Shane Webcke will be in the Sarina region this June, sharing the highs and lows of his illustrious career on the football field (including the Brisbane Broncos!), and of his life now as a farmer, family man, businessman, author, news presenter and guest speaker.

At the peak of his rugby league career, Shane was renowned as one of the best front rowers in the world. He represented Queensland on 24 occasions and represented Australia in 26 tests. He played for the Brisbane Broncos for 12 years and was named the Daly M Prop of the Year three times.

Shane swears he is “still a Bronco through and through”, having taken his work ethic from the football field to his farm in Southern Queensland, where he balances family life with his wife and three children, alongside his professional career behind the news desk at Seven.

Appearing as the keynote speaker for Community Bank Sarina Bendigo Bank’s community dinner to celebrate 19 years in business on June 8, Shane will share his knowledge, passion, and experience, and how resilience and sense of community have been shaped by personal loss and hardship.

Having tragically lost his father in a workplace incident when he was just 18, this experience instilled Shane with the importance of developing personal resilience.

“I had just started my professional football career when the news (of my father’s passing) meant my world had been ripped apart.”

“I share my passion and experience with many audiences across Queensland and Australia, in the hope it will motivate others,” Mr. Webcke said.

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Don’t miss this opportunity to see Shane Webcke in person at the Celebration of Community Anniversary Dinner, tickets close May 12 – visit bit.ly/communitydinner2024 to book today.

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World War II Veterans are few and far between these days, however Sarina was honoured to see three of these national treasures attend the Sarina Anzac Day main service last month.

The three WWII veterans in attendance were; Mr Len Lister, 100, who served in New Guinea with the AIF 2/12th Battalion, Mrs Connie Turpin, 98, and Mrs Vonnie Deem, who will turn 101 in May.

The Sarina dawn and main Anzac Day services attracted large numbers, making the day a solemn yet beautiful occasion.

The Koumala service featured veterans, service personnel and students as well as horses and riders in Lighthorse uniforms.

Thank you to everyone who came out. It was amazing to see the Anzac spirit alive and thriving.

LEST WE FORGET.

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Photo credit: Mackay Regional Council

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My birthday is on the 17th, which is next week, and I’ll be honest, I just had to do the maths and work backwards on dates just to remember how old I was.

For the record, and for anyone playing at home with a Casio scientific calculator from grade 10 at Milton Street High, I am 55 years old, and that makes me 56 this time next week.

Whilst that’s great, I’ll get to cut a cake, and hear mates sing happy birthday in the office with horrible tuning, and open cards from my kids, but what is a birthday really? Can you tell me?

For me, as I live by myself, it is just another day. You get up, pat yourself on the back (if it doesn’t cause you to head to Physio Isaac), you go to work, come home, eat some cake, watch the footy and go to bed, then repeat in another 365 days! To me, that’s living!

This year however it will be different, my dad is coming up to celebrate with me and my kids. He decided he wanted to come up to Mackay again and see me and the grandkids, but only when it was cooler than it was in January! You remember then, right? Of course you do. Disgusting humidity, heatwave after heatwave, and every day sitting in the air conditioning just trying not to sweat on the dog sitting at your legs. I really wish I had a dog too.

Dad booked his flights (not Bonza, lucky him) and he said he wanted to be here for my birthday. So, I’ve done the hard work and gotten everything ready. Booked a table at Souths Suburban for dinner, locked in lunch at Eimeo and a few other excursions and treats so Dad will feel at home again (we all lived here from 1981 before he went back home to Sydney)

The birthday will be a nice time to spend with Dad, but the other thing that will be extra special will be that Dad will be here with me on the 3rd anniversary of Mum passing away. He reminded me on Anzac Day that that was the day that Mum went into hospital and never came home again. It was tough hearing it from your 83-year-old father, so I am glad we will be together on the 19th to help each other and remember the great times with Mum.

For whatever you have planned this weekend or next, savour each moment as you never know when it will be your last.

On that note, I’m off to the kitchen. Know a good chocolate birthday recipe?

