
Marketing strategy boils down to answering four questions: What does your business want? > The goal. Who can help you achieve your goal? > The audience. What do you need to tell your audience so that they can help you achieve your goal? > The message. Where do you need to put your message so that your audience sees it? > The delivery. But how do you actually go about answering those Q’s? Like anything, the broad strokes are more complicated in practice but it’s a good framework to come back to when you’re planning your next marketing activity. Start by drilling down + identifying a measurable goal that you can work towards. Vague + lofty goals are okay, but without a clear way to track your progress, achieving them will be pretty tough. For example, tracking how many enquiries you get + the quote conversion rate can be useful info to have as a baseline. That way, if you do a targeted campaign to attract more work, you can see if it meaningfully pushed the needle in the right direction! Next, really empathise with who can help you achieve those goals. Try to build up a target customer in your head. How old are they? What do they want from your business? What are they interested in? The more specific you are, the easier it’ll be to craft messaging that will actually appeal to that person. Once you’ve defined your goal + who can help you achieve it, you’ve got to tell them how to help you do it. Your messaging should be the key information that your audience needs to know about your business. This is where you focus on not only what your customers want to know about you, but how your business is different to all the others out there. Your messaging should change based on the people you’re targeting. Lastly, the delivery. Where does your target market frequent? Do they use socials? Are they constantly listening to the radio? Do they frequent the pub on a Friday arvo? Once you know where they go, you can start figuring out how to get your message there. While socials are a great option, they’re not the only one. Billboards, coasters, or a flyer that sits on a wall somewhere are all effective options. But if that all sounds like too much effort, you can always reach out + talk to us. We’ll help you figure it out 😉 Taren McAuley
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It’s interesting how Australian states have different rules and approaches in an attempt to achieve the best result for their citizens. In Queensland we have the “adult crime, adult time” approach to youth offenders, an approach with which some will agree and others disagree. Youth crime has become a significant issue throughout the country and certainly became a concern in places like Townsville and Cairns, which led to the change in how sentencing is assessed. Victoria seems a bit different and it is true that that state has challenges that Queensland doesn’t face. We don’t seem to have a problem with youth gangs armed with machetes so we do not require the same measures as they do in Victoria. In Victoria there are special boxes scattered around the place where people can hand in their machetes. Getting machetes off the streets is an important part of the fight against crime in that state. The different approaches also extend to real estate, particularly with the rules around auctions. In Queensland the seller of a property sets a reserve prior to auction but this price is only revealed to the auctioneer and the sales agent. Queensland law dictates that the reserve price cannot be revealed to any potential buyers. The rules in NSW and Victoria are different, with Victoria’s law changing in the past week to make it compulsory that sellers make the reserve public seven days prior to the auction. In one state it is illegal to reveal the reserve and in another state it is compulsory. Glenn Price, director of Price Buyers Agents, told real estate online publication REB that buyers wanted to know price expectations before spending time checking out a property. “The buyers I work with all say the same thing. They want to know what the vendor is expecting before they burn a Saturday standing in a backyard for an unrealistic number,” Price told REB. “If buyers know the number a week out, low-ballers stay at home and people who turn up are serious bidders.” There were only 500 auctions in Melbourne following the introduction of the new law compared to 700 the week before. Price said that some sellers might now be avoiding auctions because the don’t want to show their hand. He also pointed out that Queensland was now out of step with Victoria and NSW. Queensland’s auction clearance rate dropped to 17 per cent and Price said the fact that bidders don’t know the reserve could be an issue. “Based on the clearance numbers right now, Queensland’s market is a bit of trouble; that’s due to a host of other factors. Bidding blind on top of that doesn’t help,” he told REB. It is worth noting that Price is a buyer’s agent and that role is different to that of a listing agent, who is predominantly focused on getting the best result for the seller. The argument in favour of leaving the reserve confidential is that the open market is left to determine the true value of a property. That could be higher or lower than the reserve. It’s also worth remembering that while a seller sets a reserve, where the property will be sold to the highest bidder above that price, the vendor still has the option of selling at a lower price. Gardian’s auctioneer, Gordon Macdonald, will have a conversation with a seller if bidding stalls and the reserve has not been reached, which enables the vendor to assess the state of play and perhaps look at bids below that reserve price. Plenty of buyers would not turn up to an auction if the reserve was revealed and they felt it was too high … only to discover later that the property sold within the buyer’s budget at a price below the reserve. Too much meddling from governments or not enough?
