The Whitsundays region recently welcomed the R U OK? Conversation Convoy, with events held in both Airlie Beach and Bowen, bringing locals together in a show of support, connection, and awareness for suicide prevention.

On April 6th, the convoy made its stop at the Coral Sea Marina carpark in Airlie Beach, where the community gathered on the hill to enjoy an afternoon of conversation, learning, and reflection. With a relaxed and welcoming atmosphere, attendees explored the caravan display, participated in games, and accessed free mental health resources. Many shared a chat over a game of checkers or simply watched the sunset together with a sausage in hand from the free BBQ.

Matt Stokes from the WSPN reflected saying, “Whitsunday Suicide Prevention Network were honoured to host the R U OK? Conversation Convoy in Airlie and Bowen. Their message aligns with ours, essentially looking out for each other, and asking the question, R U OK?” He also praised the visiting convoy adding, “The R U OK? team were a fantastic group and we had many great conversations with the public.”

The turnout and energy across both locations showed the power of community when it comes to supporting mental health. Whether people came to learn how to support someone else or to seek help for themselves, the convoy provided a safe, inclusive space for hope, help, and healing. Remember, you can ask Are You Ok? Any Day.

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Nicky and Rob from WSPN handing out pamphlets. Photo supplied: Matt Stokes of WSPN.
Bob, Mel, Kezza, Donna, and Nicky from WSPN holding up the R U OK? letters. Photo supplied: Matt Stokes of WSPN.

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Last week, a local mother experienced a heart-warming reminder of the power of kindness at Silly Solly’s. She had gone in for sparklers for a friend's cake, a simple errand that quickly turned into a moment of connection.

While waiting at the counter, she noticed a woman drop a spray bottle. Without a second thought, the mother picked it up for her – just a small, polite gesture.

As she was about to leave, the woman approached her with a gift.

And while it caught her by surprise, the mother politely declined, but the woman insisted, and said, “You deserve to treat yourself.”

This unexpected act of generosity left a lasting impression on the mother. It wasn’t the gift that moved her most, but the kindness and sincerity behind it.

“There are some amazing people out there and you never truly know what someone else is going through,” the mother reflected.

“An act of kindness goes a long way.”

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Welcome to Week One of the school holidays – how’s everyone holding up? Still got snacks in the pantry? Still friends with your children? A moment of silence for the grandparents who thought retirement meant rest, only to be ambushed with an entire fortnight of babysitting duty. You are the true heroes of the holiday hustle.

If you’re a Northern Beaches local, you’ll know school holidays are in full swing by one tell-tale sign: the roads are EMPTY. Suddenly that usual 55-minute crawl into town turns into a breezy 10-minute coast.

Of course, if you’re still working, navigating childcare is like one of those twisted escape room puzzles — except there’s glitter glue involved and someone’s yelling “I’m bored!” every four minutes. Thankfully, we’ve got some solid survival tools. Exhibit A: Cheeky Little Monkeys. Yes, it’s a play centre, but also, it has a creche service where you can drop and go for three blissful hours. Whether you use that time to do groceries, get a coffee, or finally vacuum under the couch cushions without tripping over a scooter, we won’t judge. I personally use it to clean the house. In peace. Sweet, sweet peace.

And if you’re dreaming of a few kid-free hours with your significant other, they even run monthly date nights – in fact, there’s one on tonight. If you're reading this early enough, maybe give them a ring and see if there's still a spot. Freedom may be only a phone call away.

For those looking to make the most of the Easter break, pages 26-27 are packed with family-friendly inspo. Next week’s edition will be out a day early – Thursday 17th – and we’ll have even more Easter goodness for your calendar.

In the meantime, drive safely if you’re heading off for the long weekend. Watch out for caravans, road rage, and rogue chocolate eggs melted into the car seat. And if you're taking a dip — at the lagoon or up in beautiful Eungella — keep an eye on the little ones.

