Mayor Column – 17th April

Lake Proserpine is coming alive and it’s driving a real wave of momentum right across town as we head into peak season.

While many will have noticed the return of the Proserpine RV Rest Stop, the bigger story for me is the momentum building right across the town, particularly out at Lake Proserpine.

For the third-year running, we’re seeing the lake come to life with major events and growing visitation. This July, the Reef Trail concert series returns, bringing its Sundowner event back to the lakeside and it’s exactly the kind of activation that continues to put Lake Proserpine on the map.

We’ve always known what a special place it is. Home to the famous metre-long barramundi, it’s long been a favourite for keen fishers. But what we’re seeing now is that broader appeal with families, campers and event-goers all discovering what the lake has to offer.

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That’s where the return of the RV Rest Stop fits in.

It’s not just about providing a place to stay, it’s about making it easier for visitors to experience everything Proserpine has to offer, from the lake through to our local shops, cafes and services.

When you’ve got a well-activated destination like Lake Proserpine, combined with accessible, welcoming facilities for travellers, it creates a strong flow-on effect for the whole town.

And that’s exactly what we want to see with more people stopping, staying and spending locally.

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Importantly, the RV Rest Stop will operate seasonally, allowing us to maximise those benefits during peak travel periods while managing it in a practical and sustainable way.

Proserpine has always played a key role as the gateway to the Whitsundays, particularly for the northern drive market.

What we’re doing now is building on that and creating more reasons to stop, more to see and more to experience.

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Because when we get that right, the benefits don’t just stay at the lake or the RV site, they flow right through the town and support local businesses, jobs and community life.

And right now, Proserpine is well and truly open for business.

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