On Saturday, 15 November, Bowen State High School celebrated the sporting achievements of its students for 2025. As the champion house for the year, the mighty Kennedy Roos saw McKenna Hall transformed in shades of blue to mark their victory over the other houses.

More than 250 students, staff, and parents enjoyed an evening reflecting on the year’s sporting highlights. Sports recognised on the night included athletics, cross country, swimming, volleyball, AFL, hockey, rugby league and rugby 7s, netball, touch, futsal, and many more. The Most Valuable Players from each team were announced, and North Queensland and Queensland representatives received their commemorative towels.

A major highlight of the evening was guest speaker Corey Jensen — NRL premiership player and former Bowen SHS Sportsman of the Year. He spoke to the audience about the grand final, his inspirations growing up, and offered advice to students aspiring to become professional athletes.

The Sportsman and Sportswoman of the Year were then crowned, and the 2026 House Captains and Vice-Captains were announced to the bang of confetti cannons.

Principal Mr Rob Harris in this Principal address said that the evening was exciting and it was good to get together and celebrate the sporting acheivements of students.

"It is also an evening to recognise the hard work and commitment of our staff, parents and carers who have supported our sporting individuals and teams to achieve their best results this year," he said.

"Throughout 2025, I have watched our students shine on the field, track and courts. I attribute the outstanding sporting achievements to a dedicated and passionate staff who have been persistent in finding opportunities for our students to compete in local, regional and state events."

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Ex Bowen boy and NRL premiership player Corey Jensen with Bowen State High School Principal Rob Harris

Corey Jensen and Emma and Winlee interviewing him on stage

Photos supplied

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Alinta Energy is hosting a community drop-in information session on Wednesday 26 November to share details about the proposed Mt Challenger Wind Farm project and hear local feedback. The session will be held at the Proserpine Tennis Club. The project team will be in attendance between 4pm and 7pm and is encouraging community members to drop by at a time that suits to speak with members of the team.

The Mt Challenger Wind Farm project is in the early development phase and is located between Proserpine and Bowen in the Whitsunday Regional Council area. The proposal currently includes around 30 turbines with a total capacity of up to 220 MW and would supply clean energy to the National Electricity Market for decades. As planning work progresses through 2025–26, Alinta Energy will be undertaking technical studies, environmental assessments and local engagement. 

Alinta Energy’s Chief Development Officer Andres Maasing said, “it’s an exciting project and potentially a powerful opportunity for the region. We’re looking forward to meeting with the community to discuss some of the benefits associated with the proposal, and to hear any concerns. These sessions are an important part of our commitment to genuine engagement.” 

Subject to approvals, the project would bring local jobs during construction and operations, upgrades to essential services and roads, landowner and neighbour payments, and a community benefit sharing program negotiated with the Whitsunday Regional Council and shaped by community input.  

Further information and contact details for the project are available via https://www.mtchallengerwindfarm.com/.

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For International Survivors Of Suicide Loss Day

Residents of the Whitsunday Shire are warmly invited to come together later this month for a heartfelt Memorial Service marking International Survivors of Suicide Loss Day. The event, designed to support those bereaved by suicide and honour the memories of loved ones lost, will be held at Queens Beach this Sunday, the 23rd of November.

Hosted by the Whitsunday Suicide Prevention Network, Kevla and Stackelroth Farms, the gathering aims to create a safe, compassionate space for reflection, connection and healing. All community members are welcome to attend.

The service will begin at 9am at 33 Murroona Street, before attendees walk together down to the shoreline. There, a moving casting of sunflowers will take place as a symbolic gesture of remembrance and hope. The morning will also feature live music, stories of lived experience and messages of encouragement for those who continue to feel the impacts of suicide loss.

Organisers say the event offers an important opportunity for people to feel understood and supported, whether their loss is recent or many years past. International Survivors of Suicide Loss Day is recognised around the world as a day for communities to stand beside those grieving and reinforce that they are not alone.

