Independently Owned, Locally Grown, Community Loved
A single-vehicle bus crash has sadly claimed the life of one passenger at Gumlu, north of Bowen overnight. According to initial police investigations, at approximately 4pm on Thursday 14th May, a bus with 29 people on board was travelling south along the Bruce Highway from Cairns to Airlie Beach, when it left the roadway and rolled onto its side. Several other passengers were injured and transported to Townsville, Ayr, and Bowen Hospitals. The bus driver, a 70-year-old Mackay man, was transported to Bowen Hospital with minor injuries. As of Friday morning, three patients are confirmed to be in a life-threatening condition with one assessed on the scene and two airlifted to Townsville University Hospital. Multiple people were injured and transported to Ayr Hospital before being airlifted to Townsville University Hospital by Royal Flying Doctor’s Service. There are eight stable patients in Townsville whilst one remains in a stable condition at Ayr. The Bruce Highway has reopened at Gumlu. This tragic accident comes less than two years after a fatal bus crash on the same stretch of the Bruce Highway, which claimed the lives of three women in on June 3rd, 2024. On this occasion, a Greyhound bus with 33 people on board was travelling north along the Bruce Highway, also near Gumlu, when it crossed over to the wrong side of the road and into oncoming traffic. The bus struck a Land Cruiser station wagon travelling in the opposite direction. A 56 year old Townsville woman and two German women aged 21 and 33 passed away as a result of the incident. The 52-year-old bus driver from North Ward was charged with five counts of dangerous operation of a vehicle causing death or grievous bodily harm, but was subsequently found not guilty. Anyone with relevant dash cam vision of incident last night is urged to contact police. Investigations are continuing
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So, what’s going on with the property market? The thing about the property market is that it doesn’t stand alone in its own little world untouched by the drama going on around it. And there is a fair bit of drama at the moment. Let’s get all the dramas to form a conga line and point them out one at a time. First there’s inflation, an annoying factor that adds to the cost of living and affects people’s ability to buy real estate. Right behind inflation, and I mean very close, is its brother in arms/partner in crime/long-time bedfellow, interest rates. Interest rates have been particularly pesky lately as the Reserve Bank pushes them up in an attempt to bring inflation down. The idea is to make housing less affordable so you can make housing more affordable. Then there’s a war in the Middle East. War is very good for business if you are a weapons producer and part of the military-industrial complex but it’s not very good for everyone else. It certainly isn’t good for confidence and housing markets are pretty big on the old confidence factor. So, not good. This particular war has the additional benefit of taking place in the Persian Gulf, where a fair portion of the world’s oil is transported from Middle East oil producers to the rest of the world. The war has created a traffic jam in the Strait of Hormuz, which is restricting the supply of oil, meaning that in a world of demand and supply the price of fuel at the petrol bowser has gone up significantly. Which means our old friends inflation and interest rates give us another wave from the conga line and remind us of another impact on the property market. The conga line of dramas was joined this week by the Federal Budget and its changes to negative gearing, up until now a key driver in property investment and the supply of rental properties. Nothing changes for people who had negatively geared properties up until Budget night. My Pommy colleague Andy Collins, the Sales Manager at Gardian real estate, pointed out after the Budget that there was no way the changes would include investors’ existing properties because too many politicians own investment properties and the pollies wouldn’t do anything to hurt themselves. It’s up to you whether you think Andy is a sniping little Pommy whinger or an astute judge of human nature. Or can he be both? What Andy correctly pointed out is that from now on investors will be looking for properties that provide such good rental returns that they are positively geared, removing the need for negative gearing. That’s where Mackay’s strong rental returns come into it. Investors from southern markets have been active in the Mackay market because of those rental returns. When they can get returns like $750 a week on properties they have bought for $650,000, those southern investors realise Mackay offers better opportunities than the high-priced, low-rent options in their own cities. Andy was suggesting that it is possible that the budget changes will spur even more investment activity in Mackay because the removal of negative gearing makes investments in other markets unviable. I will delve further into the status of the Mackay market in upcoming columns but there are a few initial points to make. There is no doubt that, like every other market, the conga line of dramas has had an impact and given buyers pause for thought. But we are still seeing strong buyer activity and properties selling. As always, the buoyancy of our coal market and the jobs and business it provides will continue to be a driver of our economy and a key factor in the property market. Will the budget changes create an additional spur to our market and bring more investors in or is that conga line going to have a bigger impact? Stay tuned over the coming months.
