Last week, Daydream Island and Tourism Whitsundays hosted an action-packed ATEC Explore North Queensland event and The Whitsundays was proudly front and centre. Hosted by the Australian Tourism Export Council (ATEC), the event brought together international travel buyers and local tourism operators from North Queensland to help strengthen the region’s international presence. With 11 Whitsundays operators present and eight from Tropical North Queensland, our region was passionately represented.
Read the full storyThe Whitsunday Sailing Club is stepping up its family-friendly offerings with the launch of a new 'Kids Eat Free' menu, available every day of the week. This initiative makes it easier and more affordable for families to enjoy quality dining in one of Airlie Beach’s most iconic waterfront locations. The bistro serves a wide range of meals made with fresh local ingredients, offering something to please every palate—including little ones. The Whitsunday Sailing Club offers more than just 'Kids E
Read the full storyProviding opportunities for primary industry, supporting small business and improvements to the Bruce Highway are all on Bowen’s horizon according to Member for Burdekin, Dale Last MP. Whilst the broad base of industry calling Bowen home provided a challenge when it came to delivering broad-scale improvement, Mr Last said that the Crisafulli government had homed in on key issues that would make a real difference. “Diversity really is one of Bowen’s advantages because it means there is an almos
Read the full storyTwo local students are crediting face-to-face learning and hands-on training for giving them the confidence to step into new careers in aged and disability support. Sera Armitage and Annabel Tink are among the first to complete a new six-month Certificate III in Individual Support (Ageing & Disability) at TAFE Queensland’s Whitsundays campus in Cannonvale. With just 20 hours of placement remaining, both women say it was the in-person learning that made the biggest impact. “For me personally, I
Read the full story"Don’t let anybody put you down… be strong, don’t let anyone tell you what to do. Go for what you want to achieve, follow your dreams… and be happy."
These powerful words from 64-year-old Patricia Boneff encapsulate her journey of resilience, courage, and triumph over adversity.
Like many individuals with disabilities, Pat faced barriers that kept her out of the job market for years, often feeling stuck and uncertain of her future. After enduring domestic violence, Pat could have easily succumbed to her challenges, but instead, she rose above them with great determination.
Her journey to employment began when she joined the Disability Employment Services (DES) program at APM Mackay, seeking support to overcome her barriers and secure a stable job. It was here she met Sovana, an APM employment consultant who became instrumental in helping Pat navigate her path to success. Together, they worked on updating her resume, identifying suitable job opportunities, and addressing her mental health challenges with the help of counselling services.
With the support of Sovana, Pat obtained her Blue and Yellow Cards, completed her police check, and gained the confidence she needed to apply for a cleaning role. After practicing interview techniques, Pat secured the position and stepped into her new role with pride.
Now, as a confident employee, Pat encourages others to follow their dreams, no matter the obstacles.
Pat is incredibly proud of what she has accomplished, especially in her role as a cleaner, which she loves. She gained much of her experience in previous years helping her late-mother who worked in a motel when she was younger, and has now been in the cleaning profession for over a year.
During this time, she has met many great people and even won awards for her work.
Pat said, “I enjoy my cleaning, it gets me out and I’ve met a lot of friends along the way.”
“I’ve achieved a lot since I’ve been out of that domestic violence situation.”
She’s also deeply proud of her two children, Jessica and Bradley.
Known for her strength, courage, and big heart, Pat has earned a reputation for helping others, with those around her describing her as having a “heart of gold.”
Hey everyone!
Hope you’re all doing amazing.
If I’m being honest, I can’t wait to relax this weekend! The last couple of weeks have been absolutely chockers. Between unpacking, deep-cleaning and setting up our new home, it’s been non-stop… not to mention keeping a close eye on Facebook marketplace like a hawk to find the best deals on furniture!
Despite being a little sleep deprived, I’m still overwhelmed with gratitude as I move into this next chapter of life.
I remember when I first got my license, I used to drive up to the Northern Beaches all the time, simply because I just loved the drive… and now I’m living there! It’s crazy how life unravels sometimes. You just never know what kind of opportunities are out there, and that’s the beauty I find in life.
