For Scoutfest 2025

More than 300 scouts and their families from across Queensland converged on Rowallan Park, Mackay for ScoutFest 2025, a bi-annual celebration of scouting that blended adventure, learning, and community spirit.

Chairperson and organiser Katrina Hoare said the event had grown remarkably over its 11-year history.

“ScoutFest started as Scout Care, which was kids with disabilities, and then we went back into ScoutFest the following year and opened it to the public one day,” she said.

“Since then, that’s been the format, a two-and-a-half-day camp starting Friday and finishing Sunday, with one day open to the public.”

This year’s public turnout saw roughly 150 people attending the open day, with the scouting presence the biggest yet. Families travelled from Moranbah through to Atherton, with rovers from Townsville and Charters Towers also taking part. Guides and senior leaders, including the Chief Commissioner and Assistant Chief Commissioner for Major Events, came from Brisbane to support the weekend.

The activities spanned everything from abseiling, kayaking, mountain biking, and archery to heritage displays and skill-building workshops. Scouts and visitors also tried their hands at rope making, wood burning, and more. The Rowallan Park Museum was opened for a “soft launch,” showcasing the region’s scouting history.

Katrina said the weekend delivered much more than just fun.

“The kids got to develop and work on already existing skills, such leadership, resilience and communication – all of those things that people say are missing in our society,” she explained.

“They made new friends, reconnected with old ones, and pushed themselves to try things they’d never done before.”

The event wasn’t just for kids either.

“We’ve had an eight-year-old abseil, and an 80-year-old go over the 10-metre tower two years ago, so it’s for the whole family!”

A much-loved tradition returned with the event shirts, revealed on the Friday night. Each edition features a secret colour and theme, with every scout, regardless of their home group, wearing the same shirt to symbolise unity.
Looking ahead, ScoutFest will return in August 2027, with the public day confirmed for Saturday, 21 August. Organisers are already aiming for 500 participants and expect even greater support.

With its mix of adventure, skill-building, and heritage, Katrina said ScoutFest offered something special for the whole region.

“There’s nowhere else like it outside of Brisbane,” she said.

“Rowallan Park is only seven kilometres from Bunnings North Mackay, but it’s 72 hectares of the most beautiful spot you could imagine.”

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More than 300 scouts and their families gathered at Rowallan Park in Mackay for ScoutFest 2025, a weekend filled with adventure, skill-building, and community spirit. Photo credit: Geoff Kitchin

From kayaking and abseiling to heritage displays and leadership workshops, the bi-annual event united all ages and will return even bigger in August 2027. Photo credit: Claire Stribbles Photography

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Last Tuesday, Mackay State High School marked the expansion of the Inclusion Series Day, following the event’s successful launch in 2024 at North Rockhampton State High School, which included all neighbouring special schools. In 2025, the program extended to other Central Queensland areas, such asLongreach, Mt Isa, Emerald, Mackay, and Gladstone, and involved local inclusion staff and PE teachers for professional development in inclusive education.

For social pics, see here:

Decluttering doesn’t have to mean hauling boxes or dedicating your weekend to chaos control. With a few clever five-minute fixes, you can free up space and breathe easier in your home.

Start with the kitchen drawers. Toss duplicate utensils or that extra stash of takeaway cutlery. Suddenly, there’s room for what you actually use. In the wardrobe, grab five hangers and remove anything you haven’t worn in a year – instant breathing room and no hard decisions required.

For the bathroom, streamline by combining half-used lotions into one container and recycling the empties. You’ll be surprised at how much space you win back on the vanity. In the living room, use a stylish basket to scoop up remotes, magazines and stray cords – clutter hidden in plain sight.

Don’t forget the entryway drop zone. A wall hook or slim shelf keeps keys and bags off the table, making it easier to find what you need on your way out the door.

Decluttering isn’t about a complete overhaul; it’s about these micro-shifts that free your surfaces, drawers and shelves. Five minutes here and there adds up to a home that feels lighter, calmer, and easier to live in.

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I’ve always said Mackay punches well above its weight when it comes to things to do, and last weekend really proved the point. The RIN Awards kicked things off on Friday night, hosted by none other than Ed Kavalee. It also happened to be my husband’s birthday, so I figured, why not blend work with celebration? We’re big Ed fans from Have You Been Paying Attention?, so that was my cheeky sales pitch for working on his big day.

