Thursday, November 16, 2023
Mackay and Whitsunday Life
Being a member of Tourism Whitsundays comes with all sorts of benefits and there's generally an extra few we come up with during the year!
This year we've held three member workshops, one a month in September, October and November.
These workshops are exclusive to our members and run by people we work with.
In September we held a marketing workshop with our agency, Wavemaker.
Here, the Managing Director presented a workshop on the markets and trends they are seeing.
In October, our PR agency, Verve PR came to the region to present a PR 101 to our members.
This workshop helped attendees to understand the foundations of working with media and how to best get coverage in traditional media forms.
Earlier this week we held the third event which was a digital marketing workshop that covered off the foundations of digital marketing.
Run by our team, this workshop gave attendees a great understanding of the most commonly used digital marketing channels and how the previous two workshops can help to bolster your digital marketing approach.
The feedback we've received is hugely positive and we're absolutely happy to share the knowledge, connections and expertise we have access to with our members to ensure that The Whitsundays continues to captivate audiences and visitors around the world.
We're currently reviewing a calendar of workshops for next year. Watch this space!
From Laura Knipe, Marketing Manager at Tourism Whitsundays.