Bowen have been left saddened by the removal of flowers from a loved one’s grave in Bowen cemetery and are calling out for any information as to the culprit. The grave of Gregory Ronald Edward Roisster, who passed away at just 3 years old in 1964, featured artificial blue flowers in a vase to honour his memory. The flowers and vase were taken and replaced with yellow ones. This is reportedly the second time the flowers have been tampered with.
On March 28, older sibling Donna Rossiter took to Facebook to condemn the person who had committed the act.
“If you could please leave his grave alone and let this little boy rest in peace our family will be pleased.”
Community members took to the comments to show their support. Many criticised the act for its indecency and cruelty, whilst others put forward theories as to how the flowers could have been mistakenly or purposefully switched.
If you know anything – don’t hesitate to get in contact with the relevant authorities.
Captions
The blue flowers and vase were taken and replaced with yellow flowers.
Photo source: Facebook
St Patrick’s College Reef Guardian volunteers took part in a Clean Up Australia event at North Wall Beach this week, helping remove rubbish and protect the coastline. Students and staff dedicated their time to making a positive impact on the local environment.
A representative from St Patrick's College Year 7-12 Mackay said, “Thank you to the students and staff who gave their time to make a difference.”
Photo source: St Patrick's College Year 7-12 Mackay
FEDERAL Member for Dawson, Andrew Willcox, has welcomed the Government’s decision to halve the fuel excise for three months; a move he describes as a hard-won victory for the Australian people and a direct result of the Coalition’s relentless pursuit of a "fair go" for motorists.
The announcement, which will see 26 cents per litre wiped from the price of petrol and diesel, follows intense pressure from the Liberal and National parties. Mr Willcox said this outcome proves what can be achieved when a strong Opposition holds a detached Government to account.
"We have heard you loud and clear.
“My office has been flooded with emails, my Facebook page has been filled with your comments, and I have seen the stress on the faces of families at the bowser across Dawson," Mr Willcox said.
Mr Willcox said that for too long, the Labor Government ignored the reality of the bruising bowser, telling families to buy sixty-thousand-dollar electric cars while they were struggling to afford the drive to work.
“Today, the Coalition has turned the tide; trading the Prime Minister's lectures for actual action at the pump,” he said.
Mr Willcox noted that while the excise cut provides much-needed breathing space, the battle is not over. He emphasised that the current crisis is a dual challenge of both price and supply, and the Coalition remains focused on long-term energy security for the regions.
The Member for Dawson also issued a stern warning to fuel retailers and oil companies regarding the implementation of the tax cut.
"We remember what happened during the COVID-era excise reduction; the relief was not always fully passed on to the consumer. We cannot allow that to happen again. The task now is to ensure this 26-cent saving is felt immediately at the pumps.
“Labor must ensure the Australian Competition and Consumer Commission (ACCC) is watching these companies like a hawk. There is no excuse for these savings to be pocketed by big corporations instead of reaching the pockets of our farmers, our small businesses, and our families."
The three-month excise reduction is expected to provide significant relief to the transport and agricultural sectors in North Queensland, where the tyranny of distance makes fuel a non-negotiable cost of living.
"This is a win for common sense,” Mr Willcox said.
“We have forced a shift from ideology back to reality, and the Coalition will continue to fight to ensure that every cent of this tax cut reaches the people who actually keep this country moving."
Contributed with thanks to the office of Federal Member for Dawson Andrew Willcox MP
Federal Member for Dawson Andrew Willcox welcomes the 26-cent fuel excise cut, a direct result of strong Coalition pressure. Photo supplied
Mackay is mourning the loss of a young life after tragedy struck Glenella on the evening of 24th March. Eighteen-year-old Bucasia woman Mia Ryan passed away following a serious traffic crash at the intersection of Glenella Richmond Road and Holts Road, leaving family, friends, and her local dance community heartbroken.
Mia, the driver of a Nissan Micra, was initially transported to Mackay Base Hospital in critical condition but sadly passed away the following day. The driver of the other vehicle, a 53-year-old Andergrove woman in a Nissan Navara, was treated for minor injuries. Police and the Forensic Crash Unit are investigating the circumstances and have urged anyone who witnessed the crash or has footage to come forward.
Mia was a cherished member of the Centre Stage Dance Company. The studio shared heartfelt memories of her, saying, “Mia will always be a much-loved member of our Centre Stage family. She was always happy and always ready for fun but was also so caring and admired by so many of the dancers that she worked with as an assistant teacher on Tuesdays and Thursdays.”
Having graduated from Centre Stage in 2025 after 15 years of dancing, Mia had been keen to return to the studio on some Thursdays this year.
“Mia will be missed more than words can express by her Senior team, the dancers she assisted and by her teachers. Mia loved the studio and we loved her,” the dance school commented.
Mackay Life extends our deepest condolences to all affected by the loss of this beautiful young soul.