You’ve got this, parents. Sort of.

Amanda

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By Amanda Wright

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A long-held dream to give koalas a dedicated space to heal has officially become a reality, with the opening of the Fauna Rescue Whitsundays Koala and Wildlife Rehabilitation Facility near Mount Jukes.

The facility, located on the property of Alison and Chris Pighills, has been purpose-built to support the recovery of injured and orphaned wildlife across Central Queensland, with koalas now set to benefit from a safe and natural rehabilitation space.

The site will include a fully enclosed 40m x 40m bushland area planted with ironbark and Queensland blue gum trees to help koalas relearn how to climb, forage and grow strong before being released.

A treatment room, isolation area and outdoor enclosures have also been established, with Chris Pighills behind the construction of much of the infrastructure.

Mayor Greg Williamson was on hand for the official opening and praised the Pighills and the Fauna Rescue Whitsundays group for their vision and dedication.

“Isn’t this sensational for our region,” Cr Williamson said.

“Looking after our wildlife is part of a whole community.”

“Along with the Fauna Rescue Whitsundays group, Alison’s passion for protecting wildlife is inspirational. It takes a vision and a drive, we’re exceptionally proud of what you have built here.”

“Without the generosity of the community, everyone who has contributed to this wonderful facility for our wildlife, I think you should be very proud. This facility will do a lot of great work for our region, thanks to the wildlife rescue volunteers.”

The sanctuary will operate as a key recovery site for a large catchment area, with animals transported from as far south as Yeppoon, west to Clermont and north to Bowen.

“This facility will take in wildlife from a very large coverage area,” Cr Williamson said.

“With a 24-hour hotline, it takes a lot of passion and a lot of drive to make this work.”

The rehabilitation centre also strengthens local capacity to respond quickly to wildlife emergencies, with enclosures tailored to the specific needs of each species and a peaceful bush setting ideal for rehabilitation and recovery.

Alison, who serves as treasurer and koala coordinator for Fauna Rescue Whitsundays, has been caring for wildlife on her property for almost a decade.

From possums and wallabies to bats and koalas, her efforts have already seen hundreds of animals returned to the wild.

Now the sanctuary marks a new chapter—not just for Alison and Chris, but for every injured koala that will soon be climbing toward a second chance.

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Supporters, volunteers, and community leaders joined Alison Pighills to celebrate the opening of the Fauna Rescue Whitsundays Koala and Wildlife Rehabilitation Facility, including Mackay Mayor Greg Williamson, Yuibera Traditional Owner Philip Kemp, and members of local organisations who helped bring the project to life. Photo credit: Amanda Wright

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Yuibera Traditional Owner Philip Kemp (right) and Mayor Greg Williamson helped mark the official opening of the Fauna Rescue Whitsundays Koala and Wildlife Rehabilitation Facility with a symbolic tree planting

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A 22-year-old Ooralea

man has tragically died

after crashing into a

light pole on Archibald Street,

Paget, last Monday, April 7.

At around 12:40pm, the driver

of a classic XY blue Ford Falcon

lost control of the vehicle and

struck a light pole. The driver,

who was the sole occupant,

was immediately transported to

Mackay Base Hospital. Despite

efforts to save him, the young

man succumbed to his injuries.

The Forensic Crash Unit is continuing

its investigations into

the cause of the crash.

Authorities are urging anyone

with information, or who may

have captured dashcam footage

of the incident, to come forward.

Police are asking the public to

assist in their investigation and

provide any relevant details that

could help determine the circumstances

surrounding this

tragic accident.

Investigations remain ongoing

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A partnership between two local organisations has resulted in countless happy faces among the remote villages of Papua New Guinea.

FMS Group, the major sponsor of Mackay skateboarding event Rumble on the Reef, travelled to PNG last week to hand-deliver skateboards, helmets and safety gear to Skate PNG – a small community group located in Taurama.

