Independently Owned, Locally Grown, Community Loved
Behind every successful creative agency are businesses willing to take a leap, back a vision, and commit to building something meaningful. Real Conversations puts the spotlight on those businesses sharing, in their own words, how strategic branding and marketing have shaped their growth.
Project 28 has built a strong reputation as a leading construction company on the Gold Coast, known for quality craftsmanship and a commitment to excellence. When owners Leigh and Steve Hearl made the decision to elevate their brand and grow the business further, they wanted more than just great design. They were looking for a strategic partner with the experience to guide their marketing direction and strengthen their positioning in the market.
Leigh Hearl shares the experience of working with redhotblue and the impact the partnership has had on the business.
You’ve been in business for a long time, how did working with redhotblue differ to previous branding and marketing experiences.
Redhotblue didn’t just give us a logo, they delivered a bold, fresh visual identity that perfectly captured the essence of our business. Every detail was meticulously thought through, from colour palette to typography, and the end result feels modern, professional, and entirely “us.”
What stood out most to you about redhotblue’s approach compared to other agencies you had worked with or considered?
What really stood out was the level of consultation and care redhotblue brought to the process. They didn’t just jump into design they took the time to truly understand our business, our values, and what we were trying to achieve. Every conversation felt collaborative, strategic, and intentional.
From there, redhotblue completely transformed our marketing brochure with stunning design and messaging that feels not only cohesive, but genuinely compelling. The end result is a brand presence that looks more polished, communicates more clearly, and feels deeply aligned with our mission.
Was the process with redhotblue worth the time and investment?
100%. Since the rebrand, we’ve received an outpouring of positive feedback from clients, partners, and even competitors. Redhotblue gave us more than a new look, they gave us a renewed sense of confidence and clarity in how we present ourselves to the world.
If you’re looking for a creative partner that listens, challenges, and ultimately delivers outstanding results, we can’t recommend Jody Euler and her redhotblue team highly enough.
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