The Whitsundays Chamber of Commerce and Industry has released the next wave of program highlights for the 2025 Whitsunday Business Conference, showcasing eight practical breakout sessions designed to give local businesses real tools, insights, and strategies to grow and adapt in a changing regional economy.
The conference—scheduled for Thursday 28 August at TAFE Queensland’s Whitsunday Campus—will feature two more rounds of concurrent sessions. Each is designed to help participants choose the topic most relevant to their business goals, covering areas such as finance, workforce, marketing, leadership, customer service, and tendering.
At 1:15pm, the second round of sessions will begin. Highlights include a financial deep dive in Ask An Expert: Money Matters for Modern Business, where a panel of six regional finance professionals will unpack topics including structure, compliance, lending, superannuation, and insurance. Panellists include representatives from Rural Financial Counselling Service, Accountancy Plus Whitsundays, Eclipse Financial Planning, Bendigo Bank, Option Insurance Brokers and Smooth Sailing Finance Consulting.
Other sessions in the 1:15pm block include International Recruitment & Migration, presented by Alana Hopkins from Workforce Abundance, and Unlocking Motivation with leadership coach Brian Ward of BRIAN8. Rounding out the workshop options is The Power of Storytelling, led by Rachael Smith, Editor in Chief of Mackay and Whitsunday Life and Core Life Magazine, who will share how personal branding can connect businesses more deeply with their community.
At 2:00pm, the third round of concurrent sessions will offer another tailored learning opportunity. Ask An Expert: Local Marketing That Works will see marketing specialists Melanie Laas (EMME Influence), Courtney Casey (Southern Cross Austereo), and Trish Jandt (Mackay and Whitsunday Life) share strategies for social media, print, radio, and digital success.
Businesses looking to secure more contracts won’t want to miss Tendering: Top Ten Tips with Ros Weche from the Department of State Development and Infrastructure, while The Dying Art of Customer Service will explore 12 practical rules that helped presenter Rick Brown build a $20 million business. Meanwhile, HR specialist Mark Lipkin will guide attendees through compliance and strategy in Ask An Expert: Smarter People Management for Small Business.
With limited seats remaining, attendees are encouraged to register soon and take advantage of the ability to personalise their conference experience. For full program details and tickets, visit: www.whitsundaycoastchamber.com.au/whitsundays-business-conference
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