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With more than three decades of experience and deep roots in the land, Royce Dunn brings unmatched insight to rural property across the Mackay region. Joining Blacks Real Estate in 1991, Royce is a licensed real estate agent and auctioneer, who has spent the past 25 years as Director leading the agency’s rural department. Over that time, he has built a strong reputation for his knowledge across all areas of property sales and marketing, from farmhouses and grazing land to residential subdivisions. Coming from a rural background and operating his own small farm, Royce understands the realities of life on the land, and the expectations that come with it. That lived experience allows him to connect with clients on a practical level, offering advice that is grounded, honest and tailored to the needs of farming families. Known for his straightforward approach and strong work ethic, Royce is committed to delivering results, working closely with clients to navigate the complexities of rural property transactions and achieve the best possible outcome.
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From wildlife caring, to country kitchens or supporting people with disability – a world of volunteering opportunities awaits at this year’s Volunteer Expo! This year’s event is set to be one of the biggest on record, with 55 community, support and other organisations have registered. The Volunteer Expo is being held at the Mackay Showgrounds on Sunday, May 17 from 9am until midday. Deputy Mayor Karen May said volunteering is at the heart of sustainable and supportive communities. “There are so many benefits to volunteering – from the people and organisations being supported, to those who so generously donate their time and skills. It increases community and individual wellbeing and drives positive change in the community,” Deputy Mayor May said. “What’s great about events like our Volunteers Expo is it gives people a one-stop shop to see what’s out there – and it could be something you’d never thought of,” she said. “Feedback from previous years shows how valuable this expo is to our community groups, with one organisation signing up more than a dozen volunteers on the day.” Data from Volunteering Queensland shows that for every $1 invested in volunteering, there’s a $4.70 return to the community. More than 110,000 jobs were created in 2024 through spending on volunteering – with the sector worth more than $117-billion to the state economy. Cr May said volunteering gives people to build on their passions while learning new skills and meeting new people. “It also opens up opportunities beyond the organisation a person volunteers with – it can help build new professional relationships and create new connections,” she said. “Data from Volunteering Queensland shows the overwhelming majority of people (64 percent) volunteer because they want to help others and the Volunteers Expo has dozens of options for people to help others. Entry to the Mackay Volunteer Expo is free. For more information, visit the event page on Facebook
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Mackay rang in 2026 in spectacular style at the 2025 New Year’s Eve River Party at Bluewater Quay, where families and locals turned out in force to farewell the year together.
The riverfront came alive with bustling food stalls, live music setting the soundtrack for the night, and a vibrant atmosphere that reflected the spirit of the community. As evening fell, the celebrations built to a dazzling fireworks display, lighting up the sky and marking a memorable start to the year ahead.
As you hold our very first publication of 2026 in hand, Life Publishing Group extends our warmest New Year wishes to our community. A fresh year brings fresh perspective, with new stories to tell, milestones to celebrate, and moments that remind us why local voices matter.
Thank you for welcoming Life into your homes, your conversations, and your everyday lives. Here’s to bold beginnings, shared success, and a year driven by connection, community, and possibility.
Happy New Year!
Hi lovely readers!
I hope you had a wonderful rest over the Christmas break.
We’re officially back in the office, and I’m so ready to smash out another great year with you all!
I honestly didn’t get up to much over the holidays, but I’m grateful for the chance to rest and recharge, ready to start fresh for the new year. Adam and I spent quite a bit of time with our Rhodesian Ridgeback, Mocha, and for Christmas, we hosted our very first festive dinner.
The dining table was filled with all the people I love most, including my parents, my mother-in-law, my sister, and my niece.
And of course, we had ham for the following four days! Ham sandwiches, ham toasties, ham and salad, ham with tomato sauce… and so on, lol!
For New Year’s, I ventured along with Adam to the 2025 NYE Riverside Party to snap some shots of beautiful families soaking up the festive spirit. Live music, food stalls, and hundreds of happy locals filled the Bluewater Quay.
As the night went on, I met up with some friends and leaders from my church, and as the timer ticked down to 12am, we gathered to share what we’re grateful for heading into 2026.
If you haven’t taken a moment to think about something that happened in 2025 that you’re grateful for, I encourage you to do the same.
While New Year’s resolutions are great, it's also important to acknowledge just how far you've already come!
Scripture of the week: “Give thanks to the Lord, for he is good; his love endures forever.” – 1 Chronicles 16:34
A simple act of kindness has delivered a big boost of cheer to animals in care at RSPCA Mackay, thanks to the generosity of a young local who chose compassion over personal reward.
