Finding What You Love, And Sticking To It

With Barb Blackhall from White Picket Real Estate

When Barb Blackhall launched White Picket Real Estate in 2022, it was the cherry on the top of a lifelong real estate career.

Barb believes that in business, you should find what you love and stick with it; for her, that happened at the age of seventeen.

When she entered real estate, she immediately knew that it was the career she wanted to pursue, and so she committed to learning the industry inside out. Barb worked across sales, property management, commercial and business management until she had the versatility and know-how she needed to launch her own operation.

Now, White Picket Real Estate just keeps growing.

“Starting an independent business from scratch is no easy task," Barb says.

“Initially, I just focused on sales from a home office. I shortly branched out into rentals and moved into a shopfront office in town.”

With the move came the acquisition of a talented team.

“I’m proud to have Mary-Ann Said—undoubtedly the best property manager in Mackay—working alongside me and heading the rentals division of the business,” Barb states.

"Our rent roll has grown organically and now supports a small property management team. Last year, we further branched out into commercial leasing with Melanie Hartmann, who has many years’ experience in this area leading the commercial division.”

As the business grows, Barb is intent on keeping each division attentive and focused.

“We are proud to be a small, locally owned company,” she says.

“It means all our clients receive personalised service individual to their needs. Our reputation is everything, and we are proud of the positive feedback and referrals we constantly receive from our clients."

Barb’s personal focus is mainly directed towards sales, thriving on the challenge of achieving the best possible outcome for her clients. It’s a goal she routinely smashes, having set record prices in several suburbs of Mackay and the district.

The region is one she holds in high regard, having been born and raised in Mackay, growing up on a cane farm in Palmyra. Barb particularly loves the Pioneer Valley, where she raised her boys, Brady and Jed, who are now adults and have remained in the region.

In a testament to how much Barb loves what she does, when asked where she wanted to be in 5 years, she replies, “I’ll stick with what works and continue to do what I have been doing for the last four years."

As to the secret for her success? Barb advises that the best thing to do is to just be yourself. If you are honest, driven and have your client’s best interest at heart, you will succeed.

White Picket Real Estate stands as proof of that.

whitepicketrealestate.com.au

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