Thursday, February 29, 2024


Mackay and Whitsunday Life

Leading Charge In Youth North Queensland Initiative

Bowen Gumlu Growers Association led initiative ‘New Realities in Agriculture and Aquaculture Project’ has successfully concluded, revolutionising youth engagement in agriculture and aquaculture by offering an immersive virtual reality experience.

The project allowed participants a window in careers in agriculture and aquaculture, utilising virtual reality, with the selected young people reporting newfound enthusiasm and appreciation for the diverse career opportunities in the industry.

"This innovative initiative has effectively bridged the gap between new technology and traditional industries for North Queensland's youth. Through virtual reality, we've provided a practical glimpse into the future of agriculture and aquaculture, sparking genuine interest, and understanding among young participants that we hope to continue to build upon for the future of our rural and regional industries" said Ry Collins, CEO of Bowen Gumlu Growers Association.

Supported financially by the Queensland Government’s Growing Workforce Participation Fund (GEPF), a critical component of the Back to Work Initiative, and was instrumental in enabling the ‘New Realties Project’ to bring virtual reality experiences to the youth, helping them gain insights into the vast potential of the agriculture and aquaculture sectors.

The Bowen Gumlu Growers Association looks forward to sharing the case studies, highlighting real life success stories and the positive industry perception change by the project.

“This will continue to shape the future of agriculture and aquaculture in North Queensland.”

Bowen Gumlu Growers Association is a not-for-profit industry association that represents growers, producers, and agribusinesses in North Queensland, with key activities including advocacy, industry development and delivery of projects focused on improving on-farm practices, commercial outcomes of farming businesses and the prosperity of the wider regional Whitsunday community.

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