The Bowen Memorial Service will run from 9am to 11am, with all residents encouraged to attend, reflect and unite in support of local families touched by suicide.

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Sunflowers have long been considered a symbol of hope, strength and resilience, and will be part of this weekend's heartfelt Memorial Service (Photo Source: Unsplash)

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The Whitsunday business community will come together Friday 21 November to celebrate innovation, leadership, and community spirit at the inaugural Whitsunday Business Awards, recognising 70 outstanding nominees across ten award categories.

Delivered in partnership between Whitsunday Regional Council, the Whitsundays Chamber of Commerce and Industry, and the Bowen Chamber of Commerce, the awards shine a spotlight on the people and enterprises driving growth across the region.

This year’s event is proudly supported by Bendigo Community Bank Cannonvale–Proserpine as Principal Partner, highlighting its commitment to building stronger, more connected communities through business support.

A full list of all nominees can be seen on page 30.

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And the 2025 Whitsunday Business Awards Nominees are:

Best of the Whitsundays: Business of the Year – presented by Australian Radio Network (StarFM)
For an outstanding business that sets the gold standard for excellence, innovation, and leadership in the region.
• Airlie Beach Hotel
• Airlie Beach Tourism
• Birds Fish Bar
• Mana Skin Body & Soul
• Murroona Gardens
• Ocean Rafting
• Whitsunday Life Newspaper

Business Leader of the Year – presented by Abbot Point Operations
Recognising an inspiring leader whose vision, dedication and influence have driven exceptional business and regional success.
• Garry Matthias, Corrsafe Enterprises
• Jenny Rush, Aquatic Rush
• Kellee Fogg, Whitsunday Law
• Robert Congo, Yooribaya Cultural Experience

Rising Star: Employee, Apprentice or Trainee – presented by McDonald’s Restaurants (Airlie Beach, Cannonvale & Bowen)
Highlighting an exceptional individual who has demonstrated outstanding growth, dedication and contribution.
• Aaron Murphy, Down to Earth Whitsundays
• Allen Bauer, Bird’s Fish Bar
• Billy Hinchcliffe, Pilchers Mitre 10 Bowen
• Jessica March-Peach, Women’s Well Co
• Orry Ferguson, Airlie Beach Hotel
• Shontelle Betzel, Bowen Rail Company

Small Business Hero – presented by Bishopp Outdoor Advertising
Recognising sole traders and small businesses that make a big impact through ambition, innovation and resilience.
• Above and Below Gallery
• Airlie Health Hub
• Ambitious Cakes
• Ceremonies by Georgina
• Edge Dance Studio Whitsunday
• Mumabuba
• Oceanic Tales
• Option Insurance Brokers
• Party Cakes Whitsunday
• Principle Movements
• Queen of Clothing
• The Answer is Yes
• Tim Warren Auto Airconditioning & Electrical
• Yooribaya Cultural Experiences

Customer Service Champion – presented by LiveLife Pharmacy Airlie Beach
Celebrating businesses and individuals who consistently go above and beyond to create unforgettable customer experiences.
• Airlie Beach Executive Services
• Hogs Breath Cafe Airlie Beach
• Bowen Tourism and Business
• Katrina Williams, Garden Shack Whitsundays
• Magnums Accommodation Airlie Beach
• Mana Skin Body & Soul
• Mariah Dean, Frangipani Cleaning Services
• Peninsula Airlie Beach
• Tamarra Robson, Bowen Meals on Wheels
• Whitsunday Sailing Outrigger

Regional Game Changer – presented by nbn Co
Recognising businesses that fuel economic growth, innovation, and community prosperity across the region.
• Bowen Gumlu Growers Association
• Corrsafe Enterprises
• Shiift
• Tin Lid Enterprises
• Whitsunday Life Newspaper
• Whitsundays Property Buyers

