Monday, July 21, 2025

Issue:

Mackay and Whitsunday Life

Marketing That Works (Even When You’re Busy)

When it comes to marketing, most people want the big moment – the splashy campaign, a viral post, some dramatic “before and after”. But the truth is, the best marketing usually doesn’t look like a grand reveal. It looks like small, repeatable actions done well + done often (soz, boring – I know).

No bells. No whistles. Just smart strategy, consistency – and sticking to a system.

If your marketing currently happens in bursts – a few posts when things are quiet, a last-minute ad when leads are low – you’re so not alone. But you’re also not building anything that lasts.

Instead, start by choosing one thing you can do consistently + build a system around it. That’s where momentum (and results) start to stack up - promise.

Here’s how to start small – and start right:

  1. Choose your channel
    Where are your people hanging out – and what suits your skills/time? It could be email, socials, blogs or Google Ads. Pick one. That’s enough to begin.
  2. Choose your activity
    Now decide what you’ll do consistently on that platform. It might be a monthly email with updates + insights (have you seen our Wild Oats?). A weekly carousel on Instagram. Or launching a Google Performance Max campaign that quietly gets smarter over time – ohhh spooky, I mean strategic 😉 Srsly though, PMax is the bomb!
  3. Systemise it
    Make it easy. Build a workflow. Set up templates, reminders, calendar blocks (time blocking is also srsly the bomb). Whether it’s a 20min task first up on a Friday (so it doesn’t get missed) or a once-a-month half day set aside, treat it like a non-negotiable. Your business is worth it.
  4. Do it. Then keep doing it.
    You don’t need a new idea every week. What you need is a system that builds traction – and keeps building, even when #businesslife gets full.
  5. Add when ready
    When your first system feels like second nature, you can layer in something new. Not before.

The truth? It’s not the sexy stuff that moves the needle. It’s the boring stuff you do consistently.
That’s how you win the long game.

And if you want help setting up your first marketing system – whether that’s launching Performance Max, getting email marketing sorted, learning more about socials or just knowing where to start – we’re here.

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