The delivery was part of the community engagement program within FMS Group, focused on giving back to the people who reside in mining regions. It was also thanks to a collaboration between The Rumble, FMS Group, TSG and Postal Skateboards to develop a world first Pacifika Cup, held at the 2024 Rumble on the Reef event in Mackay.

The winner of this competition was Josh O’Loughlin who represented PNG and donated his prize to the small skateboarding community – Skate PNG – who deliver development and coaching programs in Port Moresby.

FMS Group PNG Area Manager John Wilshere, who is also the former Captain of Rugby League Team PNG Hunters, said it was a privilege to support the PNG community in this way.

“Working in this country, it is important that we engage with and support the local community and this delivery of skateboarding equipment will have an immense impact on the children here who are learning to skate with limited resources,” Mr Wilshere said.

The Rumble Head of Partnerships Donny Fraser said it was a monumental moment for his team.

“This has put our entire crew on an emotional high,” he said.

“Thanks to FMS Group and their team for supporting the Mackay event for years, it has been a backbone of developing skateboarding in the Pacific, and it’s a privilege to work with them to be able to support PNG and developing skateboarding in our neighbouring countries.”

With operations across Australia and Papua New Guinea, FMS Group provides a wide range of services across all industries including mining, construction, marine and renewables. Their partnership with Rumble on the Reef began in 2023 and has produced remarkable opportunities for the Mackay skateboarding community.

Rumble on the Reef 2025 will be held at the Mackay Sugarbowl Skate Park on September 25 to 27.

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FMS Group PNG Area Manager and former PNG Hunters captain John Wilshere shares a special moment with young locals in Taurama, after delivering skateboards and safety gear to support the growing skateboarding community. Photos supplied

Rainee Shepperson, FMS Group Marketing and Communications Manager, shares a moment with a local child in Taurama

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Applications Closing Soon

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Mackay Community Foundation (MCF) is accepting applications for its 2025 Grant Program, offering not-for-profit organisations the opportunity to access a share of up to $207,000 in funding for impactful community projects. But hurry, applications close next week on 15th April.

MCF is seeking applications for one-off projects that aid, relieve, or support individuals in distress in Mackay and surrounding districts.

While most grants are expected to range between $15,000 and $20,000, larger-scale projects are also considered.

MCF Board Chair Frances Easton highlighted the significance of this funding opportunity.

"MCF is committed to strengthening our local region by supporting projects that make a meaningful difference,” Ms Easton said.

“To date, we have awarded a total of $1,764,830 in community grants, empowering organisations to provide essential services and programs for those in need.

“We encourage local not-for-profits to apply and take advantage of this opportunity to create lasting positive change."

Ms Easton also encouraged those organisations applying to be very thorough in their submission.

"We want to ensure that every grant is allocated where it will have the most impact. To do this, we need applicants to provide as much detail as possible about their organisation and project.

“The more comprehensive your application, the better we can assess its potential to support and sustain our region’s most needy."

Eligible projects must build social capital, capacity, and/or resilience within the Mackay community.

It must also deliver economic benefits to the community, support local suppliers and be completed by June 2026.

The 2023/2024 Grant Program saw a wide range of projects funded, including a social support group for new mums, an inclusive arts program, an increase in beach access for youth and adults with a disability, an education program for children with cancer and the Australian Street Aid Project Medical Clinic.

Interested organisations should visit www.mackaycommunityfoundation.com for an application form – applications close 5pm 15 April 2025.

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The 2024 Mackay Community Foundation grant recipients. Photo supplied

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MIDGE POINT residents are now enjoying a renewed and refreshed water supply following the completion of significant works to water infrastructure in the region.

The most recent and final stage of improvements involved extensive cleaning of watermains suppling the Midge Point township, which required a planned water outage over several days.

Mayor Greg Williamson said council truly appreciated the patience of the community during this most recent phase of the project.

