From the Desk of Josey Comerford: Why Local Knowledge Still Matters in a Digital Property World

We live in a time where property information is everywhere. With a few clicks, you can access sales data, suburb profiles and price estimates and while those tools certainly have their place, they don't always tell the full story.
What they can't capture is what's happening on the ground. Local knowledge is built over years of conversations, inspections and negotiations. It's understanding which streets buyers consistently ask for, which homes attract competition, and why two seemingly similar properties can perform very differently. It's knowing how seasonal demand behaves here in Mackay, how local projects influence confidence, and how buyer sentiment shifts long before it shows up in statistics.
One of the most common things I hear is, "I thought my property would sell for more based on what I saw online."
Sometimes that's true- and sometimes expectations need refining. The difference usually comes down to positioning, timing and a clear understanding of the local market.
Technology gives us information. Experience gives us context.
Whether you're actively considering your next move or simply curious about where the market is heading, having a local conversation can often provide clarity that no online estimate can.
Sometimes it's not about making a decision today - it's about being informed for tomorrow.
Sometimes a simple chat is the best place to start.
Josey Comerford
Managing Director Hugh Reilly Real Estate Local experience. Trusted advice. Always happy to chat. Happy Valentines Day

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