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You can join Rob Kidd from 5am weekday mornings on 4MK 1026 AM in Mackay and Proserpine, 91.5FM in Airlie Beach or just ask your smart speaker to play 4MK on iHeartRadio!

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Kucom took a popular David Tristram comedy to the North Queensland Festival of One-Act Plays (NQ-FOOAP), which was held in Townsville on the May Day long weekend. Last Tango in Little Grimley was first performed by Kucom at the old Shakespeare Street Theatre 30 years ago and is still one of the funniest and most relatable one-act plays about a struggling amateur theatre company – and last Saturday adjudicator Pamela Cassidy obviously agreed, because she awarded Kucom the trophy for Best Play, while Director Carolyn Roche received the Best Director award. The cast included Geoff Stewart-McLean, Tessa King, John Irvine and Bronwyn Grannall.

We congratulate the winners in the other sections – Townsville Little Theatre and Perry Studios. There were some wonderful moments, and some intriguing new scripts to explore.

Big thanks go to Kucom members Monica Stewart-McLean and Anne Clutterbuck and the crew at Townsville Civic Theatre for their technical support, to everyone involved in the festival for making us so welcome and helping us out with props and technical equipment - and to all the lovely people who came up to tell us how much they enjoyed our presentation.

We can’t wait to go back to the NQ-FOOAP in 2025!

Our next production

Following the one-act plays in February and the recent production of The Murder Game, Kucom’s 2024 season continues in July with The Appleton Ladies’ Potato Race, a comedy by Australian playwright Melanie Tait. Directed by Luana Royle, The Appleton Ladies’ Potato Race will be a Mackay Festival Fringe event.

Early Bird bookings opened on Monday 6 May, for one week only – there’s still time to grab the cheap tickets, the Early Bird won’t be flying away until Sunday night.

Season dates: 18, 19, 20, 25, 26 & 27 July at 7.30pm, with a matinee at 2pm on Sunday 21 July.

Book online at: https://events.humanitix.com/the-appleton-ladies-potato-race
Alternatively, if you’re not comfortable with online transactions you can also book your tickets by phone. Just call Kucom’s Public Relations Officer on 0419756840.

We’re looking forward to our road trip!

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Contributed by Kucom Theatre.

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Kucom’s 2024 season continues in July with The Appleton Ladies’ Potato Race, a comedy by Australian playwright Melanie Tai, book your tickets now! Photo Credit: Kucom Theatre (Facebook)

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With Queensland Police statistics showing a steady increase of crime levels in the Mackay region since 2012, the State Government are aiming to combat the issue with the recent announcement of new Police Service recruits.
Queensland Premier Steven Miles came to the region last week to bring the exciting news that 900 positions over the next three years will be filled to fortify community safety in the Central Police Region.
This includes 57 new Police Officers for the Mackay, Whitsundays, and Capricornia regions.
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Boosting Police Personnel
A Step Towards A Safer Community

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On April 26, the State Government announced a significant increase in Queensland Police Service personnel, with an additional 900 extra positions announced over three years as a key component of its Community Safety Plan.
This investment will deliver 57 new police positions across Mackay, Whitsundays and Capricornia.
Premier Steven Miles said, “My government has a strong Community Safety Plan for Queensland. 
“We’re giving our frontline the resources they need to keep our communities safe, and ensure Queenslanders feel safe.
“The team in Mackay has completed over 5,000 engagements with young people and their families – an incredible effort that is making a positive difference in the lives of Queenslanders.”  
Commissioner of Police Steve Gollschewski welcomes the Government’s announcement on behalf of QPS and says the additional police personnel will boost the officer positions as well as the number of staff members supporting the frontline.
“Additional resources will assist us in our commitment in keeping the community safe and ensuring they feel safe,” he said.
This month, the Mackay Youth Co-Responder team marked three years of early intervention operations to help drive down youth offending and reoffending
Despite a globally tight labour market, Queensland is leading the nation when it comes to police recruitment.
Member for Mackay Julieanne Gilbert said, “We’ve already seen programs like our Youth Co-Responder initiatives making a real difference in our community.
“This expansion will mean that they can do even more good work helping our young people before they go down the wrong path.”
The comprehensive incentive package, combined with an aggressive recruiting campaign has seen the recruit pipeline improve by 200 percent in the last year.
The Queensland Police Service also advises that the number of police officers, combined with recruits undergoing training, is now the highest it has ever been in Queensland’s history.
Nearly 700 recruits are currently undergoing training and over 2,000 applicants are in the recruit pipeline, which is a record for Queensland’s Police Academies.
Commissioner of Police Steve Gollschewski encourages those that are interested in becoming a police officer to join QPS now.
“A career in policing is a career like no other, and the incentives currently available to applicants means there’s no better time to join the Queensland Police.” 
Concluding the announcement, Police and Community Safety Minister Mark Ryan extended a heartfelt thank you by stating “I want to thank our police officers right across Queensland for their incredible commitment to their local communities, because I know how much Queenslanders appreciate the efforts of police on their behalf.”