“While we tried to lessen the impact of the water outage by supplying bottled drinking water and restoring water at night for cleaning purposes, we recognise that this still required a level of planning and preparation for residents,” Mayor Williamson said.

“We understand this was inconvenient and we thank everyone for their patience,” he said.

“All planned improvements to the network have been completed but, as always, our water network teams are on standby to address any issues should they be raised.

“We often take quality drinking water for granted, but this project has showed just how much goes into getting water from its natural source to our homes and workplaces, and ensuring it’s of top quality once it gets there.”

Midge Point Tavern owner Neil Brooks said he was relieved to see the improvement in water quality.

“We are a proud community out here, and having our water issues resolved means that we can now be confident of our township’s future and potential growth.,” Mr Brooks said.

“It’s been a journey and together with council we’re glad we’ve been able to find a long-term solution.”

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Photo caption: Midge Point Tavern publican Neil Brooks is pleased to see his business and township now has access to improved water quality. Photo supplied: Mackay Regional Council

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The much-anticipated Webberley-Paradise streets intersection upgrade is now expected to be completed in about three weeks.

This major project, being undertaken to improve traffic and pedestrian safety, has been delayed by the recent ongoing wet weather and contractor availability.

However, it is now planned to be complete and Webberley Street re-opened to traffic in early May. Temporary traffic arrangements, including in Paradise Street, will also return to normal.

Since construction resumed in January, council has completed all road surfacing works, constructed all traffic islands and started line marking work.

Due to wet weather and contractor availability, there are still works to be completed, including line marking, final landscaping and street lighting.

Until then, temporary traffic arrangements in the area remain in place.

Please slow down and take care when driving through this work area and obey all signage.

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Photo supplied: Mackay Regional Council

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Mackay Welcomes Laffo’s Cookies

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Mackay is set to indulge in a delightful new business venture that combines homemade cookies, locally roasted coffee, and a heartwarming story of friendship and collaboration. Laffo’s Cookies will officially open its doors at Caneland Central, outside Target, today (Friday 11 April), offering the community a perfect blend of sweet treats and exceptional coffee for both everyday enjoyment and unique gifting.

The brainchild of lifelong friends Mark (Laffo) Laffin and Christeen McKeever, Laffo’s Cookies is the culmination of a shared passion for food, baking, and community. Mark, who secured the lease for the purple van outside Target, invited Christine to bring her lifelong dream to life by sharing her incredible homemade, artisan cookies with Mackay.

Christeen, a retired nurse and lifelong baking enthusiast, has always dreamed of sharing her creations with the world. After running a small shop at The Leap a few years ago while juggling her nursing career, she is now fully embracing her passion for baking.

“I’ve always wanted to bake for others, and now, with Laffos’s Cookies, I can finally do that on a larger scale,” Christeen said.

To complement her cookies, Christeen sought out a local coffee partner who shared her values and passion for quality. She found the perfect match in Dan Shaw from Primal Coffee, a Mackay-based coffee roaster and barista trainer.

“Dan’s passion for coffee and his commitment to the Mackay community align perfectly with my vision for Laffo's Cookies,” Christeen added.

Together, they aim to create a unique experience that combines Christeen’s signature cookie recipes with Dan’s expertly roasted coffee.

The business also plans to introduce custom cookie gift boxes, which can be purchased online and delivered the same day through services like Menulog.

“We want to build a brand that people trust and love,” Christeen explained.

“Our cookie boxes will be the perfect solution for anyone looking for a unique gift or a way to brighten someone’s day.”

Mark and Christine are thrilled to bring Laffos Cookies to Mackay and are excited about the future.

“This is more than just a business—it’s a celebration of friendship, passion, and community,” Mark said.

“We can’t wait to share our love for food and baking with everyone in Mackay.”

Laffos’s Cookies invites the community to join them for their grand opening TODAY (Friday 11 April) at Caneland Central. Follow their journey on social media for updates, special offers, and more.

