Tis The Season (For Marketing)

It’s that time of year again – the calendar’s already jammed + yet everyone’s trying to squeeze six weeks of work into three. Gotta love the silly season!!

But before we all start easing into the break, it’s worth giving your marketing an EOY joosh up. A few updates now can help you finish strong + set yourself up for a smoother start in January.

1. Make your closure dates crystal clear
   If you’re taking time off, let people know – everywhere. Update your website banner, Google profile, your social media bios + even your email sig. Nothing kills post-holiday vibes faster than coming back to a pile of peeps cranky they couldn’t get you.
2. Add a festive touch
   A subtle Christmas design on your socials, an updated cover photo or even a “Merry Christmas from our crew” email signature helps your brand feel current + connected. Keep it brand aligned – can be simple, or you can do something a little more punchy/comical, if that’s your style.
3. Share your celebrations
   If you’re hosting an EOY party or doing team or client gifts, snap a few candid photos for socials. People love seeing the faces behind the brand. It’s an easy way to show personality + remind followers that your business is made up of real humans who work hard all year too.
4. Review the year that was
   Post a wrap-up or highlight reel – milestones, favourite projects, client wins, community contributions – it’s time to repurpose the best of your feel-food stuff from the year. It’s a great way to thank clients + reflect on how far you’ve come.
5. Set yourself up for 2026
   Take some time this month to jot down what worked, what didn’t + what you want to focus on next year. Your January self will thank you! If you’ve got a marketing strategy, update it. If you don’t, start small – a few clear goals, target audiences + key activities is enough to get you going in the New Year.

Because the best time to plan for next year’s success? It’s right before you switch off for this one. Yes, that comes from a planning addict but trust me – you will thank yourself next year!

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Rebel Nation celebrating the year that was 2025!

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