I had the privilege of meeting with CASA’s General Manager Will Stafford and Broken Ballerina Founder Jules Thompson earlier this week to discuss the ongoing issues of domestic violence and homelessness. It was such an eye-opener, and you can read all about it on the front page.
A few years ago, Broken Ballerina helped me through a tough time, and their support is one of the reasons why I’m thriving today – along with the grace of God.
Every day is yet another chance to be grateful for what you have, and if you can’t find anything, just be still, and know that better days are coming!
“Be joyful in hope, patient in affliction, faithful in prayer.” — Romans 12:12.
Hannah
The North Queensland dad had unknowingly become the country’s newest multi-millionaire, holding the only division one winning entry in Oz Lotto draw 1619, drawn Tuesday, 25 February 2025.
“Holy fing s!” he exclaimed.
“Are you kidding me?! Holy s***!
“Oh my lord! Oh my lord!
“I can’t believe it. Holy, holy, holy!
“I had no idea. I’m just starting my day at work. I have to call my parents and partner immediately!
“My mum is really into lotteries; she won’t believe it.
“I’m really trying to wrap my head around it all myself. I can’t believe this. Oh my god!”
With $15 million now in his pocket, the generous man can’t wait to lend a helping hand to loved ones, offering support to those who’ve been doing it tough.
“I’ll help my friends and family who have been really struggling,” he shared.
“I have a few people in mind. I can’t wait to make their lives easier.
“I’m very grateful, very blessed.”
His winning 12-game QuickPick was purchased via The Lott app – the official home of Australia’s lotteries.
The winning numbers in Oz Lotto draw 1619 on Tuesday 25 February 2025 were 12, 8, 11, 30, 17, 46 and 18, while the supplementary numbers were 24, 37 and 42.
Across Australia, there was one division one winning entry in Oz Lotto draw 1619 – one in Queensland.
The Lott’s division one winning tally has now reached 316 so far in FY25, including 82 won by Golden Casketcustomers.
In 2024, 17 Oz Lotto division one winning across Australia collectively won more than $295 million.
During this time, the biggest Oz Lotto prize was a $50 million jackpot pocketed by a man from Burra in South Australia.
Of the 17 Oz Lotto division one winning entries in 2024, nine landed in New South Wales, three each in South Australia and Queensland, and two in Victoria.
Tickets can be purchased at any licenced lottery outlet, online from thelott.com or via The Lott mobile app.
The official home of Australia’s lotteries, The Lott operates and markets Australia’s leading lottery games customers know and love creating everyday winners, winning every day.
In 2024, more than 195.3 million winners took home more than $4.84 billion in prize money from their favourite games at The Lott, including Saturday Gold Lotto, Weekday Windfall, Powerball, Oz Lotto, Set for Life, Lucky Lotteries, Keno (SA), Super 66, Lotto Strike and Instant Scratch-Its.
Last financial year, Australia’s official lotteries contributed more than $1.8 billion via state lottery taxes and donations to help community initiatives, such as hospitals, health research, disaster relief and education.
Locals have been eagerly awaiting the historic launch of Eris TestFlight 1, the first Australian-designed and built rocket aiming for orbit. Now, the wait is finally over with the No Earlier Than (NET) launch date confirmed for the 15th of March, marking the maiden flight of Eris.
This milestone follows final airspace approvals, marking years of research, development, and manufacturing. The company, which also built Bowen Orbital Spaceport, received Australia’s first orbital launch facility license and launch permit.
CEO Adam Gilmour emphasises that launch delays are normal, early attempts are challenging, and building sovereign space capability is crucial.
Backed by private investors, Gilmour Space aims to position Australia among leading spacefaring nations. Regardless of the outcome, the launch signifies a historic step for Australia's space industry.
NET Launch Date announced for Eris TestFlight 1.
The countdown has begun. Gilmour Space Technologies has announced a launch window opening no earlier than the 15th of March for the maiden flight of Eris which is the first Australian-designed and built rocket aiming for orbit.