Nate recently received a voucher from his workplace, but rather than spending it on himself, he walked into RSPCA Mackay with bags filled with toys, dog and cat food, and essential supplies for animals awaiting their forever homes.
RSPCA Mackay shared its appreciation, saying, “Thank you very much Nate! He received a voucher from his work and instead of spending it on himself he brought in bags of toys, dog and cat food. We hope to have him as a volunteer in the new year.”
For the local shelter, the donation arrived at a time when every item makes a meaningful difference. With many animals relying entirely on community support, contributions like Nate’s help ensure they receive comfort, enrichment and proper nutrition while in care.
RSPCA Mackay said it is always in need of practical items to support daily operations and animal wellbeing, including treats, toys, treat pouches, wet food, bones, collars and leads, medicated shampoos, and other donated goods.
“We are always in need of treats, toys, treat pouches, wet food, bones, collars and leads, medicated shampoos and anything you can donate is very much appreciated,” the organisation said.
Acts like Nate’s serve as a reminder that kindness doesn’t have to be grand to be powerful, and that small choices can have a lasting impact on the lives of animals, and the community, right here in Mackay.
Nate brightened the lives of RSPCA Mackay animals by donating toys, food, and supplies instead of spending his workplace voucher on himself. Photo source: RSPCA Mackay
The Mackay region’s favourite mosquito warrior is reminding residents to make sure their properties are ready for summer.
From clearing the gutters of leaves, tipping out containers of stagnant water and wearing protective clothing, Damo has taken steps to protect his family from dengue fever.
Mayor Greg Williamson said now is the time to make sure your home and yard is in order.
“We’re yet to get the heavy summer rainfall, so the current spell of dry weather is the ideal time to check around your property to ensure your yard isn’t a breeding ground for mosquitoes,” Mayor Williamson said.
“Dengue mosquitoes (Aedes aegypti) breed in stagnant water around the home,” he said.
“To help prevent a dengue outbreak, it is important to tip out any water in pot plant bases and containers, store items that can hold water in a dry spot or undercover, throw out any rubbish lying around and clean out your gutters.
“Dengue mosquitoes only need a small amount of water to breed in, so it’s important to keep the area around your house clean and free of items where water can accumulate, especially in the wet season.
“The symptoms of dengue fever include headaches, fevers, aches and pains, nausea, vomiting and, in some rare cases, can result in death.
“If you experience any of these symptoms, please see a doctor immediately.”
Mayor Williamson said it’s also important to wear long clothing and insect repellent when outside and ensure door and window screens don’t have any holes in them.
Queensland Health data shows there was an outbreak in Townsville last year, with 11 cases reported in the first quarter of 2025.
Mackay’s mosquito warrior is urging residents to use the current dry weather to remove stagnant water and prepare their homes now to help prevent dengue fever this summer. Photo supplied
Federal Member for Dawson, Andrew Willcox MP, is proud to announce that 44 outstanding young athletes from across the Dawson electorate have been successful recipients of the Australian Government’s Local Sporting Champions program.
The successful applicants come from communities right across the electorate, including Wulguru, Balnagowan, Mount Pleasant, Riordanvale, Idalia, Glenella, Slade Point, Rural View, South Mackay, Seaforth, Ayr, Breadalbane, Cannonvale, Annandale, Shoal Point, Andergrove, North Mackay, Erakala, Hampden, Bowen, Sugarloaf, Midge Point, and surrounding areas.
“These 44 young athletes are a credit to themselves, their families, their coaches, and the local clubs that support them,” Mr Willcox said.
“Dawson has a strong and proud sporting culture, and it is terrific to see so many young people earning the opportunity to represent our region at state, national, and international level.”
The Local Sporting Champions grants assist recipients with the significant costs associated with elite competition, including travel, accommodation, uniforms, and essential sporting equipment. Each successful applicant may receive up to $750 to support their participation.
Athletes from the Dawson electorate will go on to represent their communities across a broad range of sports, including rugby union, rugby league, basketball, touch football, softball, netball, hockey, football, athletics, cross country, swimming, rowing, volleyball, gymnastics, BMX, motocross, pony club, skate hockey, and Australian football. Competitions range from Queensland state championships through to national championships and international events.
“Regional athletes often face additional financial pressures simply due to distance and travel requirements,” Mr Willcox said.
“The Local Sporting Champions program helps ensure that young people from regional communities like Dawson are not disadvantaged and can compete on an equal footing with their metropolitan counterparts.”