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If you have a soft spot for big dogs and beautiful brindle coats, four-month-old Cozi might just be the perfect addition to your family. A Mastiff cross, Cozi is an intelligent, fun-loving pup with a gentle nature and plenty of playful energy. She's particularly fond of anything involving water. With her gentle temperament and affectionate nature, Cozi has all the makings of a wonderful family companion. Still enjoying the fun-filled puppy stage, Cozi will need a family committed to continuing her training and helping her grow into the best girl she can be. Contact her carer Aaron on 0400 821 800 to arrange a meeting, or email LLTAGSandDogRescue@gmail.com.
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A generous spread, a few good sides and plenty of grilled favourites to go around, Hotel Mackay has given locals yet another reason to gather around the table with the recent addition of its Mackay Butcher’s Feast, a signature sharing experience that puts the grill centre stage. Made for those who enjoy a little bit of everything, this generous platter brings together five favourites, with plenty to share around the table. THE MACKAY BUTCHER'S FEAST – $249 Yardstick rib fillet Black Angus rump Pork belly Jerk chicken Kransky sausage Four sides and two house-made sauces Serves 4–6 | Suggested wine pairing: Sisters Run Calvary Hill Shiraz For those who prefer a steak of their own, the grill menu also features several individual cuts, all cooked to diners' liking and served with a choice of baked potato or chips, plus a side of their choice. FROM THE GRILL: 400g Black Angus Rump – $49: Riverina Black Angus, a hearty, full-flavoured cut known for its rich beef character. Paired with Brown Brothers Origins Shiraz. 300g Yardstick Rib Fillet – $52: Beautifully marbled for exceptional flavour and tenderness. Paired with Sisters Run Calvary Hill Shiraz. 350g Yardstick T-Bone – $47: The best of both worlds, combining tender eye fillet with flavourful sirloin. Paired with Snake & Herring Cannonball Blend. 250g Rump Special – $26: An all-day option, cooked to your liking and served with chips and salad. Call 07 4863 0564 to book your table and tuck into Mackay’s finest Butcher’s Feast now! Hotel Mackay's beef and chicken are halal certified.
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IDEAL Placements has successfully launched their Women in Warehousing project funded by Qld Government Skilling Queenslanders for Work initiative. The project recognises both the demand for workers in the warehousing industry and the willingness of employers to hire women. It will provide training opportunities to any unemployed or under-employed women in the community who are interested in pursuing a career in warehousing.
Participants in the project will receive comprehensive training including face-to-face Cert III Accredited Training with a Registered Training Organisation, White Card, First Aid, Forklift ticket, and a high-risk license. To complement the technical training, counselling sessions, industry placement, and relevant information sessions will be provided to enhance participants' employability, resilience and personal development.
To be eligible for the program participants must commit to a 16-week schedule, attend four days per week from April 15, 2024. Notably, registration with a Workforce Australia provider is not a requirement which makes this great opportunity accessible to a wider pool of candidates.
There is no cost involved. Participants are offered the best opportunity to gain skills and certifications that may otherwise be financially out of reach. IDEAL Placements will actively seek employment opportunities for participants before the completion of the project and offer ongoing support to ensure successful placements.
IDEAL Placements says, “This is a great opportunity for women who require skills to meet the needs of the industry.”
“The transferable skills gained, plus on the job coaching, will allow participants to be very competitive in the job market. Don’t be deterred. If you are working no more than 20 hours a week or have an employed partner, this great opportunity is still available to you”.
“We are also happy to discuss the project with any interested employers who may want a bit more information. Thank you to those who have already made a commitment”.
Interested employers are encouraged to reach out to IDEAL Placements for more information about the project and potential placements.
Individuals who are ready to begin a new journey and believe they are a committed candidate for the Women in Warehousing project should contact IDEAL Placements on 49578177 to schedule an appointment with Jeanette.

