Tourism Whitsundays

Welcomes Jolie Rochell, Marketing Coordinator

Tourism Whitsundays has welcomed a new face to its marketing team, with Jolie Rochell stepping into the role of Marketing Coordinator earlier this month.

Jolie works across brand and digital marketing, supporting campaigns and partnerships that promote The Whitsundays to audiences around the world. With a multinational background, a key part of her role includes shaping a clear engaging messaging that supports sustainable growth while showcasing what sets the region apart on the global stage.

Since moving to the Whitsundays at the start of the year, she has been struck by the warm welcome from the local community and the diversity of events and activities available year-round for both residents and visitors.

“The turquoise water is iconic, but it was the people who really stood out,” she said.

“Since moving here at the start of the year, I have felt genuinely welcomed and included by the local community from day one.”

In her new role, Jolie is looking forward to collaborating closely with the Tourism Whitsundays team and local members to find fresh and creative ways to promote the region.

“I want our marketing to reflect the witty, friendly personality of The Whitsundays while building strong partnerships that support long-term care for the region,” she says.

Despite its small size, Jolie believes the region offers far more than many people expect.

“That even includes a weekly Latin dance group called Whitsunday Salsa, where locals and visitors come together to learn and dance. And yes, it’s free!"

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Tourism Whitsundays Marketing Coordinator Jolie Rochell

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