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L-R: Nicole Laffin, Mark Laffin, Christeen McKeever and Dan Shaw are all smiles ahead of Laffo’s Cookies' grand opening at Caneland Central – blending friendship, freshly baked cookies, and locally roasted coffee into one sweet new venture. Photos supplied

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As the Federal Election in May approaches, the Greater Whitsunday region is setting the stage for a brighter future by unveiling its comprehensive election priorities, guided by the theme "Greater Possibilities."

Greater Whitsunday Alliance (GW3) Chief Executive Officer Ms Kylie Porter said this strategic vision aims to drive economic growth, enhance community well-being, and ensure sustainable development across the region.

“The entire Greater Whitsunday region makes an oversized contribution to the Australian economy, with a total economic output of $75B annually,” said Ms Porter.

“Our region has three key asks of investing in the basics, driving economic productivity and support local projects to underpin our communities.”

Ms Porter said the Greater Whitsunday region is calling for a fairer funding model for local governments. Currently, councils receive just 0.5 per cent of total taxation revenue. By increasing this to 1 per cent, local governments can continue to provide essential services that make our communities liveable.

“Additionally, significant investment in critical road networks and digital infrastructure is essential to prevent economic losses and improve productivity.”

Ms Porter said the region is poised to boost economic productivity through several key projects.

“The Great Barrier Reef Arena Stage 2 will enhance local sporting and major events facilities, supporting inclusivity and driving tourism. This investment is particularly timely as Harrup Park is the cricket venue for the Olympic and Paralympic Games Queensland 2032.

“Investment in the Whitsunday Marine Discovery Centre will also capitalise on the tourism opportunity coming from Olympic sailing in the Whitsundays.”

The marine centre will also create educational and tourism opportunities related to the Great Barrier Reef, further stimulating the local economy Ms Porter said.

“Supporting local projects is crucial for the region's growth and sustainability.

“The Northern Beaches Road Network Improvements project will address congestion and improve productivity by getting residents out of cars and into workplaces more efficiently.”

Ms Porter said the Isaac Royalties Road Package aims to ensure safe roads for the Isaac region, supporting the coal industry and the broader economy.

“We are calling on all candidates to clearly articulate their commitment to funding priorities and driving greater possibilities cross the entire Greater Whitsunday region in the next term of government.”

Greater Whitsunday Alliance is the region’s peak, independent economic development body committed to making the Mackay, Isaac, Whitsunday region strong for generations.

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Michelle Landry

LNP, Member for Capricornia

"I’ve fought hard for our region, securing $7 billion for infrastructure and key projects.

"From major road upgrades like the Walkerston Bypass and Sarina Northern Access, to $11 million for local community groups, I’ve delivered real results. Recently, I committed $3 million to expand the Walkerston Tigers clubhouse and $200,000 to rebuild the shed lost to fire, supporting grassroots sport and our future stars.

"But there’s more to do. I want Capricornia to thrive with strong industries, like mining, agriculture, tourism, and manufacturing which drive local jobs and small business growth. I will always fight for better infrastructure and stronger regional services to keep our communities thriving.

"Under Labor, regional Australia has been neglected. They’ve ripped funding from our towns to prop up multi-billion-dollar inner-city projects, while the cost of living has soared. Rent is up 18 per cent, groceries are up 30 per cent and power over 30 per cent higher.

"Home ownership is slipping out of reach Australians. An LNP government will make home ownership achievable by cutting migration, banning foreign investors from buying existing homes and funding essential infrastructure for housing.

"Labor axed critical Bruce Highway funding, forcing me to fight to get $7.2 billion restored. Yet, they’ll only spend $432 million over three years. This has delayed vital road safety improvements.

"A Coalition Government will invest in regional health by bolstering the workforce through incentives to attract and retain doctors and nurses. We will also ensure more doctors become GPs in regional areas by providing the support they need to train and work locally. support local businesses, and Capricornia deserves a strong voice in Canberra.