This milestone follows the final airspace approvals from the Civil Aviation Safety Authority (CASA) and Airservices Australia, clearing the last regulatory hurdle before launch.
It also represents the culmination of years of pioneering research, development, and manufacturing by the Gold Coast-based company, which has designed and built both the Eris launch vehicle and the Bowen Orbital Spaceport in North Queensland.
Gilmour Space made history last March when its Bowen Spaceport became the first in Australia to receive an orbital launch facility licence. The company further cemented its status as a national leader in space exploration by securing the country’s first Australian Launch Permit for the Eris TestFlight 1 in November.
Now, with airspace arrangements finalised and the required notice given to the Australian Space Agency, Gilmour Space is gearing up for liftoff.
"This will be the first attempt of an Australian rocket to reach orbit from Australian soil," said Adam Gilmour, co-founder and CEO of Gilmour Space.
With the March 15 window fast approaching, Mr. Gilmour shared some key points to note before launch:
Firstly, it's important to understand that delays or 'scrubs' are a normal part of rocket launches. These can last anywhere from hours, to days, or even weeks, and are often caused by weather conditions, technical issues, or other factors. "Safety is always the top priority. We'll only launch when we're ready, and when conditions are appropriate," he said.
Secondly, the first launch is always the hardest. Reaching orbit is a highly complex engineering challenge, and every successful rocket company has faced setbacks in their early attempts—SpaceX, for one, did it on their fourth attempt.
"It's almost unheard of for a private rocket company to launch successfully to orbit the first time. Whether we make it off the pad, reach max Q, or get all the way to space, what's important is that every second of the flight will deliver valuable data that will improve our rocket's reliability and performance for future launches."
Thirdly, this is the road we must take to build sovereign space capability that's critical for Australia's future. Launching Australian-owned and controlled rockets from home soil means more high-tech jobs, greater security, economic growth, and technological independence. "Only six countries in the world are launching regularly to space using their own technology, and Australia could soon be one of them."
Finally, he said: "I want to thank our incredible team at Gilmour Space for all their hard work and dedication in getting to this critical first flight. Whatever happens next, know that you've already made history—we now build rockets in Australia. And this is only the beginning."
Get ready for liftoff Bowen!
Eris TestFlight 1 preparing for liftoff!
Eris Testflight 1 is the first Australian-designed and built rocket aiming for orbit.
The Proserpine Entertainment Centre hosted the second Australian Citizenship Ceremony of the year this week on the 25th of February. From individuals to large family groups from 18 different countries, 38 people took the pledge and chose to become Australian Citizens here in the beautiful Whitsundays. Mayor Ry Collins, Councillor Jan Clifford, Uncle Leo Gabey, and Whitsunday Regional Council’s Director of Services and Facilitation Julie Wright presided over the ceremony.
“For myself and for council, this is probably one of the better parts of what we do, really recognising the contribution of people that come from outside of our country and have chosen to settle here and now become an Australian citizen,” said Mayor Ry Collin.
Mr Collins stated that to hold another ceremony just speaks to the greatness of the region, and the how all the new citizens choosing to settle here will be a great contribution to the region.
Uncle Leo welcomed all the new citizens and recognised the traditional owners of the land, the Gia and Ngaro people, saying it was an honour and a pleasure to attend the ceremony and perform the Welcome to Country.
“It was great, a great atmosphere, and it always is when I come here to do these citizenship ceremonies. I'm always happy that I get to do a Welcome to Country, it was just excellent” said Uncle Leo.
The joyful sentiments of the ceremony were felt all around by all who attended from the youngest pledgers to the eldest. Councillor Jan Clifford reflected on this saying; “I'm just delighted to be here today to welcome our new citizens. It's one of the most wonderful things that I get to do as a councillor, and I wouldn't miss it for the world.”
Mayor Ry Collins congratulating the youngest new Australian Citizen. Photo Credit: Victoria Velton.