From there it was straight into Rhythm and the Reef on Saturday, then international cricket on Sunday where Australia went record-breaking crazy — highest ever one-day score on Aussie soil and the opening three batsmen all notching centuries, something never seen before. Honestly, it was three epic days stacked back-to-back, all just after returning from New Zealand. There will be an extended feature on the RIN awards in next week's edition.

Speaking of NZ, for those who remember me saying I’d take my son to see snow — let’s just say our ski field day was more blizzard than postcard. His cousins embraced it by tobogganing down the learner’s slope with snow blasting their faces taking my little one for rides. Mine? Let's just say he's a Queensland baby through-and-through. We now joke he has snow-induced trauma.

And because life loves a quick turnaround, the very next day after returning home was his daycare’s Book Week parade. I missed the group memo that everyone from his class was going as Alice in Wonderland characters, so my little one marched as the Gruffalo. I use the term 'costume' loosely, if I'm honest, it was a t-shirt. Stranger still, he wasn’t the only Gruffalo in a group of Queens, Cats and Mad Hatters. You can see some truly amazing Book Week costumes in this edition on pages 14-15.

Maybe next year I’ll channel my mum and whip up an elaborate handmade costume… but let’s be honest, probably not.

Amanda

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A local mum has shared heartfelt appreciation for the emergency department (ED) team, highlighting the compassion and professionalism of staff during a recent visit.

“We were there Monday afternoon, sent via GP (tried to avoid) and they were so busy but the triage nurses were amazing, calm and thorough,” she said.

The mum, who attended with her three children, described the challenges of the waiting area.

“It took me an hour to even get through triage, but I could see how thorough the cares were for each individual that came through the door,” she explained.

Despite a difficult environment, including disruptive behaviour from other patients, she was struck by the way staff managed the situation.

“A special appreciation to the AIN who came out before security to de-escalate, you are amazing, brave and noticed! And the extra senior staff that came out to ensure public safety, thank you!”

She praised the nurses for their thoughtful support during the long wait.

“The nurses kept us up to date, brought things out to my kids to keep us going, and apologised for the wait. Well done ED nurses for making the wait a little more bearable for us.

“As a mum I appreciated it.”

Her message carried an important reminder to the community.

“Please be kind to our ED department staff, they are constantly under the pump and doing a really amazing job xx.”

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Election day for the Mackay Regional Council by-election is this Saturday 30 August but unlike recent council elections in Mackay, there is no in-person voting at polling booths on Saturday.

“All Mackay voters have been sent ballot materials in the post,” Electoral Commissioner Pat Vidgen said.

“Please follow the instruction on your postal ballot envelope and on the ballot paper carefully to ensure your vote counts. This includes signing the declaration envelope and making sure the envelope is also signed by a witness.”

So far, the Returning Officer has scrutinised and accepted 37,599 postal ballot envelopes. The most common reason for not accepting a sealed ballot envelope is not having the voter’s or witness’s signatures on the declaration envelope.

Election staff will begin counting ballot papers at 6pm this Saturday. The ECQ website will be updated as the count progresses.

Voters have until 6pm on Saturday to complete their vote.

“For your vote to count, we must receive your completed postal vote by 5pm on Tuesday 9 September 2025,” Mr Vidgen said.

“We encourage voters to return their ballot as soon as possible. The earlier the votes are in; the sooner we can declare an outcome.”

A declaration of the elected candidate will only occur once the outcome is certain and may extend to after the 9 September cut-off.

Mr Vidgen reminded the approximately 90,500 enrolled voters living in Mackay Regional Council area that voting is compulsory and failure to vote can attract a $166 fine.

The Mackay Regional Council by-election results from the resignation of Councillor George Christensen on 30 May 2025.

Keep up-dated on the Mackay Regional Council by-election at the ECQ’s website or on social media @electoralcommissionqld. If you have any enquiries, please call the ECQ on 1300 881 665.

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Mackay residents are being urged to roll up their sleeves and help save lives, with Lifeblood and Mayor Greg Williamson highlighting the importance of blood and plasma donations.

Lifeblood spokeswoman Gwendolyne Camaret said the impact of a single donation could be profound.

“One donation can save up to three lives. Our recipients include cancer patients, people undergoing surgery, car accident victims and more,” she said.

Camaret said while Mackay’s donor centre had been kept busy, there was always a pressing need to encourage more donations, particularly plasma.

“Our centre has been very busy with donations, and plasma especially has been very popular for a long time,” she said.

“We need to build a platform for plasma in Australia, so we always recommend that people donate plasma to help keep up with the needs of hospitals.”