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Premier Steven Miles speaking in Mackay last week.

Commissioner of Police Steve Gollschewski
Northern Beaches Sgt Mitch Benson
Photo Credit: Hannah McNamara

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So, here I am, embarking on one of the toughest conversations I never imagined having to have. It's the 'how do I even start this' dialogue.

Of course, as with most things in life, the best way is to dive headfirst into the uncomfortable because, well, that's what I do. I talk, I write, I process my emotions. And this, is just another chapter in my story, another bend in the road that I must navigate. So, let's talk about it.

Last week, I received news that no one ever wants to hear: I've been diagnosed with colon cancer. Cue the awkward silence, the sense of shock, the avoided eye contact and the hesitant words even my closest friends struggle to find. But I'm not one to shy away from the tough stuff. It's part of my journey, part of my narrative, and now, quite a literal part of me.

Now, let's rewind a bit. While it’s uncomfortable to talk about health and private bodily functions, if this account helps one person to seek an early diagnosis then it’s been worth every awkward word.

About a year ago, my husband and I welcomed our little miracle into the world. Along with the joys of motherhood came the not-so-pleasant side effects, including everyone's favourite topic: hemorrhoids. So, when I started experiencing bleeding from 'back there', it was only natural for my GP to assume hemorrhoids. But as time went on, and the bleeding persisted, it became clear that something more serious might be at play.

Fast forward to two weeks ago when I found myself in the emergency department, feeling dizzy, nauseous, and utterly fatigued. Little did I know, my iron and hemoglobin levels were at a critical point, putting me at risk of cardiac arrest. And here I was, passing my constant fatigue off as just a normal part of motherhood mixed with the stress of a deadline-dictated career.

But life has a funny way of grabbing your attention, doesn't it? So, off I went for a colonoscopy, expecting to hear about hemorrhoids or maybe a polyp or two. Instead, I was blindsided with the news that there was a growth, believed to be cancerous, and surgery was imminent.

And just like that, my world was turned upside down. Tears streamed down my face as the reality of my diagnosis sank in. Thoughts of my little boy not remembering his mum, of the uncertainty that lay ahead, flooded my mind. Amidst the chaos, there was a strange sense of surrealism, a momentary disconnect from the gravity of the situation while I struggled to process the information.

As I navigate this uncharted territory, I have found much love in the unwavering support of friends and family. I have to say that the professionalism and care of the staff at Mackay Base Hospital has also been excellent.

And so, here I am, ready to face whatever comes next, armed with a healthy dose of humour, a sprinkle of optimism, and a whole lot of resilience. After all, I'm just a girl with a literal shitty cancer, ready for whatever this next chapter brings.

