This month’s article showcases our diverse businesses community in partnership with the Whitsundays Chamber of Commerce and Industry.

This month we meet Ellen and daughter Bek Kerr of One Agency Team Kerr.

In January 2025, Ellen and Bek will celebrate 2 years in business, having established their small boutique real estate agency specialising in residential sales in January 2023.

Having worked in real estate in the region for the last 18 years, ‘Team Kerr’ looked for an opportunity to bring a personal touch, a professional caring service to both their sellers and buyers. They believed that having their own business provided the chance to change the rules in providing good old fashioned personal service.

Additionally, Team Kerr offers two exciting points of difference. Firstly a $500 referral fee to their clients, and a free marketing package for their sellers which means no upfront costs.

Ellen offers the following advice to other business owners:

1.           Choose a profession that you are in love with.
2.           Treat your staff well, they are your biggest asset!
3.           Support your local community.

As an active Chamber member, Ellen believes networking is key to being an integral part of any community. Attending Chamber events and keeping up to date with what is going on in town is critical for a real estate agent who liaises with many clients both locally and interstate.

Bek and Ellen Kerr of One Agency Team Kerr. Photo credit: R Jean Photography, Core Life Magazine

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Whitsunday Regional Council is rolling out a collaborative Erosion and Sediment Control Inspection Program this wet season (November - April 2025) to protect our waterways, marine ecosystems, and stormwater network. Sediment on roads can be hazardous and clog stormwater pipes, increasing flood impacts. By working with builders and developers, we’re ensuring best practices to reduce sediment loss, keep roads safer and safeguard our reef environments. Learn more about erosion and sediment control at https://bit.ly/Whitsundaywaterways.

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Advocacy is crucial for regional councils like ours, especially when faced with urgent infrastructure demands created by rapid population growth and thriving tourism, mining and agriculture sectors.

During my first 7 months as Mayor, I have put a strong emphasis on proactive engagement with state and federal governments in a bid to secure necessary funding and support for key projects.

Which is why I have been on the road the last 10 days pushing the flesh at the halls of power in Brisbane and Canberra meeting with a range of Federal and State politicians including Opposition leader Peter Dutton, local MP’s Andrew Willcox, Amanda Camm, Dale Last, Michelle Landry, Senator Anthony Chisholm, Assistant Treasurer Stephen Jones, Senator Bridget McKenzie, Minister for Agriculture David Littleproud, Minister for Regional Development and Local Government Kristy McBain, Minister for Tourism and Environment Andrew Powell and Minister for Primary Industries Tony Perrett.

In these final sitting weeks of the year, itis important to be on the front foot and engaging in discussions with both levels of government to highlight the key priorities for our Whitsunday region like upgraded roads, trunk infrastructure, energy solutions, workforce skills development, and attracting investment to unlock our full potential.

Other discussions included shoring up funding flood-proofing at Hamilton Plains and the Shute Harbour boat ramp upgrade, as well as advocacy for major projects like the Airlie Skyway initiative and infrastructure planning for the Whitsunday Coast Airport, Airlie Beach Precinct Masterplan and Bowen Foreshore Masterplan.

By prioritizing advocacy, my aim is to ensure that the Whitsunday region receives the attention and resources needed to accommodate our expanding population and booming tourism industry.
There’s no doubt about it — with our pillars of tourism, mining, and agriculture our diverse Whitsunday region is an economic powerhouse for the nation. Yet, time and time again, we find ourselves fighting for our fair share of resources and investment which is why last week, I personally took that that fight to Canberra and Brisbane.

Our Whitsundays has a strong foundation to build upon, and with a collaborative approach, we can ensure a thriving future for our people and industries alike.