Applications Now Open
Mr Willcox is encouraging families across the Dawson electorate to apply for the next round of Local Sporting Champions funding.
The program provides financial assistance to athletes, coaches, and officials aged 12 to 18 who are participating in state, national, or international championships. Grants of up to $750 are available to help cover competition-related expenses.
The current round is now open and will close at 11:59pm on Wednesday, January 31, 2026.
Further information on eligibility requirements and how to apply is available through the Australian Sports Commission at: https://www.sportaus.gov.au/grants_and_funding/local_sporting_champions
“Every young athlete deserves the chance to pursue their sporting ambitions,” Mr Willcox said.
“I strongly encourage eligible families across Dawson to apply and take advantage of this valuable support.”
Andrew Willcox MP with junior sailors. Image supplied
Next week will mark one month since 15 innocent Australians lost their lives at one of our nation’s most iconic spots. Bondi will now forever be synonymous with the worst terror attack on Australian soil. It devastated families, shattered communities, and scarred a nation. It should never have happened.
Since December 14, many words have been spoken, yet nothing of substance has changed. The government’s response has been worse than weak. A country in mourning deserves answers, accountability, and action. Instead, Australians have been served excuses and deflection.
First, the Prime Minister blamed the guns. Then he told us events like this are “hard to legislate against.” After days of backlash came talk of tougher hate laws, yet, despite the Coalition standing ready to act, Parliament at the time of writing has not been recalled (I hope it has by the time you are reading this).
The Prime Minister’s last attempt to quiet public backlash was the announcement of a government appointed review, largely focused on security agencies. This review does not strike at the heart of the problem and it is a watered-down substitute for transparency.
The Coalition, Jewish community leaders, national figures, and sporting greats have all called for a Royal Commission. Most importantly, the families of the victims have demanded one. Even a public letter from grieving families has not moved the Prime Minister.
A Royal Commission matters because it is independent, public, and thorough. Hearings are led by judges and senior officials. Ministers, including the Prime Minister can be questioned. That level of scrutiny is essential, and it is precisely why this government is resisting it.
The government offers two excuses for not announcing a Royal Commission: concern about re-traumatising families, and time.
Well, families of the victims are asking for it, and this government has enthusiastically supported multiple Royal Commissions involving victims in the recent past.
Time, however, is the real reason. Although not because action would be delayed, because a Royal Commission does not prevent urgent laws being passed. Action can and must happen concurrently. But because a Royal Commission would keep the government’s failures in the public eye for longer.
Typically running 15 to 18 months, a Royal Commission established now would likely deliver its findings just months before the next federal election. That means sustained scrutiny of the government’s failure right up until the very moment voters are paying the closest attention. That is what Labor wants to avoid and this is the real reason the government is resisting.
The Bondi attack did not occur in isolation. For more than two years, Australians have witnessed escalating extremism, intimidation, and radicalisation. Warning signs were ignored. Hate was allowed to fester. The Prime Minister was silent as hate filled protests erupted, extremist rhetoric spread openly, and national symbols were attacked. Bondi is the consequence of that silence and inaction.
A Royal Commission will not bring back those we lost. But it could save lives in the future. A Royal Commission would tell the world Australia will not tolerate hate. It would not only explain what happened but identify holes in the current systems. It would give victims dignity not dismissal. And it would a deliver a tangible roadmap for preventing similar events.
Prime Minister, be accountable and take responsibility. Announce a Royal Commission now. Better late than never.
Australia must remember Bondi, not just today, but always.
After years of community concern about overcrowding, limited parking and pressure on local health services, Mackay Base Hospital’s long-awaited expansion is now moving into a defined planning and delivery phase, with further announcements expected in the New Year.
On December 19, 2025, Member for Mackay Nigel Dalton said the focus was on resetting the hospital’s direction and restoring confidence after what he described as a prolonged period without a workable plan.
“Today is about the hospital rescue plan… getting hospitals back on track after 10 years of decline,” Mr Dalton said.
“We’re now putting in the hard work on a plan that will make this hospital one of the best.”
“It’s about giving the community confidence in what this hospital will look like into the future.”
Health Infrastructure Queensland (HIQ) representative Sam Sangster confirmed the project is now guided by a comprehensive master planning process, designed to shape development over the next several decades.
“Today we’re talking about the re-planning that will now occur here, starting with a comprehensive master planning exercise,” Mr Sangster said.
“This was one of the projects where construction had started without a master plan, which is not how you normally plan a hospital.”