Suicide prevention involves being vigilant for signs of distress and creating a safe and supportive environment where individuals feel valued, listened to and empowered to seek help when struggling with their mental health.
Don't miss out on an invaluable opportunity for free safeTALK suicide prevention training, taking place on Friday, April 12, at 1 pm, in the Gordon White Library.
This training equips participants with essential skills to identify individuals at risk of suicide, engage in conversations with those experiencing suicidal thoughts, and effectively guide them to supportive resources and networks.
Participants will learn how to recognise warning signs and signals, engage in open and honest dialogue, and offer compassionate support to those in need. By attending this training, individuals can play a crucial role in preventing suicide and saving lives within the community.
To secure your spot, simply download the Grapevine Group app or visit www.grapevinegroup.org.au/bookings/.
Additionally, if you're interested in arranging a free private safeTALK session or a Suicide Mythbusters toolbox talk for your workplace, sports organisation, or community group, you can reach out to training@grapevinegroup.org.au to inquire further.
As times of crisis are on the rise in all aspects of life, it’s important to treat everyone with kindness, including yourself.
safeTALK suicide prevention training poster

By Amanda Wright
Greg Williamson has secured his position as Mayor of the Mackay region for a third consecutive term, following the formal declaration of his victory by the Electoral Commission of Queensland last week. Williamson first served as Mackay's mayor from 1991 to 1994 before returning to public office in 2016.
After preferences were distributed, Williamson emerged with 51.56 per cent and Steve Jackson with 48.44 per cent in a tight race after third candidate Laurence Bonaventura conceded.
Expressing gratitude, Mayor Williamson said it is an absolute honour to be re-elected as the Mayor of the Mackay Regional Council.
“We have so much to be proud of in this region and you have my word that I will work tremendously hard with the newly appointed Council.”
He extended his thanks to the voters across the region for their confidence in his leadership, emphasising his commitment to continuing the growth and prosperity of the area.
Acknowledging the competitive election, Mayor Williamson recognised the unique group now assembled around the council table, foreseeing a term filled with potential.
"With the rough and tumble of the election campaign behind us and the will of the people placing a diverse, energetic group around the council table, I am sure it is going to be a great term,” he said.
"With six new councillors elected, this new term allows for fresh ideas and reflection of the changes our communities are calling for, it is my intent to welcome feedback and influence change in the areas that the local council can impact.
“There will be new and diverse opportunities around the table with a mix of new enthusiasm and experience.
“After talking with many of the newly elected councillors last week, I can see that everyone has the same primary motivation, to deliver the best result for the people of Mackay and work together as a united council, which is fantastic," he said.
Appreciating the support received during the drawn-out vote-counting process, Mayor Williamson conveyed his gratitude to his family for their unwavering backing throughout his journey in public service.
“Thank you to Annette, our son and daughter and their partners, and our extended family, who have provided incredible support - not just for this campaign, but for my entire journey in public life.”
The official swearing-in of elected officials was scheduled to take place yesterday, on Thursday, April 4th, followed by the council's statutory meeting next Wednesday, where the deputy mayor would be elected and statutory requirements set.
Mayor Williamson expressed eagerness for upcoming projects, including the official opening of the Finch Hatton mountain bike trails.
"After seeing the usage so far, it's clear these trails have been very well accepted by the community," he remarked.
Mayor Greg Williamson thanked his family for their support of his mayoral campaign and his time in public office, pictured with his wife Annette and their son Dean, daughter Leigh and Dean and Leigh’s partners. Photo supplied
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A Mackay organisation will receive a share of almost $1.7 million to help build a more inclusive multicultural Queensland by delivering community-led projects that support social and economic participation and young people.
As a recipient of this year’s Celebrating Multicultural Queensland program’s project funding round, George Street Neighbourhood Centre Association Inc. will receive $42,680 to help create opportunities for people from diverse cultural backgrounds to better connect and contribute to the local community.
Fourteen projects across Queensland will share nearly $505,000 to create more economic and social opportunities for people from culturally and linguistically diverse backgrounds.
Member for Mackay Julieanne Gilbert said, “The response to this year’s funding round showed just how passionate local community groups and organisations are in building a more inclusive Queensland.