She said the process to become a donor was straightforward, and the rewards were immeasurable.

“A blood donation can save lives, so that is just amazing. People can register online as a blood donor and come visit us – it’s a very simple process.”

Mayor Greg Williamson put words into action this week, rolling up his sleeve at Mackay’s Red Cross Lifeblood centre as part of a national local government campaign to promote awareness.

“You never know when you might need a blood transfusion – car accidents are high on that list. As Australians, this is one of the things we can do to guarantee there are blood supplies for all the trauma that happens,” Mr Williamson said.

“Right now, this is part of a local government, Australia-wide campaign to focus attention on the importance of blood donations. Here in Mackay, we’ve got a fantastic opportunity to do that through the Red Cross, and everybody can do it.”

The Mayor acknowledged that many people feel too busy to fit in a donation but stressed that making the time could make a life-saving difference.

“We’re all busy, but you just don’t know when you might be in a circumstance where you need a blood transfusion. Unless we’ve got the stocks here, that’s not going to happen.

“If you have the time, if you’re well enough, if you can spend an hour of your day giving blood, then it’s a great thing to do.”

For those unsure or hesitant about the process, Mr Williamson offered reassurance.

“Some people are scared of needles, but it’s actually quite easy. They really look after you here. It’s relaxing – you can watch TV while you’re doing it. It’s painless when the needle goes in, and at the end you even get some nice food before heading back into your day.”

With every donation carrying the potential to save lives, both Lifeblood and the Mayor are calling on Mackay residents to step forward and be part of the lifesaving effort.

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Mackay, roll up your sleeves - one blood or plasma donation could save up to three lives! Photo credit: Hannah McNamara

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With The Mackay View Club

VIEW (Voice, Interests, and Education of Women) is dedicated to friendship, fun, and making a difference. Members enjoy regular social gatherings, engaging guest speakers, and the opportunity to support The Smith Family’s mission of helping Australian children experiencing disadvantage.

Recently, Mackay VIEW Club members attended the Farmers’ Market, where they met with locals and shared information about the club’s activities.

The club meets on the third Wednesday of every month at the Mackay Surf Club. Community members interested in learning more are invited to visit the Facebook page VIEW Club – Mackay, Queensland or contact the President at mackay.viewclub@gmail.com.

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Mackay Hospital and Health Board Chair Helen Darch announced today that Chief Executive Susan Gannon has resigned from her position with Mackay Hospital and Health Service (HHS).

Ms Darch paid tribute to Ms Gannon for her hard work and dedication in leading the health service.

“Susan has steered Mackay HHS through a significant period of recovery and renewal over the past two and a half years and we have been grateful to have someone with her depth of experience in the role,” Ms Darch said.

“We received strong external validation of our progress during the recent accreditation process conducted by the National Safety and Quality Health Service (NSQHS) assessors. Their positive feedback highlights the results of the team’s hard work under Susan’s leadership.”

Ms Gannon said she had not been actively seeking to leave Mackay.

“I was approached about a career opportunity in Victoria, where my family is based,” Ms Gannon said.

“I have been working interstate for the past 10 years and this presents a chance for me to return home.

“However, the true strength of this health service lies in its team.

“There are more than 3,500 dedicated staff members at Mackay HHS who are committed to delivering safe and accessible healthcare across our region and it has been a privilege to lead such a passionate and skilled team.”

Ms Gannon said she was proud of the achievements of the health service during her time in the role.

“Since I began in June 2023, Mackay HHS has opened two new hospitals in Sarina and Moranbah,” she said.

“We’ve launched several initiatives to improve patient care, including the Transit Care Hub, the PODSS rapid access service, and the Safe Harbour crisis support service.

“We’ve also seen growth in medical research, in fields such as falls prevention, diabetes, coeliac disease, and mental health.

“Looking ahead, exciting developments include the expansion of Mackay Base Hospital to add more beds, a multi-storey car park with a rooftop helipad, and an offsite birth centre.”

Ms Darch confirmed that interim arrangements would be put in place to fill the Chief Executive role following Ms Gannon’s departure on 3 October.

“We are grateful to Susan for her contributions and commitment to Mackay HHS and wish her all the best in this next chapter,” Ms Darch said.

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Chief Executive Susan Gannon has resigned from Mackay Hospital and Health Service after leading a period of recovery and growth, with interim leadership arrangements to follow her departure on October 3. Photo source: Mackay HHS

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OPINION PIECE

More than three years in government, and Labor still doesn’t have any real plans to positively grow the economy.

