It’s been a fantastic start to the school holidays in The Whitsundays. Occupancy is up on the same time last year, and it’s been great to see so many families out making memories, whether it’s a reef trip, a sunset sail, a mainland adventure or hopping between the islands.
We’re also celebrating our biggest year ever for website traffic, with 1.16 million page views- up 10% on the year before. Bounce rate is also down 5%, meaning visitors are staying for longer and engaging more deeply with our content, which are great signs for both our brand and local businesses.
And finally, a quick date for your calendar: the 2025 Whitsundays Tourism Awards will be held on Saturday, 18 October. It’s always one of the most special nights of the year as we recognise the hard work, creativity and passion behind our region’s success. Tickets will be on sale soon - we’d love to see you there!
Contributed with thanks to Tim Booth, CEO, Tourism Whitsundays