Thursday, February 15, 2024


Mackay and Whitsunday Life

Whitsunday Coast Chamber of Commerce and Industry Meet The Member

The ‘why’ of your business and other key lessons from Kapow Interactive

Ambi Middleton joined Whitsunday based digital marketing company Kapow Interactive in 2021, switching career paths after spending time in the maritime and health industries.

“No one day is ever the same at Kapow Interactive. One day I’ll be managing social media for a builder, the next I’m designing a website for a childcare centre.  It helps broaden, inspire, and entertain my creative side,” she said.

Ambi is a sponge for knowledge. She joined the 2023 Certificate IV in Entrepreneurship program delivered in partnership by TAFE Queensland, Chamber, and Whitsunday Regional Council.

“The course helped us acknowledge why we are in business, and where we want to go with it,” said Ambi.

Her top insights from the course are:

“Know your core inside and out. It easy to go about your everyday and forget the major reason your business exists.

“Plan for success. You can’t get ahead without planning how to get there. Regular reviews are essential as life changes frequently!

“Prioritise business development. These tasks often go to the second tier, so bump them up the list.”

Inspired by the course, Ambi is leading work to transform Kapow Interactive’s internal systems.

As a Chamber member, she has found the events and business support excellent.

“Walking into a room of strangers can be so daunting, but Chamber events are so inviting, and they make it so easy to meet like-minded business owners,” said Ambi.

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