Quite a lot, actually.

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People spend months naming their children and agonise over what to call a new puppy, yet when it comes to naming a business, a decision that could shape its success for years, it often becomes an afterthought or three part series description.  

A business name is far more than a label. It's your first impression, your identity and often the reason people remember you or don't. The most memorable brands are usually the simplest: Apple, Google, Nike and Lego. They're distinctive, easy to recall and instantly recognisable.

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In today's world, where we're bombarded with advertising and endless content, attention spans are short. If people can't remember your name after one interaction, chances are they won't remember it later.

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Then there are acronyms.

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We've worked with countless start-ups that carefully choose a business name, only to immediately shorten it into an acronym that means absolutely nothing to their audience. For nearly 30 years, redhotblue has never been referred to as RHB. Why? Because R.H.B. could stand for almost anything.

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Of course, Australians love shortening names. If your business name is too long, chances are your customers will create a nickname for it anyway. But if some people know you by your full name, others by an abbreviation and others by an acronym, you risk creating confusion and diluting your brand.

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There are exceptions. Kentucky Fried Chicken successfully became KFC as part of a deliberate rebrand to modernise the business and broaden its appeal while minimising the focus on “fried” food. The key was commitment. They didn't switch between the two names they fully embraced the change.

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And then there are names that should never leave the brainstorming session.

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One client proposed the name Australian Risk Strategy Engineers.
Sounds professional enough… until you abbreviate it.

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A.R.S.E.

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Memorable? Absolutely. Ideal for a business? Probably not.

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If you're starting a business, try this simple test: tell ten people your proposed name and ask them to repeat it the next day. If they can't remember it, or they all remember it differently, then it’s time to think again.

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If you're considering a rebrand, pay attention to how your customers already refer to your business. Their habits can tell you a lot about what is, and isn't, working.

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At the end of the day, your business name is one of your most valuable marketing assets. It's the word people search for, recommend and remember.

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So don't rush it.

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Give it the same consideration you'd give naming your child.

Or at the very least… your dog.

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By Cr Peter Sheedy

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Whilst I at times have mixed feelings about aspects of the Mackay Regional Council Budget, there are a number of clear positives for our region through the initiatives being delivered.

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Importantly, this is a “back-to-basics” budget that maintains core service levels across council, with no reductions to the essential services our community relies on every day. In the current economic climate, this is a significant outcome, with the budget carefully balancing cost pressures while ensuring reliability in areas such as roads, parks, water, waste and local facilities.  

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Libraries have been under the spotlight in recent times; however, I am pleased to see that this year’s budget retains full library services. Council has committed nearly $1 million to support services across the network, including the continued operation of the Gordon White Library, while also progressing the new Northern Beaches Community Hub. This reflects strong community feedback and ensures residents continue to access valued services as planning progresses towards the opening of the new facility.  

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Looking ahead, a key focus for council will be improving the utilisation of buildings and facilities as part of a broader efficiency drive. This includes reviewing how existing assets are used to help manage increasing operational costs and deliver better value for ratepayers.  

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Our Parks and Gardens and mowing services have performed strongly over the past year, with continued investment supporting improved outcomes across the region. More broadly, the capital program reinforces this commitment, with over $127 million directed towards renewing and upgrading essential infrastructure, including parks, roads, drainage and community facilities.  

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Overall, while there are areas that will continue to require careful consideration, this budget demonstrates a clear focus on maintaining services, investing in essential infrastructure and delivering value for our community.

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Police are reminding Mackay motorists that road safety is an everyday responsibility after more than 160 traffic offences were recorded during the first weekend of the winter road safety campaign. Photo source: Queensland Police Service

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Queensland Police are reminding Mackay motorists that safe driving shouldn't begin and end with the school holidays, after a concerning number of traffic offences were detected across the Mackay Whitsunday district during the opening weekend of the state's winter road safety operation.

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The Queensland Police Service (QPS) launched Operation Yankee Cold Snap, its annual winter school holiday road policing operation, on Friday 26^th June. Running until 17^th July, the operation aims to reduce road trauma during one of the busiest travel periods of the year.

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With more Queenslanders and visitors expected to be on the roads over the school holidays, police are urging drivers to remember that every decision made behind the wheel has the potential to save, or cost, lives.

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The opening weekend of the operation highlighted the importance of that message locally.

