
Local tourism operators are expressing concern toward troubling times ahead, with the federal government’s new visa restrictions set to shrink the backpacker workforce that drives seasonal operations. The Federal Government’s proposed cuts to Working Holiday Visas have raised concerns across two of the Whitsundays’ biggest industries. Bowen farmers warned that fewer backpackers could leave crops unpicked, and now tourism leaders in Airlie Beach have added that the same cuts could leave local businesses scrambling to find workers that aren’t there. At Airlie Beach’s Heart of the Great Barrier Reef sign, Tourism Whitsundays CEO Tim Booth and Whitsunday Mayor Ry Collins spoke about what the proposed changes could mean for a region that relies heavily on tourism. “We can't have Airlie Beach named Australia's top tourism town in the small category and then have the knees cut out from us by federal policy,” Tim said. The proposed changes form part of the Federal Government’s effort to reduce migration, a topic that has been of hot debate by all three parties that Mayor Ry Collins believes the working holiday visas should be separated from. “Obviously the federal government is really coming in with broad brushstrokes to try and address the publicly perceived issue around net overseas migration (NOM),” said Mayor Collins. “Some of the dialogue I heard last week in Canberra was actually taking that working holiday maker class completely out of the NOM calculation. “I think that's a fair and reasonable way that they can make the numbers look as good as they want but it won't affect the actual number of workers that are here to support our industries.” The new restrictions look to cut the second-year extension on Working Holiday Visas from 57,000 to 45,000 slots, and 3rd year extension from 31,000 to just 5,000. According to Tourism Whitsundays, the Whitsundays hosts about 3,500 backpacker workers at any given time of the year. “I think for regions like the Whitsunday’s unemployment rate is lower than the national average by 0.9%, so at a 3.5% unemployment rate, we just don't have the workforce there that can pick up these roles that the working holidaymaker delivers for our communities,” Tim said. According to figures released by Tourism Whitsundays, in the year ending March 2026, domestic visitors spent $959.1 million in the region and international visitors spent a further $271.8 million. This spending was made possible by the abundance of workers delivering those experiences. “[Working holidaymakers] do a terrific job already in delivering world-class experiences, particularly here in the Whitsundays,” said Mayor Collins. “We do see working holidaymakers really take up that mantle, particularly in areas like customer service roles, hospitality roles, housekeeping roles... “What we're asking for is that we can stay strong as an entire tourism industry.” Having just returned from Canberra, the pair said raising regional and statewide voices is crucial to persuading the Federal Government to reconsider how the proposed restrictions would apply. “And then at a federal level, obviously through our federal member Andrew Wilcox, but we've also engaged with the members of the Labor Party around that as well. “But unfortunately it's starting to feel like a number of issues that we're campaigning on…along with things like disaster recovery funding arrangements which was one we linked into last week.” Photo caption: Whitsunday Mayor Ry Collins and CEO of Tourism Whitsundays, Tim Booth. Photo credit: Zach Houtenville
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In this world of AI and other technological advancements, you don’t want to be the person who wanders around the office like a big old clumsy Tyrannosaurus Rex bumping into all the youngsters and stepping on their laptops and other devices. It’s one of the challenges of our times; getting the balance right in business in a world that is increasingly controlled by AI, robotics and a rapidly changing IT environment. I remember, some years ago now, when older family members had refused to embrace computer technology and mobile phones etc. They were really left behind and felt excluded in a world that had moved ahead without them. I’ve got a 19-year-old son who doesn’t have to think about it. Current and evolving technology is part of his life and, like others in his age group, he is completely at ease with something that is just part of his make-up and comprehension of the world around him. The trap you can fall into is letting the kids do all the IT stuff for you. My son set up our old TV with all the streaming services etc, which was the easy option for me, but I find it’s important to get involved and do it yourself otherwise everything will move ahead and you won’t be able to do things for yourself. But I am still stuck in some of the old ways. If I am ordering a takeaway meal I still ring the restaurant and go and pick it up. The old T-Rex wanders into the Thai or Indian joint and picks up his plastic bag of goodies, pays, and drives home. There aren’t many of us left. Uber Eats baby. Everyone has embraced it. My wife and daughter were having dinner together in Brisbane recently and my daughter noticed that her stockings or tights had “run” or a ladder in them. My wife suggested she jump in the car and drive to a nearby supermarket and get another pair. But my daughter ordered a new pair to be delivered to the restaurant by Uber. They were there in a jiffy and the night continued without the pesky interruption of having to leave the restaurant to buy them. It’s a great example of the modern world making things easier and how many of us need to ensure we are adjusting and understanding how things can now be done. There is another side to the coin, however. People