Amanda

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Photo credit: Hannah McNamara

Northern Beaches
Photo credit: Hannah McNamara

Walkerston
Photo credit: Hannah McNamara

Mackay
Photo credit: Mackay Regional Council

Dysart
Photo credit: Isaac Regional Council

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Photo credit: Hannah McNamara

Northern Beaches
Photo credit: Hannah McNamara

Walkerston
Photo credit: Hannah McNamara

Mackay
Photo credit: Mackay Regional Council

Dysart
Photo credit: Isaac Regional Council

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Norman Arthur Waterson, also known as 'Norm', has invoked great courage and resilience throughout his life journey, having served in World War II at just sixteen years of age, he now stands as an inspiration to those lucky enough to know him.
Born on December 11th, 1923, in Mackay, he attended Swaynesville School Sarina, laying the foundation for a life marked by service and dedication. His life story intertwines with the archives of history, particularly during his service in World War II from 1939 to 1945, where he displayed remarkable bravery and commitment to his country.
As a member of the Royal Australian Infantry Corps, Mr. Waterson boarded on a journey of duty and sacrifice that took him to the rugged terrains of Papua New Guinea from May 16th, 1943, to July 31st, 1944.
He then served in Bougainville from December 23rd, 1944, to May 2nd, 1946, showcasing his ongoing commitment to serve his country through courage and fortitude, earning him the respect and admiration of his fellow comrades and now the future generations that have come along since.
In a touching tribute during this year's dawn service on ANZAC Day, Mr. Waterson's contributions were recognised by Mackay RSL Sub-Branch President and Vietnam Veteran Ken Higgins OAM, who highlighted his extraordinary dedication and the enduring legacy he has imparted to his family and fellow veterans.
Among the heartfelt words spoken was the acknowledgment of Mr. Waterson's extensive service during World War II, spanning across the islands and northern Australia, where he served with distinction, followed by a heartfelt appreciation of his attendance on the day.
Ken Higgins said, “He certainly covered some country during the second World War up in the islands, in North Australia, where he served with great distinction.”

“Norm, we’re so proud to have you here this morning,” Mr Higgins remarked.
Present at the service were Mr. Waterson's grandsons, who attested to his inspirational presence in their lives. They spoke of him not only as a war hero but also as a beacon of family honour.
Ros Waterson, expressed profound gratitude, emphasising how his grandfather's legacy has shaped their lives and instilled in them a sense of pride and admiration.
“He’s been a big inspiration to us growing up, we’re very proud of him, he’s a role model and we get to carry his awesome name,” he said.
Throughout his lifetime, Norman Arthur Waterson has carried a mantle of responsibility with grace and humility. As a grandfather and role model, he has inspired countless individuals with his enduring spirit.
As we reflect on Mr. Waterson's remarkable journey, spanning a century of dedication and sacrifice, we extend our heartfelt gratitude for his service to our country. His impact on our community is immeasurable, and his legacy will continue to inspire and uplift generations for years to come.

When Mr Waterson was asked the secret to his longevity, his humorous response was "Rum," and his insightful advice for younger generations was: "just hard work."
Norman Arthur Waterson is not just a veteran, but a symbol of great courage and diligence.

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(Left to right) Norman Arthur Waterson with Korean Veteran, Liu Burley and Mackay RSL Sub-Branch President and Vietnam Veteran, Ken Higgins.

100-year-old Veteran, Norman Arthur Waterson was acknowledged for his service at the Mackay 2024 ANZAC Dawn Service. Photo Credit: Hannah McNamara

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“As you got to know him, you couldn’t help but love him. He was loyal, a hard worker and he’d do anything for anybody - community minded and overall, a really good guy,” said Ben Phillips, Managing Director of Gardian.

Colleagues and locals alike gathered in front of the Gardian building on Wood Street to commemorate former son, brother, friend and colleague, Finley Smith.

Finley was a 25-year-old young man headed for a successful life and career within the confines of Gardian, having been brought into the real estate field by his father, who also worked for the company.

Unfortunately, Finley battled with Epilepsy and was medicated for the seizure disorder however he suddenly passed away on the 15th of February 2020.

In honour of his name and prosperous spirit, Gardian unveiled the Finley Smith Memorial Plaque on Monday, April 29th, at 12:30 pm.

Finley’s father, Greg Smith spoke on his appreciation of the event and solemnly thanked the members of Gardian and the community for their ongoing support since his sons passing.