“We are now doing the work that should have been done some time ago to build this hospital for the community, for the long term.”
All elements of the hospital expansion plan will proceed, including a new hospital wing, a multi-storey car park, a helipad and a birth centre. Local builders and contractors will also have opportunities to be involved in upcoming stages of the project.
Car parking, a long-standing frustration for patients, visitors and staff, has been identified as an urgent priority.
“In the New Year we’ll commence procurement of the multi-level car park, with interim parking solutions also to be announced,” Mr Sangster said.
“Car parking is such a critical issue, particularly on this site, and we’re treating that as an urgent priority.”
When complete, Mackay Base Hospital is expected to have around 1660 parking spaces, which is approximately 600 more than currently available. An interim parking solution is being developed to ease congestion while construction of the new car park is underway.
Stage One works for the new hospital wing have already been completed, including excavation, site remediation and utilities installation. Work on the broader master plan is continuing to ensure future development meets the needs of both clinicians and the community.
Planning is also underway to deliver cancer care services locally.
“Mackay is one of the regional locations where infrastructure planning will now begin to deliver cancer care closer to home,” Mr Sangster said.
Mackay Hospital and Health Service Interim Chief Executive Sean Birgan said access, patient flow and site congestion remain major challenges.
“Patients, families and staff would all agree that car parking is one of our biggest challenges,” Mr Birgan said.
“The best healthcare we provide our patients is planned care, and the best capital planning is no different.”
Expressions of interest from local builders for construction of the multi-storey car park and other expansion works are expected to open in January 2026, with further updates to follow in the New Year.
Health Infrastructure Queensland (HIQ) representative Sam Sangster, Mackay Hospital and Health Service Interim Chief Executive Sean Birgan and Member for Mackay Nigel Dalton met at Mackay Base Hospital on December 19 to discuss a 2026 rescue plan. Photo credit: Hannah McNamara
Council is pleased to announce the completion of the Sydney Street and River Street intersection upgrade and Bluewater Trail improvements.
The $4.8 million project, delivered by Vassallo Constructions Pty Ltd on behalf of council, has significantly enhanced pedestrian and cycle connectivity between the City Centre and Riverside precincts.
The upgrade includes 150 metres of new three-metre-wide off-road shared path along the Bluewater Trail on River Street.
The Sydney Street and River Street signalised intersection has also been widened to 5.5 metres and a new pedestrian crossing has been constructed.
Mayor Greg Williamson said the completion of the project marked another milestone in delivering the Mackay Waterfront Priority Development Area (PDA).
“This upgrade is about promoting active transport and making it easier and safer for people to move between our City Centre and Riverside precincts,” Mayor Williamson said.
“By creating new and wider footpaths, improving lighting and landscaping, and installing park furniture, we’re encouraging more walking and cycling, which supports healthier lifestyles and a more vibrant city,” he said.
“It also aligns perfectly with our Waterfront Place Strategy, which is focused on activating the Pioneer River and surrounding areas to create attractive, connected and welcoming spaces for residents and visitors.”
Two wayfinding signage packages are also being delivered as part of the project. These will connect the key precincts, offer visitor information and provide directions and walk times to key locations within the City Centre and Waterfront.
This project is the fourth for the Mackay Waterfront Priority Development Area (PDA). Previous projects include the Queens Park Revitalisation and the Riverside Revitalisation project (comprising the recently completed Pioneer River pontoon and River Wharves).
The Sydney and River streets intersection active transport crossing is proudly supported by the Queensland Government’s Cycle Network Local Government Grant program and Mackay Regional Council.
Minister for Transport and Main Roads, Brent Mickelberg said the Queensland Government is committed to building stronger partnerships with local councils by investing in projects that encourage the community to enjoy upgraded facilities, which showcase the natural beauty of the Mackay region.
The upgrade along River Street will make it safer and easier for people to move between City and Riverside precincts. Photo supplied
A Mackay man has proven that not all life-changing moments come with fireworks and fanfare, after calmly discovering he’d pocketed more than $60,000 in a Keno draw just before the new year.
The North Queenslander claimed the Keno Classic 8 Spot jackpot in draw 116, drawn on Sunday, 28 December 2025, walking away with a tidy $60,227 — and doing so with remarkable composure.
“I was actually pretty cool and calm!” he laughed when an official from Keno confirmed the win.
“I was sat down with my wife’s parents, and we were in the café area, and I decided to put a game of Keno on. I looked up at the Keno screen and that’s when I saw my Keno numbers come up.