Trailblazing Young Entrepreneur – presented by TAFE Queensland
Celebrating rising stars (under 25) who are redefining success in start-ups, leadership, or industry innovation.
• Fayith Mitchell, Photography for You
• Mariah Dean, Frangipani Cleaning Services
• Sam Vanderpoel, Rolling with Netherpoel

Community Champion – presented by Rotary Club of Airlie Beach
Highlighting businesses making a real difference in the Whitsunday community through meaningful contributions and initiatives.
• Abbot Point Operations, Community Support Program
• Bowen Community Op Shop
• Bowen Meals on Wheels
• Bowen Tourism and Business
• Club Whitsunday
• Creative Connections Whitsunday
• Murroona Gardens
• Tassal
• Tin Lid Enterprises
• Whitsunday Housing Co

Eco Excellence – presented by Green Energy Technologies
Showcasing businesses that are leading the way in sustainability, environmental responsibility, and green innovation.
• Airlie Health Hub
• Bubble Soap Co
• Coral Sea Marina
• Pilchers Recycling
• Whitsunday Segway Tours
• Zero Waste Solutions

Business Legends of the Whitsundays: Hall of Fame – presented by Whitsunday Regional Council
Celebrating businesses or individuals that have achieved long-term success and made an enduring impact.
• Abbot Point Operations
• Magnums Accommodation Airlie Beach
• Nathan Fleming, Airlie Beach Tourism and Ocean Rafting
• Tim Warren Auto Airconditioning & Electrical

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Bowen Tourism and Business is celebrating after being nominated in two categories at the inaugural Whitsunday Business Awards, marking another major milestone for the organisation that has long championed the region’s visitor economy.

The organisation will be vying for Community Champion and Customer Service Champion, two categories that recognise outstanding service.  The categories highlight local businesses making a genuine impact in the Whitsundays and celebrating those who consistently go above and beyond to deliver outstanding customer experiences.

For Bowen Tourism and Business, the nominations reflect not only its frontline work in welcoming visitors but also its wider role in promoting the Whitsundays as a whole.

Manager Leanne Abernethy said the organisation was thrilled to be recognised in the first year of the awards program.

“We are very pleased to be in the running in two categories at the Whitsunday Business Awards,” she said.

“Every member of our team, including staff and our dedicated volunteers, is proud of the role we play in championing the entire Whitsundays region.

“We pride ourselves on exceptional customer service and our welcoming hospitality. We aim to make every visitor feel like a guest in our home and we provide them with information of hidden gems in the entire region to assist in planning their trip.”

The nominations follow a string of achievements for Bowen Tourism and Business. The team won the Customer Service Award at last year’s Tourism Whitsunday Awards, was named Visitor Information Centre of the Year at the 2025 Queensland Information Centre Conference, and this year saw its volunteers take home Bronze at the Queensland Tourism Awards.

Leanne said having the new awards established specifically to acknowledge local business excellence makes the recognition even more meaningful.

“We are very pleased that these awards have been introduced, giving every business in our region the chance to celebrate success,” she said.

“The awards night is also an excellent networking opportunity.”

Bowen Tourism and Business attributes much of its success to the people who greet visitors every day. The organisation’s volunteers remain at the heart of its operations, offering what Leanne describes as “country hospitality that is second-to-none.” Their dedication, paired with strong marketing efforts and recent accolades, has contributed to a record number of visitors to the Bowen Visitor Information Centre this year.

The centre also plays a vital economic role in the region, stocking an extensive range of locally made products and souvenirs that support businesses right throughout the Whitsundays.

Beyond this, the centre is busier than ever, welcoming more than 1000 visitors every week.

Among the centre’s most popular offerings is its famous mango sorbet, made from 100 per cent natural Kensington Pride mangoes grown in Bowen, provides an authentic taste of the region to travellers and locals alike.

As the awards night approaches, Bowen Tourism and Business express their gratitude to those who support its work year-round. Leanne thanked the volunteer committee and the Whitsunday Regional Council for its ongoing financial support.