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Across the Mackay Whitsunday district, officers conducted 1,324 random breath tests, with 10 drivers returning positive drink-driving results. Police also carried out 26 roadside drug tests, with five drivers returning positive results for drug driving.

In total, 163 traffic infringement notices were issued across the district, including 98 for speeding offences.

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Mackay Whitsunday District Highway Patrol Officer in Charge Senior Sergeant Shane Edwards said every motorist has a responsibility to help make the region's roads safer.

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“Our officers will be actively patrolling, intercepting and enforcing road rules, and curbing dangerous and reckless behaviours - not just through our busy school holiday periods, but year-round,” said Senior Sergeant Edwards.

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As winter conditions create additional hazards on Queensland roads, police are also reminding motorists to adapt their driving to changing conditions.

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“Winter brings about a unique set of hazards, including reduced daylight hours and fog, so we urge everyone to exercise patience and drive to conditions.”

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Statewide, Operation Yankee Cold Snap is placing a strong focus on speeding and impaired driving, two of the leading contributors to lives lost on Queensland roads.

Queensland Police said cooler weather can also increase the risk of reduced visibility and wildlife collisions, making driving conditions more unpredictable, particularly for motorists travelling on regional roads.

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The operation follows the results of Operation Interpose, during which police conducted more than 364,000 roadside breath tests across Queensland, with about 2,500 people returning positive results. More than 43,000 traffic infringement notices were also issued for dangerous driving behaviours statewide.

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While police will maintain a strong and highly visible presence throughout the school holidays, they hope the message extends well beyond the three-week operation.

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“We want everyone to make it to their next destination safely, and by slowing down, driving sober, wearing a seatbelt, and staying alert, it can make all the difference for you, your passengers, and other road users,” Senior Sergeant Edwards said.

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CareFlight delivered a free Trauma Care Workshop in Eungella on 21 June, providing community members and first responders with practical, potentially lifesaving training in pre-hospital emergency care. Photos supplied

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Community members and first responders were given the opportunity to gain practical, potentially lifesaving skills at a free Trauma Care Workshop delivered by CareFlight on Sunday, 21 June in Eungella.

The initiative provided pre-hospital trauma care training designed for everyday Australians, with no prior experience or qualifications required to participate.

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The workshop formed part of CareFlight’s ongoing commitment to strengthening community capacity in responding to medical emergencies, particularly in the critical minutes before paramedics arrive.

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Participants were guided through practical and theory-based learning aimed at building confidence and capability in trauma situations, with a focus on improving patient outcomes in emergency scenarios where immediate action can make a significant difference.

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CareFlight’s Trauma Care Workshops are delivered by experienced doctors, paramedics and nurses, combining simulation-based training with essential clinical knowledge. The program is designed to be accessible to a wide range of participants, including volunteer first responders and members of the public seeking to better prepare for emergencies.

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Head of Education and Training, Margarita Obeid, touched on the importance of accessible emergency training for regional areas.

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“When a medical emergency happens, help can sometimes be hours away especially in rural and remote communities.  

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“Often the first people to arrive at the scene will be the local teacher, farmer, mechanic or another community member who is part of a volunteer emergency response team. It is in these situations that the first responders need to know how to sustain a life.

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“The action taken in the first few minutes can mean the difference between life and death with appropriate treatment during this time significantly improving the final outcome of the patient.”

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The training was offered at no cost, supported through donations from individuals and businesses, and reflects CareFlight’s broader mission to increase access to lifesaving education across Australia.

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By building skills within local communities, the program aims to strengthen the chain of survival, particularly in regional and remote areas where emergency response times can be longer and bystanders are often first on scene.

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The workshop provided participants with a rare opportunity to gain hands-on experience in trauma care within a structured and supportive learning environment.

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Eight young women are celebrating new beginnings after graduating from Project Booyah Mackay last Wednesday night, marking the completion of a 16-week mentoring program designed to build confidence, resilience and practical life skills.

Project Booyah is a Queensland Police Service-led community mentoring program delivered in partnership with PCYC, which focuses on helping disconnected young people reconnect with education, training, employment and their community.

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Throughout the program, the graduates stepped outside their comfort zones while developing skills in emotional awareness, conflict resolution, problem-solving, healthy relationships, cyber safety and strategies for managing thoughts, emotions and behaviours through evidence-based Cognitive Behavioural Therapy principles.

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Senior Constable Keiran Horsfall, the police co-ordinator for Project Booyah in Mackay, said the program was about creating opportunities and helping young people move forward with confidence.