“I said to my mother-in-law, ‘I’m pretty sure I’ve won!’. She was more shocked than me.
“It’s funny because I usually catch up with friends and we usually share a ticket, but I managed to have won all by myself.
“As soon as I confirmed the win with staff, I went home and kept the ticket very secure.
“We ended up celebrating that night.”
When asked about how he'd spend his winnings, the joyful man shared he would be sensible with the prize.
“It will help me pay off some of my mortgage!” he exclaimed.
“Thank you very much!”
His winning Keno Classic entry was purchased at Harrup Park, 89 Julet St, Mackay.
It was a big win, a calm reaction, and a very happy start to the new year for one Mackay local.
Image supplied
As the decorations come down and the community settles into the new year, The Neighbourhood Hub is taking time to reflect on what made this past Christmas season truly special – the overwhelming generosity of the Mackay community.
In the weeks leading up to Christmas, The Neighbourhood Hub's centres at Shakespeare Street and George Street became bustling hubs of community spirit as staff, volunteers, and local partners came together to pack 117 Christmas hampers for families and individuals doing it tough.
The initiative brought out the very best in the region. Donations flowed in from every corner – community groups, local businesses, families, and individuals all stepping up to ensure neighbours would have extra support during the festive season. The BMA team generously gave their time to help sort, pack, and organise, turning the task into a day filled with connection and purpose.
The Neighbourhood Hub's General Manager, Nicolette Ffrost, said the initiative demonstrated what makes the Mackay community so special.
“While 117 hampers represent tangible support for 117 households, the true impact went far beyond the practical assistance,” Ms Ffrost said.
“What struck the team most was the quiet care taken by volunteers, the thoughtful conversations between packers about ensuring each hamper felt personal, and the genuine compassion that filled the workspace.
“This was neighbours supporting neighbours; a community that refuses to let anyone face hardship alone.”
Each hamper was carefully assembled with dignity and respect in mind, packed with essential groceries, festive treats, and household items to help make Christmas a little brighter for those experiencing challenges.
Ms Ffrost said the collaboration witnessed during the initiative embodied TNHub's philosophy of “walking alongside” community members.
“This wasn't about charity in the traditional sense – it was about a community coming together around a shared purpose,” she said.
“The partnership between BMA volunteers, donors, and The Neighbourhood Hub's changemakers created something far greater than any single organisation could achieve alone. It reinforced that strength lies in how people support one another when it matters most.”
Ms Ffrost extended heartfelt thanks to all volunteers, donors, and community partners who made the initiative possible.
“To everyone who contributed time, donations, or encouragement – thank you,” she said.
The Neighbourhood Hub reopened on Monday, 5 January 2026, operating from its two locations at 43 Shakespeare Street and 4 George Street.
Volunteers, partners and donors came together to pack 117 Christmas hampers, showcasing the generosity and community spirit that defines Mackay. Photos supplied
By Cr Anne Baker
Being elected in the September by-election is something I’m genuinely grateful for. Can I start by saying thank you to everyone who took the time to vote, have a conversation with me or share their thoughts along the way. Whether you supported me or simply stopped for a chat, those conversations have meant a lot.
Since being elected, I’ve done my best to get out and about across the region. I’ve attended community meetings, dropped in on local groups, and spoken to residents and business owners wherever I can. What’s been most important to me is listening. People have been open about what’s working well, what isn’t and what they want to see change – something like the good, the bad and the ugly, and I’m thankful for that honesty.
One thing that’s really stood out is just how much people care about their communities. Each area has its own character and its own priorities, but there’s a shared sense of pride and a strong desire to see the whole region move in the right direction. Those conversations have already shaped how I approach my role, and they’ll continue to guide me over the year ahead.
I stood for the by-election because I care about this place and the people who live here. I bring local government experience; however, I don’t pretend to have all the answers. I believe in being approachable, straight-talking and willing to listen. If something isn’t working, I want to know about it. If something can be improved, I want to help make that happen.
The next year will not be without its challenges, and at times local government can be complex.
I’m committed to working hard and working constructively with colleagues. Working together is integral, always keeping local voices front and centre. I want people to feel comfortable getting in touch and confident that their concerns will be taken seriously.
As Co-Chair of the Infrastructure Advisory Committee and Co-Chair of the Financial Advisory Committee as additional responsibilities, I’m optimistic, excited and looking forward to the year ahead — continuing to listen, learn and do the best job I can for the people is a priority for 2025.