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Bowen Tourism and Business team members - Leanne Abernethy, Glenn Womal, Melissa Beuzeville, Trudy Starkey, Cindy Tonks, Kate Mackie. Photo supplied

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Airlie Beach Hotel employee Orry Ferguson has been nominated for the Rising Star: Employee, Apprentice or Trainee category in this year’s Whitsunday Business Awards, earning recognition for his exceptional dedication, leadership, and rapid professional growth.

Known for his maturity and commitment well beyond his years, Orry has built a strong reputation within the hospitality industry. While balancing a demanding 50-hour work week, newlywed life, and the responsibilities of homeownership, he consistently brings energy, focus, and professionalism to his role.

Within the Airlie Beach Hotel team, Orry has become a natural leader. He is described as someone who supports his peers, encourages training and development, and upholds high standards of safety and service. At just 22 years old, Orry is a standout contributor, bringing forward thoughtful solutions, driving operational improvements, and inspiring younger team members with his ambition and work ethic. His journey reflects not only personal growth but also a meaningful impact on the venue’s culture and performance.

Orry has also made a positive impact beyond the venue, particularly through work with PCYC students completing work experience placements. His own progression from entry-level staff member to a leadership role has become an inspiring and relatable example for young people exploring hospitality careers.

He has set his sights on becoming a Venue Manager and is actively working toward that goal through AVC’s advanced development program. His confidence continues to grow, and he’s now making mature, strategic decisions that reflect leadership readiness.

Despite limited spare time, he remains active in the local community, often engaging with events and tourism initiatives alongside his wife. Those who have mentored him describe him as level-headed, empathetic, and resilient, with a strong future ahead.

His nomination highlights not only his achievements, but the standard he is setting for the next generation of hospitality professionals.

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Whitsunday Law has been named a finalist in the Business Leader of the Year category at the inaugural Whitsunday Business Awards, marking a significant achievement for the local firm. Director of Whitsunday Law Kellee Fogg says the nomination reflects the strength of the entire team and the firm’s longstanding commitment to delivering practical, community-focused legal services across the region.

This nomination adds to a history of professional contribution and service, including Rotary’s Pride of Workmanship Award in 2010. The firm also takes great pride in its consistently high client satisfaction and referral rates, which Kellee says is their proudest indicator of their work.

Kellee said the nomination is deeply meaningful to the entire team at Whitsunday Law.

“We are honoured and delighted to be nominated,” she said.

“This recognition reflects the dedication of our entire team to delivering efficient, practical, and outcome-focused legal services to our community.

“Being acknowledged by our peers and clients in the Whitsundays affirms our mission to provide timely, real-world solutions with professionalism and care.”

Kellee added that the nomination feels particularly significant as it comes in the inaugural year of the awards.

“The Whitsunday Business Awards celebrate local enterprise and community impact, and being part of the first cohort underscores our longstanding commitment to the region. It is both a privilege and a responsibility to help set the standard for excellence these awards will represent into the future.”

Whitsunday Law is known for its broad range of services delivered under one roof, including conveyancing, leasing, commercial and business transactions, wills and estates, family law (property matters), criminal and traffic law representation, and debt recovery and litigation. The firm’s solutions-driven approach prioritises clarity, early risk identification and efficient resolution, with clients gaining direct access to solicitors throughout their matter.

Kellee said these qualities, combined with deep local knowledge and experience across Queensland, help the firm stand out. “Clients receive timely answers and direct access to our solicitors, ensuring momentum on matters from start to finish.”

Many may not know that Whitsunday Law regularly assists clients at short notice, with fast turnaround times and a modern, agile approach that blends metropolitan-level efficiency with the accessibility of a regional firm. Their commercial and leasing expertise spans multiple industries, and many client relationships stretch across numerous property purchases, transactions and business changes.

“We extend heartfelt thanks to our incredible clients, our dedicated Whitsunday Law team and our supportive local community,” Kellee said.

