That Is The Question

By Amanda Wright

A major shake-up could be on the cards for how Mackay is represented, with council now seeking community feedback on whether to begin the process of reinstating electoral divisions.

Since amalgamating with Sarina and Mirani councils in 2008, Mackay Regional Council has operated as an undivided council—meaning all 10 councillors and the Mayor are elected to represent the entire local government area, rather than specific geographic divisions or wards.

Now, the question is being put back to the people: should that structure change?

At the March ordinary meeting of council, Cr Alison Jones successfully presented a notified motion to begin a process of checking community sentiment on the idea of having a divided council.

The resolution was, in part, for council to undertake a preliminary, low-cost consultation process to assess community sentiment on whether council should initiate a formal review.

Cr Jones said it’s time to bring back divisions, and accountability, across the region.

Cr Jones, who was part of the council when divisions were removed following amalgamation in 2008, said the idea of being undivided was supposed to foster a region-first mindset. But she believes that promise has not been fulfilled.

“Sixteen years down the track, that never happened,” she said.

“A few things have been tried, but I don’t believe it’s been effective.”

Cr Jones said one of the core problems was residents not knowing who to call when they needed help.

“I had a gentleman ring me from the Northern Beaches, ‘who’s my local person?’ he asked. And I explained, ‘you’ve got ten people to choose from’. He said, ‘oh, I just called you because I knew your name’,” she said.

“That’s what it comes down to.

“If you’re known in your community, people will come to you, and it becomes an unfair division of labour.

“If you’re known, that means you’ve done the hard yards. You’re accountable.”

Cr Jones said an undivided council might work well financially, but divisions offered something money couldn’t buy, clear lines of responsibility.

“What divisions do is make a councillor accountable to their electorate, their division,” she said.

Since 2008, she said, that accountability had been lost.

“We’ve had councillors that don’t answer emails or phone calls for four years. The community only connects with you when they need something. And if you’re not there, what does that say?”

She also warned that undivided councils allowed some councillors to “give up their portfolios” and avoid responsibility altogether.

“How’s that even an option?” she asked.

“The game is accountability and equity.”

Cr Jones acknowledged divisions weren’t perfect, but said they gave people a voice.

“Divisions have good and bad points,” she said.

“But accountability is certainly important. And the community being able to connect with somebody they know, that’s important.”

She described the current system as inequitable, particularly for rural communities.

“Imagine being in places like Bloomsbury. They just feel like they’re not being heard because of a lack of local representation in that area.”

While Cr Jones would like to see divisions return, she said she would also support councillors having clearer responsibilities within council.

“Every councillor should have a portfolio,” she said.

She said the return to divisions wouldn’t just benefit residents, but would help councillors focus on local needs.

“At the end of the day, the needs should always come first over the wants.”

Mayor Greg Williamson said this consultation was being funded within the existing budget, primarily using a survey on council’s community engagement portal Connecting Mackay.

He said the result of that survey and the amount of community interest would assist council to decide whether it should progress to a formal review involving the State Government.

“That would be a much more complex engagement process with the community and the government if there is enough interest in heading down that track.”

Mayor Williamson said there were currently more than 20 divided councils in Queensland, including nearby neighbours Whitsunday, Isaac, Rockhampton and Townsville.

He said there were more than 50 undivided councils in the state.

“The question of undivided verse divided councils is quite a complex one. We’d encourage anyone taking part in the survey to do some research on the advantages and disadvantages.

“We’ll have some independent answers to FAQs on our Connecting Mackay webpage where the survey will be located.”

The survey is now open and will remain open until June 1. A report is due back to the ordinary meeting of council in late June.

Complete the survey on the Connecting Mackay website online, at connectingmackay.com.au.

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Councillor Alison Jones in Chambers during discussions on Mackay's potential return to electoral divisions. Photo supplied

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In the quiet beauty of Bucasia’s beachfront, a group of dedicated community members have stitched together a tapestry of remembrance, resilience, and connection.