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“QPS and PCYC work in partnership to help disengaged young people gain experience and qualifications, with the aim of helping them build better lives,” he said.

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Senior Constable Horsfall, who has been involved in nine programs so far, went on to say that the state-wide initiative had been operating since 2012 and now had 10 sites across Queensland, with the Mackay program running since 2021.

“One of the most rewarding aspects of the program is seeing the personal growth in participants.”

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“You get to see a big change in their life, particularly self-esteem, and improvements across many areas, even employment opportunities which is great.”

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“This program helps them with things like moral reasoning, conflict management, anger management, resilience, goal setting, sexual health, and cyber safety.”

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Police Liaison Officer Barb Hill said the program worked closely with support services to assist young people facing a range of challenges, including psychological and drug-related issues.

Ms Hill said the long-term impact of the program was often the most inspiring part of her role.

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“I love seeing the change in the young girls and boys involved in these programs,” she said.

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“The after-effects just ripple on, and it’s so awesome when you see them out in the community, and they’re really excited to fill you in on what the’re up to now, and where they’re working.”

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“That’s what we see across the board, because the program offers courses to make them employable, and it really just changes the trajectory of their life.”

The program alternates between girls’ and boys’ cohorts, with the next boys’ intake due to begin in July.

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One of the graduates spoke on behalf of the group during the ceremony, reflecting on the friendships, opportunities and support they had experienced over the past four months.

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“I was so glad you gave me the opportunity to join Booyah and help me turn my life around.”

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“It has become like a second family to us, and I’m so grateful to have shared this journey with you all.”

Senior Constable Horsfall said the strong turnout at the graduation highlighted the importance of the program in the Mackay community.

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“There obviously is a need for the program in Mackay, and we’re just happy to be part of it,” he said.

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“The outcomes you see from this just shows that it’s such a worthy program.”

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Mackay Regional Council adopted its 2026–27 Budget at a Special Budget Meeting last week, approving a 7.16 per cent average residential rates increase alongside more than $127 million in infrastructure investment. Photo credit: Hannah McNamara  

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Mackay Regional Council has adopted its 2026–27 Budget following a Special Budget Meeting, with residents set to see an average residential rates increase of 7.16 per cent as council invests more than $127 million in infrastructure and essential services across the region.

The budget was adopted in a 7-3 vote after extensive deliberations, with Mayor Greg Williamson describing it as "one of the most difficult budgets" during his time in office. Mayor Williamson said councillors had participated in 21 meetings before reaching the final budget.

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Councillors Peter Sheedy, Ash-Lee Johnson and Nathenea McNamara voted against the budget. It was noted that days prior to the meeting, Cr Sheedy proposed an amendment to reduce the average residential rates increase to six per cent, however the amendment was not carried through.

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For the average residential ratepayer, the adopted budget represents an increase of approximately $5.26 per week. Council has also consolidated levies into the general rate, a move it says will return an average of $27 to residential ratepayers, while rates concessions will continue to be available for eligible residents.

Council says the rate increase will support the delivery and maintenance of essential services including roads, footpaths, drinking water, drainage, parks, playgrounds, waste services, libraries and customer service, while continuing to invest in infrastructure to support the region's future growth.

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More than $127.4 million has been allocated towards renewing and upgrading infrastructure across the Mackay region, with almost 60 per cent of that funding dedicated to the renewal of existing critical infrastructure.

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Among the largest investments is more than $32 million for parks, playgrounds and community facilities, alongside $27.1 million for roads, footpaths, bridges and transport infrastructure.

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The budget also includes $15.1 million to maintain safe and reliable drinking water infrastructure and more than $12 million for the renewal of wastewater infrastructure, including works at the Mackay North and Mackay South Water Recycling Facilities.

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Council has allocated funding towards a range of major community projects, including $20.422 million for Stage 1B of the Northern Beaches Community Hub, which will deliver a new library, community rooms, customer service facilities, a town square, café space and undercover parking.

Other significant projects include $7.954 million for the Reed Street Connection between Rural View and Beaconsfield, $5.5 million for regional bridge upgrades, $3.6 million for regional footpath projects and $2.373 million for the next stage of Woodlands District Park in Andergrove.

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Flood resilience also remains a key focus, with $16.93 million allocated towards the Pioneer River Shakespeare Street Levee project. In addition, council has committed funding for new, renewed and upgraded drainage infrastructure aimed at improving stormwater management and reducing flood impacts across the region.