“This event provides both the opportunity to raise funds for the epilepsy cause and for all to get together and have some fun in memory of our son, brother and friend.”

The unveiling of the plaque is a commemoration dedicated to the enduring legacy of Finley Smith, a cherished member of the community and a beloved colleague at Gardian. Finley's dedication and contributions to the organisation were immeasurable, leaving an indelible mark on all who had the privilege of knowing him.

In addition to the plaque unveiling, Gardian is excited to announce the upcoming Finley Smith Memorial Cup, scheduled for June 15th. This annual event, now in its third year, serves as a fitting tribute to Finley's memory, bringing together members of the community in remembrance and celebration as well as giving back to Epilepsy Queensland.
Bridget Franettovich, close friend of Fin and Gardian employee said, “We’d love any support that we can get, we’re still on the hunt for sponsors and businesses to donate raffle prizes - that really helps with driving donations.

“It’s a super fun day and it’s a day designed around an ideal day for Fin, and what he would have loved.”

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Gardian unveiled a Memorial Plaque on Monday, April 29th in loving memory of Finley Smith. Photo credit: Hannah McNamara
Ben Phillips, Managing Director of Gardian
Finley’s father, Greg Smith uncovering the plaque in honour of his son

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In a lifechanging event, a Sarina woman has been left overwhelmed with joy after scoring
$1.6 million in last weekend’s Saturday Gold Lotto draw. The lucky woman says she feels “truly blessed” and is excited to be able to give her adult children a kickstart in life.
 
The Sarina resident secured one of the three division one winning entries in the Saturday Gold Lotto draw 4463 on April 27, 2024. Each winning entry in division one received $1,648,240.31.
 
“I’m just so overwhelmed and pretty excited,” the woman exclaimed when speaking to an official from The Lott.
 
“This is amazing! I can’t believe it. 
 
“Normally, my routine is I put on my ticket and check it before bed on Saturday night or first thing Sunday morning.

“But I had a bit on Sunday morning, so I didn’t check my ticket until later.
 
“I always go with a 50-game QuickPick. I’ve probably been playing off and on for about 20 years.
 
“It’s just phenomenal. It enables me to help my kids get their first homes, it enables me to fix up our own home bit and I’ll be able to retire a little earlier than planned.”
 
The winning numbers in Saturday Gold Lotto draw 4463 on 27 April 2024 were 1, 26, 7, 20, 39 and 34, while the supplementary numbers were 8 and 10.
 
Across Australia, there were three division one winning entries in Saturday Gold Lotto draw 4463 – two in Queensland and one in Western Australia.
 
In 2023, Saturday Gold Lotto created 176 millionaires across Australia.
 
During this time, there were 303 division one winning in Saturday Gold Lotto entries across Australia that collectively won more than $436 million.

In 2023, more than 122.7 million wins took home more than $3.76 billion in prize money from their favourite games at The Lott, including Saturday Gold Lotto, Monday & Wednesday Gold Lotto, Powerball, Oz Lotto, Set for Life, Lucky Lotteries, Keno (SA), Super 66, Lotto Strike and Instant Scratch-Its.
 
Last financial year, Australia’s Official Lotteries contributed more than $1.6 billion via state lottery taxes and donations to help community initiatives, such as hospitals, health research, disaster relief and education.  

“I’m so blessed. A lot of people are doing it tough at the moment. I feel truly blessed. It’s like the universe is shining down on me and I’m so grateful,” the winner remarked.

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Split Spaces Mackay was recently awarded $77,500 in funding to excel in a new era of innovation and technological advancement within the region. With a focus on driving Mackay's tech potential forward, Split Spaces is always evolving and making crucial changes that will benefit businesses and entrepreneurs alike.

One key initiative facilitated by this funding is the development of comprehensive strategies to harness the power of technology for business success. Through workshops and training sessions conducted over the next 12 months, Split Spaces aims to equip local businesses with the knowledge and tools needed to integrate technology effectively into their operations.

From AI workshops to discussions on building tech-centric strategies, businesses will learn how to enhance efficiency and productivity, ultimately driving growth and competitiveness in the market.