“I am thrilled George Street Neighbourhood Centre is one of the successful recipients, being able to connect new families to the services they need is a necessary service.”
In addition, another 15 projects will receive almost $1.2 million to engage young people from culturally diverse backgrounds to help break down barriers and increase their access to, and inclusion within, their community.
These include a science, technology, engineering and maths skills project to expand study and career pathways for young girls in Townsville, and a youth mentoring and support hub program that will provide social and educational activities for those facing significant barriers to participation in school and community life in Brisbane.
Other projects include an Ubuntu theatre training and life skills project for young people from diverse African backgrounds in Cairns.
Minister for Multicultural Affairs Charis Mullen expressed her enthusiasm towards the project, recognising the benefits and attributes the grant will have on the region.
“I’m delighted to know these projects will build on the many things Queenslanders are already doing to help their communities flourish.
“As Queenslanders, we are stronger when we ensure everyone has the chance to forge connections and contribute their skills to their local community – it’s how we can build a more inclusive, harmonious and united state.”
$1.7 million has been allocated under the 2023–24 Celebrating Multicultural Queensland project funding round through two categories: the Economic and Social Participation category and the Youth and Community Connection category.
Grants totalling $1.7 million have been allocated through the Celebrating Multicultural Queensland program for community-led projects to build social and economic participation.
A total of 29 organisations will share in the funding.
Projects will create opportunities for Queenslanders from diverse cultural backgrounds to fully participate in local communities.
“I look forward to seeing these projects help break down barriers that may prevent some people from realising their ambitions and fully participating in the social and economic life of their community,” Minister Mullen added.
Further information about the Celebrating Multicultural Queensland program can be found at www.des.qld.gov.au/cmq-program
Neighbourhood Centre Association Inc. will receive $42,680 to help create opportunities for people from diverse cultural backgrounds to better connect and contribute to the local community.

St Patrick’s College has a long history of offering excellence in education as a Catholic Coeducational College in the Diocese of Rockhampton catering for Years 7 to 12.
Families looking for a quality secondary education in Mackay are invited to attend the St Patrick’s College Mackay Open Night being held on Tuesday 23 April at the Mercy Campus in Penn Street, Mackay from 4.00pm to 7.00pm.
Prospective parents and students are invited to view subject displays, chat to teachers, admire students’ work and join in classroom activities. Tours of the facilities and dynamic performances from the College Choir, Band, Drum Corps, Dance Troupe, Concert Percussion, Handbell and Strings ensembles will all be scheduled throughout the evening.
Enjoy the free sausage sizzle, tea and coffee, wine and cheese for the adults, with popcorn and snow cones for sale to support the St Vinnies Committee.
For those attending there is a Treasure Map prize draw at 6:30pm at the Pavilion offering:
First Prize - $200 City Beach Gift Voucher
Second Prize - $100 City Beach Gift Voucher
Third Prize - $50 City Beach Gift Voucher
Why enrol at St Patrick’s College? St Pat’s is a partnership between students, staff and parents, providing an environment of learning, personal growth and faith development while recognising students as young adults.

Nestled in the city heart of Mackay, Fusion 128 restaurant and bar offers a delightful ambience of comfort, vintage charm, and tasty cuisine at a reasonable price. As you step through the doors, you're greeted by a warm and inviting vintage atmosphere.
What sets Fusion 128 apart is its commitment to providing not just a meal, but an experience. The friendly service from the moment you enter until the moment you bid farewell creates a welcoming environment for guests.
‘A menu of popular Modern Australian dishes are given a twist by incorporating native bush herbs and taking culinary influence from Asian and French techniques.’
Fusion 128 prides itself on serving up dishes that not only satisfy the taste buds but leave a lasting impression. From succulent duck breast to tender beef cheeks and mouth-watering sirloin steak, each dish is carefully crafted to perfection. The barramundi, a local wild catch, showcases the restaurant's commitment to supporting local produce and delivering freshness with every bite.
It's not just about what's on the plate; it's about the overall experience. Fusion 128 goes above and beyond to ensure that every visit is memorable. Guests can occasionally have the opportunity to engage in a magical game, adding an element of fun and excitement to their dining experience.
