In 2024, if your business isn’t on social media yet, you’re potentially missing out on connecting with a lot of possible customers. With almost 80% of Australians active on social media, it’s a great way to quickly and easily connect with your audience and show off what you’re offering.
It might feel a bit daunting to get started, but don’t worry—here are some great free tools to help you get started, or to help you elevate what you’re currently doing:
• Instagram and Facebook: Must-haves for getting your business seen and interacting with customers.
• TikTok: A fun platform for sharing short, creative videos that can boost your visibility.
• Canva: Perfect for making eye-catching graphics and posts without needing a design degree.
• Later: Helps you schedule your posts, so you don’t have to stress about timing.
• CapCut: Simple video editor for creating engaging videos to share.
Also, keep an eye on your tagged photos on Instagram. Your customers might be posting some amazing content of your business or our beautiful region—these can be great to share on your own page.
Social media is a game-changer in the Tourism Industry, it allows you to easily share what your business offers through images, video and short pieces of text, keeping your target audience eager to learn more.
If you need more help or have questions, feel free to reach out to Zana at [email protected].
Contributed by Rosanagh Gallivan, Public Relations & Social Media Executive, Tourism Whitsundays
Photo supplied
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