New families settling in the Whitsundays is great for the region. Photo Credit: Victoria Velton
Hello Everyone,
I am writing this Editor’s Note on my 43rd birthday from a hotel room in the Burdekin where I have just attended an Industry Breakfast and will shortly be meeting up with the local Mayor and CEO of Council.
It’s always nice coming up to the Burdekin, the people here are fantastic, but I always look forward to the drive south, returning to the turquoise waters and my cosy little beachside life. Especially today, where I have family waiting to see me.
As I reflect on the year that was and the year that is to be, the milestones, the moments – the ‘taking stock of life’ that inevitably happens once a year on my birthday – I simply feel incredibly lucky and incredibly grateful to be here another year, surrounded by loved ones and doing a job I love.
They say that passion leads to great things and that is certainly true for the family team behind Gilmour Space Technologies, whose impending rocket ship launch features on our front page this week.
At the office, we have been earnestly following news of the launch with our journalist Ruth determined to get an invite to the event.
It is undoubtedly one of the biggest events ever to happen in our region and one that will attract international attention – many eyes will be on the Whitsundays and that is exciting not just for the aeronautical industry, but also local tourism and overall economic growth.
This is a wonderful coup for our region and it is certainly drumming up some excitement and conversations – stay tuned to our Facebook page where we are publishing any updates and announcements as soon as they are released.
Wishing all our dear readers the most wonderful week,
Rach
Quote of the Week: “In the end, it’s not the years in your life that count. It’s the life in your years” Abraham Lincoln
Dr. Alice Harriott is no ordinary dentist; she is also a ‘Dancing CEO’, raising money and awareness for Women’s Legal Service Queensland (WLSQ), in an effort to break the cycle of domestic violence across our state. Combining her roles as a dentist, fundraiser and now dancer Dr. Harriott has created two special raffle prizes, designed to change lives. For just $25 a ticket, participants can win either a dental care package worth $9,000.
The prizes offer a full orthodontic diagnosis, braces, or aligners, ensuring a perfect smile for the winners, and in a generous twist, the prizes are transferable, meaning if the winner doesn't need orthodontic work, they can pass it on to a family member or friend.
“Maybe you don’t need the work yourself but you might have a child who does, or even a good friend,” Dr Harriott said.
“Whoever you pick to receive this treatment, the end result will be the same – beautiful smiles for everyone involved, including the women and children that WLSQ will be able to help as a result of receiving your raffle ticket price.”
All proceeds from the raffle will go directly to WLSQ, helping break the cycle of domestic violence. The winners will be announced on March 30th at the Epic Walk for DV in Coral Sea Marina Gardens, so get your raffle tickets by scanning the QR code, or by following the links on the ‘Team Whitsundays Dancing CEOs’ Facebook posts.
https://pulse.ly/x3yk2qwyzp
1800 WLS WLS (1800 957 957) the state-wide helpline for legal advice, and 1800 457 117 for the Rural, Regional and Remote Legal Advice Line. DV Connect: 1800 811 811, and 1800 RESPECT: 1800 737 732
Dr. Alice Harriott at her dental clinic. Photo Supplied: Sharon Smallwood
Cunard’s latest addition to its cruising fleet, Queen Anne, is due to anchor offshore at Airlie Beach next Wednesday 5 March.
Launched in May 2024, the magnificent modern ship completed sea trials and shorter journeys before embarking on her inaugural world cruise on 9 January 2025 from Southampton carrying just over 2,600 passengers.
Onboard from Southampton to Sydney were Whitsunday locals Dr Julia and Richard Evans presenting their creative writing program.
“We had the absolute privilege of meeting many international guests and gaining new friends,” Julia said. “Many cruise extensively and they attest that Cunard Queen Anne is a five star experience.”
“As Whitsunday locals we were sought out to share with guests what to do to maximise their day in our wonderful region,” said Julia, who also coordinates operations for the Whitsunday Chamber of Commerce.
While onboard, Julia and Richard Evans presented their creative writing program with over 1,700 guests attending the 16 interactive workshops.