Last week, a hand-picked group of government, union, business and industry figures gathered for a three-day economic forum to supposedly chart a course for Australia's economic future. It was billed as a big deal, a national conversation. But even before it began, the chaos was showing. When Treasurer Jim Chalmers launched the forum, he declared “everything was on the table” and all ideas were welcome. Days later, the Prime Minister walked that back, pouring cold water on expectations and adding caveats. Right up to the day of the event, invitees were unsure of their role or what was actually going to be discussed.

And what was the outcome? From where I’m standing, not much. Or at least, not much that will help the average Australian.

Across Dawson, people are telling me every day that rising power bills, increased taxes, and climbing cost of living expenses are biting hard. Locals are feeling the pressure. While Labor’s economic forum in Canberra went around in circles, families and businesses in North Queensland need real action.

The reality is, that since Labor took office in 2022, our economy has been sliding. Inflation is still eating into every household budget, productivity is falling, debt is ballooning, and a wave of quiet tax hikes is washing over us.  Government spending remains out of control, and there is more waste than a sewage treatment plant. Instead of leading with vision and responsibility, Labor seems out of ideas only months into their second term.

And when they’re out of ideas, they reach for one thing. The Australian wallet.

We've already seen it. A proposed new tax on super and unrealised gains. A luxury car tax that somehow includes utes, not exactly your average status symbol. And of course, the fuel excise is back on the rise. Oh, the forum did, however, come up with the idea of a road user’s charge.

This government doesn’t have a revenue problem. It has a spending problem.

Raising taxes doesn’t grow the economy; it shrinks it. If we want true tax reform that drives productivity and prosperity, we need to be cutting taxes, not increasing them. More money in people’s pockets means more spending on goods and services.

This drives business growth, job creation, and yes, ultimately higher tax receipts from a larger, more active economy.

When the treasurer announced the outcomes of the forum, not one word was mentioned about energy; not one word was mentioned about small business; not one word was mentioned on driving down uncontrolled immigration; and not one word was mentioned on reducing taxes, only creating them.

The current government does not care about the Australian household budget. They only care about headlines that will deliver them the votes to keep their jobs.

Australia doesn’t need more forums. It needs leadership with a serious plan for economic growth.

Andrew Willcox
Federal Member for Dawson, Shadow Assistant Minister for Manufacturing and Sovereign Capability

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One year after thirty purpose-designed Habitat Reef Modules were installed off Mackay, new underwater footage is revealing encouraging signs of success.

Monitoring has recorded at least 22 fish species now using the modules – a remarkable increase from just three species recorded before deployment.

These include key recreational, commercial and indigenous fishery species such as red emperor, large-mouth nannygai, gold-spot cod and grassy sweetlip, along with small-bodied reef fish like wrasse, blennies, chromis and coralfish.

Matt Moore, Fisheries Ecologist at Catchment Solutions said the footage also showed the modules covered in soft coral growth.

He said hard corals were expected to establish over a longer timeframe.

“This early colonisation is a positive sign that the structures are functioning as intended, supporting marine life and enhancing reef habitat,” Mr Moore said.

“We’ve designed these modules to mimic the ecological function of natural reef bommies,” he said.

“From surface texture to internal shelter spaces for juvenile fish, every part of the design has a role in enhancing habitat quality and increasing the resilience of reef communities.

“These are ‘set-and-forget’ structures – they provide favourable attachment conditions away from sediment, encouraging natural colonisation by reef-building organisms.”

Co-chair of council’s Sustainability Advisory Committee Cr Alison Jones said it was incredibly rewarding to see such strong results in just 12 months.

“This project shows how local partnerships can deliver practical solutions that support both our environment and our community,” Cr Jones said.

Cr Jones said the installation of Habitat Reef Modules in shallow waters off Mackay Harbour was delivering benefits well beyond ecological restoration – it was opening up new opportunities for recreational fishing close to shore.

“Being that the modules are in just 12 metres of water, they are easily accessible to families, children, tourists and local fishers,” she said.

“Their proximity to shore creates a rare opportunity to catch popular, great-tasting reef species such as red emperor and nannygai, all from a world-class, sustainably managed fishery.”

Kellie Best, Project Officer at Reef Catchments NRM said the structures offered critical nursery habitats for juvenile fish.

“Each module includes ‘hidey holes’ leading to a central internal chamber designed to provide shelter from predators,” Ms Best said.