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2026-27 Mackay Regional Council Budget At A Glance

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What residents can expect:

• Average residential rates increase: 7.16%

• Average increase per household: $5.26 per week

• Levies consolidated into general rates, with Council stating this will return an average of $27 to residential ratepayers.

• Rates concessions will continue for eligible residents.

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Where the money is going:

• $127.4 million invested in infrastructure across the region.

• Almost 60% of infrastructure funding dedicated to renewing existing essential assets.

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Major investments:

• More than $32 million – Parks, playgrounds and community facilities.

• $27.1 million – Roads, footpaths, bridges and transport infrastructure.

• $25.8 million – Drainage infrastructure and stormwater improvements.

• $15.1 million – Drinking water infrastructure.

• More than $12 million – Wastewater infrastructure upgrades.

• $800,000 – Waste management infrastructure.

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Key projects:

• $20.422 million – Northern Beaches Community Hub Stage 1B.

• $16.93 million – Pioneer River Shakespeare Street Levee.

• $7.954 million – Reed Street Connection (Rural View to Beaconsfield).

• $5.5 million – Regional bridge upgrades.

• $3.6 million – Regional footpath projects.

• $2.373 million – Woodlands District Park Stage 1 Phase 3.

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More information on the Mackay Regional Council 2026-2027 Budget can be found at:  mackay.qld.gov.au/budget 

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Image for illustrative purposes only. Photo source: Shutterstock  

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An attempted child abduction case has left many Mackay parents and caregivers shocked, as details of the ordeal continue to circulate throughout the community.

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What began as an innocent sleepover between two friends quickly escalated into a terrifying ordeal for a Mackay family, after a Brisbane man in his 30’s by the name of Blake Simpson began contacting a 13-year-old girl he met through his stepdaughter.

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According to interviews with the girl's mother and the teenager on A Current Affair, the man began contacting the girl through social media around two weeks later without her mother's knowledge.

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“He was telling my daughter not to tell me that he was contacting her and to not tell anyone,” the mother told A Current Affair.

According to the interview, the man communicated with the teenager through Snapchat. The girl's mother later described the messages as grooming behaviour.  

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“The way that he was messaging her was very inappropriate. It was grooming with a 13-year-old girl,” she said.

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The situation became increasingly alarming when, according to the mother, the man attended the girl's school and attempted to change her emergency contact and parent details, allegedly convincing office staff he was her father before the request was declined following confirmation with the girl's mother.

The teenager told A Current Affair the man later encouraged her to leave Mackay with him for Brisbane, saying she could escape bullying and become part of his family.

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“He wanted me to live with him and be his daughter. I thought it was him just caring about me,” she said.

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The mother said the situation reached its most serious point when the man flew from Brisbane to Mackay and arranged to meet the girl before taking her to the airport.

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The plan was interrupted after the teenager confided in a friend, whose mother alerted her own family.

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“I’m thankful that my daughter told her best friend what the plan was,” the girl's mother said.

After being alerted to the plan, the girl's mother said she rushed to Mackay Airport but was unable to locate them. She then went directly to the police station to alert officers.

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Police responded immediately, locating both the man and the teenager at Mackay Airport before they boarded a flight.

The man, Blake Simpson, later pleaded guilty to abducting a child. According to A Current Affair, he served six months in prison before being released.

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The case has sparked widespread concern throughout the Mackay community and serves as a confronting reminder for parents and caregivers of the importance of monitoring children's online interactions, encouraging open communication and reporting suspicious behaviour to police as early as possible.

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Image for illustrative purposes only. Photo source: Shutterstock

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A simple act of honesty at Mount Pleasant Shopping Centre has struck a chord online, highlighting a moment of integrity from a young driver doing the right thing after a minor accident.

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A post shared online described seeing a young woman place a note on a parked car after she accidentally caused a small dent to the front of it. Rather than leaving the scene, she calmly returned to her own vehicle after taking responsibility.

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“Just saw a young lady at Mount Pleasant Shopping Centre put a note on someone's car after she'd put a little dent on the front of it,” the post read.

The observer noted that the moment of accountability was followed by an emotional response.

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“But what got me was, after she calmly walked up, and put the note under the windscreen, and got back into her car. She was on the phone, balling her eyes out.”

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The post went on to directly acknowledge the young woman’s actions and the emotional weight of the situation.

