By Hannah McNamara

Smiles and excitement filled the room as Shara’s Club officially opened its doors on Monday, 13th October, celebrating a landmark moment for adults living with physical or intellectual disabilities across the Mackay, Whitsunday, and Coalfields regions. The not-for-profit registered charity offers a safe, welcoming, and non-judgemental space, that’s completely free, where visitors can connect, learn, and enjoy a wide range of enriching activities.

The Open Day drew an excited crowd, including Federal Member for Dawson, Andrew Willcox MP, and Mayor of Mackay, Greg Williamson. The event celebrated not just the launch of the club, but also the dedication of its founders, volunteers, and the wider community that made it possible.

Mayor Williamson praised the club, describing it as “absolutely outstanding” and noting the thriving club atmosphere.

“I had no idea Shara’s Club was this good,” he said.

“After today, I don’t think it’s going to be a best-kept secret anymore.” He highlighted the remarkable level of community engagement, with more than 80 members already signed up to enjoy the club’s offerings.

Acknowledging the leadership and volunteers who had brought the project to life, Mayor Williamson said, “It takes a village to raise a club. It takes people in a community who are committed to seeing that community take one step forward, and that’s what we’re seeing here today.”

He also commended the Parkinson family, the volunteer committee, and sponsors for their dedication.

“This is something our district will benefit from for a long time to come,” he said.

“The foundation that has been set up, supported by volunteers and sponsors, will be embraced by our community because this club is well worth supporting.”

Federal Member for Dawson, Andrew Willcox, echoed the praise, describing Shara’s Club as a remarkable facility.

“This is a facility that caters for adults with mental and physical disabilities and it’s totally free,” he said.

“People can come, make friends, enjoy games rooms, sensory rooms, and do as much as they like. It’s open to adults who otherwise have nowhere else to go.”

The club offers a wide range of activities and spaces designed to enrich the lives of its members, including a sensory room, dedicated music room, fully equipped kitchen for baking days, karaoke and dance sessions, and seasonal or themed celebrations. The relaxed, inclusive environment allows members to participate at their own pace and form meaningful connections without fear of judgement.

Graham Parkinson, director and founder, shared the vision behind the club.

“The genesis of Shara’s Club goes back to recognising that there were few opportunities in the community for people once they finished school,” he said.

“What started as a small group of friends has grown into a club where eligible people can enjoy themselves in a safe, relaxed, and non-judgemental environment.”

He added that the Parkinson family has made significant personal contributions to fund the facility and expressed hope that external support and donations would help sustain it into the future.

The Open Day showcased the club’s vibrant and welcoming spirit, with members exploring the various rooms, enjoying music, games, and activities, and sharing smiles that reflected the positive impact of the facility.

Mayor Williamson said, “I’m sure we’re going to see a lot more from this wonderful club in the years ahead.”

Shara’s Club has now firmly established itself as a cornerstone of community inclusion, providing adults living with disabilities a space to connect, have fun, and build friendships.

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Shara’s Club officially opened on 13th October, offering a free, welcoming space for adults with physical or intellectual disabilities to connect, learn, and enjoy a wide range of activities, earning praise from local leaders and strong community support. Photo credit: Hannah McNamara

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As Reclaim The Night Returns To Mackay

The Zonta Club of Mackay, together with Mackay Women’s Service, Salvation Army, and The Neighbourhood Hub, will host the Reclaim the Night March and BBQ on Friday, 31 October 2025, from 5–7pm near Artspace in the Council Precinct.

The event will feature information from Zonta and the Mackay Police Vulnerable Persons Unit, as well as a performance of a local Reclaim the Night song written for the occasion by Rhythm Business. Walkerston Rotary Club will also provide a free sausage sizzle. Participants will march through Mackay City to promote the freedom to feel safe walking in public at any time.

Reclaim the Night (RTN) is a coordinated women’s march against sexual harassment and sexual assault. First held in Sydney and Perth in 1978, it has since become an annual event across Australia, typically on the last Friday in October. Its core message is simple: “women should be able to walk anywhere, at any time, without fear.”

Born from the women’s liberation movements of the 1970s in Europe, the UK, and North America (where it is known as Take Back the Night), RTN challenges the idea that darkness belongs to danger and that women should “stay safe” by staying home. Many marches place women at the front, flipping the script on curfews and control.