The grant opens up opportunities for strategic partnerships with major investors, who share Split Spaces' vision for fostering innovation and entrepreneurship within the region. By securing support from these partners, Split Spaces can expand its programs and services, providing even greater support to businesses across various sectors, from digital design to recruitment.
Critical action points stemming from this funding include the identification and launch of initiatives aimed at addressing gaps in the regional innovation ecosystem. By seeking input from key stakeholders, Split Spaces will develop targeted interventions to enhance overall innovation outcomes, creating a more beneficial environment for tech-driven growth and development in Mackay.
Split Spaces is hosting an upcoming one-day event on May 13th, celebrating Small Business Month. This event invites individuals to delve into interactive learning experiences, workshops and insights shared by guest speakers from across Australia.
On May 16th, a Tech and AI Innovation Networking Event will be held, commencing from 3pm at Split spaces, with a main focus on leveraging technology and AI for regional business expansion and growth.  
Facility and Events Manager of Split Spaces in Mackay, Kirra Tully expressed her excitement for the upcoming events.
“We host quite a few networking events so that people can get together and mingle and it’s just a fun and busy space.
“The idea around it is to alleviate the fear around the AI tools and trends, because at the end of the day you’re not going to be replacing a person you’re just going to be improving your business.”

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Kirra Tully, Facility and Events Manager of Split Spaces in Mackay.

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Debbie Jackson and her family are living through the pain of seeing a loved one battle the later stages of dementia.

Her husband Gary, who is 61, started to deteriorate in January last year following a series of brain bleeds.

By the end of 2023 he was diagnosed with vascular dementia and given a life expectancy of just twelve months.

It’s been a difficult time for Debbie who was caring for Gary at home until the physical and emotional toll became too great.

“We had 24/7 support at home, but he couldn’t understand why we needed that and he’d get so angry and have outbursts of abusing me,” Debbie said.

“I knew that wasn’t really him speaking but it doesn’t stop the hurt.”

Gary is now a patient at Mackay Base Hospital’s G2 ward but Debbie, who visits him every day, said he’s not aware of his surroundings.

“It’s really hard,” Debbie said.

“If I go into the hospital and he says ‘hello’ and he stays awake for most of the visit, I tell the kids that dad had a good day that day, and they know what that means.”

The couple have three children and three grandchildren.

“The grandkids visit but they say, ‘that’s not Grumps anymore’,” she said.

“They feel they lost their dad and granddad a long time ago.

“He sleeps 80 per cent of the time, and some days he’s just staring straight through you.

“Other days I think he recognises me. But he doesn’t talk much anymore and when he does it often doesn’t make sense.

“He was a man of about 105kg and now he’s close to 70kg; there’s nothing of him.”

Debbie is sharing some of her painful experience to raise awareness ahead of an Aged Care and Dementia Community Forum which is being held in Mackay on May 17.

This free event is a shared initiative of Mackay Hospital and Health Service and North Queensland PHN, and it will provide an opportunity for carers and family members to identify and navigate age-related issues.

Following an introductory session with a geriatrician (specialist in aged care) there will be opportunities to attend optional workshops around living with dementia, communication and preparing for the final days. Light refreshments will be provided.

To find out more and to register for the event, look for the QR code on the adjacent advertisement or call Kayla from NQ PHN on 0488 223 301.

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Gary and Debbie Jackson in recent times. Photo supplied