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“To this girl: I know it's overwhelming now, but accidents happen, spacial awareness gets better, and neither of those things are a measure of who you are. But leaving that note, and showing how much guilt you felt, I am 100% sure your parents are proud of you and you're a great human. Bravo.”

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While minor accidents are part of everyday life, the decision to leave contact details and take responsibility is being praised as a quiet example of integrity and character.

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Deputy Premier and Minister for State Development, Infrastructure and Planning Jarrod Bleijie joined Mackay Regional Council Mayor Greg Williamson, Member for Mackay Nigel Dalton and Member for Mirani Glen Kelly in Mackay to announce new housing infrastructure upgrades under the Residential Activation Fund. Photo credit: Hannah McNamara  

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A long-awaited suite of housing infrastructure upgrades has been announced for the Mackay–Whitsunday region, with Deputy Premier Jarrod Bleijie unveiling six Residential Activation Fund projects designed to unlock new land and support more than 2,700 future homes.  

The works include a new trunk road linking Norwood Parade in Beaconsfield and Reed Street in Rural View, major upgrades to Wallmans Road, and significant sewer, water and stormwater infrastructure across Mirani, Marian, Proserpine and Cannonvale.

The projects are aimed at removing long-standing barriers to development by delivering essential services needed for new residential growth. Regional communities are expected to benefit from improved road connections, upgraded drainage systems and expanded utility networks, paving the way for new housing estates and faster delivery of homes.  

Local leaders say the investment will help ease pressure on a tight housing market and bring forward development that has been years in the making across the region.

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Deputy Premier Leads Housing Infrastructure Announcement In Mackay

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Deputy Premier and Minister for State Development, Infrastructure and Planning Jarrod Bleijie was in Mackay last Wednesday 1^st July to announce major housing infrastructure upgrades under the Queensland Government’s Residential Activation Fund, alongside Mackay Regional Council Mayor Greg Williamson, Member for Mackay Nigel Dalton and Member for Mirani Glen Kelly.  

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The visit highlighted six major Residential Activation Fund projects across the Mackay–Whitsunday region, designed to unlock new residential land and support more than 2,700 homes through critical infrastructure works including roads, sewerage, stormwater and water upgrades.

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Deputy Premier Bleijie said the program was focused on delivering essential infrastructure to support growing communities and increase housing supply.

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“The Queensland Government is investing in the roads, water, sewerage and drainage infrastructure needed to unlock new housing and support growing communities,” he said.

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“This is about unlocking land and delivering critical infrastructure to build homes,” he said, adding that the Mackay–Whitsunday region was receiving $42 million across six projects, including a new road at Beaconsfield and Rural View that would enable 127 homes.

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Mayor Greg Williamson said “building homes is critical,” adding that the investment would help ease ongoing housing pressure in the region, where vacancy rates had remained as low as 1%.

“This infrastructure allows hundreds of homes to come onto the market and supports some of our fastest-growing communities,” he said.

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“By removing key infrastructure barriers, we can bring forward development and deliver more homes for local families sooner.”

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Member for Mackay Nigel Dalton said the works, particularly in Rural View, would directly support housing availability and population growth in the region.

“This will also allow 127 new families to live in this area with a high school, primary schools nearby, and a shopping centre – this is an ideal place to set up home,” he said.

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Member for Mirani Glen Kelly added that the projects would help ensure regional communities continued to grow sustainably.

“These projects are about delivering for the next generation and ensuring people can live in regional Queensland, not just the south-east corner,” he said.

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“This is about creating more opportunities for families to build a home and a future in communities like Mirani.”

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The Queensland Government said it is continuing to prioritise housing supply, with the Crisafulli Government “pulling every lever” to unlock land following what it described as a decade of housing challenges under the previous Government.  

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The six Mackay and Whitsunday projects include: 

• Construction of a new trunk road connecting Norwood Parade and Reed Street in Rural View to support residential growth in Mackay’s Northern Beaches.  

• Upgrades to Wallmans Road to transform it to an urban standard, including drainage, footpaths and essential water, sewer and electrical infrastructure.

• Road and intersection upgrades, stormwater infrastructure and a new sewer pumping station at Riverbend Estate in Mirani.

• A regional sewer pump station, culvert upgrades and stormwater infrastructure to support the Nabilla Meadows residential development in Marian. 

• Construction of over 4.8 kilometres of new water mains to support residential development in Proserpine.

