Simon Hood
Wilmar Manager Grower Marketing
Recently, we released the first edition of this season’s comparative analysis for growers. This year’s analysis takes a slightly different focus, offering valuable insights into the strategies growers use to manage their GEI price exposure.
Typically, growers who choose to market with Wilmar Grower Marketing use the Target Price and GMPRS pricing mechanisms, which give them maximum control over their final price outcomes. This year’s report analyses the variation in the weighted GEI Sugar price by examining how different proportions are allocated across these mechanisms. With the revamped Managed Pool Plus (MPP), growers now have an additional choice within the committed cane category. As at the end of September, the analysis indicates that the greater the GEI Sugar exposure allocated to the MPP, the higher the weighted price overall.
The report also compares pricing mechanisms between marketers. As at 29 September, there was a clear benefit in marketing your GEI sugar tonnes through Wilmar across most pricing strategies employed. It’s important to note that it is still early in the season, and as pools are only partially hedged, the outright price and marketer differentials could shift significantly as the pricing period progresses.
Growers have a range of options to manage their GEI sugar pricing. Wilmar Grower Marketing offers a suite of products that allows you to take control of your own pricing or have Wilmar manage your exposure. You can lock in prices up to three years forward to gain income certainty or commit to pools that allow your GEI price to move with the market over time.
This flexibility enables you to tailor a pricing strategy that suits your individual circumstances and risk appetite. The Wilmar Grower Marketing team can help you understand how each mechanism works and provide general guidance on price risk management principles.
With the 2026 season nomination deadline fast approaching, this is the final opportunity for growers to choose Wilmar Grower Marketing.
It is important to note that you can make or change your nomination up until this date. Any proportion of your GEI sugar that isn’t priced can be moved – you aren’t locked in.
Nominations close on 31 October, so now is the time to review your options and decide on the marketing partner that best aligns with your business goals.
View all of the results in the latest Pool Performance and Comparative Analysis report for the 2025 season.
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