As anticipation builds for the awards celebration, Kellee says the nomination is a welcome reminder of what matters most in business.

“We’re proud to call the Whitsundays home, and we look forward to continuing to grow with our region. This nomination is a reminder that integrity, community connection and genuine care still matter—and we’re grateful to be recognised alongside so many wonderful local businesses and other nominees.”

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Frangipani Cleaning Services is celebrating a major milestone this year, earning a coveted nomination in the 2025 Whitsunday Business Awards.

Frangipani Cleaning Services is nominated in two categories at the inaugural Business awards, Trailblazing Young Entrepreneur and Customer Service Champion. The recognition marks an exciting moment for the locally owned company, which has built its reputation on reliability, care and a commitment to excellence.

Owner of the business Mariah Dean said she was “absolutely thrilled” to be nominated, describing the honour as a reflection of the dedication, pride and behind every home, office and commercial space they service.

Frangipani has become known for the qualities that set it apart: meticulous attention to detail, consistent communication, and a warm, personal approach that has earned long-term trust across the Whitsundays. Each service is tailored to the client, and every property is treated with the same care as if it were their own.

Alongside day-to-day operations, the business is also committed to continual improvement. The business regularly invests in upgraded products, new industry techniques and more efficient systems to ensure they deliver cleaning of the highest standard.

As a proudly local business, Frangipani Cleaning Services supports local suppliers wherever possible and remains focused on quality over quantity — an approach their clients say they notice in every clean.

Frangipani Cleaning Services will join fellow finalists at the Whitsunday Business Awards ceremony later this year, celebrating a sector that continues to strengthen, innovate and champion local excellence.

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Mariah Dean from Frangipani Cleaning Services. Photo sourced: Facebook

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The OG Hogs Breath is celebrating a major milestone after earning a nomination for Customer Service Champion of the Year at the very first Whitsunday Business Awards.

Co-owners Jean-Paul (JP) Afflick and Adam Zakharoff say it’s the first nomination the restaurant has achieved since they took over.

“We’re honestly stoked. The whole team has worked hard to turn things around, and being recognised for our service means a lot. It’s a big pat on the back for everyone,” said JP.

The team says the nomination feels even more special because it comes during the inaugural year of the awards, which are dedicated to celebrating businesses across the region.

“Being part of the first year and representing Airlie with so many great local businesses make it feel extra special,” said JP.

Since Adam and JP took over, they have focused on reviving the venue’s original fun, warmth and community spirit, bringing a lively energy back through genuine hospitality, live music, great food and quirky touches like Floral Shirt Fridays. Their goal has been to reconnect the business with both locals and visitors while honouring its place in Australian hospitality history.

The team thanked their loyal customers, staff and the community for their support.

“Our locals, our staff, and everyone who gave us a chance when we took over. The support has been huge and we’re grateful for it every day.”

With momentum building, Hogs Breath in Airlie says this nomination is just the beginning of what they hope will be many more good times ahead.

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Tassal’s Proserpine Prawn Farm has been named a nominee in the Community Champion category in the inaugural Whitsunday Business Awards.

General Manager Grant Purdon from Tassal said the nomination carries special meaning, reflecting both the team’s values and their commitment to the Whitsundays. They said the Proserpine operation represents far more than seafood production, describing it as a business built on creating shared value for the region through innovation, community care, and environmental responsibility.

Grant added that the nomination, acknowledges their long-term vision for sustainability and their role as a responsible neighbour and contributor to the regional economy.

Being part of the first-ever Whitsunday Business Awards has added to the sense of pride among staff. The team said they see the awards as an important opportunity to highlight the region’s resilience and innovation, and feel honoured to be included in the event’s inaugural year.

Tassal believes its standout qualities come from blending world-class aquaculture with genuine community connection. Over the past year, the business has invested nearly $40,000 into initiatives supporting sport, culture, conservation, and community wellbeing. Their contributions range from supporting elite junior swimmers at the Cannonvale Cannons Swimming Club, to supplying prawns for Club Outrigger Whitsunday’s regatta, to assisting the Whitsunday Turtle Rescue Centre with turtle rehabilitation.