• A new sewer rising main, sewer gravity main, sewage pump station and a water main for more housing in Cannonvale. 

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Mulga Bill’s Bicycle

'Twas Mulga Bill, from Eaglehawk, that caught the cycling craze;
He turned away the good old horse that served him many days;
He dressed himself in cycling clothes, resplendent to be seen;
He hurried off to town and bought a shining new machine;
And as he wheeled it through the door, with air of lordly pride,
The grinning shop assistant said, "Excuse me, can you ride?"
"See here, young man," said Mulga Bill, "from Walgett to the sea,
From Conroy's Gap to Castlereagh, there's none can ride like me.
I'm good all round at everything, as everybody knows,
Although I'm not the one to talk - I hate a man that blows.
But riding is my special gift, my chiefest, sole delight;
Just ask a wild duck can it swim, a wildcat can it fight.
There's nothing clothed in hair or hide, or built of flesh or steel,
There's nothing walks or jumps, or runs, on axle, hoof, or wheel,
But what I'll sit, while hide will hold and girths and straps are tight:
I'll ride this here two-wheeled concern right straight away at sight."

'Twas Mulga Bill, from Eaglehawk, that sought his own abode,
That perched above the Dead Man's Creek, beside the mountain road.
He turned the cycle down the hill and mounted for the fray,
But ere he'd gone a dozen yards it bolted clean away.
It left the track, and through the trees, just like a silver streak,
It whistled down the awful slope towards the Dead Man's Creek.

It shaved a stump by half an inch, it dodged a big white-box:
The very wallaroos in fright went scrambling up the rocks,
The wombats hiding in their caves dug deeper underground,
As Mulga Bill, as white as chalk, sat tight to every bound.
It struck a stone and gave a spring that cleared a fallen tree,
It raced beside a precipice as close as close could be;
And then as Mulga Bill let out one last despairing shriek
It made a leap of twenty feet into the Dead Man's Creek.

'Twas Mulga Bill from Eaglehawk, that slowly swam ashore:
He said, "I've had some narrer shaves and lively rides before;
I've rode a wild bull round a yard to win a five-pound bet,
But this was the most awful ride that I've encountered yet.
I'll give that two-wheeled outlaw best; It's shaken all my nerve
To feel it whistle through the air and plunge and buck and swerve.
It's safe at rest in Dead Man's Creek, we'll leave it lying still;
A horse's back is good enough henceforth for Mulga Bill.”

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Banjo Paterson was one of Australia’s best-loved bush poets, journalists and writers. Born Andrew Barton Paterson in 1864, he grew up in rural New South Wales and later became famous for capturing the humour, character, and spirit of the Australian bush in his poetry. His best-known works include The Man from Snowy River, Clancy of the Overflow, Mulga Bill’s Bicycle and the words to Waltzing Matilda. Paterson’s writing helped shape Australia’s literary identity, and his warm, rhythmic style remains popular today. He died in 1941.

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CREATE. CONNECT. WHITSUNDAYS

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Celebrating local creativity, connection, and community

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Whitsundays Writers Festival
Richard Evans
Festival Director and President
hello@whitsundayswriters.com

Book early to secure your place at the 2026 Whitsundays Writers Festival, 13th September at www.whitsundayswriters.com/2026-programme-speakers

Creative Connections Whitsunday
Glenda Brown
President
info@creativeconnectionwhitsunday.com

Visit the Community Gallery in Proserpine and save the date 30th July to 2nd August for the Great Barrier Reef Festival Art Exhibition.  

Together, these two organisations champion the creative spirit of the Whitsundays – supporting writers, artists, and the cultural life of our region.

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By Richard Evans, Festival Director and President Whitsundays Writers Festival

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Poetry lives in the spaces we cannot quite explain, the hush before dawn over the Coral Sea, the rhythm of tide against shore, the quiet swell of memory that arrives unannounced. It is in these moments that words begin to gather.  

For the writer, poetry is an act of distillation: taking something vast and shaping it into a few deliberate lines. It asks for honesty, for attention, and for the courage to say what might otherwise remain unspoken.

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For the reader, poetry offers something equally rare, recognition.  

A single line can settle gently, like salt on the breeze, carrying a feeling that is both personal and shared. In a world that moves quickly and often demands certainty, poetry allows for pause. It invites us to linger, to reflect, and to feel more deeply connected to ourselves and to one another.

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Here in the Whitsundays, inspiration is never far from reach.  