have told me that I should get AI to write my columns. They say I could give it some examples of columns I have written and give it an idea for a new column and tell it to knock out 600 words on my chosen topic in my style of writing. It’s something I would never do. Apart from the fact that it would somehow seem like I was cheating, it would also not be authentic. I feel that however boring or pedestrian my stories and comments are, at least they are mine. They have come from my noggin, my experiences. It is my take on the world, not something that has been cobbled together by artificial intelligence. It’s similar in the world of real estate and, I’m sure, business generally. You need to embrace the technology, use it when it creates a better service, a superior experience for buyers and a better result for sellers. But there is still a place for picking up the phone and calling buyers, following up from open homes, doing the hard work that needs to be done as an agent. In a world of AI, robotics and Uber Everything the human element, the person-to-person connection still needs to happen to deliver good service and create the best result for clients.
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Maisy is a beautiful little soul who seems to understand that the very best place in the world is right beside someone she loves. She is affectionate, gentle, social and wonderfully trusting. She loves curling up on a welcoming lap, snuggling into your arms and settling close enough to make you feel as though you have always belonged together. Maisy is generous with her purrs, her cuddles and her sweet little air biscuits. She even places her paw in your hand as if to say, “I choose you.” But this gorgeous girl is not only a champion snuggler. Maisy is playful, curious and full of kitten joy. She loves exploring her toys, chasing anything that moves and turning ordinary moments into entertainment. She will happily amuse herself, but everything is even more fun when her favourite person joins in. She has that perfect combination of affection and personality, soft and loving when it is time to cuddle, and playful and bright when it is time for fun. Maisy will bring warmth to your home, companionship to your days and a little paw to hold whenever you need it. If you are looking for a kitten who will play with you, curl up with you and love being part of your life, Maisy may be the girl you have been waiting for. Maisy has been desexed, microchipped, received her first vaccination, been wormed and is litter trained. She is ready to begin her beautiful new life as a much-loved indoor companion. To arrange a meet and greet with Maisy, please call Ros on 0403 814 318.
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Tarren McAuley, Web Director and Co-Owner I remember when those AI posters started popping up – the first one looked kinda different. By the end of the week, when I’d seen 30 of them, I was much less enamoured + actively scrolled past anything that had that telltale paint smear style font. It’s not that the quality had gotten any worse between me seeing that first one + when I was sick of them by the 30th. But it was no longer novel or original. I think AI is especially susceptible to this because as soon as someone discovers a winning formula, everyone else jumps on the bandwagon, but because everyone is getting similar outputs, it gets old – quick. I think brands can fall into a similar trap. Humans are always looking for inspiration + when seeking it out, where better to look than the other players in your field. If you’re a tech company, you’re going to look at Samsung, Apple + the like. But when that happens too much, you get a feedback loop of samey-ness. For me, this is best exemplified by airline logos. Look at Qantas + Virgin, probably the two biggest brands in Australia. Both use a red plane-like icon, w/ their logo in big letters next to it. Bit cherry picked but even the other big players’ logos are similar - Emirates uses mainly red + shakes it up by having a slightly more exotic font. Jetstar ditches the red for orange + has their icon at the end but it has similar visual markers. This isn’t unique to logos, like w/ the poster example earlier – it could be your social tiles, your website or even your company email sig. Whatever it is, if you wake up one day + notice that the other businesses around you are looking a bit too similar, that should be your sign to start looking at a rebrand to shake off the rust + re-establish your unique identity. You know, until the cycle repeats again!
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Dan has been involved in the property industry all his working life.
His early years were spent in the Lands Department (now the Department of Natural Resources) carrying out rental assessment valuations for Crown Land in various centres of Queensland including Rockhampton, Hughenden, Emerald, Longreach, Winton, Cloncurry and Mackay.
During that time, he became a Registered Rural and Urban Valuer and was promoted to the position of Assistant Land Commissioner prior to his resignation from the Government Department.
In 1984, Dan took over the management of the Valuation Department of Blacks Real Estate before setting up his own private valuation business in 2003, which operated successfully until mid 2013.
Dan and wife Kerry have lived in Mackay for over thirty years and have a son Dylan and daughter Kara.
Outside of work, Dan has an interest in most sports, particularly Rugby. He is a Life Member of Brothers Rugby Club and spent twelve years coaching the senior boys rugby team at North Mackay State High, winning several premierships.
With a wealth of experience in the property market, Dan returned to Blacks Real Estate as a Sales Consultant in August 2013.

