This years’ Frocktober celebrations took to social media for a large campaign that brought together 30 local people, 30 vibrant outfits and 30 stunning photographs - spreading the love and the good word of the Ovarian Cancer Research Foundation.
This national charity is dedicated to raising money to create better outcomes for women diagnosed with ovarian cancer by funding programs which are at the forefront of finding pathways for early detection.
Award-winning marketing agency, redhotblue, took the lead again this year, bringing the event together and launching their own team which was named ‘Frock It’!
As Frocktober fundraising events take place all over the country, our own local ambassador for the Ovarian Cancer Research Foundation, Jody Euler, is doing her bit by rallying community members for a fun photo shoot that you will have undoubtedly seen colouring your social media feed over the past month.
Her Creative Agency redhotblue, has organised its own team named ‘Frock It’ and brought together a diverse mix of personalities from around the region including Mayor Greg Williamson, doctors, fashionistas, community members and more.
Working in collaboration with local fashion house Hustle and Flo, Jody brought 30 individuals together to wear colour and embody passion for a stunning series of photographs.
The team then used their exemplary social media skills to spread the word across multiple platforms, using the powerful imagery to generate donations.
This is the second year that Jody has hosted a Frocktober event, last year saw 300 people attend a Gala Dinner, where there were raffle prizes, charity auctions and Most Fabulous Frocker Awards.
The gala dinner raised an impressive $25,000, the most amount of money for a stand-alone Frocktober event in all of Australia.
This year, while they are not holding a physical event, Jody is asking the community to donate what they would have spent on a night out instead.
“We’ve made it really easy this year, you don’t have to go and find an outfit, you don’t have to book a babysitter, it’s not a whole night out – all you need to do is click on the link and donate,” she said.
“People are a bit event fatigued so rather than add another one into the event calendar - we’ve made it easy!”
This years’ theme is ‘Life’s too short to be boring’ and countless fundraising campaigns have taken place right across Australia.
Frocktober started in 2007 when 10 friends from Geelong gathered around a table to talk about how they could help raise funds for ovarian cancer.
They decided to rethink something women used every day – their wardrobe.
The first event raised just $200 but flash forward 14 years and in 2021 the now national month-long fundraising initiative reached its first $1million.
Jody has been a passionate ovarian cancer fundraising crusader for several years, ever since a dear friend was diagnosed, and each year she likes to contribute to Ovarian Cancer Research Foundation.
“The work they are doing is amazing, they keep leading the way, they keep peeling back those layers and finding new results and new outcomes,” she explained.
“They want to achieve better detection tests because often, when people are diagnosed, they are too far into it.”
If you would like to donate, please scan the QR code on this page and follow the instructions on your screen.
• 1,800 women are diagnosed in Australia each year
• Every 8 hours a woman in Australia dies from ovarian cancer
• 250,000 people die each year in the world from ovarian cancer
• Abdominal bloating
• Difficulty eating or feeling full quickly
• Frequent or urgent urination
• Back, abdominal or pelvic pain
• Constipation or diarrhoea
• Menstrual irregularities (bleeding in-between periods)
• Tiredness and indigestion
• Pain during or after sex
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