The Poppy Project, an initiative under the Northern Beaches Community Wellbeing Series, has seen members of the Crochet and Conversation group create nearly 1,000 handcrafted poppies for a special ANZAC Day installation at Bucasia Esplanade.

The project is the result of a collaboration between the Northern Beaches Community Network Mackay, supported by Mackay Regional Council’s Community Impact Grant.

At the centre of the initiative is Rebecca Cooper, who has been a cornerstone of the Northern Beaches community. As the founder and driving force behind the group, Rebecca’s ongoing leadership and passion have brought countless residents together through meaningful initiatives that promote wellbeing, creativity, and connection.

Each Friday, from 9:00 to 11:30am, the group gathers at the Beachfront Café in Bucasia. The sessions are free and open to all, with some members bringing decades of experience, and others joining to learn and share in the spirit of community.

“I didn’t know how to do anything at all,” said Jo, who began attending the group while undergoing cancer treatment.

“I nearly gave up… but something just clicked and I kept coming back.

“It’s a beautiful group, everyone is lovely and it’s been wonderful to be a part of it and keep learning along the way.”

Long-time crafter Marie described the group as “wonderful and therapeutic,” saying the gatherings offer a relaxed space to connect with others over a shared craft.

The idea for the poppy installation was brought forward by Irene, an instrumental member who has been involved since the group’s inception.

“I love coming here… I can’t wait for Fridays,” she said.

“It’s a great group of ladies. You learn something every time you come here, so if you’re new to crocheting or you just want to be around like-minded people, come down.

“There’s always yarn and hooks here available for you to get started.”

Beyond the project’s creative scope, the group has become a vital thread in the social fabric of the Northern Beaches. What began as a simple gathering has grown into a community of support, offering conversation, companionship, and purpose.

The ANZAC display recently adorned the Bucasia Esplanade as a tribute to those who served. Each handcrafted poppy tells a story of sacrifice, remembrance, and the quiet strength found in unity. While the installation is complete, the threads of connection continue.

Whether you’re a seasoned stitcher or just keen to give it a whirl, there’s always room to loop yourself into the group.

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Nearly 1,000 handcrafted poppies recently adorned Bucasia Esplanade, a moving ANZAC tribute created by the Crochet and Conversation group. Photo supplied

The lively group gathers every Friday from 9am to 11.30am at the Beachfront Café in Bucasia. Anyone is welcome to join. Photo credit: Hannah McNamara.

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By Amanda Wright

With the dust barely settled on a national election night, Federal Member for Dawson Andrew Willcox has already rolled up his sleeves.

Re-elected with an increased two-party preferred swing of 1.76 per cent at the time of print, Mr Willcox defied the national trend to claim victory in one of Queensland’s most diverse and industrious electorates. His campaign, driven by on-the-ground community engagement and a clear commitment to Dawson’s future, secured 62.18 per cent of the two-party preferred vote, up from 60.42 per cent in the previous election. It was a bittersweet night for the Liberal National Party overall, but for Andrew Willcox, it marked a renewed mandate to fight for regional Queensland.

Boots Back On The Ground

Mr Willcox didn’t waste any time expressing his gratitude after the polls closed.

“Thank you, Dawson,” he wrote.

“While the overall result was bittersweet, it’s a great honour to be re-elected as your Federal Member.

“I’m truly grateful to everyone who’s put their faith in me again.”

Having first won the seat in 2022, Mr Willcox said the result reaffirmed the trust placed in him to continue fighting for the region.

“I will continue to work hard and fight for a stronger future for Dawson, taking your views and voice to Canberra.”

There was no rest for Andrew Willcox the morning after the election. While others might have paused to celebrate, he was back on the ground with his team, returning to polling venues to ensure they were left clean and tidy — a gesture he said was important out of respect for the schools and community spaces that hosted them.

“We ran a grassroots campaign with a lot of boots on the ground, and that wouldn’t have been possible without the people who stood behind me and my vision for Dawson.”

Mr Willcox extended his thanks to his family – Raylene, Jack, Shannon and Tom – and to his campaign team and all the volunteers who turned up in all weather and sometimes hostile conditions.