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Ten years ago, Twenty16 Communications was founded, with CEO Laz Reynolds at the helm. As the driving force behind the company, Reynolds established the business to provide expert information on sales and service for top-quality marine electronics brands. Since its inception, the company has become a trusted name in the industry, offering specialised knowledge and reliable support to its customers.
Laz decided to set up the company, relying on his significant expertise in electronics and communications. After building connections within the industry, Laz was invited in 2013 to become a Service Dealer for Raymarine in the Whitsundays and establish a dealership. He officially launched the company in 2014.
Laz explained that the company’s strength lies in its specialised approach to electronics, setting it apart from others. Trained in the communications field, he noted that while the industry has become more broad and less focused, the company remains committed to its core strengths. As the field evolves, the company continues to prioritise the specific elements that made it unique.
After an incredible 10 years with the business, Laz has made the decision to pass the reins to Thomas Seymour, a skilled professional who began his journey as an apprentice and has since worked alongside Laz for the past 6 years. With his extensive experience and deep knowledge of the company, Thomas is more than ready to lead the business into its next chapter.
“The business had got to a stage where I felt someone else could take it to another level, and that person was Tom,” Laz enthused.
Tom expressed his enthusiasm for taking over the business and his commitment to upholding the company's renowned high standards of service. Both he and Laz emphasised that, although ownership is changing, the quality of service will remain unchanged.
Tom shared the story of his personal journey to his current position, beginning with his early years in construction, where he worked in his parents' business from the age of 14. His experience later expanded when Twenty16 serviced his parents' vessel, an experience that went so smoothly it inspired him to pursue a trade in the field.
Over the six years Tom has worked at the business, he has earned a high level of trust with Laz and the clients, which ultimately led to Laz's decision that Tom was more than capable of taking on the business.
At Twenty16 their number one priority is customer satisfaction.
“The core focus of the business is ensuring that the client’s products work,” Laz explained.
“There aren’t many industries where you can take immediate action and instantly see if it’s right or wrong. Problems don’t linger here.”
Currently, there are four employees at the company. However, when Tom takes over, he plans to hire an apprentice to join the team.
With the change in ownership, Twenty16 is excited to continue offering the highest quality marine communication services.

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Laz and Thomas exchange a handshake as the business gets handed over.

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Coral Sea Marina’s Lookout Lounge will soon be flooded with a magical atmosphere overflowing with female empowerment and marine education this December as the Women in Boating on The Reef event makes waves across the region!

An event run and organised by women, for women, ladies are invited to enjoy an evening of mingling with like-minded people, learn from experienced boaters and environmentalists and indulge in the stunning views of the marina. With an ocean of tips, tricks and knowledge to immerse yourself in, attendees will be treated to plenty of industry-based stories from women with a passion for marine life, and a love for the Great Barrier Reef whilst learning more on topics including Whales of the Whitsundays, Project Manta, Waste to Wonder, and Reef Restoration.

Women in Boating On The Reef will be held next Thursday, 5 December from 5:30pm to 7pm and those interested in attending are invited to RSVP through emailing marketing@csmr.com.au.

What: Women in Boating On The Reef.
When: Thursday 5 December, 5:30pm – 7pm.
Where: Coral Sea Marina’s Lookout Lounge (above Whitsunday Jet Skis).
More Information: Contact marketing@csmr.com.au.

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Next month, Proserpine Youth Space will celebrate 25 years of supporting, guiding, and empowering young people in the community.
Since its opening, Youth Space has provided a safe environment for young people aged 10-21, offering a range of programs focused on mental health, resilience, and building social connections.
To mark this significant milestone, Proserpine Youth Space will host a Superhero-themed 25th anniversary celebration on December 6th from 3-6pm at their Youth Centre, located at 65 Marathon Street, Proserpine.
Special guests Amanda Camm MP and Mayor Ry Collins will be in attendance to help commemorate the occasion.
The event promises a fun-filled afternoon for families, with activities including face painting, Boogie Bounce, a giant slide, raffles, a sausage sizzle, and plenty of cake.
Everyone is encouraged to dress up as their favourite superhero and join in the celebration. The event is free and open to all, offering a wonderful opportunity for the community to come together and celebrate this important milestone.

For further information contact: 0438 885 451 coordinator@proserpineyouthspace.org.au
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Proserpine Youth Space is turning 25