“By offering safe spaces during early life stages, the modules support fish survival, allowing more juveniles to reach maturity and contribute to reef fish populations,” she said.

“Juvenile fish are most vulnerable when they’re small, so by providing dedicated refuge, these modules give them a better chance of surviving, growing and eventually reproducing.”

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One year on from the installation of thirty purpose-designed Habitat Reef Modules off Mackay, the transformation is clear. What began as bare concrete structures now teems with life, with monitoring revealing at least 22 fish species compared to just three recorded before deployment. Photo credit: Catchment Solutions

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In 2022 a statue of “Joe” the international canecutter was unveiled in Albert Lloyd Park at Marian. Joe commemorates those of any nationality or ethnic group who worked to promote the sugar industry in and around Marian.

The sugar industry actually began in Marian over 140 years ago in 1883, when a company was formed with British and industrialist money to establish a sugar mill in the Mackay district.  Messrs Smith, McEachran and McKenzie were the key figures in raising the necessary funds. The chosen site was about three miles west of Pleystowe on the Pioneer River, and it became known as Marian. Operations commenced in 1883 and continued until 1892, when the factory closed.

Early pioneer families of the area included Markey, Grosskreutz, Farley, Coyne, Langford, McHardie, Rick, Walz, Erickson and Vickers.

The men responsible for erecting the mill were McEachran and McKenzie.

After the closure in 1892, a grower-owned mill was erected in 1895 by local farmers who mortgaged their properties to secure funds from the Queensland Government. This mill laid the foundation for an industry that has stood the test of time and continues to flourish today.

On August 3, a plaque was placed in Albert Lloyd Park to acknowledge the contribution of these men to the founding of the sugar industry in the Marian area.

Contributed by Joan Vickers

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Inspecting the plaque are members of the Erickson [1880], Doyle [1900] and the Vickers [1889] families who are the fourth and fifth generation of farmers who are still farming at Marian in 2025

Peter Doyle, Anne Leeson [Erickson], and Wayne Vickers    

Bobby Scriha and his sons Robert and Christopher. Photos supplied

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Trainees Take The Next Step

A graduation ceremony at Mackay Base Hospital for seven Aboriginal and Torres Strait Islander students has marked the next big step in turning their healthcare career dreams into reality.

The teens have completed an 18-month traineeship across various departments at the hospital as part of the Budyubari Bidyiri Kebi Stapal – or Big Dream, Small Steps – Program.

In a ceremony at the hospital on Friday, 22 August, the students celebrated with their families and were presented with their Certificate III qualifications in either Health Services Assistance or Allied Health Assistance.

Mackay Hospital and Health Service (HHS) Chief Executive Susan Gannon congratulated the 2025 graduates, who began their traineeships early last year.

“Each trainee has gained valuable skills, insight and experience in the healthcare industry while still at high school and working in various units across the Mackay Base Hospital,” she said.

“The aim of the program is to build the Aboriginal and Torres Strait Islander workforce to better reflect the community we care for.”

Mackay HHS Executive Director People and Culture, Peta-Maree France, said the traineeship gave the students on-the-job experience and helped them develop foundational skills, knowledge and practical experience in the health sector.

“Today we congratulate these graduates for their incredible courage and commitment as they transition from high school students to the next generation of our healthcare workforce,” she said.

Mackay HHS First Nations healthcare staff also congratulated the students, encouraging them to:
“Be proud of yourself for following in the footsteps of our elders and being a lighthouse to help light the way for the next generation of First Nations healthcare workers.”

St Patrick’s College student Maleek Brennan said the traineeship had cemented his decision to study and eventually work as a nurse practitioner.

“I’ve had great support from the staff during my traineeship and I have now started the Assistant in Nursing (AIN) program while I am working in G2 at the Base Hospital,” Maleek said.

“I intend to apply for a Bachelor of Nursing and Bachelor of Behavioural Science (Psychology) at QUT and eventually hope to work in mental health.”

Holy Spirit College Year 12 student Grace Ridge said she enjoyed working in the Women’s Health Unit for six months as part of her traineeship and was fortunate to witness two babies being born.

She also gained valuable experience working with geriatric and bariatric patients on G2, helping to feed and bathe them, as well as working in the Green Zone and Short Stay Unit in the Mackay Base Hospital Emergency Department (ED).

“It’s really been eye-opening and a unique experience, giving us good insight into the profession; the staff here have been very welcoming,” Grace said.