“Our sessions attracted enthusiastic writers with amazing stories to share,” said Richard. “Many have kicked-started creative projects onboard and we look forward to continuing to support their writing journey online.”
Queen Anne’s inaugural world cruise has already visited New York after a challenging North Atlantic crossing, Miami, Columbia, the engineering wonder of the Panama Canal, Guatemala, Mexico, San Francisco, Hawaii, Samoa, Tonga, New Zealand before arriving in Sydney.
Queen Anne, captained by Inger Klein Thorhauge, Cunard’s first female captain will continue its world cruise for another 107 days heading north to Hong Kong then south to South Africa visiting many countries before rounding the cape and cruising back to Southampton stopping off at various locations.
Dr Julia and Richard Evans with Cunard’s first female captain Inger Klein Thorhauge. Photo supplied
A group of young local boaties were rescued by the incredible volunteers at VMR Whitsundays last week, the mission showcasing the wonderful work of this valued service in ensuring ocean farers of all ages are kept safe in our waters.
“With the return of typically sunny, Whitsunday weather, boats are back in the water, and rescues are once again on the rise,” explained Shane Newell, VMRW President.
“One of our good news stories this past week was the rescue of a group of children who somehow became stranded on an island near Hamilton.
“Having ventured out from Shute Harbour in their family's small tender, their little outboard motor inevitably broke down.
“Stranded on the distant island, they showed great initiative and called 000 as the wind picked up. The police then activated VMR1 to locate and tow them safely home. I’m sure they had some explaining to do!”
VMR Whitsundays is operated by an entirely local team of volunteers and unlike many other operations in Queensland, our local squadron is unlikely to be taken over by the government-owned Marine Rescue Queensland until later this year.
“Until then, we’ll still need to charge $360 per hour to cover fuel and maintenance costs,” said Shane Newell, VMRW President.
“VMRW is crewed and administered entirely by volunteers, so there are no labour costs included in this fee. A tow from Whitehaven is likely to take at least four hours, which would cost around $1500, unless you’re a member onboard.”
At just $60 for an annual membership, it is certainly worth the investment, entitling you to one free tow (up to four hours) per year and that’s the cheapest insurance around!
Once the government takes over all VMR and Coast Guard operations, rescues will be free, with all costs covered by taxpayers.
“However, the crews will still be entirely volunteer-run and even now as the second busiest squadron in the state, we have a very small hinterland from which to attract volunteers, we are desperately short of crew.”
“This crew shortage has reached the point where some nights we may not be able to respond to a mayday call, which could result in a tragic or horrific outcome.
If you would like to help us out and gain some valuable free training, please visit: vmrwhitsundays.com.au/volunteer/.
The three youngsters in their broken-down tender alongside the VMR1.
The Whitsunday Cruisin’ Car Club (WCCC) celebrated a stellar start to 2025 with their Car Run, Annual General Meeting (AGM), and Club Meeting on Sunday, February 16th. The event, which saw 19 beautiful classic & vintage cars take part, was a massive success and attracted a strong turnout of local enthusiasts, including guests from the Old Iron Restorers Club.
The cars began their journey from Cannonvale, cruising along picturesque routes before arriving at Shute Harbour Marina Terminal. There, the participants parked along the waterfront so their vehicles could enjoy stunning ocean views, a perfect backdrop to the event.
The AGM was held in the comfort of the Marina Terminal's air-conditioned facilities, with thanks extended to Adrian and his team for providing the venue. The meeting also brought together several new faces, all sharing a passion for motoring.
A special acknowledgment was given to outgoing committee members and the Show & Shine Committee for their dedication to making the 2024 Show & Shine the most successful yet. The club also proudly announced that over $5,000 was raised from the 2024 event and donated to local community causes, including Whitsunday Suicide Prevention and Jure Portelli Racing.