"I’ve delivered before, and with an elected LNP Government, I’ll keep fighting to get our region, and Australia, back on track."

Mick Jones

Greens candidate for Capricornia

"I’m from Rockhampton and have lived in Regional Queensland my whole life.

"I studied at Central Queensland University and became politically active with the Greens after overcoming a life-threatening illness, which taught me the value of our universal health care system and the incredible work done by our local health care workers.

"I’m running for Capricornia because the major parties have failed to address the cost of living, housing and climate crisis, and we need a bold new approach.

"Too many people in our community are doing it tough and struggling to pay the bills. Our schools are underfunded and our hospitals are understaffed. Meanwhile, the major parties continue to give handouts and subsidies to big corporations, one in three of whom pay no tax.

"As a Greens candidate, I’m campaigning to make big corporations pay their fair share so we can fund things like dental and mental health into Medicare, free GP visits, and fully funded public schools and hospitals.

"We will cap rent increases, deliver cheaper mortgages for people, and make the price gouging at our supermarkets illegal. We will take strong action on climate change through a massive investment in publicly owned renewable projects, which will include a just transition for our workers in the coal and gas industry by creating better and safer jobs in clean energy.

"The Greens don’t take corporate donations, which means we will fight for the community, not corporations.

"A vote for the Greens in the Lower House and Senate at this election is a vote to keep Dutton out and get Labor to act on our cost of living, housing and climate crisis.”

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This publication attempted to contact the candidates from Family First, One Nation, and Labor however received no response prior to print deadline. __

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Andrew Willcox, Member for Dawson

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“Having clocked up over 150,000km on the Bruce in my three years as the Federal Member for Dawson, I’m a passionate advocate for a better National Highway.

“I travel this highway every day, visiting and spending time with my constituents from Mackay to Townsville, and all the communities in between.

“I know the highway well, riding the potholes and the bumps. I know the risks travellers face, the delays they experience, and the frustrations they feel when the roads are cut.

“Not a day goes by without someone mentioning to me the poor conditions regional Australians face on this notorious stretch of road.

“Labor has neglected our highway, and in three years, it has only gotten worse. More needs to be done, and it cannot wait. I’ve been a fierce campaigner for the vital upgrades urgently needed for the Bruce Highway.

“My 'Back Our Bruce' campaign is something I'm incredibly proud to champion in Canberra, and it's a cause I will continue to fight for relentlessly.

“By securing another term on May 3rd, I can continue to drive action and fight for the necessary improvements. My Coalition colleagues support my voice for ‘Our Bruce Highway’.

“They know an improved Bruce is about improving safety, getting people moving, and that the Bruce is a key economic cog for not only North Queensland but Australia.

“A Coalition government will back our North Queensland road users and get to work on necessary upgrades. "Backing Our Bruce" means backing our farmers in getting produce to market, backing our miners getting to and from work, backing our Mums and Dads getting the kids to sport, and backing our truckies who ship our freight at all hours.

"With around a quarter of the Bruce Highway running through Dawson, getting real action is one of my most important priorities for the region.

"I want to see a better Bruce, a safer Bruce, a more reliable Bruce.

“Backing me is Backing Our Bruce!

"To join me in “Backing Our Bruce,” sign my petition and help get the wheels in motion:

www.andrewwillcox.com.au/back-our-bruce."

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Labor candidate for Dawson, Neil Wallace welcomed the policy announcement that a re-elected Albanese Labor Government will make batteries cheaper, with a 30 per cent discount on a typical installed battery through the Cheaper Home Batteries Program.

From 1 July 2025, there will be a 30 per cent discount on installing a typical virtual power plant-ready battery system alongside new or existing rooftop solar - with over 1 million installations expected by 2030.