The sweep of ocean, the quiet strength of the islands, and the ever-changing light across the water all speak in their own language. This sense of place has long shaped Australian poetry. The bush ballads of Henry Lawson and Banjo Paterson carried stories of resilience, hardship, and mateship, capturing a distinctly Australian spirit with both grit and lyricism. Dorothea Mackellar’s My Country endures for much the same reason, its vivid imagery reflecting a deep and abiding connection to land.

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That tradition continues to evolve. The 2026 Whitsundays Literary Heart Awards’ Poetry Prize revealed an extraordinary outpouring of poetic voices from across the region and beyond. The sheer volume of entries has been matched by their emotional depth: poems exploring love, loss, belonging, identity, and renewal. Together, they form a powerful reminder that poetry is not confined to the page; it lives within communities, shaped by shared experiences and individual truths.

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Perhaps that is poetry’s greatest strength. It bridges the personal and the collective, the past and the present. It allows us to honour where we have come from while giving voice to where we are now.

So my invitation remains an open one. Write what you notice. Write what you feel. Let the landscape, the memories, and the quiet moments guide you.

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Create. Connect. Whitsundays: welcomes submissions from across the Whitsundays.  

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Your words may be the ones that resonate, linger, and remind someone else that they are not alone. Share your creativity with the community and we may print it right here.

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Calling Volunteer Judges for the Heart Awards 2026

The Whitsundays Writers Festival is currently seeking volunteer judges for the 2026 Heart Awards. We invite keen readers, writers, and lovers of literature to assist in reviewing entries across both poetry and short story categories.

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Judges will be supported with clear protocols and resources to guide the process, ensuring a consistent and rewarding experience.  

This is a wonderful opportunity to engage with emerging voices, contribute to our vibrant literary community, and play a meaningful role in celebrating local and national talent.

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If you are interested in joining us, please contact Dr Julia Evans at hello@whitsundayswriters.com

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Busta has all the qualities of a wonderful family companion, now he just needs someone willing to give him the chance he deserves.

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The one year old Staffordshire cross was found in Ayr and has quickly won over everyone at Bowen Collinsville Pet Rescue with his calm and loving nature. Affectionate and gentle, Busta is happiest when he’s in the company, or a cuddle, with people.  

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He has lovely manners on the lead, gets along well with children and has a relaxed, non-aggressive temperament stride to him that makes him an easy dog to welcome into almost any home. With a heart as big as his smile, Busta isn't asking for much, just a family to call his own.

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Desexed, vaccinated and up to date with his veterinary care, Busta is ready to start the next chapter of his life with a forever family.

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If you think Busta could be the missing piece in your household, contact Bowen Collinsville Pet Rescue by direct messaging your name, phone number and "Busta" to begin the adoption process.

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The Whitsundays has always been a region built on community.

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It's our volunteers, sporting clubs, local businesses, schools, families and community champions who help make this such a special place to live, work and raise a family.

That's why Whitsunday Regional Council and Whitsunday Life are proud to launch a new community partnership that will help tell local stories, celebrate local talent and advocate for a stronger future for the Whitsundays as we look towards the Brisbane 2032 Olympic and Paralympic Games.

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The Home Grown: Future Olympians campaign will shine a spotlight on young local athletes already achieving remarkable things on state, national and international stages, while highlighting the opportunities that future sporting and community infrastructure could create for generations to come.

Whitsunday Regional Council Mayor Ry Collins said the partnership was a natural fit, bringing together two organisations with a shared commitment to supporting and strengthening the local community.

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"Council and Whitsunday Life both care deeply about our community and the future of the Whitsundays," Mayor Collins said.

"This campaign is about celebrating local success stories, inspiring the next generation and building a strong case for the investment and infrastructure that will help local young people achieve their full potential."

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"The Whitsundays has a once-in-a-generation opportunity through the 2032 Olympic and Paralympic Games. By working together and telling these stories, we can help ensure our region secures a lasting legacy that benefits our entire community long after the Games have finished."

Mayor Collins said local athletes like Reid and Rory Martin demonstrated why that legacy was so important.

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"These young athletes are already proving they can compete with the best in Australia and beyond. Imagine what future generations could achieve with the right facilities and opportunities right here in the Whitsundays."

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Whitsunday Life Editor Rachael Smith said the publication was proud to partner with Council on an initiative focused on community, opportunity and regional pride.