RTN highlights three key issues:
• Violence against women – sexual assault, harassment, and domestic violence
• Victim-blaming – the expectation that women restrict their movements, rather than addressing male violence
• The right to public space – walking at night without fear

Across Australia, RTN is organised at the grassroots level by collectives, universities, women’s groups, and unions. Some years see thousands marching; other years, smaller gatherings. Regardless of size, the purpose is constant: a loud, visible refusal to accept violence and silence.

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In Support Of The Smith Family’s Christmas Appeal

Mackay VIEW Club is calling on the community to embrace the festive season spirit of giving and help raise funds for The Smith Family’s Christmas Appeal, to ensure thousands of students experiencing disadvantage can be supported in their education in 2026.

The charity aims to raise $4.9 million nationally through the appeal, which will provide more than 11,600 children with access to critical learning and mentoring programs to help them stay engaged and motivated at school.

This includes programs like student2student, which pairs younger students with young reading buddies, and after-school Learning Clubs, where students get support with their homework from trained volunteers – many of whom are VIEW Club members.

Mackay VIEW Club president, Elizabeth said this work is more important than ever as families face the ongoing effect of cost-of-living increases.

“Today in Australia, one in six children are growing up in poverty, limiting their ability to make the most of their education. Everyone is feeling the on-going effects of the cost-of-living crisis, but it is not felt equally,” President Elizabeth said.

“For families who were already doing it tough, the higher cost-of-living means having to make difficult choices between paying everyday bills and being able to support their children’s education.”

“All funds raised through donations to the Christmas Appeal will ensure students can take part in The Smith Family’s evidence-based numeracy, literacy, tutoring, digital and mentoring programs to help them catch up and keep up at school.”

Nationally VIEW Clubs currently support more than 1,800 students on the charity’s flagship Learning for Life program, which provides educational, personal and financial support.

“We love hearing about how well our students are doing on the program and receive several letters a year which detail their achievements, hopes, and dreams. We are so proud of the young people we support, and there’s no better time than Christmas to show them our generosity,” said Elizabeth.

VIEW (Voice, Interests and Education of Women) is a national women’s organisation and support network, bringing together women to enjoy social activities, develop skills, and make connections – all while supporting Australian children experiencing disadvantage.

For those who are interested to find out more about VIEW or who would like to join visit view.org.au or call Elizabeth on 0438 715 731

For more information on the appeal, go to www.thesmithfamily.com.au or call 1800 024 069. To find out more about joining VIEW, visit view.org.au or call 1800 805 366.

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Photo source: Mackay View Club

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Hi everyone,

It’s definitely awards season, and the excitement is building!

This Saturday marks our inaugural Life Publishing Group gala event, supporting seven regional charities. A huge thank you to our entire team for their hard work — especially our Mackay Sales Manager, Jess Clark, whose passion has driven this event from the start, and to our Whitsunday Sales Manager for coordinating donations and client support.

I can't wait to share more about the event with you next week.

This week, however, I’d like to shine a light on the Whitsunday Tourism Awards, which eight of our team attended last Saturday night.

I had the honour of presenting an award and took the opportunity to share a short speech. Walking onto the stage and hearing cheers from my team was a truly meaningful moment. That sense of support — along with my incredible husband by my side, rescuing my lost phone and driving a few of us ‘over 30s’ home — made the evening extra special.

Another standout moment was witnessing the renewed energy and enthusiasm for the awards. What felt somewhat disheartened last year was, in my view, completely revitalised this time around.

The Bob Porter Award went to someone who described it as one of their “top three life moments” — a testament to its renewed significance. And the shift away from lengthy written submissions to the Best of Queensland Experience Program has created a fairer, more accessible entry process.

While some may have felt uncertain navigating the new system, it was wonderful to see smaller businesses step into the spotlight — a refreshing change that reflects the true diversity of our tourism community.

You can read the full 16-page awards feature by turning to page 30.

Until next week,
Rach

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This week’s good deed comes from someone many of you will know, Life Publishing Group’s Editor-in-Chief, Rachael Smith.

While out on a distribution run, Rachael was restocking newspaper stands at Whitsunday Plaza, hauling heavy bundles as she moved from point to point. Despite pushing through with determination, the load was visibly demanding.