The WCCC also welcomed their new committee for 2025:
President: Sebastian Foti
Vice Presidents: Michael Hurren & Paul Rehbein
Treasurer: Lindsay Creighton
Secretary: Kerri Southee
Run Organiser: Paul Rehbein
Social/Website Media: Nigel Southee
Looking ahead, the club is set for another exciting year. Members are encouraged to join in future runs and events, with everyone from vintage models to modern car lovers, shiny or beaten up, all are invited to join the fun. Families and children are always welcome, so for more details on upcoming events, be sure to follow the Whitsunday Cruisin' Car Club’s Facebook page!
Photos and story contributed with thanks by Kerri Southee, WCCC Committee.
The cars enjoying the waterfront at the Shute Harbour Marina.
The Whitsunday Thrift Club is excited to announce the return of its popular preloved and vintage clothing market for 2025, with a brand-new initiative designed to promote sustainability and foster community spirit.
The “Give One, Take One” table invites both stallholders and shoppers to take part in a fun, interactive way to swap or donate up to three items of quality preloved clothing for FREE!
“We are really excited to introduce this new addition to our markets,” said market coordinators Kaitlin and Caitlin. “The idea is simple, for every item of clothing you give, you can take the same number of items; it’s going to be great fun, and anything left over we will be donating to the Whitsunday Neighbourhood Centre. This long-standing local charity is committed to supporting the Whitsunday community directly and the Whitsunday Thrift Club is proud to contribute to this crucial effort.”
Clothing will be organised by size rather than style, making it easier for everyone to find something they love. This innovative addition to the market not only allows participants to refresh their wardrobes, but also helps reduce clothing waste by encouraging circular fashion.
Now in its second year, the market continues to grow in size and popularity. It will return to its original home at Kipara Rainforest Retreat, following a recent upgrade, including the installation of air conditioning! The Chasing Te Ra Coffee Van will also be on-site, serving delicious coffee the moment you walk in! Please note, this is a cash-only event, and shoppers are encouraged to BYO shopping bags.
WHAT: Whitsunday Thrift Club’s Preloved Clothing Market
WHEN: Sunday, 9th March 9-am-1pm
WHERE: Kipara Rainforest Retreat
Find your new outfit at the Preloved Clothing Market too! Photo Sourced: Whitsunday Thrift Club’s website
Last week, Tourism Whitsundays, along with 15 of our members, embarked on The Whitsundays East Coast Roadshow, visiting Sydney, Melbourne, and Brisbane. In each city, we hosted a networking event that brought together key trade partners and front-line travel agents. These events served as an excellent opportunity to engage with the professionals that promote and sell Whitsundays holidays to travellers all across the country.
More than 300 representatives registered for the events, and they were greeted with the infectious energy and enthusiasm of The Whitsundays' operators, who were outstanding ambassadors for our destination. Their vibrant presence helped bring a bit of The Whitsundays sunshine to each city. Through connecting with the attendees and providing training and updates, our members were able to showcase the strength and uniqueness of their products and highlight the wide range of exceptional experiences available in our region.
In addition to the networking events, we also met with Tourism Australia and Tourism and Events Queensland to discuss the latest developments in the region and updates on attending operators’ products. Providing these updates enables our state and national tourism bodies to further promote our region in their key domestic and international markets. The roadshow was a resounding success, reinforcing The Whitsundays as a must-visit destination while strengthening relationships with key industry partners across the country.
Contributed by Laura Knipe, Marketing Manager, Tourism Whitsundays
Last week, our Visitor Services Manager, Dea, joined Explore Group Australia's Sales Manager, Chris, for an unforgettable sail and snorkel trip to Whitehaven Beach and Chalkies Beach.
Read about Dea's adventures here!
Aboard a purpose-built catamaran with a small group, we set sail from Hamilton Island to the serene shores of Chalkies Beach.
After a thorough safety briefing, we plunged into the water for snorkelling, relishing the thrill of following a green turtle and swimming among vibrant marine life.
Dedicated staff members ensured our safety and enjoyment throughout the experience. After a refreshing lunch on board, we made our way to Whitehaven Beach.
There’s no better way to connect with nature than by feeling the silky sand beneath our toes and gazing at the calm, crystal-clear waters. Our adventure continued with a guided hike to the breathtaking Whitehaven Lookout.