"Whitsunday Life has always been about telling local stories and celebrating the people who make our region great," Ms Smith said.

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"When Council approached us with the Home Grown: Future Olympians concept, we immediately saw the value for our community. These are exactly the kinds of stories that deserve to be shared."

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"This partnership isn't just about sport. It's about showcasing local determination, encouraging young people to dream big and helping advocate for the opportunities and investment that will benefit our region for decades to come."

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Over the coming months, readers can look forward to meeting six inspiring young athletes whose journeys remind us that world-class talent can be grown right here in the Whitsundays.

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David Robertson. Photo supplied: Julie Evans.  

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The Whitsundays will soon play host to one of Australia’s most respected economic voices.

David Robertson, Chief Economist at Bendigo Bank, is heading to Whitsunday Green, Cannon Valley on Wednesday 15^th July for a special community event – and everyone’s invited.

Known for his ability to make complex economic trends easy to understand, David’s engaging and down-to-earth style has earned him a strong following, including on his popular YouTube series.

With more than two decades at Bendigo and Adelaide Bank and a career spanning senior roles at major financial institutions, David brings a wealth of knowledge to the table. At this free event, he’ll break down what’s really happening in the economy – from interest rates and employment trends to property values and the Australian dollar.

Hosted by Community Bank Cannonvale–Proserpine, this is a rare opportunity to hear firsthand from a leading expert about the financial forces shaping our country – and what it could all mean for local families, businesses, and the Whitsundays region.

Don’t miss out! Whether you’re a business owner, first homebuyer, retiree, or just curious about what’s ahead for the economy, this event is designed for everyone.

What: Bendigo Community Bank Cannonvale-Proserpine Chief Economist event

When: 5:30pm-7:30pm Wednesday 15^th July 2026

Where: Whitsunday Green, 1 Regatta Boulevard, Cannon Valley  

Registration: Free event, open to all. RSVP by Monday 13 July via secretary@whitsundaycel.com.au

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Community Bank Cannonvale-Proserpine does business banking

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At Community Bank Cannonvale–Proserpine, we bring together a team of specialists to help business owners understand their current and future needs. By working with us, you’ll know your options, manage operational risk, and keep your cash flow healthy.

Luke Sheppard, Senior Business Relationship Manager for North Central Queensland and Cairns, is available for a range of business banking services in persona at our branch.

Luke is available to help with a wide range of business banking services:

• Business lending (over $500K)

• Business property purchases and construction

• Equipment finance

• Overdrafts

• Investments

• Refinancing

Make an appointment to see Luke at our Whitsunday Plaza Cannonvale branch:

Phone: (07) 4948 3599

Email: cannonvale&proserpinemailbox@bendigoadelaide.com.au

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The Mt Challenger Wind Farm is accepting applications for its Community Fund, providing financial support to not-for-profit organisations, community groups and sporting clubs across the Proserpine and Bowen region. 

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Applications are open until 12 July 2026, with $40,000 available in this funding round. Eligible groups can apply for grants of up to $10,000 to support projects that deliver meaningful and lasting benefits to local communities. 

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The fund is designed to support initiatives within 30 kilometres of the proposed project, encouraging participation, strengthening local connections, and delivering positive outcomes for communities including Proserpine and Bowen. 

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Alinta Energy Chief Development Officer Andres Maasing said the program reflects a commitment to supporting local priorities during the project’s development phase. 

“We recognise there are diverse views about the proposed Mt Challenger Wind Farm and respect the strength of community sentiment,” Mr Maasing said. 

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“Through this funding, our focus is to provide practical support to local organisations delivering important work on the ground - from youth programs and community events to environmental initiatives and essential upgrades.” 

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Mr Maasing said that if the Mt Challenger Wind Farm project proceeds, as well as supporting QLD’s energy supply and grid, it could bring meaningful investment into the region – including construction and operations jobs, local procurement, potential road and infrastructure upgrades, environmental enhancement programs and support for community initiatives. 

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The Community Fund will prioritise projects that demonstrate clear community benefit, encourage local engagement, are sustainable beyond the grant period, and show strong governance. Eligible initiatives or activities may span community, education, employment, environmental, and youth sporting and interest group undertakings leading to positive social and economic participation outcomes. 

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Applications are only accepted online at www.mtchallengerwindfarm.com/communityfund. For more information, please contact powertoyou@alintaenergy.com.au or 0497 928 036 (weekdays 9am–5pm).

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