As she powered through, a kind young man approached and offered to lend a hand, Rachael taken aback by the gesture stated:

“At first, I almost declined, thinking I could manage on my own, but then I saw the genuine look in his eyes and graciously accepted.”

As he helped her carry the bundles, the young man said something that stuck with her:
“That’s what we do around here in this community, we all help each other.”

"He was such a nice person," Rachael shared. "simply wanting to help and contribute to the positive environment of his community, it was lovely see someone, especially a young guy in his twenties, think to help and offer support."

What might have seemed like a small gesture had a big impact on Rachael, and when she told the story back at the office, we all agreed: this had to be our Good Deed of the Week.

We love hearing stories like Rachael’s. If you or someone you know has done a good deed or experienced one, we’d love to hear about it! Send your stories to editorial@lifepublishinggroup.com.

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Jetstar have announced that the Whitsunday Coast Airport to Adelaide direct flight will soon be cancelled.

Since launching less than 12 months ago the flight has averaged at around 61% capacity and has not met the airline’s minimum requirements for long-term sustainability.

The final direct flight will operate on Wednesday 28 January.

A council spokesperson said that customers booked onto the Adelaide service have been re-accommodated on alternative flights.

Despite the cancellation of the Adelaide route, the Whitsunday Coast Airport continue to work with airline partners to expand services, including discussions for a new route planned for 2026.

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The Whitsunday Tourism Awards took a bold new direction this year, shifting away from the traditional, time-consuming written submission format in favour of alignment with the Best of Queensland Experience Program (BOQEP).

This updated model now mirrors the approach adopted across much of Queensland, with winners assessed based on real-world results — including verified online reviews, customer feedback, accreditation standards, and industry engagement.

In the past, operators were required to submit written entries of up to 10,000 words to compete. While thorough, this often proved a barrier for smaller businesses lacking the time or resources to complete submissions that truly reflected their quality and impact.

Driving the change is Julie Telford, Chair of the Board of Tourism Whitsundays and former owner of Red Cat Adventures, now Business Development Manager for SeaLink Whitsundays, which employs over 140 staff.

Speaking on the night, as both Chair of the Board and a long-time operator, Telford acknowledged that under the previous format, the awards had become a bit predictable, with the same businesses – including her own – being recognised year after year.

“This change was about levelling the playing field and celebrating operators who consistently deliver exceptional experiences every day. For too long, some outstanding businesses missed out simply because they lacked the time or resources for lengthy submissions,” she stated.

“This new approach provides everyone with a fair chance and shifts the focus back to where it belongs — on the guest experience. It acknowledges the real-world impact operators are making, from positive customer feedback to engagement within the wider tourism community."

While there was initial apprehension about the shift in format, the overall reception on the night was positive, with many attendees praising the fairness and simplicity of the new model.

Tourism Whitsundays CEO Tim Booth strongly endorsed the changes during his address, highlighting the region’s exceptional participation in the BOQEP program. He pointed out that while Brisbane has 350 operators involved, the Whitsundays — despite being a small regional area — has an impressive 123, reinforcing the region’s position as a leader in Queensland tourism.

The 2025 Whitsunday Tourism Awards not only celebrated excellence but also marked the start of a more accessible and inclusive future for the region’s tourism operators. The new format puts the spotlight back where it belongs — on the customer experience — and sends a strong message: the Whitsundays continues to lead the way in Queensland tourism.

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The Whitsunday business community will come together next month to celebrate innovation, leadership, and community spirit at the 2025 Whitsunday Business Awards, recognising 70 outstanding nominees across ten award categories.

Delivered in partnership between Whitsunday Regional Council, the Whitsundays Chamber of Commerce and Industry, and the Bowen Chamber of Commerce, the Awards shine a spotlight on the people and enterprises driving growth across the region.

This year’s event is proudly supported by Bendigo Community Bank Cannonvale–Proserpine as Principal Partner, highlighting its commitment to building stronger, more connected communities through business support.

Whitsunday Regional Council Mayor Ry Collins said the Whitsundays’ business sector continues to set a benchmark for regional excellence, innovation, and resilience.

“The Whitsundays has always been a place where local businesses punch well above their weight by combining creativity, community pride and the kind of tropical spirit that keeps people coming back,” Mayor Collins said.

“From Bowen to Collinsville, and from Proserpine to Airlie Beach, our business community is the beating heart of our economy.”