“Family is everything. You make the challenges lighter, the successes sweeter, and life better.”

In a national climate that favoured Labor, Dawson bucked the trend.

Mr Willcox secured 54,892 votes in the two-candidate preferred count, with Labor’s Neil Wallace polling 33,384. First preference results showed Willcox received 42.15 per cent of the vote, ahead of Wallace (26.38 per cent), with the remainder spread across six other candidates.

He attributed the swing toward him to hard work and staying in touch with constituents.

“It’s not lost on me that I have the support of the people – that only motivates me more to fight harder for this region. The people here know I don’t bring issues from Canberra to Dawson – I take issues from Dawson to Canberra.”

One of the biggest of those issues is the Bruce Highway.

“I’m pleased my Labor opponent acknowledged the Bruce as needing attention. Now that one of their own agrees, I expect Parliament to take note and act,” he said.

“The Bruce is what connects everything – it links our mining towns, our farming regions, our ports, our tourism destinations. I drive the Dawson segment every week. It needs serious work.”

His “Back Our Bruce” petition has been running for more than a year and, he said, would remain a key focus of his second term.

While the LNP will remain in opposition federally, Mr Willcox said he wasn’t heading to Canberra with his tail between his legs.

“This result has only driven me to go harder,” he said.

“I made a lot of election commitments that were reliant on the Coalition being in government – but that doesn’t mean I’m turning my back on them. They’re worthy causes, and I’ll be pushing for funding through other avenues.”

With three years of parliamentary experience under his belt, Mr Willcox said he was ready to be a stronger advocate than ever.

“Experience is key. I know the beat of Parliament House and how it hums. Things change quickly and you have to be across every amendment to legislation.

“I’m not going to Canberra quietly – I intend to be a force to be reckoned with.”

He spoke passionately about Dawson’s contribution to the national economy.

“This region punches significantly above its weight. We’re the largest sugar-growing region in Australia, exporting 80 per cent of our crop. Bowen is the heart of the winter salad bowl. We have cattle scattered throughout the electorate, and we’re the biggest service hub to the mines over the hill – which put $9 billion into the state coffers annually. We need to keep all of that operational.”

He also took aim at the Albanese Government’s economic track record, warning that cost-of-living pressures were not going away.

“The greatest concern to people is the cost of living, and I’m worried the breadcrumbs this government throws out will continue to see a slide in living standards. There’s been no real shift in their economic policy – and that concerns me.”

Labor candidate Neil Wallace said while time was against him, he was grateful for the support he received across the Dawson electorate.

“I want to thank the Labor Party for the opportunity to represent the electorate of Dawson,” he said.

“With only a nine-week campaign we hit the ground running. Whilst time was an issue, I do apologise for not getting to the northern end of the electorate as much as I would have preferred. The people of Dawson were very supportive.”

He also acknowledged those who backed him throughout the campaign.

“Thank you to all those who volunteered and of course to my wife Joanne and children for their love and support.

"I will continue to follow issues here in Dawson and ensure Andrew Wilcox is kept to account for his promises on issues such as the Bruce Highway."

Mr Wallace said he would be taking time to reflect on what comes next.

As this Parliament enters its next chapter, Mr Willcox said his role remained crystal clear.

“My priority is always the people of Dawson.

“They’ve given me their trust again – and I won’t waste it.”

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Mixed emotions at Dawson’s LNP function as Andrew Willcox celebrates his re-election alongside wife Raylene, campaign team, volunteers and supporters – pleased with the local result, but reflective following the Coalition’s national loss. Photo supplied

Andrew Willcox and his team of dedicated volunteers at pre-poll – part of the grassroots effort that helped secure another term in Dawson. Photo supplied

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Legally Blind Rider Turns Paddock Dreams Into Championship Reality

By Hannah McNamara

In a paddock just outside Mackay, where the sun paints the sky gold and hooves drum a steady beat of determination, 24-year-old Jayde Cloke is rewriting what’s possible.

Born with a congenital condition that left her legally blind, Jayde has defied all odds to become a formidable competitor in the Queensland State Equestrian Trials. Riding unassisted, guided by feel, memory, and an unshakable bond with her horses, she’s blazing a trail of courage, composure and ambition.

