Thursday, February 22, 2024


Mackay and Whitsunday Life

Marketing Update with Laura Knipe From Tourism Whitsundays

This week marked the start of our latest campaign aimed at boosting visitation through the traditionally quieter periods. We have kicked off with a billboard outside Brisbane Airport and a sponsorship of ‘The Daily Aus’ newsletter and Podcast to target the under 35 demographic nationally.


If you travel outside The Whitsundays in the coming weeks and months, keep your eyes peeled for our world-class Whitsundays experiences and accommodation operators in ads on social media.

They are also on display banner ads on websites and on bus stops and billboards, on the radio and even on the television in our key market areas – Brisbane, Sydney and Melbourne!

We’re giving a taste of The Whitsundays to all the soon-to-be shivering residents of Australia’s southern states and our fellow Queenslanders down south.


Last week I celebrated my one-year anniversary at Tourism Whitsundays, which also marks one year of living in The Whitsundays – where has the time gone?

In the last year I haven’t stopped pinching myself – I can’t believe that I am lucky enough to call this region home. If you haven’t been out to experience the beauty in our backyard recently, this is your sign to get out there!

In other news