Alan Milostic, President of the Whitsundays Chamber of Commerce and Industry, said “These Business Awards are an opportunity to recognise the businesses and individuals going above and beyond.”

“We know that when we celebrate our businesses, we inspire others to grow, create jobs, and build a stronger regional economy for everyone. We look forward to celebrating everyone at the event in November.”

Jo Shepherd from the Bowen Chamber of Commerce said the Whitsunday Business Awards are more than just recognition, they are a celebration of resilience, innovation, and community spirit.

“They offer our region a unique window into the journeys behind local success stories, shining a light on the determination, challenges, and growth that help shape our business community. Congratulations to all nominees.”

2025 Whitsunday Business Awards – Nominees

Best of the Whitsundays: Business of the Year

For an outstanding business that sets the gold standard for excellence, innovation and leadership in the region.

• Airlie Beach Hotel
• Airlie Beach Tourism
• Birds Fish Bar
• Mana Skin Body & Soul
• Maroona Gardens
• Ocean Rafting
• Whitsunday Life Newspaper

Business Leader of the Year

Recognising an inspiring leader whose vision, dedication and influence have driven exceptional business and regional success.

• Garry Matthias, Corrsafe Enterprises
• Jenny Rush, Aquatic Rush
• Kellee Fogg, Whitsunday Law
• Robert Congo, Yooribaya Cultural Experience

Rising Star: Employee, Apprentice or Trainee

Highlighting an exceptional individual who has demonstrated outstanding growth, dedication and contribution.

• Aaron Murphy, Down to Earth Whitsundays
• Allen Bauer, Bird’s Fish Bar
• Billy Hinchcliffe, Pilchers Mitre 10 Bowen
• Jessica March-Peach, Women’s Well Co
• Orry Ferguson, Airlie Beach Hotel
• Shontelle Betzel, Bowen Rail Company

Small Business Hero

Recognising sole traders and small businesses that make a big impact through ambition, innovation and resilience.

• Above and Below Gallery
• Airlie Health Hub
• Ambitious Cakes
• Ceremonies by Georgina
• Edge Dance Studio Whitsunday
• Mumabuba
• Oceanic Tales
• Option Insurance Brokers
• Party Cakes Whitsunday
• Principle Movements
• Queen of Clothing
• The Answer is Yes
• Tim Warren Auto Airconditioning & Electrical
• Yooribaya Cultural Experiences

Customer Service Champion

Celebrating businesses and individuals who consistently go above and beyond to create unforgettable customer experiences.

• Airlie Beach Executive Services
• Hogs Breath Cafe Airlie Beach
• Bowen Tourism and Business
• Katrina Williams, Garden Shack Whitsundays
• Magnums Accommodation Airlie Beach
• Mana Skin Body & Soul
• Mariah Dean, Frangipani Cleaning Services
• Peninsula Airlie Beach
• Tamarra Robson, Bowen Meals on Wheels
• Whitsunday Sailing Outrigger

Regional Game Changer

Recognising businesses that fuel economic growth, innovation and community prosperity across the region.

• Bowen Gumlu Growers Association
• Corrsafe Enterprises
• Shiift
• Tin Lid Enterprises
• Whitsunday Life Newspaper
• Whitsundays Property Buyers

Trailblazing Young Entrepreneur

Celebrating rising stars (under 25) who are redefining success in start-ups, leadership or industry innovation.

• Fayith Mitchell, Photography for You
• Mariah Dean, Frangipani Cleaning Services
• Sam Vanderpoel, Rolling with Netherpoel

Community Champion

Highlighting businesses making a real difference in the Whitsunday community through meaningful contributions and initiatives.

• Abbot Point Operations, Community Support Program
• Bowen Community Op Shop
• Bowen Meals on Wheels
• Bowen Old People's Home Society
• Bowen Tourism and Business
• Club Whitsunday
• Creative Connections Whitsunday
• Tassal
• Tin Lid Enterprises
• Whitsunday Housing Co Ltd

Eco Excellence

Showcasing businesses that are leading the way in sustainability, environmental responsibility and green innovation.

• Airlie Health Hub
• Bubble Soap Co
• Coral Sea Marina
• Pilchers Recycling
• Whitsunday Segway Tours
• Zero Waste Solutions

Business Legends of the Whitsundays: Hall of Fame

Celebrating businesses or individuals that have achieved long-term success and made an enduring impact.