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Almost three decades have passed since Ocean Rafting brought a splash of gold to the turquoise Whitsundays waters. Ocean Rafting has surpassed 28 wonderful years of family-run and locally loved business, and is ready to keep serving the Whitsunday Tourism Industry for another.
Ocean Rafting marked its 28th anniversary in style at the Tourism Awards in October, securing a gold medal in the ‘Major Tour & Transport’ category and silver in ‘Adventure Tourism.’ The team was also honoured as Whitsunday’s favourite tourism experience in the consumer-voted ‘People’s Choice Award Experience.’ These impressive wins led to their induction into the Hall of Fame, recognising three consecutive years of gold in the “Major Tour & Transport” category and three years as the “People’s Choice Award Experience.”
Ocean Rafting is proudly owned by Peter and Jan Claxton, who took over the business in 2001 when it featured just two vessels, "Jammin'" and "Wild Thing." After some renovations, both boats are still part of the fleet today. Under Peter and Jan's leadership, Ocean Rafting has blossomed into a thriving enterprise.
What sets Ocean Rafting apart is its rich family heritage, with three generations actively involved in the business. Nathan Fleming, who has spent 13 years at Ocean Rafting, also shares a deep-rooted connection with the family behind it. His journey began in Hervey Bay, where he first met Jan and Peter—Jan approached him at his job, promoting the business alongside her two children, who now serve as operations managers. Nathan describes Jan and Peter as family, fully embracing their family-oriented approach. The close-knit atmosphere is further strengthened by Jan’s mother, who serves as the head accountant, and her sister, also an accountant, reinforcing the strong familial bonds that define Ocean Rafting.
“At Ocean Rafting, we are lucky to have become a three-generational business over the last twenty-eight years,” said Jan.
“Being family-owned and operated allows us to be agile and efficient when making on-the-go decisions. This translates to our team feeling empowered and responsible for their choices, ideas, and actions. Some of the Rafting team have been with us for a long time, and now their youngsters have joined us, completing the Rafting family recipe.”
Since the business was acquired in 2001, it has expanded from two boats to eight, along with adding planes for scenic flights over the Whitsundays. These breathtaking flights, showcasing the beauty of the Great Barrier Reef and the Whitsunday’s iconic Heart Reef, were introduced by Ocean Rafting seven years ago.
The concept of combining planes with ocean rafting was inspired by Peter, who transitioned from aviation to boating. This innovative approach has led to the creation of the Fly Raft package, which has quickly become one of Ocean Rafting’s best-sellers. This unique offering seamlessly integrates the thrill of flight with the adventure of rafting, providing an unforgettable experience for their customers.
Three generations of family and almost three decades as one of the Whitsundays’ most loved on-water experiences, Ocean Rafting state that their mission is still to treat every day as if it was the one and only day their guests will experience Ocean Rafting and the Whitsundays; and this has attributed to the company’s long-term success and thriving growth over the years.

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Ocean Safari, often referred to as the ‘little sister’ of Ocean Rafting, offers a multi-award-winning exhilarating adventure to snorkel the pristine, untouched Great Barrier Reef off the Daintree Coast at Cape Tribulation for the past 16 years.
This half-day Great Barrier Reef tour takes you to two stunning snorkel destinations, each brimming with an extraordinary array of marine life and vibrant coral species. After a swift 25-minute ride, you'll dive into the breathtaking waters of Mackay Reef, ready to explore its spectacular underwater world.
On this tour, you will be in for a chance to snorkel alongside a vast array of marine life and colorful coral, including, sea turtles, tropical fish, eagle rays, giant clams and starfish. Whilst snorkeling amongst the Great Barrier Reef you can often see the coastal rainforest of the Daintree along mainland beach, incorporating two world heritage sites side by side.
The Ocean Safari tour begins at Cape Tribulation beach where you board the vessel bound for the tropical waters. The Ocean Safari vessel takes a maximum of 25 passengers allowing guests to experience tropical paradise and the pleasure of a small group.
The Ocean Safari check-in office also hosts the Turtle Rock Café and Safari Lodge. Located just 400 meters from the beach, Safari Lodge provides comfortable cabins and campsites nestled in the lush Cape Tribulation rainforest, making it an ideal base for exploring this renowned area. The Turtle Rock Café serves up freshly prepared, wholesome meals and excellent coffee, all in a relaxed, friendly setting with inviting outdoor dining.
Cole Claxton, General Manager (son of Jan and Peter) and his partner Clem are the brains behind the  day-to-day operations for the Ocean Safari Great Barrier Reef snorkeling adventure, Safari Lodge and Turtle Rock Cafe in Cape Tribulation along with a bunch talented friendly staff, who will ensure your Cape Tribulation experience is one to remember.
If you are looking at your next adventure, have a look at Ocean Rafting’s little sister. www.oceansafari.com.au