“We went down to my grandmother’s to fix her fence one day and I got to ride one of my mum’s mate’s horses and that’s where we found out that I was a natural at this sport,” Jayde recalled.

That chance ride kicked off a journey that led her to Mackay Riding for the Disabled around the age of 10. Since then, her progress has been as breathtaking as a gallop across open fields.

By 2022, she was competing at state level – placing second and third in her first championship appearance. The following year in Maryborough, she claimed first in dressage and second in the working trial.

Now, with this year’s state championships approaching in October – and possibly nationals too – Jayde is training harder than ever.

“You have to have good balance and good equitation… improving the way you sit in the saddle, your posture, the way that you hold the reins,” she explained.

She says her coach, Jody Burrows from Mackay Riding For Disabled Association, has been instrumental in her progress.

“She’s honestly amazing. She’s helped me through learning all of my current skills and all of my competition testing.”

Jayde’s training involves working with different horses, and each one is a new challenge.

“It’s like cars. You get in a different car than you’re used to and you have to relearn all the buttons,” she said.

“You’re working in unison with a six to seven hundred kilo animal… it’s not a dictatorship, it’s a partnership.”

That partnership begins with care.

“Just taking the time to stand there and connect… brushing its mane and tail… it’s a great way to bond.”

Her dream is bold, with hopes of making it into the Olympics.

“My big goal… is to someday end up at the Olympics,” Jayde shared.

“As much as yes, a disability is a boundary, there are ways to push past it and test your own limits.”

And Jayde is quick to offer encouragement to others.

“Give it three goes before you say, ‘Well, I can’t do that.’”

She gives credit to her parents who instilled a simple but powerful lesson that she now carries with her.

“The biggest thing they taught me is that ‘no’ is not going to kill me.”

Behind her quiet strength is a network of support, including Feros Care and local coordinator Emily Lomulder, who has witnessed Jayde’s transformation firsthand.

“It’s just been such an amazing achievement to see the difference in Jayde over the years,” Emily said.

“Jayde’s just a great example for others. When she’s got a goal, she finds a way to achieve it.”

Thanks to tailored funding through Riding for the Disabled, facilitated by Feros Care, Jayde’s equestrian journey has flourished.

“It’s empowerment and freedom that are crucial to her wellbeing and quality of life,” Emily said.

“It’s just an absolute inspiration to see what she’s doing with her horse riding and what she’s going to come up with in the future.”

Looking forward, Jayde is determined to not only compete, but to inspire.

“Being around horses is a great form of therapy,” Jayde added.

“Because it’s just you and the animal… the horse picks up on your mood, so you learn to manage your emotions and stay calm.”

In the saddle and in life, Jayde Cloke rides with heart. And with every stride, she proves that vision isn’t just what you see, but rather what you strive to make possible.

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24-year-old, Jayde Cloke’s determination, supported by Feros Care and Emily Lomulder, is rewriting the rules of possibility in equestrian sports. Photo credit: Hannah McNamara

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Council will be conducting maintenance works on the rail overpasses at Norris Road and Glenpark Street from this Saturday, May 10.

The night works at Norris Road will require traffic to be reduced to single lane and reduced speeds from 9pm to 5am until Thursday, May 15, weather permitting.

Maintenance works at the Glenpark Street rail overpass will require a reduced speed zone for six weeks, weather permitting, from 9pm to 5am.

Stage two works will also be required at Norris Road in about six weeks with the same speed reductions and lane closure.

Council appreciates the community’s patience during this time.

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Dreaming of salty breezes, golden sands, and afternoon strolls along the shoreline? Buying a home near the beach in Queensland isn’t just a lifestyle upgrade — it’s an invitation to live more connected to nature, community, and calm.

Coastal living in Mackay offers daily access to some of the world’s most beautiful beaches, a more relaxed pace, and endless opportunities for outdoor living. Think weekend barbecues with ocean views, morning beach walks before work, and the wellness benefits of sea air and sunshine.