• Abbot Point Operations
• Magnums Accommodation Airlie Beach
• Nathan Fleming, Airlie Beach Tourism and Ocean Rafting
• Tim Warren Auto Airconditioning & Electrical

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WHAT: Whitsunday Business Awards
WHERE: Proserpine Entertainment Centre
WHEN: Friday 21 November (5.30pm - 8.30pm)
Tickets: Available via Whitsundays Chamber of Commerce and Industry website

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Turquoise waters, teeming reefs, green landscapes, and the whitest of white beaches. The Whitsundays is a pretty special place. The region is not just a natural wonderland, home to 74 of the world’s most stunning islands. It’s a place for adventure, escape, indulgence, and where dreams become happy memories to share as stories for years to come.

As I move across the region, it’s never lost on me how blessed we are to live in such a beautiful and diverse part of the world. Tourism is a vital driver of the local economy, and nowhere is that more pronounced than in the Whitsundays.

Last Saturday night, the region’s tour companies, accommodation operators, restaurants, and tourism businesses were showcased at the Whitsunday Tourism Awards. Congratulations to all the winners. Your success is well deserved because the field of entrants was so strong. To those who may not have secured a victory, you should still be very proud. The sum of all your efforts makes for a local tourism industry with few rivals.

Around 900,000 people, both domestic and international visited the Whitsundays last year, spending over $1.6 billion. To put things in perspective, in 2019 that spend was just under $700 million. That’s more than double in five years. Add to that the fact that we had a couple of those years interrupted by COVID, and these are truly extraordinary figures. It’s the result of a lot of hard work by a lot of people, helping to position our region as a premier holiday destination. With so many amazing operators and industry groups, it’s not hard to see these figures continuing to rise.

The Whitsundays is a holiday mecca attracting visitors from all over the world. But it’s not just the international market that the region impresses. Airlie, Bowen, and surrounds are incredibly popular with Australians, too. Importantly, the industry is also well supported by locals. That’s right, locals choosing staycations and spending locally has a major impact on driving the industry to bigger and better things.

Many in the tourism industry faced difficult challenges during COVID, and with visitor numbers down over the course of a couple of years, it was locals who helped fill the void. With local support, most businesses and operators were able to battle through to be even stronger on the other side.

Every time you book a tour, stay on one of the islands, eat out, or even buy a coffee, you’re contributing to our local economy and tourism industry. I know how tough many are doing it right now with the cost of living and rising expenses. So, to everyone choosing to spend locally, thank you for continuing to support our businesses and operators. If you can’t afford to get away over Christmas, just remember there’s still plenty to enjoy right here at home. And don’t forget the region also has an array of great free activities, like going for a hike, cooling off at the lagoon, or throwing a line in.

Let’s keep showing the world what makes the Whitsundays not just a place to visit, but a place to remember.

Contributed with thanks to Member for Dawson Andrew Willcox MP

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Member for Dawson Andrew Willcox MP enjoying the sights of Airlie Beach while celebrating the success of the Whitsundays’ world-class tourism industry. Photo supplied

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As part of Sexual Violence Awareness Month this October, Whitsunday Counselling and Support will host its main community event, Reclaim the Night, at Coral Sea Marina Gardens. The evening will feature guest speakers including MP Amanda Camm and Officer in Charge Anthony Moynihan from Whitsunday Police, followed by a walk along the Airlie Beach Foreshore.

Attendees are encouraged to bring signs, or pick one up from the team on-site. Live music by Dylan Hammond, light nibbles, and networking opportunities will follow the walk.

“This is such an important issue in our community — one in four women experience some form of sexual violence in their lifetime,” said organiser Charlotte Jones.

This is the first event of its kind in Airlie, with hopes to make it an annual tradition.

WHAT: Reclaim the Night March
WHERE: Coral Sea Marina Gardens
WHEN: Saturday 25th October at 5.30pm

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Donzel began his Tec-NQ House journey in Semester 2, 2025, bringing fresh energy to the boarding community. As a year 10 student, preparing for year 11 in 2026, he already has his future mapped out: a career in the automotive industry.

“I chose Tec-NQ for the opportunities after school,” said Donzel.

“I heard about this school from family members,” he added.

It’s the strength of Tec-NQ’s vocational pathway options that attracted him, and he is keen to take every chance to learn. “So far, it’s been good,” he added with a smile.