The farm also emphasises the importance of listening to the community. Through Community Advisory Groups, Tassal maintains open dialogue with neighbours and stakeholders to ensure its operations align with both regulatory expectations and the values of those living nearby.

The team hopes the region recognises that the farm is not only producing premium tiger prawns sustainably, but is also working to strengthen local employment, food security, and community partnerships. They highlight Tassal’s guiding “Five Ps" People, Planet, Product, Prosperity, and Principles of Governance.

These principles guide Tassal to produce healthy and accessible food, build strong communities, deliver economic results, and operate with integrity. They are also a framework for driving innovation, collaboration, and transparency, ensuring the long-term success of their operations, environment, and stakeholders.

At Proserpine, this approach includes hiring locally, refining farming methods to reduce environmental impacts, supporting regional suppliers, and contributing to local schools, sport, culture, and conservation programs.

The Proserpine prawn farm is not just about farming seafood. Tassal say it is about creating shared value for the Whitsundays, balancing innovation and growth with care for people, place, and planet.

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First-Year Awards, First-Time Nominees

First-time nominees Corrsafe Enterprises are genuinely honoured to be recognised in the Whitsunday Business Awards. The newly launched program celebrates a wide range of local businesses, many being acknowledged for the first time. Owner Garry Matthias shared how meaningful the nomination is, saying:

“It really does make the nomination even more special. The Whitsunday Business Awards are brand-new, and to be recognised in the very first year feels incredibly meaningful. It’s a moment in time - a chance to stand alongside other local businesses who are shaping the future of our region. Being part of the inaugural group sets a benchmark, and I’m proud that Corrsafe’s contribution to the Whitsundays has been recognised from day one.”

Garry says the nomination reflects the team’s long-term commitment:

“This recognition isn’t just about me, it reflects the years of hard work, resilience, and commitment that Corrsafe has poured into supporting local families, industry, and our region as a whole. Being acknowledged by our own community means more than words can capture, and I’m incredibly proud to stand alongside so many inspiring businesses shaping the future of the Whitsundays.”

Corrsafe’s nomination stems from its impact on regional safety training, bringing world-class, nationally recognised services to Bowen and eliminating the need for workers to travel long distances.

"With one of regional Queensland’s widest scopes of accredited training, on-demand safety services, and a culture built on trust, care, and practical support, Corrsafe has become the region’s most reliable and responsive safety partner. Under Garry Matthias’ leadership, the business delivers not just training—but confidence, capability, and genuine community impact."

Garry thanked local businesses, workers, families, and the Corrsafe team for their support over more than 25 years.

At its core, Corrsafe remains committed to one purpose: "keeping people safe so they can go home to their families."

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Aquatic Rush Whitsundays

In a region surrounded by some of the world’s most iconic waterways, water safety isn’t just a skill—it is an essential life requirement. That is why the nomination of Aquatic Rush Whitsundays for the Whitsundays Business Awards is so significant.

Aquatic Rush Whitsundays has become a cornerstone of community safety, aquatic education, and swimming development, shaping confident swimmers, skilled lifeguards, and highly trained instructors who strengthen the Whitsundays every single day.

Aquatic Rush Whitsundays delivers a comprehensive range of learn-to-swim classes, guiding participants from their very first splash as babies through to adult beginners seeking confidence, wellbeing, or essential water safety skills. Each program is carefully designed to meet swimmers where they are—nurturing trust, technique, and confidence from the earliest ages.

But the organisation’s impact goes far beyond foundational lessons. Aquatic Rush Whitsundays also provides coaching programs for swimmers of all levels, from fun-and-fitness squads to competitive pathways that support athletes striving for peak performance. Many swimmers trained under Aquatic Rush Whitsundays progress through regional and state pathways, with some advancing all the way to national-level competition, an achievement that highlights the quality, expertise, and passion behind the coaching team.

