Thursday, December 14, 2023

Issue:

Mackay and Whitsunday Life

Bowen Produce Hits Japan’s Taste Buds

Whitsunday region locally grown produce has travelled onto the international centre stage, with the ‘Taste of Queensland’ Agricultural Trade delegation.

Travelling to Japan just over a week ago, the delegation was led by Queensland Agriculture and Fisheries Minister Mark Furner and included horticultural growers from across North Queensland.

Ry Collins, Chief Executive Officer of Bowen Gumlu Growers Association, was a member of the delegation and commented, "This delegation has been a phenomenal opportunity to put North Queensland's world-class produce on the global stage.”

Showcasing the quality of the produce of the Whitsundays, the delegation aimed to promote further investment into Whitsunday agriculture.

Notable events included a 'Taste of Queensland' Horticulture celebration, where Queensland's finest fresh produce was presented to Japanese wholesale and retail buyers, demonstrating the quality and variety our region offers.

Additionally, growers had the opportunity to attend the Tokyo Ota markets, Japan's largest fresh produce wholesale market, further highlighting the significant potential of North Queensland's horticultural produce to a Japanese market of 125 million people.

Also on the schedule were important meetings with prominent supermarket chain, Yaoko, and businesses such as Salad Club, Kewpie, and Amelia Tomatoes, expanding further import opportunities and promoting local producers.

These events and meetings provided an invaluable platform for growers to display and taste-test their products directly with Japanese consumers.

“The potential for trade with Japan is immense, and we are excited about the prospects of expanding our market reach, which will not only benefit our growers but also contribute significantly to the economic growth prospects of our region,” Mr Collins explained.

“BGGA would like to thank the Department of Agriculture and Fisheries and Trade and Investment Queensland for inviting us to join Minister Furner’s Trade and Investment Mission to Japan this week and their support developing this key market”.

Taste of Queensland event with Minister Mark Furner and grower. Photo supplied

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