Head of Boarding, Luke Papworth, says Donzel’s attitude is a great fit for Tec-NQ House. “When new students arrive with a clear goal, it sets them up to make the most of the opportunities here,” Luke said. “Donzel has come in focused on automotive, and we’re already seeing his commitment.”

Life outside of the classroom keeps Donzel busy. At home on Warraber Island in the Torres Strait, he spends spare time fishing with family and friends. In Townsville, he’s quick to make use of the boarding house facilities, enjoying games of pool and keeping up with basketball. A loyal Chicago Bulls supporter, his favourite number is 23, a tribute to Michael Jordan. On the rugby league field, he follows the Roosters.

For Luke, this balance of vocational focus, sport and recreation is exactly what Tec-NQ House was designed to provide. “Boarding gives young people independence with a safety net,” he explained. “We set expectations around learning, wellbeing and behaviour, and then we support them with structure and routine. That’s where they thrive.”

Tec-NQ House itself is a purpose-built boys-only residence located in Rosslea. Opened in 2022, it provides accommodation for up to forty senior school students from regional and remote Queensland, giving them access to Tec-NQ’s trade-focused senior school program.

The facility blends structure with comfort. Students have air-conditioned double-occupancy rooms, communal lounges with streaming services and computer access, and a secure outdoor recreation area with BBQ facilities and a basketball court. An on-site professional chef prepares nutritious meals every day, fuelling the boys for school, sport and work placements.

Transport is provided to the Tec-NQ Douglas co-educational campus, and staff also drive students to and from workplaces when required. This removes barriers and lets students focus on their learning, hobbies and friendships. After-hours, the boys enjoy organised sport, social activities and excursions, all designed to build a sense of community.

Luke says that for students like Donzel, these routines help them settle quickly. “First-year boarders do well when there is a clear rhythm to the week,” he said. “They learn to manage their time, connect with mates and build confidence. Those skills will serve them in school, in apprenticeships and in life.”

With his career pathway in mind, his hobbies from home, and a willingness to get involved in boarding life, Donzel is making a strong start. We look forward to seeing his journey continue into year 11 and 12.

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Strong Support for Visitor Services & RV Park Revival

Recently, the Proserpine Sub-Committee of the Whitsundays Chamber of Commerce & Industry ran a Business Impact and Tourism Opportunities Survey to gather insight from local businesses on recent closures and how Proserpine can boost its visitor appeal.

The survey, completed by 20 businesses from diverse businesses and industry sectors – plus numerous comments on social media – revealed clear priorities and strong consensus among local operators.

Key Messages from Proserpine Businesses

   When the RV Park first opened in 2019, more than half of businesses noticed an immediate uplift, with some reporting up to a 10% increase in sales.
   68% of businesses reported a decline in customer traffic or sales after the RV Park closure in 2023, with 42% describing the drop as significant.
   85% strongly believe reinstating a free (or similar) RV Park in Proserpine would benefit both their business and the wider economy.
   70% say a centrally located Visitor Information Centre – ideally in the main street, or in or near an RV stop – would encourage more tourists to stop and explore Proserpine.

Travellers vs. Tourists: Why It Matters for Proserpine

While survey responses did not explicitly differentiate between travellers and tourists, the responses make clear that the closure of visitor services (the RV Park primarily) impacted travellers – particularly caravanners and grey nomads – rather than traditional tourists.

Unlike tourists, who are drawn to the Whitsundays for leisure and attractions such as the Reef, islands, or organised tours, travellers use Proserpine as a functional stopover point. They contribute not only to hospitality and retail, but also to a wide range of everyday services.

Respondents highlighted impacts across sectors not always associated with tourism, including automotive repairs, veterinary clinics, healthcare providers, and general retail.

Businesses stressed that these visitors created broad-based economic value. One respondent noted:

“We’ve noticed fewer caravanners stopping to restock supplies since the RV Park closed.”

Another added: “There was a huge drop in foot traffic… it was like the life was sucked out of the town.”

This feedback shows that travellers generate spending patterns extending well beyond the traditional visitor economy. By losing an RV Park, Proserpine has lost a key mechanism that encouraged these stopovers – reducing both main street vibrancy and customer flow across service industries.