Last Friday’s Barrier Reef Night Markets brought great energy to the Mackay City Heart, with locals enjoying a vibrant evening of handmade, unique stalls while supporting community causes. Photo credit: Hannah McNamara










Cadence Rooney, Belinda Rooney, Andrew Rooney and Abigail Rooney
Ella Barr, Elle Jung and Kaylah Dowson
Brock, Aliara, Tayla, Jesse, Anna-Lisa and Nigel
Veleisha, Valerie and Brianna
Paul Te Tau and Bryony Te Tau
Simon
Justin, Natalie, Paul and Chrissy
Brittany, Mikayla and Louella

Nestled in the lush foothills of the Pioneer Valley, Finch Falls Retreat spans 13 acres of open space and native rainforest, offering a tranquil escape where families can reconnect with nature at their own pace. Surrounded by breathtaking landscapes, the retreat is a sanctuary for walking, riding, or simply unwinding amidst the serene environment. Throughout the grounds, inviting seating areas provide the perfect spot to pause, relax, and soak in the peaceful atmosphere.
The retreat’s two-bedroom Eco Lodges are thoughtfully designed with families in mind, comfortably accommodating two adults and up to four children. Each lodge features a fully equipped kitchenette and private ensuite, ensuring every stay is convenient and relaxing. Strategically spaced throughout the retreat, each lodge includes its own private deck and undercover BBQ area, which is ideal for enjoying a morning coffee or a family dinner immersed in nature.
Beyond luxury accommodation, Finch Falls Retreat is also a haven for native wildlife. The grounds have undergone a large-scale restoration, with hundreds of native trees and plants introduced to rejuvenate the landscape. As guests wander through the retreat, they may spot an abundance of local wildlife in their natural habitat, making nature an integral part of every stay rather than just a backdrop.
Young explorers are well catered for, with play equipment thoughtfully placed throughout the retreat. Children can enjoy a mud kitchen, cubby house, and playground, while the gently flowing creek offers a safe, shallow space for splashing and exploration most of the year. For those seeking further adventures, Finch Hatton township is just minutes away, offering a playground, pump track, and access to larger natural swimming holes – so why not make it a memorable family day out!
Dining at Finch Falls Retreat is effortless and flexible. Each lodge’s kitchenette includes an induction cooktop, microwave, fridge, and Nespresso coffee machine, making it simple to prepare a relaxed breakfast, picnic-style lunch, or cosy dinner while surrounded by nature.
Finch Falls Retreat is ideally located at 564 Gorge Road, Finch Hatton, Queensland, just 8 kilometres from the town centre and 3 kilometres from the picturesque Finch Hatton Gorge. Accessible via sealed roads, the drive to the retreat takes guests through scenic farmland, rainforest, and mountain landscapes, setting the tone for a restorative stay in the heart of the Pioneer Valley.
Every element of Finch Falls Retreat, from the private Eco Lodges to the carefully restored grounds, wildlife habitats, and family-friendly amenities, has been designed to provide a whole-family experience.
Here, luxury and nature coexist, creating a serene and immersive escape where families can explore, unwind, and make lasting memories together.
finchfallsretreat.com.au

The Whitsundays Writers Festival has been scheduled for Sunday 13 September 2026 with a one-day celebration of local authors, regional stories, and the readers who bring them to life.
Set against the stunning backdrop of the Whitsunday Marine Club, Airlie Beach, the festival promises an engaging, thought-provoking, and community-focused experience for all ages; well worth travelling for.
Festival-goers can look forward to two intimate panel discussions, exploring the journey from inspiration to publication, and the creative sparks that drive storytelling. Hear from talented local authors as they share insights, experiences, and advice for aspiring writers. The day will also feature author readings, the presentation of the Whitsundays Literary Heart Awards, and Stories by the Sea — a lively book buy-and-swap event celebrating local voices and community participation.
Stay tuned for full program details and ticket releases, and don’t miss your chance to be part of the region’s premier literary celebration.
Calling Local Authors – Expression of Interest Now Open!
Are you a published author living in the Mackay region? We’d love to hear from you!
For the 2026 Whitsundays Writers Festival, we’re inviting local authors to express interest in joining two engaging panel conversations.
Local authors can also confirm a dedicated space to sell books directly to festival attendees.
EOI deadline: 11:59pm, Saturday 28 February 2026
Complete the online form: 2026 Expression of Interest – Whitsundays Writers
Start writing! 2026 Whitsundays Literary Heart Awards
We’re excited to announce the 2026 Whitsundays Literary Heart Awards, celebrating the next generation of Australian storytelling. This year’s awards include:
Best Short Story – Adult & Under 18 divisions
First prize: $1,000 | Runner-up: $500Up to 3,000 words of unpublished creative fiction
Poetry PrizeFirst prize: $1,000 | Runner-up: $500Up to 50 lines of unpublished poetry
Judged on originality, creativity, and expressiveness
Entries open 16 March to 30 June 2026 with a $20 entry fee.
These awards are a vital investment in Australian literary culture, giving local and national writers the chance to have their work recognised and celebrated. Don’t miss the opportunity to join a community that champions creativity, imagination, and the power of storytelling.
Contributed with thanks to Whitsundays Writers Festival.
What: Whitsundays Writers Festival
When: Sunday 13th September 2026, 10:30am-4:30pm
Where: Whitsunday Marine Club, 7 Altmann Ave, Airlie Beach
1- The festival is calling for writers across the region to get in touch. Photo supplied

