Thursday, August 31, 2023


Mackay and Whitsunday Life

Marketing Tips

With Laura Knipe, from Tourism Whitsundays

The Whitsundays is home to some of the greatest tourism products in Australia, but how do you make your business stand out in this sea of excellence?

Whether you’re a small or well-established business, these marketing tips will put you on the path to generating outstanding marketing.

Content: Get the attention your business deserves with a combination of jaw-dropping visuals and user-generated content.

Work with local content creators to create scroll-stopping videos and images or encourage your guests to capture, post, and tag content of your product.

Sharing the real, unedited experience is an equally powerful way to showcase your strengths.

Data: Where you can, collect information from your guests, such as their age, state, occupation, and travel group status (singles, couples, families, etc.) to target your advertisements.

Log into ‘Meta Blueprint’ to learn how to target your social media activity to your most active markets.

Differentiation: Figure out what makes you and your business unique and shout it from the rooftops.

Answer the question: ‘How are you different from your competitors?’ and make sure the answers are clear in your marketing communications.

Lastly, regional tourism organisations provide marketing support to all levels of businesses. Members of Tourism Whitsundays can be included in domestic and international marketing campaigns to receive coverage across a wide range of channels.

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