Celebrating The Feminine Touch With Allison Cunningham from Pinpoint Property

Behind the doors of Pinpoint Property is a team of thirteen women, bringing a powerful feminine touch to real estate.

United by a commitment to empowering one another, the team brings warmth and understanding to an industry often defined by competition — guiding clients through life’s biggest milestones without ever compromising on integrity.

Becoming a female-only team was completely unintentional, formed through a natural evolution of hiring the right people, but owner and licensee Allison Cunningham thinks it has only boosted their success.

“Some of our team are mothers, and we are all at different life stages, which helps us relate to all dynamics when it comes to selling, leasing or buying,” She explains.

“We are dealing with people during their most celebrated or heartbreaking events of buying, selling, separating or moving in together. We watch families grow and fall apart, inspect their homes quarterly, and are privy to their financial circumstances.

“This is a huge responsibility and reminder that we have a very personal role to play. I do feel that women do this really well, understanding the needs of clients and how best to assist them in even the most sensitive times.”

In a market where so many are struggling to either retain their homes or get into the property market, emotions are often running high – and the team take that responsibility with care, seeing themself as a force for good on the frontline of these issues.

They’re all about supporting people on their individual property journeys no matter how winding their road has been, offering a respectful client relationship to renters during their tenancy, making the complexities of buying simple for frazzled first-time buyers, and committing to ethical practices, like organising Christmas food drives for the less fortunate.

Allison and the team hope more women step into the world of real estate, advocating for the financial freedom and opportunities it can offer.

“With women striving for equality, real estate is one industry where we can seek equal pay for our skills whilst retaining our differences and celebrating what it is to be female," Allison states.

Her personal real estate experience reaches back into her teens, when she was routinely underestimated and overlooked.

“Starting out in real estate in my teens was a difficult task, with many considering me too young to be of any assistance,” She remembers.

"However, I have learnt that you can’t judge a book by its cover. Enthusiasm and hard work with a foundation of honesty are the core ingredients to success.

“I held the record for the highest residential sale in my first year of real estate and have continued to prove that those core values are the most respected things I can offer my clients.”

Under Allison’s judgement-free, supportive leadership, a team of confident sales professionals and caring property managers thrives.

The team are selective with the number of listings they personally take on to ensure their attention and focus on your home is the maximum it can be. This is key to what Allison calls the ‘Pinpoint Property Difference’.

“Selling or renting your home shouldn’t be stressful,” She says.

“It is an anxious time certainly, but by engaging with us you can be assured of a professional and systematic approach whereby you are never left in the dark.”

pinpointproperty.com.au

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