Friday, February 28, 2025

Issue:

Mackay and Whitsunday Life

Chamber Chat With Mackay Region Chamber Of Commerce

I grew up in a family business. Being a receptionist, a gatekeeper, and an excellent taker of phone messages is in my blood. I have seen firsthand the long days, the growth, and the steep learning curve that comes with technological advances— from typewriters to computers and dot matrix printers, from two-way radios to mobile phones.

As a kid, there was obviously a lot I wasn’t privy to—the real pain points of small business owners: managing a team, paying wages, paying rent, and everything in between. I admired the work my parents put in, but at best, I was a passenger on the journey.

That is, until my daughter received a sewing machine for her 13th birthday. It became an exciting outlet for her creativity. She buzzed away in her room, appearing intermittently with a new creation or requesting a trip to Spotlight for fabric. Then she discovered how easy it was to make scrunchies (hair accessories, for those who don’t know). She started making them for her friends, neighbours, and teammates, and at some point, she identified the market potential of her passion. Next thing I knew… I was once again part of a family business.

If you’ve ever thought about turning your hobby into a business, you’re not alone. Breaking free from the 9-to-5 grind with a side hustle that brings you joy is the dream of many. However, transforming your passion into a profitable business takes more than just enthusiasm—it requires strategic planning, hard work, and a bit of courage.

My daughter had enthusiasm in spades, but perhaps skipped a few key steps in the Turning Your Passion into a Viable Business handbook. Before I knew it, she was busily building her brand—there was a website and business cards. It was sharp, it represented what she offered and what she stood for. As the supplier of seed funding, I was impressed. We were in business.

A business plan is a roadmap. It should include (among myriad other things) financial projections and an operational plan. It will guide you through the startup phase and ensure your business is viable. We did not have one of these. Instead, we skipped ahead to leveraging our network—and they came to the party. Everyone we knew ordered the "ten scrunchie deal." We ran out of stock, we had undercharged for postage, and we couldn’t keep up with demand.

When starting a small business, it’s tempting to go all in from the beginning, but it’s important to start small and scale gradually. My daughter was struggling to fill orders, find time to cut fabric, and ship products. Luckily, she had access to a very willing work experience student—me. The money was good, but the stress was getting to her.

We know how important it is for small business owners to maintain a healthy work-life balance. Turning your passion into a business should enhance your life, not consume it. Unfortunately, after a few short months—and many life lessons—the scrunchie business closed its doors.

At the Mackay Region Chamber of Commerce, supporting small businesses and business owners is what we do. Whether it’s connecting you with a network that makes you feel less alone, pointing you toward grant funding, or helping you cut through red tape, we’re here to help.
Just don’t ask me to sew.

Contributed with thanks to Ellen Madden
Mackay Region Chamber Of Commerce
Business Engagement, Events and Communications Manager

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