Queensland’s new favourite game has taken the state by storm as a part of the launch of Tourism and Events Queensland’s biggest campaign in over a decade.
On the second of June, Queensland officially set the record for the Worlds’ Biggest Game of Keepy Uppy, with games happening concurrently across the whole state.
The Whitsundays played along with a game on Whitehaven Beach, on a boat around Heart Reef and on Hamilton and Hayman Island to feature in a campaign centered around the hit animated TV series, Bluey.
Now live in five countries, the campaign introduces Queensland ‘Bluey’s World, for real life’ to inspire international and domestic travelers to experience our incredible state.
Supported by a huge media buy, including a TV commercial fronted by Robert Irwin, the campaign is expected to reach tens of millions across Australia, New Zealand, United States, United Kingdom, Japan and Singapore.
If you are travelling outside of Queensland, keep your eyes peeled for Bluey!
Contributed by Laura Knipe, Marketing Manager, Tourism Whitsundays
Photo supplied
Publishers Indemnity. Any individual or entity that places advertising, supplies copy material, or submits editorial content to Core Life Publishing agrees and undertakes to ensure that all such material:- Does not infringe upon any copyright, trademark, or other intellectual property rights;- Is free from any content that could be considered defamatory, libelous, or slanderous;- Does not infringe upon any rights related to privacy or breach of confidence;- Contains no obscene, indecent, or otherwise unlawful material;- Complies fully with the Trade Practices Act and all other applicable laws, regulations, or statutes.Furthermore, by submitting or placing such material, these individuals or entities agree to indemnify and hold harmless the publisher, Core Publishing and Events Pty Ltd, and/or its agents from and against any and all investigations, claims, demands, liabilities, damages, costs, or judgments arising out of or in connection with the material provided. All material is believed to be accurate at the time of printing and remains the copyright of Core Publishing and Events Pty Ltd.
© 2024 Mackay and Whitsunday Life Pty Ltd.
