Property point

“Thirty-thousand pigs have drowned in the river near Rocky.”

The announcement was yelled out across the newsroom to me by a reporter at the local Mackay paper about 13 years ago when I was the editor and we were covering a central Queensland flood that had moved south and was about to engulf Rockhampton.

Now, I’m no farmer but my first reaction was that this was a surprising amount of dead pigs.

I said: “Thirty thousand pigs! Are we sure about that?”

The Mackay journalist had spoken to our sister paper, the Rockhampton Morning Bulletin, who had uncovered the story about the pigs.

“Yep, the Rocky Bulletin is putting it on their front page. The pigs were from a pig farm near Rocky and the farmer told them about it,” the reporter said.

“Have they got pictures?” I asked.

“No.”

“Well keep asking them and let me know when they come in.”

The photos didn’t come in that day and we were a Mackay paper, not a Rocky paper, so we didn’t put it on the front page but we did place it prominently as the lead story on Page 3 or Page 5, for memory. We had a big headline along the lines of: “30,000 pigs drown in flood”.

The next day the Mackay reporter who told me about the story came sheepishly into my office and said: “We’ve got a bit of a problem with the dead pigs story.”

“Oh yeah, what is it?

“It wasn’t 30 thousand pigs. The farmer got back to the Rocky paper this morning and said he didn’t say 30 thousand pigs, he said 30 sows and pigs.”

Now if someone spoke quickly over the phone to you and you couldn’t see their lips forming the words, you can understand how “30 sows and pigs” could sound like “30 thousand pigs”.

While the death of any pig is sad, and it is definitely upsetting that 30 pigs drowned, it is a bit of a different story to 30,000 pigs drowning, particularly in light of the human heartbreak that was going on in the area at that time.

The printed apology the next day made us look pretty stupid, although I did have a private laugh at the absurdity of the mistake.

The lesson I got from that very public debacle was to always trust my gut feeling. Thirty-thousand didn’t sound right. It was a mind-boggling number of dead and bloated pigs in a river … but I accepted what people were telling me without digging further.

It also reminded me not to make the same innocent mistake as the young reporter … question everything, make sure you got it right, heard it right.

Communication is a two-way street and in business, including real estate, it is important to clearly understand what someone has said, check that you have the facts right. Two ears for listening, one mouth for talking.

Did the seller say there is or isn’t asbestos in the house? What did the seller say about the sewerage line running under the pool? Did the seller say that downstairs bathroom had council approval or didn’t have council approval?

Listen to what people say and question things that don’t sound right because buyers are going to ask for that information and if you negotiate a price and do a deal, you don’t want to find out later that you got your facts wrong.

You don’t want to have, through lack of attention to detail, given false information to a buyer and effectively tried to turn a sow’s ear into a silk purse. Even a soggy one.

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