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This Christmas, the Whitsunday Neighbourhood Centre, are ensuring that no child goes without a present this year.
The centre is encouraging individuals to donate to their toy drive, which in turn will go into their free Christmas gift shop, aimed to help families who are struggling this Christmas.
Parents will need to register their interest in attending, and once a slot is booked will be invited to come through the gift shop and get tokens for free gifts, which are new and unopened and can go straight under their Christmas tree for their little ones.
Executive officer, Rebecca Woods, stated that whilst in the past the shop was strictly for low-income familiies they have expanded their customer base:
“In the past, we've kept the toy shop strictly for low-income families, and they had to provide evidence that they were receiving government benefits.”
This year, the Whitsunday Neighbourhood Centre recognizes that the need within the community is greater than ever, with many individuals facing challenges, even if they are not receiving Centrelink benefits.
Every child deserves the joy of opening a present on Christmas Day, and the Whitsunday community, in partnership with the Neighbourhood Centre, is working to ensure that no child is left without a gift this festive season.
Anyone interested in participating in the gift shop initiative is encouraged to register by December 10th, 2024. To sign up, simply visit the Whitsunday Neighbourhood Centre Facebook page and click the registration link.

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Rebecca Woods, Whitsunday Neighbourhood Centre

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This holiday season, Bowen Collinsville Pet Rescue is inviting you to make a meaningful difference for animals in need by participating in our Christmas Charity Raffle. Every ticket you buy helps rescue unwanted animals and gives them a chance at a loving forever home.
Tickets are available at Tinkers Bakery (Whitsunday Community Markets on November 23 and 30, 2024), Beach Book Boutique in Airlie Beach, or you can contact them directly for bank transfer options. Every ticket purchased directly supports our vital rescue efforts.
The 1st Prize includes a Whitehaven Beach Half-Day Cruise for 2, 18 holes at Proserpine Golf Course, a Tinkers Bakery Doggy Gift Basket, and a beach towel. The 2nd Prize features a Whitsunday Bullet Day Trip for 1, golf course passes, Whitsunday Gold Coffee Beans, and a beach towel. The 3rd Prize includes a Beach Book Boutique gift card, a BCF gift card, and a beach sandcastle kit.
The lucky winners will be drawn on November 30, 2024.
This holiday season, you can give back while having the chance to win amazing prizes. Support Bowen Collinsville Pet Rescue and help make this season brighter for animals in need.
Get your tickets now and help save a life!

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Rocco was found abandoned in Bowen and brought into the loving care of Bowen and Collinsville Pet Rescue. He was a little rough around the edges at first, clearly in need of some TLC. But with patience and love, he’s now thriving in his foster home and slowly coming out of his shell.
This affectionate boy is a true cuddle bug! Rocco will greet you with a gentle purr and loves to nuzzle up for some attention. He’s often found relaxing or peacefully napping, content in his safe, cozy environment.
Rocco is living with two dogs and is slowly becoming more comfortable with them, though he still prefers his quiet time. He’s fully vetted, desexed, microchipped, and vaccinated – ready to find his perfect match!
If you’re looking for a sweet, loving companion who’s ready to share all the affection, Rocco might be the one for you.
Contact Bowen and Collinsville Pet Rescue to learn more about adopting Rocco:
Mobile: 0459 757 455
Or send a message to their Facebook page.

Name: Rocco
Sex: Male
Age: 6yrs
Adoption fee: $170

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Bowen was proudly represented this week at the Queensland Information Centre’s Association (QICA) conference with Leanne Abernethy, Manager of Bowen Tourism and Business, and Visitors Services Coordinator, Glenn Womal in attendance.
An annual event held in a different location each year, the QICA conference provides attendees with a valuable platform to network and exchange knowledge with one another. Introduced in 2005, the conference allows attendees to exchange ideas, meet representatives from centres in other regions, and listen to success stories and presentations to further improve and elevate tourism opportunities across Queensland.
The 2024 event saw Leanne, Glenn, and approximately 100 other representatives from numerous accredited Visitor Information Centres across the state travel to Kingaroy, with Leanne sharing how beneficial the experience is for the entire region.
“We always come back with ideas on how to improve our centre and it is fantastic to expand our own networks and encourage people from other regions to visit Bowen, and the rest of the Whitsundays,” Leanne explained.