For those looking for a dining experience like no other, Fusion 128 offers a popular three-course special for both lunch and dinner, making it accessible to all. While walk-ins are always welcome, it's recommended to make a reservation, especially on Friday and Saturday nights.
“People should eat and drink and enjoy the fruits of their labour, for these are gifts from God,” Ecclesiastes 3:13
Book your next reservation now by calling 0408533188 or 49999329.

Experience the rich tapestry of Thai flavours crafted from locally sourced, seasonal ingredients bursting with the vibrant colours of the rainbow. Here, freshness meets health as the carefully curated menu boasts an array of dishes cooked with minimal oil for a guilt-free feast.
Embrace the spirit of tradition woven into every dish without breaking the bank.
Indulge in a masterful menu, inspired by centuries of culinary heritage. With an air-conditioned interior for 50 and an alfresco setting for 40, enjoy the cool cosy ambience. For larger groups, the restaurant’s doors are open to accommodate gatherings of over 100.
Dietary requirements catered for! Gluten-free, Coeliac, low-sugar and Keto options are available!
Delight in timeless classics like pad Thai, Singapore noodles, honey king prawns, and cashew chicken. Explore authentic specialties such as chilli basil beef, roast duck hot pot, and the fiery jungle curry. Our local favourites like special fried rice and crowd-pleasing starters like satay chicken skewers and san choy bow await the discerning palates of diners.
Join Tropical Phoenix Garden Restaurant for an Asian-inspired feast filled with tradition and flavours – they are open 365 days of the year!
Enjoy authentic Cantonese cuisine at Tropical Phoenix Garden Restaurant, River Street, Mackay. Photo credit: Amanda Wright

Step into the laughter-filled atmosphere at LAFFOS for their famous Tuesday Trivia night! It's not your typical brain-busting quiz; it's all about having a LAFF (that's "laugh" for the uninitiated).
Starting promptly at 7 pm, prepare for three rounds of brain-teasers that are more about wit than wisdom. And fear not, the fun wraps up by 8:30 pm, so you won't miss your beauty sleep. While testing your knowledge, indulge in one of LAFFOS' mouthwatering handmade pizzas because let's face it, pizza makes everything better.
For bookings, simply ring up 4898 1121. Oh, and here's a little insider tip: don't forget to check out their Facebook page every Tuesday for two free answers, so you can impress your pals with your "genius" knowledge (or lack thereof)!
Enjoy one of Laffos’ mouth-watering pizzas while enjoying light-hearted trivia. Photo credit: Amanda Wright

Last week in the region’s rustic inland town of Clermont, the community gathered for the grand opening of the Clermont Historic Village Museum, marking a celebration of heritage and camaraderie.
Mackay Isaac Tourism hosted its inaugural Meet & Mingle event of 2024, welcoming esteemed guests including Mayor Elect Kelly Vea Vea and Tourism Chair Jane Pickles. Against the backdrop of Clermont's rich history, attendees enjoyed engaging conversations and delightful treats from Lotta Latte's during an afternoon picnic.
However, the highlight of the day was undoubtedly the museum's new exhibitions: "Clermont Curiosities" and "Diary of a Landscape." These exhibits, featuring captivating artifacts and an innovative junk journal aesthetic, offered a glimpse into the essence of our lands and the narratives of those who traversed them.
For those yet to explore the wonders of the Clermont Historical Centre, a visit is highly recommended.
Clermont Historical Centre, Gregory Hwy, Clermont
Hours: Wed to Sat 9am-3pm
Photos supplied: Mackay Isaac Tourism
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St Mary's gears up to mark its centenary milestone this August, with events that aim to bring together past and current students, families and staff in a celebration of the school’s significant contribution to the local Mackay region.
Established just a few short years after the end of the Great War, and with Mackay still reeling following the devastating cyclone of 1918, St Mary's school began its journey with a commitment to providing a quality Catholic education for the families of South Mackay. With an initial enrolment of about 50 students, St Mary’s was originally staffed by two Sisters of Mercy, who were transported each day over rutted dirt roads from their convent on River St. The original school building (pictured) was funded and built by local families and was a mainstay of school and community life for many years.