Photo source: Centre Stage Dance Company
Donations raised at Life Publishing Group’s sold-out Enchanted Garden fundraiser in October 2025 are currently being distributed, with a total of $56,000 shared among seven charities doing vital work across North Queensland.
This week, a cheque for $8,000 was presented to Jacquie Camilleri, founding director at the Trudy Crowley Foundation.
The Trudy Crowley Foundation is a Mackay-based charity providing vital support to individuals and families affected by cancer, with a strong focus on ovarian cancer awareness.
Established in 2018 in memory of local woman Trudy Crowley, the organisation is dedicated to ensuring no one faces cancer alone. Through its community centre, the foundation offers free services including access to specialist cancer nurses, counselling, support groups, and practical resources such as a wig library.
By delivering holistic care and raising awareness, the foundation continues to play a significant role in supporting the health and wellbeing of the Mackay and Whitsundays community.
Jacquie explained that the foundation is currently planning a new facility, and that this donation would go toward that effort.
“We are trying to save desperately for our palliative care unit, and we have quite a lot of money in the bank,” she explained.
“We're trying to buy some land, so then we can go to the governments, federal and state, and try and get grants from them to actually help build the building. We have now just got our project board in place.”
The palliative care unit will be built with care, run on the foundation’s principal that no patient suffering with cancer, or person in their life, should feel alone.
“Trudy's dream has now become our vision, and our vision is going to become a reality,” Jacquie said.
“It'll be an eight bedroom facility with one room designated for children.
“That's a hard thing to talk about, but it's a reality of life; we would love to get what they used to call a cold cot. They're now called cuddle cots, for the little ones that pass, so the parents can spend time with them... We're going to have a chapel, and we'd like to build a doctor's house so we can actually have the doctor on site.”
These big plans are on track to become a reality; thanks in part to those who donated to support this impactful organisation, on track to change end-of-life care in our region.
After heavy analysis, Net World Sports has named Mackay’s Marina Run the third best half-marathon in Australia for elite runners.
The outfit analysed 75 of the country’s most prominent races based on how technical, environmental, and logistical features align with different runner experience levels, with Mackay Marina Run cinching bronze behind second place winner, Tasmania’s Point to Pinnacle and number one The McGrath Launceston Running Festival, also in Tasmania.
“It successfully delivers a balance of performance and atmosphere, combining competitive pacing opportunities with strong crowd energy that helps runners push through the later stages of the race.” Net World Sports reports.
“The event scores below average for course difficulty (17.8/100). The total elevation gain is 155 metres; there are 15 sharp turns and 15 straight sections that exceed 400 metres.
“Race day conditions are also moderate. There are mild average temperatures (19.6°C) and good air quality (AQI 25), meaning runners can push their pace without overheating- even though humidity sits high at 73%.
“Participant feedback is very positive, driven by a sentiment polarity of 0.9, a scenery score of 10/10, a crowd support score of 9/10, and an expert suitability rating of 8/10. Together, these contribute to a Sentiment and Review Score of 92.2/100.”
Contributed with thanks to Net World Sports
1- Popular Mackay half-marathon ranked 3rd in Australia. Photo supplied.
Mackay local author Khloe Ann explores the balance of darkness and light beyond the human eye, weaving fantasy with spirituality, culture, and authentic Aussie roots in her debut novel, Proskynima.
The fiction tale intertwines the mystery of Greek mythology with a foundation of Christian values, as characters navigate physical life while confronting deeper spiritual elements of light and darkness. At the centre of the story is Athena, a young woman faced with choices that test both faith and identity.
Khloe Ann is a quiet achiever, humble in her ways yet wonderfully creative, and that sincerity carries through the pages of her debut novel.
Remarkably, the journey into writing only began recently.
“I only started writing last year,” she said.
What followed surprised even her.
“Before I knew it, there was 70,000 words on a manuscript, and I was like, wow, where’d that come from?”
Khloe explained that the characters seemed to develop naturally as the story unfolded. Drawing inspiration from her faith, she said the story reflects the balance between good and evil that many people experience in their own lives.
“There was no inspiration really other than just my own Christian walk,” she said.
To build the world within the novel, Khloe undertook extensive research, particularly into the rich history of Greek mythology.
“I did a lot of research and I fell in love with the town and the city I wrote about,” she said.
After just one year of stepping into the writing world, Khloe has already attracted interest within the industry, with publishers expressing enthusiasm about her work and future manuscripts.
A former healthcare worker at Mackay Hospital, she now balances writing with family and community life, embracing the unexpected path storytelling has opened. An active member of Australian writing groups, including the Queensland Women’s Writing and Queensland Writing Centre, her short stories and charitable entries, such as The Last Plastic Fork, have gained international attention.
Despite the growing momentum, Khloe remains humble and grounded.
“I’m so thankful for the support of the readers, and my family and friends.”
She hopes the story will resonate with a wide range of readers, particularly those interested in faith-based themes blended with imaginative storytelling.
