In a challenging landscape for the live music industry, the Airlie Beach Festival of Music is defying trends by introducing new, innovative ticket and accommodation options designed to ensure the festival's continued success and accessibility. As other events face cancellations, the festival is excited to announce the introduction of dedicated camping packages and flexible 2-day tickets for its upcoming event.
The new strategies are already delivering tangible success: the festival has recorded a huge 40% increase in ticket sales so far in 2025. Together with the epic lineup, made possible by the Revive Live Program funding, bringing Jessica Mouboy and Pete Murray to the Main Stage.
Festival Founder and Director, Gavin ‘Butto’ Butlin, stated, "We are constantly looking for ways to enhance the festival experience and provide more value to our attendees. While many festivals are struggling, we believe our focus on innovation, affordability, and the unique beauty of our location sets us apart. The new camping and 2-day ticket packages are a direct response to what our audience is asking for - more flexibility and more ways to make this incredible music holiday happen."
The new offerings are set to attract a wider demographic of music lovers, from budget-conscious to road-trippers. The Camping and Festival Tickets Package offers a seamless, all-in-one solution for attendees with who are chasing a true festival experience, providing a secure and convenient base at the Whitsunday Sports Park.
Additionally, the festival has introduced two new 2-day tickets, designed for attendees who can’t make the full event. The Friday & Saturday 2-day ticket includes access to the Thursday Welcome Party, while the Saturday & Sunday 2-day ticket includes entry to the Monday Afterparty. These options provide the best of the festival experience at an accessible price point.
The truly unique element of the festival is the town wide music takeover, enthused Butto.
"By offering these new packages, we’re inviting more people to discover our secret: this isn’t just a festival, it’s the ultimate music holiday. We’re confident these innovations will help us not only survive but thrive in the current climate and continue to be a leading event for music lovers everywhere," Butto said.
Tickets and packages are now available online at the official Airlie Beach Festival of Music website.
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