Meet Bella.
Bella is an 8-year-old Cattle Dog Cross with the biggest heart of gold.
This sweet girl has so much love to give and is looking for a home where she can truly shine. Bella adores cuddles and will happily curl up beside you for hours—she’s the perfect companion for quiet nights and cozy mornings.
One of her cutest quirks? She loves to hide her treats instead of eating them right away—saving them like little treasures for later.
Bella is recently desexed, and fully vaccinated. She’s full of love and affection and ready to find her forever home.
Bella would thrive best in a home where she can be the center of attention. Bella prefers not to share her humans with other dogs, so she’s ideally suited to an older couple or a family without other pets. She just wants all the love for herself—and she’ll give it back tenfold.
If you're looking for a loyal, affectionate companion who will adore you endlessly, Bella might just be your perfect match.
Message Lucy’s Lucky Tags and Dog Rescue on Facebook to arrange a meet and greet.
1- Bella is looking for her person – is it you? Photo source: Lucy’s Lucky Tags and Dog Rescue

Seven students from Sarina State High School have been recognised for their musical talent after representing their school at the State Honours Ensemble Program in Rockhampton over the weekend.
Dallas Kuhl, Sarah Bradford, Lily Kuhl, Isabella Bradford, Ebony Hetherington, Lauren McFadzen and Millie Thomsett were selected to take part in the prestigious program alongside some of Central Queensland’s best middle school–aged instrumental music students.
The three-day program brought together talented young musicians from across the region for an intensive schedule of rehearsals and workshops. Over the course of the program, students completed 15 hours of practice under the guidance of some of Queensland’s leading conductors.
The experience culminated in a final concert, showcasing the students’ dedication and musical development following the intensive rehearsal period.
The opportunity provided the Sarina students with valuable experience performing in a large ensemble while collaborating with other young musicians from across Central Queensland.
Photo source: Sarina State High School

After a strong turnout for the first event of the year last weekend, Art in the Park is set to return next month, bringing another day of creativity and community to Sarina.
Hosted by the Sarina Arts Council and Sarina Gallery, the outdoor event will once again take place under the trees at the Field of Dreams from 9am to 2pm.
The event invites locals and visitors alike to browse a range of locally created artworks, meet the makers behind the pieces and enjoy live music in a relaxed park setting.
Organisers said the first Art in the Park for 2026 last Sunday attracted a fantastic turnout, with many people stopping by to chat with artists, support local makers and enjoy the vibrant atmosphere.
Those who missed the first event will have another opportunity to attend when Art in the Park returns on Sunday, May 3, promising another colourful day celebrating local creativity and community connection.
Photo source: Sarina Arts Council, Sarina Gallery





