Thursday, June 13, 2024


Mackay and Whitsunday Life

Have You Played Keepy Uppy? 

Queensland’s new favourite game has taken the state by storm as a part of the launch of Tourism and Events Queensland’s biggest campaign in over a decade.

On the second of June, Queensland officially set the record for the Worlds’ Biggest Game of Keepy Uppy, with games happening concurrently across the whole state.  
The Whitsundays played along with a game on Whitehaven Beach, on a boat around Heart Reef and on Hamilton and Hayman Island to feature in a campaign centered around the hit animated TV series, Bluey.

Now live in five countries, the campaign introduces Queensland ‘Bluey’s World, for real life’ to inspire international and domestic travelers to experience our incredible state.  
Supported by a huge media buy, including a TV commercial fronted by Robert Irwin, the campaign is expected to reach tens of millions across Australia, New Zealand, United States, United Kingdom, Japan and Singapore.

If you are travelling outside of Queensland, keep your eyes peeled for Bluey! 

Contributed by Laura Knipe, Marketing Manager, Tourism Whitsundays  

Photo supplied

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