Every business wants to be the best; few actually achieve it. When customers are ready to buy, they don’t open a spreadsheet to conduct a detailed comparison. They choose the brand that comes to mind first. That moment, often called the point of recall, is where buying decisions are made. If your business isn’t front and centre in that split second, you’re already playing catch-up, regardless of how good your product or service is.
Being first doesn’t mean being the biggest business in your industry. It’s about earning recognition and trust with the right audience. Consider the local café everyone recommends without thinking, or the mechanic that’s mentioned when value is a priority. Those brands don’t come to mind by accident; they earned their place through clear messaging and repetition. Brand preferences are built long before a purchase is made.
In crowded markets, memorability isn’t created by chasing trends or hoping for a viral moment. It comes from strong creative, a clear understanding of the value you offer, and consistent messaging across every touchpoint - all working together to create familiarity over time. From social media and websites to signage, uniforms, and vehicles, every interaction reinforces how a brand is perceived. Marketing is a battle for mental real estate, and if you’re not deliberately shaping how your business is viewed, your competitors will do it for you, often positioning you as second choice.
Marketing is a long game. One great campaign might generate attention, but sustained growth comes from strategy, not isolated activities. High-performing brands operate within a connected marketing ecosystem where each channel supports the next; for example, billboards to build awareness, radio to reinforce recall, digital advertising to drive consideration, and social media content to build trust. When those channels tell the same story and work together, they compound, making your brand easier to recognise. When they don’t, confusion creeps in, marketing spend leaks through the cracks, and audiences hesitate to act.
Direction matters, and it’s not something most business owners should be expected to figure out on their own. The strongest brands are led by people who know when to seek expert guidance. Strategy isn’t about doing more marketing; it’s about doing the right marketing with the right creative and messaging. A clear roadmap removes guesswork, aligns investment, and ensures every action contributes to a bigger goal rather than ad-hock decisions.
Structured marketing workshops are a great way to create clarity so that money isn’t wasted on the wrong activities. They uncover opportunity, define market position, and establish a clear framework for future decisions. Squeeze is redhotblue’s premium one-on-one brand and marketing workshop, designed to give business owners a fresh perspective. These tailored, hands-on workshops deliver clarity, confidence, and ideas to help brands outperform competitors and stay top of mind.
Volunteers across Mackay are once again being called on to support vital community services, with two initiatives highlighting just how powerful a few hours of time can be, whether its helping doctors reach patients or raising funds that directly benefit our region.
The Mackay Hospital Foundation is currently seeking friendly and reliable volunteer drivers to assist with transporting travelling doctors between the airport and Mackay Base Hospital. The role is simple but essential, helping ensure visiting specialists arrive on time and can focus fully on providing care to the community.
Volunteers are provided with a vehicle and are asked only to drive. Morning duties involve collecting doctors from Mackay Base Hospital at 8.30am before heading to the airport for a 9.00am pick-up. Afternoon drop-offs depart the hospital at approximately 3.45pm. Days vary depending on doctors’ schedules, and flexibility is appreciated.
To be eligible, volunteers must hold a current open driver’s licence, have a Blue Card — or be willing to obtain one — and bring a friendly, professional attitude to the role. Organisers say it’s a rewarding way to support the hospital and contribute directly to patient care behind the scenes.
Anyone interested in volunteering or seeking further information is encouraged to get in touch by emailing mhf@health.qld.gov.au. Organisers say even small contributions of time can make a meaningful difference.
The call for new volunteers follows another successful year of community support, with the Mackay Hospital Foundation’s gift-wrapping volunteers raising an impressive $5,472 in December last year.
Organisers acknowledged the many volunteers who generously gave their time, energy and smiles throughout the campaign, turning a simple service into a successful fundraising effort driven by the community, for the community.
The combined efforts of volunteer drivers, gift wrappers, supporters and local partners underscore the vital role volunteers play in supporting health services across the region.
As the new year unfolds, organisers are encouraging more locals to consider volunteering, whether through driving, fundraising or other support roles within the community.
Why you should get involved in your community
Local organisations, charities and community groups rely heavily on volunteers to deliver essential services and programs. From supporting health and wellbeing initiatives to assisting at community events, fundraising activities, mentoring young people or providing practical support to those experiencing hardship, volunteers are often the backbone of community-led action.
Environmental groups, sporting clubs, schools, neighbourhood centres and emergency services also welcome community members willing to contribute their time and experience. Getting involved can be as simple as reaching out to an organisation directly, following community groups on social media, or keeping an eye on notices shared through councils, libraries and community hubs.