To make the most of beachside life, a few practical tips can help you protect your investment and enjoy it long-term. Salt air can be harsh on homes, so choose properties with stainless steel fittings, weather-resistant cladding, and quality paintwork designed to handle coastal conditions. Regular rinsing of exterior surfaces and air conditioning units will also help maintain longevity.

Some properties may be in erosion-prone zones, so it's wise to check council maps and ask about the area’s environmental history. That said, many coastal communities have strong planning and protective measures in place, and your local real estate agent or council can provide guidance.

As for lifestyle? Expect vibrant local markets, a strong sense of community, and the joy of nature right at your doorstep. Coastal homes tend to hold value well too — especially in sought-after regions like the Whitsundays and Mackay, Sunshine Coast, and Far North Queensland.

With a little know-how and the right property, coastal living can feel like a holiday that never ends.

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A new player has rolled into Mackay’s industrial landscape, promising to shake up the way local businesses buy, sell and manage high-value equipment. Slattery Auctions & Valuations, a nationally recognised leader in asset valuation and auction services, has opened a full-service site on the corner of Milton Street and Boundary Road, just 350 metres from the Mackay Airport.

Known for its work across Australia’s key mining and agricultural regions, Slattery’s expansion into Mackay is a strategic move to support regional industries with on-the-ground expertise and faster, more affordable access to market.

The new facility offers everything from vehicle and machinery inspections to full-scale auctions and collections. For local sellers, this means no more long hauls to Brisbane to offload equipment, because transactions can now be handled right here in Mackay.

Matthew Birch, Business Development Manager and head of the Mackay operations, says the timing couldn’t be better.

“This region is built on agriculture and mining, sectors where cash flow and efficiency are crucial. Our presence here allows businesses to turn trucks, trailers, mining gear, and ag equipment into cash without delay.”

Regular auctions are already underway, with events held every six weeks and moving to a monthly schedule. These sales are attracting a mix of local and national buyers, with strong interest in everything from workhorse utes to collectible items and rare number plates.

“We’re seeing record-breaking car sales and a growing appetite for electric vehicles,” Birch explains.

“The EV boom is real, and our auctions reflect the shift. At the same time, we’re seeing more rare and quirky items – like themed number plates going for over $10,000.”

With tourism bouncing back, the ability to value and sell niche assets has become a key offering.

But beyond the numbers, Slattery’s arrival is about regional empowerment.

“We’re here to support local businesses, reduce transport costs, unlock value from underutilised assets, and ultimately, help the region grow.”

Slattery Auctions invites locals to attend their upcoming auction on the 14th. Whether you're in the market for heavy machinery, a rare collectible, or simply curious about the buzz, the doors are open.

For more information, or to consign equipment, drop into the Mackay yard or give the team a call.

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Slattery Auctions opens in Mackay, offering locals easier, faster sales of vehicles, machinery, and equipment. Photo source: Slattery Auctions

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The family of 19-year-old Kai Johnson is calling on the community for support following a serious traffic crash in Mackay last Friday night, May 2.

At approximately 10.40pm, Kai was struck by a taxi while walking along Sydney Street in the Mackay CBD. Emergency services rushed to the scene, and he was transported in a critical condition to Mackay Base Hospital. Due to the severity of his injuries, Kai was later flown to Townsville University Hospital for further treatment.

According to Queensland Police, the Forensic Crash Unit is continuing to investigate the circumstances surrounding the incident and has asked for any witnesses to come forward.

Meanwhile, Kai’s loved ones have launched a GoFundMe campaign titled “Cover medical expenses for Kai Johnson” to help cover the extensive costs associated with his treatment, travel, and family support.

“We are Kai’s family and are seeking your support to cover medical costs, travel expenses and other necessities during a very difficult time,” the family wrote on the fundraising page.

“On Friday evening Kai was struck by a taxi in Mackay CBD. Kai has suffered extensive injuries and required immediate transportation to Townsville where he is currently undergoing treatment.”

The young man, originally from Sydney, is now hundreds of kilometres from home. His family says this distance has added another layer of stress and hardship to an already traumatic situation.