And for readers who enjoy the first edition, she is already working on a sequel.
“I’m hoping to have a manuscript by the end of the year,” she said. “It will become a series… so stay tuned!”
Her advice to other aspiring writers is simply to, “Just start writing – put the words on page first – then edit.”
“I’m not aiming to be big. I’m not aiming to be great. I just want to write, and I want to connect with people – that’s why I started this journey.”
She hopes to connect with audiences at her meet-and-greet / book signing event in Airlie Beach on April 11, from 10am to 2pm, at the Beach Book Boutique. Fans and new readers alike are invited to meet Khloe, ask questions, and pick up a signed copy of Proskynima.
For more information or to purchase a copy, visit www.khloeann.com.au or follow @writtenbykhloeann. The Last Plastic Fork is also available at www.habitatpress.com.
Council has launched Amplify Mackay, a new initiative designed to strengthen the impact of events across the region.
The initiative aims to connect events, businesses and the wider community in creative and collaborative ways.
Economic Development and Growth Strategic Advisory Committee (EDGSAC) Co-chair Cr Nathenea MacRae said events played a vital role in driving economic activity and creating vibrancy across Mackay.
“When events come to Mackay, they don’t just fill a calendar – they fill our accommodation, our cafes, our restaurants and our local businesses,” Cr MacRae said.
“They create energy, connection and opportunity right across our community,” she said.
“Amplify Mackay is about growing and marketing those flow-on opportunities.
“Businesses can jump on Mackay Events, click the Amplify Mackay link and then submit an offer.
“Offers can be things like themed menus, eyecatching displays, limitedtime specials or exclusive experiences that tie in with one of the up-coming event periods.
“Your activation will then be listed on the Amplify Mackay page on the Mackay Events website, boosting your visibility and further adding to the buzz around Mackay’s big drawcard events.”
Cr MacRae said the themed event periods created opportunities for local businesses to get involved in new and creative ways while tapping into the larger promotion around drawcard events coming to the region.
“Amplify Mackay is about more than just events,” she said.
“It’s about collaboration. It’s about creating a vibrant, connected community where businesses, organisers and residents all have the opportunity to be involved and benefit.
“During the May event period, for example, Mackay will come alive with major sporting and music events, attracting more than 12,500 people to the region, including 6500 visitors from outside the area.
“Now’s the time for businesses to start brainstorming how they can capitalise on huge drawcard events like Legends on the Lawn and the NQ Games.”
EDGSAC Co-chair Cr Belinda Hassan said council had already seen strong success through the Mackay Events Calendar (Mackayevents.com.au), which had become a central platform for locals and visitors to discover what was happening across the region.
“Building on that success, we’ve now taken the next step with the launch of two new initiatives designed to further support our events sector and local economy,” Cr Hassan said.
“The first is Amplify Mackay, and the second is the Event Organiser Marketing Toolkit, a practical resource developed to help event organisers and businesses better promote their events and reach wider audiences," she said.
“The toolkit provides practical resources, branding assets, marketing guidance and readytouse materials to help grow and promote successful events.”
Now is the time for local businesses and the community to explore how they could best use the resources and offerings available on the Mackay Events website to capitalise on Mackay’s booming event economy.
For more information about Amplify Mackay, the Event Organiser Marketing Toolkit or upcoming events and initiatives, visit mackayevents.com.au
49 year-old Matthew Brand was sadly located deceased on Wednesday 25th March following a three-day search across Finch Hatton and Pioneer Valley bushland.
Matthew was reported missing from Finch Hatton on Saturday 21 March, and appeals were made to the community for any information.
The search was begun soon after disappearance, with the Police and family reporting concerns for Matthew’s welfare, stating “his disappearance is out of character and [he] suffers from a medical condition which may cause confusion.”
Searches were being conducted across rough terrain in the Pioneer Valley when Matthew’s body was discovered by an SES volunteer, before midday on the Saturday.
An ex-army veteran, Matthew served in Afghanistan and Timor. His family have described him as “Loyal and funny… A man full of life, ready to tackle any adventure.”
Information surrounding the cause of death has not been revealed.
Following the search, family member Shona Brand, shared: “Thank you to all of those involved in his search. We appreciate everything you have done in giving us answers even though they weren’t the ones we were had hoped for. Your work is truly amazing and Matthew would be grateful.”
The community will be sending condolences to Matthew’s loved ones.
1 – Army Veteran Matthew Brand was sadly found deceased following a three-day search.
Sunshine, coffee and community spirit were in abundance at the recent Cuppa with Your Neighbour Northern Beaches event.
Locals gathered to enjoy fresh brews while children and families explored the nature play area and made the most of the multipurpose court at the Northern Beaches Community Hub Stage 1A. Visitors also took the opportunity to stop by the mobile library van, thanks to Mackay Regional Council Libraries.
Colourful community bunting, kindly provided by Northern Beaches Our Community, added to the welcoming atmosphere.
Photo source: Community Programs Team
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