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The 2024 Legendary Neighbour Campaign marks a heart-warming celebration of community spirit and neighbourly kindness. With over 70 residents participating in the campaign, the outpouring of stories and sentiments showcased the true essence of what it means to be a legendary neighbour within the region.
Mackay Mayor, Greg Williamson says that, “My Legendary Neighbour Campaign has been going for several years now.”
“It started off by celebrating neighbours who are getting together and it’s evolved over the last couple of years into actually incentivising neighbourhoods where new people have moved in.”
Among the successful participants, were individuals like Regan, who expressed a heartfelt commitment to looking after his elderly neighbours, and Caitlin, who sought to cultivate a sense of community in her new town.
Caitlin recently moved to Mackay from Middlemount and took up the opportunity to meet her new neighbours by entering the campaign, in hopes of becoming more involved with the community and interacting with other families in her street.
Regan from North Mackay nominated to get to know his neighbours more, to create a stronger bond, both socially and for potential future emergencies.
“It’s good to get to know them more, that way if they ever need a hand with anything they don’t feel as bad to come over and ask for a hand,” Regan said.  
Last week, these deserving recipients were delighted to receive their Legendary Neighbour Packs, each containing a $100 MeatCo. barbecue voucher along with all the essentials needed to host a memorable gathering.
The contents of the packs symbolise not just material gifts, but tokens of friendship and camaraderie, facilitating opportunities for neighbours to come together, share stories, and forge meaningful connections.
Mayor Greg William highlights the importance of the campaign, stating, “It’s about building resilience so that they feel comfortable interacting with you, particularly in times of emergency.”
“Resilient communities are communities who know their neighbours and look after them,” he added.
Mackay Regional Council extends their heartfelt gratitude to MeatCo. for their generous support of the campaign which is aimed at building more connected communities that look out for each other and are more resilient in times of natural disaster.

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Caitlyn scored a Legendary Neighbour Pack and is eager to get involved in the community after moving to the region not long ago.

Regan is looking forward to getting to know his neighbours, to build connection for friendships as well as in the case of a future emergency. Photo Credit: Mackay Regional Council.

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For a long time the strategy for selling properties in Mackay was very straightforward… list at a specific price, usually with a 9 at the end.
So properties would list for, say $499,000 or $549,000. It was very easy for everyone; sellers wanted to get as close as possible to the mark and buyers understood that but also knew the sellers were not looking for more than that.
As the market has changed and prices have gone up, agents such as me have changed the pricing advice to sellers.
You will often see my properties, and other agents, listed as “By Negotiation” or “Offers From” a particular price, say Offers From $499,000 or Offers From $649,000.
One of the main reasons for these strategies is to avoid putting a ceiling on the price at a time when the market is going up.
As much as we real estate agents love buyers and hate to play favourites, the truth is a listing agent like me works for sellers.
Don’t get me wrong, I love helping buyers and trying to line them up with properties that might suit them.
I enjoy taking the buyer through the process of buying a property and making sure they are given the information and assistance they need to make it as straightforward as possible.
But there is one central legal and ethical responsibility a listing agent has; to ensure they get the best price for their client, the seller. We need to create competition that ensures we get the best price for a client.
If we were listing a house, in a stagnant, plateaued market and recent history told us that similar properties sold for between $520,000 and $540,000, it made sense to list at $549,000.
But markets are dynamic and they don’t remain stable. Mackay’s market has changed and competition from buyers has pushed prices up this year.
That’s where pricing strategy comes into it. By listing at “Offers From” we are not creating a price ceiling in a rising market.
I might be selling a property in West Mackay, for example, and note that recent experience and statistics tell me similar properties have sold for between $470,000 and $500,000.
I will also be aware, in the current market, that prices are going up so I could well suggest to a client that we list their property at Offers From $499,000.
That price lists it in the ballpark of where statistics tell us it sits in the market but the “Offers From” strategy ensures there is no ceiling on the price. It allows us to create a competitive environment in which buyers can come forward with their best offers without the limitations of a set price.
Another option is to list at “By Negotiation”. Again, the strategy is to enable powerful marketing to create a competitive environment among buyers and for them to come in with the price they are willing to pay to prevent missing out on the property.
The auction method is another way of taking the price away and leaving the market to compete unrestricted by price guidelines.
I understand that all this can be frustrating for buyers who want to know exactly what price the seller wants.
But the seller’s understanding of where their property sits in the market can change once their property is listed for sale and the last thing we want to do is underprice a property.
Oscar Wilde wasn’t talking about real estate when he referred dismissively to someone who “knows the price of everything and the value of nothing”.
But while value is in the eye of the beholder, in real estate we need to ensure it aligns with price.

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