“Kai is far from his home in Sydney and the costs of getting family to his bedside and ongoing medical needs are proving challenging,” the statement continued.

“We are asking for you to please help our son, brother, cousin, nephew, grandson and dear friend to ensure he is surrounded by the love and support he needs.”

As of early last week, the campaign had received an outpouring of support from the public, with more than 150 donations raising $13,374 toward their $16,000 target.

The generosity of the community has been deeply appreciated by Kai’s family, who thanked everyone for their support.

“Thank you for any contribution big or small, we are incredibly grateful.”

As police continue to investigate the incident, anyone who may have witnessed the crash or has dashcam footage from the area at the time is urged to contact Crime Stoppers or Policelink.

To support the Johnson family and help Kai’s recovery journey, visit the GoFundMe page: Cover medical expenses for Kai Johnson.

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The community is rallying behind 19-year-old Kai Johnson, who remains in critical care after being struck by a taxi in Mackay, with a GoFundMe campaign launched to support his medical and family expenses. Photo source: GoFundMe

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Selling real estate is about people, not about bricks and mortar.

What I mean by that is that the human element of the transaction, the buyers and sellers, are what elevate the experience above trading shares in BHP or the Commonwealth Bank.

If all you did was answer an on-line inquiry from a potential seller, sign up the listing without meeting the owner, take photos and a video of the property, send those images and basic information to potential buyers and then negotiate a sale over the phone and by email… well the human element tends to disappear.

The truth is that in Mackay at the moment, a lot of the sales are being conducted just like that. And sometimes, with a property that has got tenants on a long-term lease, that produces the best result for a seller because a southern investor will look at it just like they would BHP shares and pay according to value and potential returns.

But most of the time the best way to sell a property is to work with and advise the sellers on a strategy and take the property to the market, which includes investors and Mackay buyers.

It might sound a bit old-school but it means making sure your write-up, photos and marketing connect with potential buyers and that you hold private inspections and open homes that introduce buyers to the property.
You get to know the property and what it offers buyers. By understanding what the property can add to a buyer’s life, whether that is an individual, a couple or a family, you can help create an emotional connection between the buyer and the property.

All this needs to be subtle and understated because there’s no bigger turn-off than a pushy, obvious sales person who loves the sound of their own voice. Saying just enough is usually the right amount.

Anyway, that’s what I mean when I say selling real estate is not about bricks and mortar … yes, you’ve got to know the property but what creates the best sale is understanding the emotional connection that a buyer is going to have with that property.

It means that, to a degree, you’ve got to get to know the buyer. You can’t create that connection that a buyer might have with a property through an email exchange. You’ve got to be at the property with them and I’m hoping that this is why, in a world of AI, I get to keep doing what I do.

That human interaction you have with a buyer means that sometimes you get to sell their house again when they decide it’s time to move on.

It’s a great honour to sell a property for someone you sold it to. I’ve done it quite a few times and it is a terrific experience because you get to continue the relationship and help them achieve their goals.

There are different objectives when you work with a buyer who has become a seller but the basics of trust, communication and work ethic don’t change.

But don’t get me wrong, you do get to know the house pretty well. I have sold a couple of properties three times and it’s a bit like catching up with an old friend.

If the property’s been renovated it’s a bit like: “Oh, hello, aren’t you looking good? I see we’ve been working out. You look younger than when I last saw you. Amazing what a bit of botox and a smart new outfit can do.”
Sometimes the poor old girl has had a busy life with lots of kids and fun and life has taken a toll. That’s when I arrive with a make-up artist and a manicurist for a quick make-over before we go to market again. Ah, that’s better.

“Okay my friend, let’s sweep them off their feet again.”

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The to-do list of a business owner never sleeps, it’s a daily juggle of customer demands, staff management, competitive pressure, and those inevitable fires that need putting out. People are so busy working in the business, they often neglect to allocate time to work on their business. Well-planned marketing often gets pushed aside, not for lack of importance, but because the day runs out before the list does. When it's left on the backburner, growth stalls and great opportunities are missed.