Many organisations offer flexible roles to suit different lifestyles, including weekday, weekend and short-term opportunities, with training and support provided to help volunteers feel confident and valued.
Community leaders consistently emphasise that volunteering is not just about giving help, but about strengthening social bonds and creating a culture of care. Just as importantly, volunteers often report a strong sense of fulfilment, connection and pride in contributing to something bigger than themselves.
In a community like Mackay, where collaboration and generosity run deep, volunteering remains one of the most powerful ways individuals can make a lasting, positive difference, not only for others, but for the wellbeing and resilience of the region as a whole.
How locals can get involved in volunteering
• Contact local charities, not-for-profit organisations or community groups directly to ask about current volunteer roles
• Follow community organisations, neighbourhood centres and sporting clubs on social media for volunteer calls and events
• Register with volunteer coordination services or community hubs to be matched with suitable opportunities
• Offer skills you already have, such as driving, administration, event support, mentoring, cooking or fundraising
• Volunteer casually or for short-term projects if ongoing commitments are not possible
• Attend local events, markets or fundraisers and ask how to get involved behind the scenes
• Encourage friends, family or workplaces to volunteer together as a group
Why volunteering matters
• Helps essential community services continue to operate and reach more people
• Supports vulnerable individuals and families during times of need
• Strengthens community connection, trust and resilience
• Creates a culture of care and shared responsibility
• Builds personal skills, confidence and social networks
• Provides a sense of purpose and fulfilment
• Allows locals to directly contribute to the wellbeing and future of the Mackay community
As 2026 unfolds, now is the perfect time to tick that New Year’s resolution off your bucket list and get involved in the community!
Gift-wrapping volunteers raised an incredible $5,472 last year, and locals are encouraged to join in, share their time, and help make a positive impact in the community. Photo source: Mackay Hospital and Health Service
Sarina’s much loved Community Native Gardens are set for a major upgrade, thanks to a community grant of just over $24,000 from Community Bank Sarina Bendigo Bank.
Delivered by the Sarina Landcare Catchment Management Association (SLCMA), the Enhancing Sarina’s Community Native Gardens project will revitalise the space, improve accessibility and create new learning opportunities for people of all ages.
The project will include weatherproofing and redefining walking tracks to ensure safe access year-round, as well as installing durable interpretive signage to help visitors learn about native plants, biodiversity and sustainable gardening practices.
A dedicated page on the SLCMA website will allow visitors to explore more information via QR codes in the gardens.
SLCMA Coordinator Saskia von Fahland said the upgrades will help the gardens reach even more people across the region, “making the gardens more accessible, more informative and ultimately more inviting”.
“People will be able to explore at their own pace, learn about native plants and enjoy a space that truly reflects the beauty of our local environment. This project will create long term value for the community,” Ms von Fahland said.
Community Bank Sarina Board Chair Karen May said supporting legacy projects like this aligns with the Community Bank Sarina’s commitment to building the capacity of and strengthening the Sarina region for generations to come.
“Community spaces like the Sarina Community Native Gardens contribute so much to our wellbeing, culture and sense of connection,” Mrs May said.
“By investing in this project, we’re ensuring this wonderful space continues to grow as a place for learning, recreation and community pride.”
The project will also support local contractors, suppliers and volunteers, helping keep skills and economic benefits within the region. Longer term, the upgrades complement plans to incorporate cultural knowledge and connections through initiatives such as a yarning circle.
Works on the project have an estimated completion date of June 2026, set to deliver a lasting environmental legacy for many years to come.
Sarina’s Community Native Gardens are set for a $24,000+ upgrade, enhancing accessibility, educational features, and visitor experiences while supporting local contractors and creating a lasting community and environmental legacy by June 2026. Photos supplied
After more than 46 years of dedicated service, beloved Sarina Library team member Troy officially retired just before Christmas on the 23rd of December, closing the chapter on a remarkable career.
To mark the occasion, library staff organised a surprise morning tea to celebrate her decades of commitment.
“Troy’s commitment and passion for helping others have made a lasting impact on the library service and the Sarina community,” a library representative said.
The library and local residents extended their congratulations to Troy on an extraordinary career and wish her a happy, fulfilling retirement.
Beloved Sarina Library team member Troy retired on December 23 after 46 years of dedicated service, celebrated with a surprise morning tea by staff and the community. Photo source: Mackay Regional Council Libraries
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