Small Papers, Big Reach, Bigger Heart

Last week, our publishing team had the privilege of attending the 2025 Queensland Country Press Association (QCPA) Conference and Media Excellence Awards — an annual gathering that brings together the heart of regional journalism from across the state. Held in Brisbane, the event reminded us that while the digital age may be reshaping how news is consumed, the need for trusted, community-driven storytelling has never been greater.

That message rang loud and clear in the opening remarks from Queensland Minister for Primary Industries Tony Perrett, who made one of the most significant announcements of the day: 75 per cent of the State Government’s print media budget will now be allocated to regional newspapers. In doing so, he acknowledged what many of us have long known — that regional publications are “absolutely vital” and remain the lifeblood of their communities. He spoke of the resurgence of independent newspaper publishers in Queensland and the essential role they play in keeping local voices heard.

This announcement also aligns with key findings from a Deakin University report on media innovation, which found that “securing the future of quality and reliable news and information platforms in non-metropolitan areas is in the national interest.”

As a proud independent publishing group based right here in Mackay and the Whitsundays, we couldn’t agree more. Our newspapers, Mackay and Whitsunday Life, Burdekin Life and Hinchinbrook Life, along with our lifestyle magazines Core Life and Tripping, are built on the idea that strong regional journalism strengthens communities. For the third year running, Mackay Life brought home gold, a testament not just to consistency, but to the kind of storytelling that continues to resonate deeply with our readers and peers across the state. It was humbling to have that work recognised across three award categories: a gold for Marketing Campaign of the Year in Mackay Life, a silver for Best ROP Feature in Burdekin Life, and a bronze for Young Journalist of the Year, awarded to our own Victoria Velton, who began with us in the Whitsundays and is now based in the Hinchinbrook.

One of the standout moments of the conference came from Olympic gold medallist Steven Bradbury. Best known as the man who crossed the finish line after a dramatic pile-up in the 2002 Winter Olympics, Bradbury’s story is often summed up in one word: lucky. But as he candidly shared, that luck was hard-earned. He spoke of training five hours a day, six days a week for over a decade. Of recovering from a broken neck. Of losing four litres of blood after a racing accident. His message? “The harder you work, the luckier you get.” A motto we’re proud to echo.

We also enjoyed a dose of humour from the awards MC, the brilliant Des Dowling, a former journalist turned comedian who knew exactly how to balance wit with insight.

We might be a small team, but like all good Aussie success stories, we’re punching well above our weight, and we’re only just getting started.

Amanda

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Trish Jandt, Crissy Bottrell, Hannah McNamara, Amanda Wright, award sponsor representative, Rachael Smith, Ruth Puddefoot and Daniel Heggie at the 2025 QCPA Media Excellence Awards in Brisbane. Photo credit: Samantha Wantling

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