Jody Euler, owner of Mackay’s first full service and longest standing creative agency, redhotblue, has seen it all and knows exactly how to give businesses back what they need most: time.

1. Why do you think business owners feel so time-poor?

Many business owners wear multiple hats. Whether it’s to stay in control, manage costs, or because they’re struggling to find the right team. Whatever the reason, it often leads to a scattered approach, long hours, and a to-do list that rivals Santa’s on Christmas Eve.

2. What common time-wasting habits do business owners fall into?

One of the most common pitfalls I see is a lack of focus and consistency in branding and marketing. Jumping from one idea to the next wastes time, dilutes the brand, and creates confusion in the marketplace.

3. What are some mistakes you see time-poor business owners making?

Too often, businesses underestimate marketing, until the lack of brand presence hits hard. It usually happens at a critical point: a competitor enters the market, sales targets are missed, or market share begins to slip away.

In response, there’s a rush to act, usually with whatever marketing deal or trend is most readily available. The result is generic messaging, uninspiring creative, and a muddled brand. In the long run, this quick fix costs more time than it saves, damaging credibility, relevance, and customer connection.

4. What practical advice would you give a business to reclaim some time?

One of the most valuable lessons in business is recognising your strengths and knowing when to bring in experts for the areas that aren’t in your wheelhouse. Whether it's finances, HR, marketing, or digital trends, surrounding yourself with the right professionals can be a game-changer. By stepping away from tasks that aren’t your strength and focusing your time where you can add real value, you create space for greater profitability.

5. What would you say to someone who thinks that liaising with a marketing agency will require more time than just doing it themself?

Yes, in the beginning it will take time. And I can already hear you thinking, “Time? That’s the one thing I don’t have.” But if long-term success matters, can you really afford not to make the time?
After 30 years in the industry and helping countless businesses through uncertain times, one thing is clear: once a plan is in place, your brand messaging locked in, and your marketing aligned with your goals and budget, it becomes a streamlined, results-driven process. That early investment of time pays dividends.

6. How does your agency streamline marketing efforts to help businesses reclaim their time?

If there’s one investment every business should make, it’s a marketing consultation. It’s often the first time a business owner gains real clarity around their brand and marketing from an external, expert perspective.
Working with a professional helps you save time because it eliminates the guesswork.

The real success happens when you move away from generic, off-the-shelf marketing and build a strategy designed specifically for your business.

A tailored approach not only saves time but delivers results.

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Earlier this week, midwives across the Mackay and Whitsunday regions were recognised for their outstanding contributions to maternal and newborn care during International Day of the Midwife celebrations.

At Mackay Base Hospital, three midwives were presented with awards acknowledging excellence in care, leadership and emerging practice:

Emerging Midwife Award (Postgraduate): Amber Moyle, registered midwife, Women’s Health Unit, Mackay Base Hospital.

Exceptional Midwifery Care Provider Award (consumer-nominated): Danielle Sorbello, clinical nurse midwife, Women’s Health Unit, Mackay Base Hospital.

Outstanding Nursing and Midwifery Leadership Award: Jessie Twivey, nurse educator, Women’s Health Unit, Mackay Base Hospital.

At Proserpine Hospital, the Isabelle Morris Memorial Award was also presented in honour of the late midwife who served the region for more than 30 years. This year’s recipient was Kirsty Dolphin, a registered midwife recognised for her commitment to women’s health in the Whitsundays.

The awards highlighted the dedication, compassion and clinical skill shown by midwives working across the region’s public health services.

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Award-winning team: Mackay Base Hospital midwives Jessie Twivey, Amber Moyle and Danielle Sorbello were recognised earlier this week for their outstanding contributions to maternity care as part of International Day of the Midwife celebrations. They are pictured beside the celebratory cake with MHHS Chief Executive Susan Gannon. Photos supplied: Mackay Hospital and Health Service

group photos

Amber Moyle

Jessie Twivey

Danielle Sorbello

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A heart-warming act of kindness unfolded near the Beaconsfield petrol station last week, witnessed by a passing motorist returning home from North Mackay.