Discounts will be based on the size of the system, with support for the first 50 kWh of usable capacity for eligible batteries sized up to 100 kWh – meaning batteries appropriate for small businesses and community facilities will also be eligible.

These batteries could save a household with existing rooftop solar up to $1,100 off their power bill every year, and $2,300 a year for households installing a new solar and a battery system.

The absolute value of the discount will decline over the next five years in line with expected battery cost reduction, in the same way discounts have tapered as the cost of rooftop solar has reduced.

The program will put downward pressure on bills by fully funding discounts by accredited installers. There is no cost to any other billpayer and everyone, battery or not, gets cheaper bills.

The initiative is expected to slash energy bills for households, small businesses and community facilities by up to 90 per cent.

Labor's plan is in stark contrast to Peter Dutton, who will cut critical services to pay for his $600 billion nuclear plan, driving up household energy bills by hundreds of dollars this decade alone and up to $1,200 when reactors are finally built.

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The Cost Of Ineffective Marketing

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Too many businesses sink money into marketing that simply doesn’t work. Some put their trust in agencies promising quick wins at unbeatable prices, only to be let down when the results don’t follow. Others take the DIY approach, spending time and resources on channels that miss the mark. To understand where things go wrong, and how to fix it, we sat down with Jody Euler, Director of award-winning agency Redhotblue, to uncover the biggest marketing mistakes and how businesses can make every dollar count.

How can a business owner tell if their marketing agency isn’t working for them?

If, as a business owner, you feel you are always pitching ideas to your agency, then it’s probably time to reconsider. A marketing agency should drive ideas and challenge the thinking of their clients - drawing on their experience and knowledge – not be providing cookie-cutter approaches.

What are the most common ways businesses waste their marketing budget?

Not having a plan is the quickest way to burn money. Activities decided on in isolation may seem like a good idea at the time, but collectively everything should work together. You need a plan to ensure you have allocated your budget appropriately. All too often clients chop and change based on the latest trends, a new offer, or what a competitor is doing.

Where do you see in-house marketing falling short in terms of budget allocation?

Lack of industry experience, media connections, and a narrow perspective are often what derail in-house marketing. While brand guidelines need to be respected, understanding how to navigate them without compromising the creative or producing bland outcomes comes with experience. It’s also common to see businesses invest in marketing that feels comfortable or familiar to themselves, but in fact doesn’t resonate with their audience.

What are some of the biggest misconceptions business owners have about marketing spend?

Often marketing is overlooked for two reasons.

1. Business is going well and therefore they believe they’re in a good position. If this were the case, we wouldn’t see the most well-respected brands continuing to promote their offerings.

2. They don’t believe it’s necessary. Business owners doing nothing in the marketing landscape will eventually fall behind, while their competitors forge ahead. In this day and age customers have access to so many options, so why would doing nothing be a good idea?

How does your agency help businesses avoid wasted marketing spend?

Strong messaging with tailored creative, delivered through the correct channels is how we approach everything regardless of budget.

How do you help clients shift from ineffective marketing tactics to a more strategic approach?

It starts with getting to know them, not just the business, but the person behind the decisions. We spend time in this space because experience has taught us that when clients understand the why, it changes everything. Often, it means going back to the fundamentals so we can build a clear, strategic path forward. True marketing strategy isn’t about chasing the latest trend or favouring a platform, it’s about intentional, purpose-driven decisions that align with long-term goals.

What would you say to a business owner who is sceptical about hiring an agency because they’ve been financially burned before?

One setback doesn’t mean the same outcome will follow, there is always a better path forward. My advice when choosing the right agency is to do your homework. Look beyond what they say and check their track record. Read client testimonials, review their past work, and don’t be afraid to ask questions. The right agency will welcome it.

Where possible book a consultation. It’s the perfect opportunity to see if the agency understands your goals. Whether you're looking to elevate your brand, grow your audience, or capture more market share, you need a team that not only has your back but also has the experience to take you there.

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