What further sets Aquatic Rush Whitsundays apart is its commitment to comprehensive water safety, lifeguard training, and teacher training. Participants learn real-life survival skills, future lifeguards receive professional and nationally recognised instruction, and trainee swim teachers develop the knowledge and confidence to deliver safe, effective aquatic programs across the region.

All these efforts are guided by the organisation’s core philosophy:
“Aquatic Rush Whitsundays – the gateway to a lifetime of aquatic fun and fitness.”
This tagline reflects not just what they teach, but the lasting relationship with water they inspire in every swimmer.

The nomination for the Whitsundays Business Awards recognises the expertise, dedication, and far-reaching community impact of Aquatic Rush Whitsundays. Their daily work embodies excellence, responsibility, and a genuine commitment to fostering a safer, healthier, and more confident community.

In a region defined by water, Aquatic Rush Whitsundays is defining what safety, skill, and opportunity truly mean—and that is why this nomination is not only well earned, but deeply meaningful.

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Small Business Hero

Option Insurance Brokers are beyond proud to have been nominated for the 2025 Whitsunday Business Awards’ Small Business Hero Award, with Managing Director, Doug O’Connor noting the nomination truly highlights the importance of small businesses within the region.

“We’re beyond excited about this nomination. As a family business, everything we do is centred around supporting people in our community. Being recognised locally tells us we’re on the right track, and it means a lot to us both,” enthused Doug and Jen O’Connor.

A locally owned, family-run brokerage, Option Insurance Brokers has earned the trust of the community through honesty, community visibility, and genuine care for each client’s induvial outcome.

“Our approach is personal, straightforward, and community focused. We take the time to explain cover properly, we’re easy to reach, and we stay involved through the entire process,” added Doug.

“There’s no call centre, no outsourcing, and no hidden agendas, just genuine support from people who live here too. We also spend a lot of time helping clients avoid underinsurance or gaps they didn’t realise they had. Those quiet wins don’t always get seen publicly, but they make a real difference to local families and small businesses.”

Doug and Jen hope to continue building strong connections within the shire, with the pair warmly thanking the community and other local businesses for putting their trust in Option Insurance Brokers.

“We’re grateful to be part of such a supportive region. We love calling the Whitsundays home, raising our family here, and building a business that contributes to the community in a positive way.”

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Small Business Hero

What started as a tiny two-reformer passion project in the midst of the pandemic has grown into a community. Principle Movements has evolved far beyond its early days, and now they're found themselves nominated for the 2025 Whitsunday Business Awards’ Small Business Hero Award. This is their very first nomination, and a special milestone for the small studio.

“We’re really grateful for this nomination. It’s a big milestone for us and a reflection of the incredible support we’ve had from our clients and the whole Whitsunday community,” said Director and Founder Ashleigh McDonald.

Principle Movements combines strong movement knowledge with a personal approach
across both group classes and Clinical Pilates. In clinical work, Principle Movements look closely at how each person moves — their patterns, strengths and goals — and tailor sessions around that. In group classes, the same principles apply: thoughtful programming, clear options, and instructors who understand how to support different bodies safely and effectively.

“Our clients know they’re walking into a space where they’re welcomed by name, supported at every stage of their journey, and guided by instructors who genuinely care,” added Ashleigh.

“People often see the reformers and the energy of the classes, but not the layers underneath — the movement reasoning, the programming, and the care that goes into every session. Despite our growth, the heart of the studio remains the same: an inclusive, calm space focused on supporting each persons ability and how their body moves.

“In 2025, we were able to bring a long-time dream to life by partnering with National Pilates to host instructor workshops here in North Queensland — something regional teachers often miss out on unless they travel far or join online. But even with this growth, our biggest strength remains our team of knowledgeable, caring instructors.

“Whether someone is injured, pregnant, new to exercise or chasing specific goals, we take the time to understand their body and help them move with confidence.”

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