According to the eyewitness, traffic was flowing steadily when a four-wheel drive suddenly pulled over. Without hesitation, a man – described as of Indian descent – stepped out of his vehicle, despite a line of traffic beginning to bank up behind him. His purpose was simply to rescue an injured bird stranded in the middle of the road.

“To see this fourby pull up, an Indian fella getting out with a line of traffic banking up behind him to save an injured bird in the middle of the road,” the witness recounted.

“Hip hooray to this amazing caring person.

"It made my day.”

In a moment when most would choose convenience or continue driving, this individual’s compassion stood out, offering a quiet but powerful reminder that small actions can carry great meaning.

The bird, cradled gently in the man’s hands, was moved to safety its fate shifted by one person’s choice to stop and care.

It was a fleeting encounter, but one that left a lasting impression – proof that everyday heroes often wear no cape, just a conscience.

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Wilmar Sugar and Renewables has confirmed the start dates for its 2025 North Queensland crushing season, with the first of its eight sugar mills set to fire up from Monday 3 June.

Operations will begin in the Burdekin and at Plane Creek Mill in Sarina on 3 June, followed by the Herbert region on 10 June. Proserpine Mill will be the last to come online, with a planned start date of 17 June.

Pre-season commissioning is already well under way, with steam trials scheduled to begin at Inkerman Mill in the Burdekin on 13 May.

In preparation for the season, RSU and locomotive driver training commenced earlier this week across Wilmar’s milling regions. From Tuesday 6 May, empty cane trains began running on the cane rail network during daylight hours.

Motorists are urged to be vigilant at cane railway crossings and to observe all signs and signals throughout the pre-season and crushing period.

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No matter how many birthdays you’ve had, there’s something about your mum that still makes you feel five again. That reliable all-wise voice on the end of the line. The smell of her cooking that feels like safety itself.

At 42, I became a mum. Late, perhaps, by some standards, however I was just incredibly thankful for my little miracle to finally arrive. My own parents flew over from New Zealand to be here for the birth of my son. We had our first three-generation Mother’s Day together: me, my baby boy, and the woman who had given so much of herself to raise me. She stayed for three months, holding me up through the fog of newborn life. She was there when I stumbled through sleep deprivation, unsure of who I even was anymore. She never judged—just helped. Quietly. Gently. Lovingly.

A year later, cancer arrived. Colon cancer. And she came again to stay with my little family for three months. Without question. She stood by me through surgery and the start of chemotherapy, all while caring for my toddler like it was the most natural thing in the world. That’s what mums do—they show up. Again and again.

This year, though, I won’t get to spend Mother’s Day with her. She’s back in New Zealand, caring for my dad, who is battling lung cancer. And my wonderful mother-in-law is caring for my father-in-law, who’s also undergoing radiation for cancer.

These women are my strength, my blueprint. Their love runs deeper than any diagnosis, any hardship, any distance. A mother’s love doesn’t end—it just finds new ways to keep giving.

To every mum, whether you’re wiping noses, holding hands through heartbreak, or offering quiet strength in the background, Happy Mother’s Day for Sunday.

May your coffee be hot, your toddler’s tantrum be brief, and your partner elbow-deep in dishes. You’ve earned it.

Amanda

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Mother's Day 2024 in Mackay, two weeks after receiving my cancer diagnosis

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With strong winds and showers forecast for the weekend, council and stakeholders have made the difficult decision to postpone SPARK! Wood Street.

The SPARK! Wood Street event was set to “pop up” as a dynamic activation of the old cinema car park on Wood and Gordon streets from this Friday, May 9, to next Friday, May 16.

Unfortunately, the festivities were mostly centred around the Friday, Saturday and Sunday (May 9 to 11) and the Bureau of Meteorology has forecast a strong wind warning during that period.

The event is expected to be rescheduled for a weekend in June, however, residents are encouraged to follow the Mackay City and Waterfront Facebook page for new dates and updates.

Council apologises for any inconvenience and looks forward to reigniting SPARK! in a few weekends time.

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