This 2 km return trip is worth the effort, even on a steamy summer day. The panoramic view of the peaks of Whitsunday Island and the stunning shoreline of Whitehaven Beach is awe-inspiring every time, whether it's your first visit or your fiftieth.
For our return journey to Hamilton Island, the crew hoisted the sails, ensuring each passenger left with a big smile and a sense of wonder from the experience. A massive thank you to each crew member on board; their customer service and professionalism were remarkable.
Contributed by Dea, Visitor Services Manager Tourism Whitsundays
As Mayor of the Whitsundays, my focus in this first term has been on advocating for our region and driving economic development that delivers real, tangible benefits for everyone in our community.
Our region is experiencing exciting growth, and we’re committed to keeping that momentum going forward—planning not just for today but for the next 30, 40, even 50 years, so that our community and our youth have every opportunity to thrive.
I’m also actively engaging with our federal and state governments to secure joint funding. Last week I spent significant time in Brisbane and at Queensland Parliament, meeting with ministers and officials to advance our regional priorities—especially housing, infrastructure, roads, and community services.
I had a productive session with new Whitsunday Minister Amanda Camm MP, along with discussions with Deputy Premier Jarrod Bleijie MP, key representatives from Transport and Main Roads, Sport and the Olympics, and the CEO of the Qld Reconstruction Authority.
With Council tightening its belt while we work to improve the liveability for our residents, these partnerships are vital. They help ensure we can continue to provide essential services and invest in projects that make the Whitsundays an even better place to live and work.
In line with our long-term vision, I’m delighted to announce the appointment of Paul Hanlon as our new Manager of Investment, Attraction, and Growth, starting next week.
Paul is no stranger to our region—he worked with the Whitsunday Regional Council’s economic development team from 2019 to 2021 and knows first-hand what makes our area so special.
His impressive experience across Australia, including his most recent role as CEO of the Shire of Woodanilling, demonstrates his proven ability to lead major infrastructure projects and we are confident he will help us create new jobs, attract investment, and secure long-term developments that improve the quality of life for all Whitsunday residents.
We’re committed to working together—Council, stakeholders, local businesses, and state/federal partners—to make each opportunity count.
This month, we meet Whitsundays Chamber of Commerce and Industry member Tolita Dukes of 8 Seconds.
For the past 12 years, Tolita has been transforming how Whitsunday businesses approach marketing—taking it from an overwhelming afterthought to a systematic, stress-free process that delivers consistent results.
8 Seconds specialises in helping time-poor business owners escape the constant juggle of wearing too many hats with done-for-you marketing management.
"After 27 years in the Whitsundays, I've seen firsthand how our local businesses struggle to maintain marketing consistency while managing operations," Tolita shares. "We're supposed to be one of the most aspirational destinations in the world, yet many owners feel perpetually behind on their digital presence."
Tolita has identified two game-changing trends reshaping local business success: the time-saving power of AI-driven marketing automation, and the critical importance of review management in driving new customer decisions.
"98% of customers check reviews before booking or buying anything. Managing your reviews effectively is no longer optional—it directly determines whether new customers choose you or your competitors."
Tolita offers two practical insights:
• From overwhelm to control: "Marketing isn't mysterious—it's a business process that can be systematised. We help clients transform from feeling behind to confidently managing their presence."
• Customer service is your strongest marketing tool: "Most businesses overlook their biggest marketing opportunity—the everyday interactions with customers. Our Customer Service Hero program creates consistent standards that turn every interaction into a powerful marketing moment, regardless of staff turnover. It's the simplest, most cost-effective marketing tool at your disposal."
As a Chamber member, Tolita really enjoys the networking opportunities.
"It's a fantastic way to exchange ideas, find support, and celebrate each other's successes. Running a business can often feel lonely, especially when you're working independently, so being part of this community helps me stay engaged and inspired" said Tolita. Find out more at 8seconds.com.au.
Tolita Dukes, Queensland Tourism Awards 2024