Over the decades, St Mary's has remained steadfast in its dedication to providing an exceptional educational experience, shaping the lives of thousands of children who have passed through its doors. From its modest beginnings to the current day, St Mary's continues to uphold its mission to foster academic achievement, spiritual growth and a strong sense of community pride among its now 380 students.
As the school embarks on its hundredth year, it invites the wider community to partake in events that honour the past, celebrate the present and embrace the future. The festivities kick off with a Centenary Mass, to be celebrated by Bishop Michael McCarthy at the school on 6th Aug. Following the Centenary Mass, the school will host a formal dinner on Friday, 9th August, where guests can reconnect with old friends, former classmates and teachers, reminiscing about schoolyard memories while forging new bonds in celebration of this significant milestone.
On Sunday, 11th August from 9am-12pm, St Mary's opens its doors to the community during the school’s Family Fun Day. Visitors will have the opportunity to explore open classrooms, experiencing firsthand the innovative learning environment that the current students of St Mary's enjoy. Additionally, families can partake in the excitement of jumping castles, indulge in delicious treats, and peruse a display of memorabilia spanning the school's history, including items from the 1999-time capsule. A highlight of the Fun Day will be the dedication of a new time capsule. Filled with mementos and messages from current students and staff, the time capsule will serve as a testament to the school's commitment to education in the Mackay community, and will be unveiled at the 125th anniversary in 2049.
As the Mackay community joins in celebrating St Mary's centenary, the school extends its heartfelt gratitude for the unwavering support and camaraderie that have enriched its journey over the past hundred years. Together, let us honour the legacy of St Mary's School and embrace the future as we embark on the next chapter of our story.
For further details and inquiries about the centenary celebrations, please visit the St Mary's Catholic Primary School Facebook page or email smm_centenary@rok.catholic.edu.au
Contributed by St Mary’s School Principal, Wes Rose
St Mary’s School Captains - Ryder Reynolds, Zander Otto, Jaylah Breayley and Kalani van Lint - pictured with the time capsule (dedicated in 1999) to be opened during this year’s centenary celebrations
The original St Mary’s school building (Morley St), which opened its doors in 1924. Images supplied

Two separate tragic family losses are the reason Dr Alison Pighills is so passionate
about falls prevention.
The Mackay researcher has been awarded $4 million in funding to conduct a five-year
study into reducing fall-related injuries which will have an enormous impact on the
ageing population worldwide.
It’s the culmination of 20 years of hard work and a project very close to the heart of
the Mackay Hospital and Health Service Principal Research Fellow and Adjunct
Associate Professor with James Cook University (JCU).
While working on her PhD investigating the clinical effectiveness of home hazard
reduction to prevent falls in older people in 2006, her father-in-law died instantly
following a head injury after he fell downstairs at home at night in the dark. Her
mother-in-law Kath died after surgery eight years later after she fell whilst getting out
of bed and broke her hip.
“Ernest and Kath are two very good reasons why I am so passionate about falls
prevention - we miss them both every day,” Dr Pighills said.
As one of the biggest study grants received by a MHHS researcher, Dr Pighills hopes
the study and her research knowledge will be adopted and implemented by
occupational therapists (OTs) to identify and reduce home hazards contributing to falls
in the elderly.
Dr Pighills said that a recent Cochrane systematic review which she co-authored had
already proven the intervention was highly effective in reducing the rate of falls by
about 39 per cent in elderly people with three or more falls risk factors.
“Older people at high risk of falls is the category of people that this intervention is
extremely effective with and can reduce falls by approximately 39 per cent,” Dr Pighills said.
“The person will identify what they think increases their risk of falling, when they feel
unsafe doing certain tasks, such as dressing or showering, and the OT will encourage
them to not only identify their own risks but also identify their own solutions.”
Set to begin later this year, the study will be progressively rolled out with OTs in 12
sites - ten across Queensland, including the Mackay Hospital and Health Service, and
two sites in other states. The study involves supervision of participating OTs from the
public and private health system, non-government organisations and community-
based services, to ensure they properly implement EAM and involves a clinical trial to
evaluate the effectiveness of implementation.
Dr Pighills said the study reinforced that Mackay Institute of Research and Innovation
(MIRI) could be competitive in the grant funding rounds and was engaging in research
which translated into innovative practice.
