Whitsundays Chamber Launches “12 Days of Christmas” Business Readiness Campaign

The Whitsundays Chamber of Commerce and Industry has launched its “12 Days of Christmas Business Preparation” campaign to help local businesses navigate the pressures and opportunities of the peak festive trading period.

Designed as a practical, day-by-day guide, the initiative provides targeted advice across business continuity, staffing, customer service, cash flow, cyber safety, and wellbeing. The campaign recognises that the Christmas and New Year period represents both a critical revenue opportunity and a high-risk period for operational strain, particularly for small and regional businesses.

The resource encourages businesses to plan ahead by reviewing staffing rosters, preparing contingency plans, strengthening cash flow management, and refreshing marketing and customer engagement strategies. It also places strong emphasis on leadership wellbeing, urging business owners to consider their own health, decision-making stamina and support networks during one of the busiest times of the year.

Chamber President Allan Milostic said the campaign was developed in response to growing feedback from members seeking simple, actionable support.

“This is about giving businesses clear, practical tools to minimise risk and maximise opportunity during a demanding period. Strong preparation helps protect both profitability and people,” he said.

The campaign is freely available via the Chamber’s website and is supported by links to additional resources and expert guidance.

Businesses are reminded that the advice is general in nature, and specialist support should be sought where circumstances require tailored financial, legal or operational advice.

The Chamber continues to encourage all businesses to review the resource and use it as a practical checklist to finish the year strong and prepare for a productive start to the new year.

Learn more: https://www.whitsundaycoastchamber.com.au/12-days-of-christmas/

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