Time-Poor And Stretched Thin Your Marketing Can't Wait Any Longer

The to-do list of a business owner never sleeps, it’s a daily juggle of customer demands, staff management, competitive pressure, and those inevitable fires that need putting out. People are so busy working in the business, they often neglect to allocate time to work on their business. Well-planned marketing often gets pushed aside, not for lack of importance, but because the day runs out before the list does. When it's left on the backburner, growth stalls and great opportunities are missed.

Jody Euler, owner of Mackay’s first full service and longest standing creative agency, redhotblue, has seen it all and knows exactly how to give businesses back what they need most: time.

1. Why do you think business owners feel so time-poor?

Many business owners wear multiple hats. Whether it’s to stay in control, manage costs, or because they’re struggling to find the right team. Whatever the reason, it often leads to a scattered approach, long hours, and a to-do list that rivals Santa’s on Christmas Eve.

2. What common time-wasting habits do business owners fall into?

One of the most common pitfalls I see is a lack of focus and consistency in branding and marketing. Jumping from one idea to the next wastes time, dilutes the brand, and creates confusion in the marketplace.

3. What are some mistakes you see time-poor business owners making?

Too often, businesses underestimate marketing, until the lack of brand presence hits hard. It usually happens at a critical point: a competitor enters the market, sales targets are missed, or market share begins to slip away.

In response, there’s a rush to act, usually with whatever marketing deal or trend is most readily available. The result is generic messaging, uninspiring creative, and a muddled brand. In the long run, this quick fix costs more time than it saves, damaging credibility, relevance, and customer connection.

4. What practical advice would you give a business to reclaim some time?

One of the most valuable lessons in business is recognising your strengths and knowing when to bring in experts for the areas that aren’t in your wheelhouse. Whether it's finances, HR, marketing, or digital trends, surrounding yourself with the right professionals can be a game-changer. By stepping away from tasks that aren’t your strength and focusing your time where you can add real value, you create space for greater profitability.

5. What would you say to someone who thinks that liaising with a marketing agency will require more time than just doing it themself?

Yes, in the beginning it will take time. And I can already hear you thinking, “Time? That’s the one thing I don’t have.” But if long-term success matters, can you really afford not to make the time?
After 30 years in the industry and helping countless businesses through uncertain times, one thing is clear: once a plan is in place, your brand messaging locked in, and your marketing aligned with your goals and budget, it becomes a streamlined, results-driven process. That early investment of time pays dividends.

6. How does your agency streamline marketing efforts to help businesses reclaim their time?

If there’s one investment every business should make, it’s a marketing consultation. It’s often the first time a business owner gains real clarity around their brand and marketing from an external, expert perspective.
Working with a professional helps you save time because it eliminates the guesswork.

The real success happens when you move away from generic, off-the-shelf marketing and build a strategy designed specifically for your business.

A tailored approach not only saves time but delivers results.

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