MAKE IT Mackay Isaac

Mackay Isaac Tourism (MIT) has launched a new destination events marketing campaign to align with the region’s exciting and diverse events calendar.

‘MAKE IT Mackay Isaac’, which will run from February 8 to July 31, 2023, is designed to entice the youth market, families, couples and empty nesters to visit our backyard, enjoy our events and stay a little longer to explore the region's natural wonders.

Mackay Isaac Tourism Chief Executive Officer Al Grundy said that with the amazing array of events on offer, now is the time to put a Mackay Isaac event in the calendar.

“With MAKE IT Mackay Isaac campaign launch and terrific travel deals, you can forget the southern winter and hustle of the city and MAKE IT a holiday in the Mackay Isaac Region,” he said.

“From coral reef adventures of the Great Barrier Reef to scenic flight experiences admiring the majestic landscapes of the Peak Range National Park.

“What we’re looking forward to is welcoming people from all over Australia to come for our events calendar and what we’re trying to do is say, ‘While you’re here, there’s lots to look at so stay a little longer.’”

The campaign will run across YouTube, catch up TV, social media, radio and television and is estimated to have a total combined social impression of over 9 million.

This year, Mackay Isaac Tourism partnered with Tourism & Events Queensland, Harrup Park & Great Barrier Reef Arena, Mackay Airport, Bonza, Virgin Australia, Queensland Rail, Mackay Regional Council (MRC), Isaac Regional Council (IRC), and Southern Cross Austereo to deliver a campaign which will allow travellers the ability to dream, plan and book their holiday.

Mackay Airport Head of Operations Adrian Miles said Mackay Airport was thrilled to support the campaign.

“This campaign comes at an ideal time, as the commencement of Bonza’s new direct services means we have never been better connected to other regional and metropolitan hubs,” he said.

“Our passenger numbers through the terminal are very exciting, and when the airport’s going well, you know the region’s going well.

“These campaigns by Mackay Isaac Tourism are critical for our local operators and everybody will benefit from it in the entire region.”

The Mackay Isaac region has evolved as a sought-after tourism destination, recently ranking eighth for growth in the top destinations in Australia over the last 3 years.

Great Barrier Reef Arena General Manager Adrian Young said the venue is excited to play a part in the Mackay Isaac region becoming one of the best event destinations in Australia.

“The way (the campaign’s) been put together by Al and his team to bring everyone together to create a bigger campaign to be able to promote the region has been exceptional,” he said.

“Like this campaign, the arena’s only occurred and only got to where it is because of the community engagement, everybody getting together and understanding what the opportunity is.”

Mr Young promises a stacked calendar of events at the Arena, with the official launch to be held in May at Legends on the Lawn.

“We’ve got some big events with Legends on the Lawn being the opening event and we’ve got cricket and AFL and some other events later in the year.

“We’re hoping to open the arena with a bang.”

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Great Barrier Reef Arena General Manager Adrian Young and Mackay Isaac Tourism Chief Executive Officer Al Grundy

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