Redhotblue: Real Conversations  with Shiift

Behind every successful creative agency are businesses willing to take a leap, back a vision, and commit to building something meaningful. Real Conversations puts the spotlight on those businesses sharing, in their own words, how strategic branding and marketing have shaped their growth.

In today’s fast-moving, high-pressure business environment, good intentions alone aren’t enough. Real impact comes from clear strategy, practical skills and training that translates into the real world.

That’s where Shiift has built its reputation. Led by Judy Porter, whose background in behavioural psychology is matched by extensive real-world leadership experience, Shiift delivers a powerful blend of insight and application, understanding not just what people do, but why they do it.

Despite strong results and a growing track record, the team recognised there was a broader audience they hadn’t yet reached. To unlock that next stage of growth, they made the decision to revisit their brand and marketing approach, engaging redhotblue for a focused strategy and marketing workshop.

What followed was more than a refinement. It sparked clarity, challenged assumptions and opened up new ways of thinking,  creating momentum and genuine excitement for the new chapter.

We spoke with Director Judy Porter of Shiift, about that journey.

What clarity did you gain through the strategy and marketing workshop delivered by redhotblue, that you didn’t have before?

We recognised our messaging lacked clarity and our offering hadn’t been refined into a focused suite of services. By trying to do everything, we risked confusing potential clients about where our true strengths lie.

How would you describe your new brand in comparison to your old one?

Now far more targeted. Where we once said “yes” to everything ultimately diluting our brand we’ve taken a more disciplined approach, focusing only on what we do best.

This clarity has strengthened not only our positioning, but also how we communicate our value. Our core strength lies in equipping people with the skills and confidence to lead, manage, and work effectively with others—and by staying true to that, we deliver far greater impact.

How has your approach to marketing shifted since refining your brand?

Our marketing is now highly targeted across messaging, visuals, and tone. Where our social content once felt fragmented, it is now cohesive and recognisable each piece clearly identifiable as Shiift through its consistent use of colour, design, and language.

What role does consistency now play across your marketing from digital to print collateral?

A far greater role than before. Previously, our approach lacked consistency, and our tendency to continually “change things up” diluted our marketing. While I’m naturally driven to challenge the status quo and seek improvement, I’ve learned the value of discipline and consistency in building a strong brand.

Safe to say, our marketing is now best left in expert hands -  thank you team redhotblue.

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