Katelyn Aslett Steps Into Leadership Role at Tourism Whitsundays

Tourism Whitsundays has entered a new chapter with the appointment of Katelyn Aslett as Chair, marking an important leadership transition for the region’s peak tourism body. Professionally known as Katelyn Aslett, Mrs Collins steps into the role with a breadth of experience that spans export development, aviation, strategic marketing, philanthropy and frontline regional tourism operations.

Currently the owner-operator of hospitality, bar and retail outlets at Whitsunday Coast Airport, Kate is directly involved in shaping visitor experiences at the region’s primary gateway. Her day-to-day engagement with travellers provides practical insight into the expectations of today’s domestic and international markets, as well as the opportunities and pressures facing local operators.

Kate said she was honoured to accept the position, describing the Whitsundays as one of Australia’s most iconic destinations and acknowledging the responsibility that comes with helping guide its future. She has committed to working collaboratively with operators, stakeholders and government to strengthen and grow the visitor economy in a way that is sustainable, strategic and inclusive.

Her career reflects a consistent focus on innovation and commercial leadership. As an independent fashion designer, manufacturer and retailer, she achieved national recognition for export excellence and secured an Australian Export Development Grant to support international market expansion. She represented Australian enterprise at major global trade and promotional events, including G’Day USA and international fashion weeks in Milan and Singapore. These experiences laid the foundation for a strong understanding of global markets and brand positioning.

Kate later served as Business Development and Marketing Manager for Adagold Aviation, a leading private jet operator involved in luxury tourism travel and government contract aviation. In that role, she worked extensively across Europe, the United States and South East Asia, building strategic commercial partnerships and navigating high level government relationships. The position required a careful balance of commercial acumen and diplomatic engagement, skills that will be valuable in destination advocacy and regional planning.

The Chair role carries significant responsibility. It involves strategic marketing oversight, government engagement, industry representation and long term planning to ensure the Whitsundays remain competitive in a rapidly evolving tourism landscape. Kate has signalled that unity, transparency and measurable outcomes will be central to her approach.

She has also acknowledged the broader footprint of tourism across the region. While visitor activity is concentrated in Airlie Beach and the islands, the economic benefits extend to Bowen, Collinsville and Proserpine. Tourism supports local businesses, families and jobs well beyond the coastline, reinforcing its status as the region’s economic engine. Ensuring every community connected to the visitor economy feels included and supported will be a priority.

Kate succeeds outgoing Chair Julie Telford, who has led the board since 2020. During a period defined by COVID-19 disruption and recovery, Julie provided steady leadership and helped strengthen partnerships across the industry. Chief Executive Officer Tim Booth paid tribute to her strategic insight and commitment, thanking her for guiding the organisation through challenging times and positioning the region for continued growth.

With her appointment taking effect immediately, Kate steps into the role at a time of opportunity and responsibility for one of Australia’s most celebrated destinations.

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