What Businesses Want to See

Based on the survey results, the Whitsundays Chamber calls for:

   Reinstating a free or low-cost RV stopover facility to support travellers, not just tourists.
   Establishing a main-street Visitor Information Centre – or distributed information outlets in current Proserpine businesses – to improve visitor services and provide orientation.
   Upgrading basic visitor amenities – more toilets, showers, shade, and accessible parking are needed.
   Building on Proserpine events and experiences, including heritage storytelling, guided town walks, and using major events to activate the town.

Conclusion & Next Steps

The survey results clearly show that Proserpine businesses see traveller-friendly infrastructure and a central Visitor Information Centre as vital to attracting stopovers, increasing visitor spend, and strengthening the local economy. There is also strong appetite to collaborate on initiatives that celebrate heritage and activate the town through events and experiences.

The Whitsundays Chamber will now:

   Engage with Whitsunday Regional Council to present the survey results and advocate for reinstating traveller-friendly facilities, including an RV Park and Visitor Information.
   Explore opportunities and partnerships to fund a Whitsundays Chamber-led Historical Town Trail initiative that integrates business, industry, and arts and culture precincts.
   Launch a Whitsundays Chamber-led Business Activation Strategy to align Proserpine with regional tourism priorities and major events, and elevate appeal through improved retail standards, coordinated marketing, and precinct revitalisation initiatives.

Full Data & Report now available

The full Business Impact & Tourism Opportunities Report is available from the Whitsundays Chamber website with aggregated data, question-by-question breakdowns, and direct business feedback.

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Honouring Gene Wilson And His Lasting Legacy

As Mayor of the Whitsundays, one of the greatest privileges of this role is to recognise those who have left an enduring mark on our community. This week I want to reflect on the life and legacy of the man who created Mullers Lagoon, Gene Wilson, who passed away recently at the age of 98.

Gene and his wife Sylvia, along with their children Jeannie, Charles and Gwen, arrived in Bowen from Lutz, Florida, in 1961. Like many who choose to call the Whitsundays home, Gene brought with him not only a love for this place but also a vision for what it could become. He looked at what many saw as a swamp and instead saw the opportunity to create something beautiful and lasting for the community.

In the late 1960s, Gene began the enormous task of transforming flood-prone land into what we now know as Mullers Lagoon. Using a homemade dredge, a front-end loader, trucks, scoops, and plenty of hard work, he moved countless cubic metres of mud and silt.

It was a labour of determination, resourcefulness, and sheer belief in a better future. By the early 1980s, his vision had come to life in a picturesque lake and surrounding parkland that has since become one of Bowen’s most loved community spaces.

In the mid-1980s, Gene and Sylvia made another remarkable gesture. They sold the lake and much of the surrounding land to Council on very favourable terms so that it could be preserved as parkland for the people of Bowen.

Their decision was not about profit but about community. It was about ensuring that future generations would have a place to gather, to relax and to enjoy the natural beauty of our region.

Council is now finalising details to name a new walking track at Mullers Lagoon in Gene’s honour. This is a fitting tribute to a man who dedicated so much of his life to turning a vision into reality for the benefit of others. His legacy will continue to be enjoyed by families, visitors and the people of Bowen for generations to come.

Gene Wilson’s story is a reminder that lasting legacies are built through passion, perseverance, and a commitment to community. On behalf of Council, I extend heartfelt condolences to the Wilson family and gratitude for the extraordinary gift Gene has left to Bowen.

His work has created a place that embodies the spirit of our region and will continue to enrich lives well into the future.

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Whitsunday Regional Council is launching a collaborative Erosion and Sediment Control Inspection Program this wet season (November – April 2025) to help protect our waterways, seagrasses and reef environments.

Sites with good erosion and sediment controls not only safeguard marine ecosystems but also prevent soil and gravel from clogging stormwater drains, which in turn reduces local flooding and keeps our roads safer.

Find out more about best practice erosion and sediment controls by visiting the Coastal Management and Waterways section of Council’s website.

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Made a mistake? We’re not here to judge. (That’s the magistrate’s job.)

Traffic offences. Minor criminal charges. Everyone deserves a fair go and the right advice.

At Whitsunday Law, we help you understand your options, prepare for court, and avoid making things worse. We’ll give you clear, honest advice and represent you if you need us in court. No scare tactics, no judgement, just practical support.

Because one bad day shouldn’t define your future.

Whitsunday Law – Real help, when it really matters.

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