“We hope this study will have a massive impact on reducing the risk of falls for elderly
people not just within Australia, but worldwide,” Dr Pighills said.
Dr Alison Pighills, passionate researcher, receives funding to conduct a five-year study into reducing fall-related injuries. Photo credit: Hannah McNamara

Primary producers in the Mackay district have the opportunity to expand their knowledge, free of charge, at a series of Rabo Client Council workshops.
The workshops are designed to help provide the financial skills essential to managing an agricultural enterprise and will provide farmers with an opportunity to both upskill and network.
The initiative has been spearheaded and funded by food and agribusiness banking specialist Rabobank’s Rabo Client Council, a group of the bank’s farming clients who volunteer their time implementing programs that contribute to the sustainability of rural and regional communities.
Offered free of charge to participants, the interactive workshops provide practical, hands-on advice for understanding financial statements and banking requirements and explore topics such as taxation versus management accounting, essential business management ratios and understanding key components of a business’s financial profile.
Northern Queensland & Northern Territory Rabo Client Council member and Mackay-based accountant, Tony Olsen said “financial skills are important for our producers and the next generation of producers.
“Many of our next-generation farmers may be highly educated, or have extensive on-farm experience, but understanding financial reporting and banking requirements is often foreign to them which is why these workshops are so valuable,” he said.
Mr Olsen said the workshop content would consider cash flow implications of a variety of enterprises and there will also be a focus on preparing annual cash flow budgets.
He said the content had been specifically tailored for the workshop locations – focusing on beef and sugar enterprises at Mackay and sugar and horticulture operations for Ayr.
“The workshops have been designed so couples and family members can attend together – it is a really valuable opportunity to get away from the farm for the day to take in the same information and develop an understanding of financial reporting together,” he said.
Rabobank head of relationship management for Northern Queensland and Northern
The workshops, limited to 30 participants each and are not restricted to the bank’s clients, will be presented by director of Hudson Facilitation, Tony Hudson.
The workshop will be held at the Windmill Hotel and Events Centre, North Mackay, on Tuesday, April 9 from 8:30am to 3:30pm.
To register to participate, visit rabobankaunz.eventsair.com/financial-skills-workshops/registration/Site/Register.
Morning tea and lunch catering will be provided.
Northern Queensland & Northern Territory Rabo Client Council member Tony Olsen

This time last year, post the annual Dubai sugar conference, there was a reasonably consistent view that the market had upside potential on supply constraints. In effect, the fundamentals played out for most of the year and the speculative money helped push prices to record highs. This spectacularly unwound at the end of our season, and we are now in the mid to lower end of last year’s trading range.
The views this year are much more two-sided.
The Brazilian crop is obviously the primary focus, and we will soon start to see some results as the dry period for February and March allowed for an early start to harvest. A recent forecast of rain may be viewed as a short-term positive for the market, as it will delay harvest output.
It is early in the 24/25 season and global production and consumption forecasts are very contingent on a few key variables. With Brazil providing around 80% of the global raw sugar trade, the focus is rightly on the expected Brazilian cane tonnage, ATR, and sugar mix, which will be driving the expected change in global raw sugar stocks.
Wilmar is currently forecasting a reduced crop, from the record 665 million tonne crop harvested last year, of more than 600 million tonnes. This, combined with an increase in the sugar-to-ethanol mix of over 50%, results in a sugar make not unlike last year’s record sugar production.
In addition, there has been a supply response in the mid-tier production countries with Russia, Ukraine, and the EU all seeing an increase in sugar beet production, as the economics stack up against a depressed wheat and corn price.
Likewise, China is expected to increase sugar beet production for the same reasons.
By adding half a million tonnes here and there around the globe, the supply total creeps up. As underlying demand or consumption is expected to increase its relentless rise at roughly 1.5-2.0 million tonnes a year, the supply total needs to creep up.
The period of sustained high sugar prices last year did little to erode this momentum.
Currently, we are forecasting a small surplus of stock for 24/25 season which will keep global sugar prices under pressure. This is contrary to many other trade house views around the world who forecast a more bullish outlook.
As noted, it is early days and a small change in one of the key assumptions around Brazilian output can have a significant effect on the market in either direction - so nothing is assured at this point.