Manager for Bowen Tourism and Business Leanne Abernethy with Visitors Services Coordinator, Glenn Womal at Wondai Heritage Museum. Photo supplied

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It’s been an action-packed first few weeks for me as CEO of TW, and I’ve loved every moment of diving into our local tourism scene. From meeting passionate operators to exploring our stunning destinations, I’m more excited than ever about what the future holds for this incredible region.
One of my first steps was hosting a roundtable with key tourism members, where we brainstormed ideas for our major marketing campaign to help raise the profile of The Whitsundays. It was a great chance to hear directly from our partners and get their ideas on what’s working and where we can make an impact.
I also had the privilege of attending some fantastic local events. The Airlie Beach Festival of Music was buzzing with energy, and I was especially impressed by the incredible contribution of the Volunteer Cruise Ship Ambassadors. Over the last 20 years, they have welcomed more than 1.1 million cruise passengers, with these visitors contributing $57 million to the local economy in 2022/23.
I couldn’t miss out on visiting some of The Whitsundays most iconic spots, from Whitehaven Beach to Hamilton Island and Hayman Island – we really are in a stunning part of the world! Bowen was also a highlight (yes, I saw the Big Mango!)—a truly welcoming place with a vibrant tourism community. I’m looking forward to strengthening the partnership with Bowen and Collinsville as we grow the region together.
One project I’m particularly excited about is the Whitsunday Skyway—a game-changer for land-based tourism and a fantastic new way to showcase the region’s natural beauty.
Our tourism operators were also recognised at the Queensland Tourism Awards, with the region bringing home 16 awards—a true testament to the hard work and dedication that makes us world-class.
It’s been a whirlwind start, and I’m excited for what’s ahead!
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Contributed by Tim Booth, CEO, Tourism Whitsundays

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(Centre) Tim Booth, CEO, Tourism Whitsundays visits the Big Mango. Left Bowen Tourism and Business Manager Leanne Abernethy, right Glenn Womal Bowen Tourism and Business Visitors Services Coordinator. Photo supplied

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Last week the team spent a day with Judy from Shiift, who specialise in leadership, culture and performance training. In our session we were learning about strengths via the Clifton Strengths model. In a shift from the usual way, we discuss strengths – a sandwich for what could be improved – the whole session focussed on our top five strengths.
To get to the top five, we all took a lengthy quiz. This quiz was puzzling, so many questions were asked and then asked again in a different way. After plugging through the 100 questions – it was only about 20 mins – we were emailed a report.
The report was spookily accurate in what our top 5 talents are and knew things about us that we didn’t think possible. Spending the day with Judy helped us to understand our own and each other’s talents and how we could turn them into our top 5 strengths.
Walking out of the session we knew a much smarter way of working that allowed each person to utilise their strengths every day. We also understood ourselves better and had a much clearer understanding of why we love and excel at some tasks and procrastinate on others.
For all those interested, we’re a team of mostly strategic thinkers and executers – not surprising now we look at it!

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Contributed by Cait Fleming, Industry Development & Trade Manager, Tourism Whitsundays
Tourism Whitsundays Visit Shift

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Hi Everyone,

A huge congratulations to all the local operators who attended the Queensland Tourism Awards over the weekend. An incredible 16 state awards were brought home to the region by Whitsunday businesses, illustrating the impressive standard of service we have within our local tourism industry.

As many of you may remember, we were honoured to receive the award for Best Free Newspaper in Queensland at the Queensland Country Press Awards in May this year, and being acknowledged at state level certainly gives you a buzz!

You can read all about the fantastic local award-winning operators in our special feature from pages 17 to 23 – thank you to everyone who chose to participate, we feel honoured to share your story with the community.

In other news, a big shout out the owners of this publication – Bec and Paul Douthwaite – who hosted an ‘Epic Three Day End Of Year Party’ for the whole team over the weekend.

From a top-secret venue which had the most stunning views we’d ever seen, through to the scuba diving adventure with Cruise Whitsundays, the lively Karaoke session and the hilarious Horny Elephant game – every aspect was perfect in every way. Thank you on behalf of all the team.

As part of the event, we were also lucky enough to have Judy Porter from Shiift facilitate a workshop for us.

While we connect every day on the printed page - producing four weekly newspapers and two bi-monthly publications together - sadly we do not physically connect as much as we’d like.

Certainly not in a relaxed, playful setting.

As a result, a workshop with Judy was the breath of fresh air we all needed to relax and unwind.

Rach

Quote of the Week: “He who is brave is free” (Seneca)

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