No one loves cyber security. 2FA, redundant backups, password manager pop-ups - it’s all annoying. Know who loves it when you don’t bother though? Yep, hackers. That’s what they’re very literally banking on (b—tards).
So much of our life happens online now. For better or worse, we live in a digital age - and criminals exist there just as much as they do in the real world. Last week, I spoke at Mackay Region Chamber of Commerce’s Cyber Security Awareness event about simple, practical ways to keep your business safe – from a marketing perspective. Here are a few quick takeaways worth actioning today.
Just like you wouldn’t leave your front door unlocked or broadcast your PIN, online safety is your responsibility. It’s a pain, but a much smaller one than explaining to your clients how their data got into the wrong hands.
Cyber security is not just about you. It’s about your clients, your team + your business. When you skip the boring stuff, it’s not only your data at risk - it’s everyone who trusts you.