Growers will need to have their risk management hat on this year as we are likely to see a more volatile market as opposed to the one-way traffic we enjoyed last year – until we didn’t!
For more information, please get in touch with your local Grower Marketing consultant.
Sugar price movements over the last two years

Greater Whitsunday Alliance and the Resources Centre of Excellence are hosting the region’s first ever decarbonisation summit in May, to help local businesses understand their role in carbon reduction.
Greater Whitsunday Alliance (GW3) chief executive officer Ms Kylie Porter said the Decarbonisation Accelerated Summit is focused on unlocking thinking around decarbonisation and to provide a platform for actionable change across our region’s businesses, industries, and economy.
“This summit will be a pivotal event for our region’s businesses, charting a course towards unlocking new value stream opportunities associated with decarbonisation in the Greater Whitsunday region,” said Ms Porter.
“As the world changes, we want our region to be well on the way to diversify its economic base through decarbonised industries and business practices, ensuring long -term social and economic prosperity.”
The Decarbonisation Accelerated Summit will bring together thought leaders, industry experts, and innovative minds to delve into the transformative potential of decarbonisation.
Bestselling author and international trend specialist Michael McQueen will be one of the day’s featured keynotes.
Mr McQueen will provide insight into the shifts toward a decarbonised world and how local change can have a global impact.
The summit will also hear from sustainable development specialist and founder of ThinkZero Cle-Anne Gabriel who will give businesses the tools to commence their net zero journeys but will also explore case studies from her own experiences and where businesses have successfully changed to a decarbonised future.
Ms Gabriel has provided advice on sustainability and decarbonisation projects in four Organisation for Economic Co-Operation and Development (OECD) countries. She has also provided advice on regional level policy and planning in Japan, the European Union, and New Zealand.
Along with being the project manager and co-designer of the European Commission funded zero emission certification pilot program Ms Gabriel founded Australia’s first Carbon Literacy program, certifying corporate clients on their journey to Net Zero.
Also featured in the summit program will be some of Australia’s leading decarbonisation experts and leaders from industry and government including BHP, Clean Energy Council, Main Sequence, Sedgman, Cauldron and the Sustainable Minerals Institute.
The Decarbonisation Accelerated Summit is a joint initiative of the Resources Centre of Excellence (RCOE) and Greater Whitsunday Alliance (GW3).
Resources Centre of Excellence (RCOE) Mr Steven Boxall said the summit is an initial step for businesses, especially those in the METS sector to take, as we support the region's industries to decarbonise.
“Our focus is to drive innovation and collaboration and rapidly accelerate our region’s adoption of low carbon activities, initiatives, and product development within all sectors.
"The summit will transform regional business and industry thinking and fast track our region’s approach to climate- positive action,” Mr Boxall said.
Tickets for the Decarbonisation Accelerated Summit are now on sale. To find your tickets and learn more, visit https://events.humanitix.com/decarbonisation-accelerated-summit.
Queensland mining company QCoal and its partners have launched a public campaign against the State Labor Government over a decision which they say will force 800 mine workers to live in a town without shops, permanent police, or medical facilities.
QCoal, which owns and operates six mines across Queensland, says it was blindsided by the State Government “cynically introducing targeted legislation attached to a child protection bill”.
“The secret legislation will force the closure of an established mining camp and threaten the future of Byerwen mine and its 800 jobs,” a QCoal representative said in a media statement.
QCoal group’s website for the campaign says that the effect of this is to force workers who are happily living in regional Queensland to uproot themselves and their families to move to the tiny mining town of Glenden.
“Families and children of workers would be torn from the homes, schools, and jobs they love or have the awful choice of living separately from their loved ones,” the campaign reads.
“And these workers would then be forced to travel up to two hours to and from work each day, on unsafe roads, after long 12.5-hour shifts.
“Unhappy workers who don’t want to move, uproot their families, give up their lifestyle or travel while exhausted are out of luck.
“The State Government says it’s this or lose your job!”
QCoal has joined with other companies affected by the legislation to form Energy Resources Queensland (ERQ) to run a campaign against the State Government decision in the lead-up to the State Election.
Image source: qcoal.com.au