2025 Big Dream, Small Steps Graduating Trainees
Maleek Brennan – Certificate III Allied Health Assistance

Isabella Coe – Certificate III Health Services Assistance

Olivia Jones – Certificate III Health Services Assistance

Grace Ridge – Certificate III Health Services Assistance

Joni Thompson – Certificate III Health Services Assistance

Madison Tatow – Certificate III Health Services Assistance

Imogen Joseph – Certificate III Health Services Assistance

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Big Dreams Small Steps graduates Madison Tatow, Joni Thompson, Imogen Joseph, Isabella Coe, Maleek Brennan, Grace Ridge and Oliva Jones. Photo supplied

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The Mackay Disability Expo opens its doors today, with over 70 exhibitors on display at the Mackay Showgrounds Big Shed.

Running from 9am to noon, the free event will showcase a wide range of services and supports for people with disability, their families, and carers. Exhibitors will include both local providers and visiting specialists, with displays covering prosthetics, physiotherapy, mobility aids, accessible housing, all-abilities sports, and inclusive fitness options.

Mayor Greg Williamson said the expo would offer the opportunity for those living with a disability and their carers to connect with these specialists.

“It’s essential that our community is aware of what is available to them and that the services are there for them to access,” Mayor Williamson said.

“There will also be some fantastic displays by our local groups, including CrossRoad Arts ROAR Program and Groove Movers interpretive dance, who are always on the lookout for new members,” he said.

Mayor Williamson said that in Australia, about one in six people are living with disability, which is roughly 4.4 million people.

“When you include people with temporary disabilities resulting from injury or illness, together with friends, families and carers, the number of people who value accessibility and use disability support services and aids is greater still,” he said.

“Events like this are a tremendous way for council to link the community with information, services and products that support them while also providing opportunities for our local clubs and organisations to network and upskill their volunteers and staff on the importance of accessibility.”

For more information on the Mackay Disability Expo, head to council’s website.

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The Mackay Disability Expo is on today from 9am to noon at the Showgrounds Big Shed, showcasing more than 70 exhibitors with services and supports for people with disability, their families, and carers. Photo source: Mackay Regional Council

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The businesses that stand out are those brave enough to own their differences and back them with a unique marketing strategy. After nearly thirty years, redhotblue has worked with clients across almost every industry, and one thing remains consistent - no two businesses are the same. Every business has its own fingerprint, a unique identity that sets it apart from competitors, which is why cookie-cutter marketing falls short. What works for one business won’t necessarily work for another, so trying to replicate someone else’s approach will result in a business being overlooked in a crowded market.

It’s widely understood that businesses should dedicate around 5-10% of their turnover to marketing. Smaller brands often balk at that figure, while larger ones continue to adhere to it. The difference is perspective. Bigger brands understand that marketing is not so much an expense as it is an investment in future growth. When industry leaders with household recognition are dedicating significant resources to marketing, it’s unrealistic for smaller businesses to expect to survive without doing the same.

Investment alone isn’t enough. Throwing money at marketing without a strategy is futile. A strategy is the framework that ensures every dollar spent is accounted for and directed towards a clear outcome. Without it, campaigns become activity for activity’s sake. A strategy answers the hard questions many businesses neglect to ask. Who are we speaking to? Why are we speaking to this audience? What action do we want them to take? How will we motivate them to take that action? And crucially, what does the audience want from the business? When businesses fail to ask these questions, they run the risk of broadcasting irrelevant messages directed at the wrong audience, while burning precious budget.

Too many businesses try to play it safe by copying their competitors and the latest trends. The result is an industry crowded by clones that blur together in the minds of customers. Authenticity isn’t just a buzzword; it’s a brand’s point of difference. A brand that hides from its unique identity due to a lack of confidence or fear is both short-sighted and unsustainable. Consumers can spot inauthenticity a mile away, and employees will burn out trying to maintain a façade. The only way forward is to embrace what makes a brand different and own it.

The rise of templates and trends has made it dangerously easy for businesses to believe that marketing is just a ‘plug and play’ exercise. But templated solutions will always deliver templated results. They dilute a business’s message, strip away individuality, and place a brand firmly in the middle of the pack. At redhotblue, we’ve never worked from templates because we know one-size doesn’t fit all. Our team’s knowledge, skills, and experience mean that we can create and implement marketing strategies that set brands apart, without replicating what’s already in the market.

The businesses that truly thrive are those bold enough to invest in marketing, stay unapologetically authentic, and trust experts to craft their unique strategy. Without marketing, owners are relying on hope and crossing their fingers; done right, it’s a driving force behind growth.

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