Residents of Walkerston and the surrounding Pleystowe district are being invited to come together once again for a moving 2026 ANZAC Day Dawn Service at ANZAC Park Walkerston, an early-morning commemoration honouring service and sacrifice.
The service will begin at 4.50am with veterans forming up at the Luscombe Memorial Tree, followed by a wreath-laying ceremony at 4.55am.
A march through ANZAC Park will follow at 5.00am, led by the Parade Commander, before the Dawn Service formally assembles at 5.10am. The program will include the flag at half-mast, the mounting of the guard, and a welcome address from Walkerston-Pleystowe RSL Sub-Branch President Rod Francisco.
The Dawn Service is expected to conclude at approximately 5.30am, after which attendees are invited to join veterans for breakfast at the Duke of Edinburgh Hotel.
Organisers are encouraging the community to attend and take part in the early-morning service, as Walkerston-Pleystowe comes together in reflection, remembrance and gratitude for those who have served.
Honouring Sacrifice And Finding A Service Near You
Attending a Dawn Service remains one of the most meaningful ways the community can honour those who served and sacrificed. Rising early in the quiet hours of the morning is seen as a small but powerful gesture of respect, reflecting the time of day when many soldiers prepared for battle and remembering the courage, loss and resilience of the men and women who served the nation.
Across the Mackay region, communities will come together at dawn and throughout the day on April 25 to commemorate ANZAC Day, with services scheduled across locations including Mackay, Sarina, Walkerston, Seaforth, Mirani, Marian, Eton, Calen and Finch Hatton, as well as other towns across the district. The Isaac region will also hold services, with further details to come.
Mackay Life will publish a comprehensive guide to local ANZAC Day services in next week’s edition.

Behind every successful creative agency are businesses willing to take a leap, back a vision, and commit to building something meaningful. Real Conversations puts the spotlight on those businesses sharing, in their own words, how strategic branding and marketing have shaped their growth.
In today’s fast-moving, high-pressure business environment, good intentions alone aren’t enough. Real impact comes from clear strategy, practical skills and training that translates into the real world.
That’s where Shiift has built its reputation. Led by Judy Porter, whose background in behavioural psychology is matched by extensive real-world leadership experience, Shiift delivers a powerful blend of insight and application, understanding not just what people do, but why they do it.
Despite strong results and a growing track record, the team recognised there was a broader audience they hadn’t yet reached. To unlock that next stage of growth, they made the decision to revisit their brand and marketing approach, engaging redhotblue for a focused strategy and marketing workshop.
What followed was more than a refinement. It sparked clarity, challenged assumptions and opened up new ways of thinking, creating momentum and genuine excitement for the new chapter.
We spoke with Director Judy Porter of Shiift, about that journey.
What clarity did you gain through the strategy and marketing workshop delivered by redhotblue, that you didn’t have before?
We recognised our messaging lacked clarity and our offering hadn’t been refined into a focused suite of services. By trying to do everything, we risked confusing potential clients about where our true strengths lie.
How would you describe your new brand in comparison to your old one?
Now far more targeted. Where we once said “yes” to everything ultimately diluting our brand we’ve taken a more disciplined approach, focusing only on what we do best.
This clarity has strengthened not only our positioning, but also how we communicate our value. Our core strength lies in equipping people with the skills and confidence to lead, manage, and work effectively with others—and by staying true to that, we deliver far greater impact.
How has your approach to marketing shifted since refining your brand?
Our marketing is now highly targeted across messaging, visuals, and tone. Where our social content once felt fragmented, it is now cohesive and recognisable each piece clearly identifiable as Shiift through its consistent use of colour, design, and language.
What role does consistency now play across your marketing from digital to print collateral?
A far greater role than before. Previously, our approach lacked consistency, and our tendency to continually “change things up” diluted our marketing. While I’m naturally driven to challenge the status quo and seek improvement, I’ve learned the value of discipline and consistency in building a strong brand.
Safe to say, our marketing is now best left in expert hands - thank you team redhotblue.

The countdown is on! The 2026 North Queensland Games are fast approaching, set to ignite the region over the May Day long weekend.
Across the Greater Whitsunday region, families are feeling the pressure right now. The cost of living is hitting hard and many small businesses are doing it tough. Events like this matter as they bring people together and deliver benefits back into the community when it is needed.
We know our region is full of sporting talent. You only have to look at our local clubs each week. Young athletes, volunteers and families all showing up and backing each other. The North Queensland Games gives people a platform – the chance to compete and be part of something bigger without leaving home.
The North Queensland Sports Foundation has developed the Games around grassroot inclusive participation. Athletes of all ages and abilities can take part, build confidence and stay connected to sport. The real value of this event is in the connection it builds and the opportunities it creates across our community.
The economic benefit of hosting is immediate. Previous North Queensland Games have brought thousands of athletes and visitors into the region. What this means is more people are in our town supporting local businesses and enjoying everything this beautiful region has to offer. But beyond the dollars, there is a bigger picture.
The 2032 Brisbane Olympic Games are on the horizon and regional events like the North Queensland Games provide a pathway for our athletes to gain experience and exposure. More importantly, it gives belief that their Olympic journey can start right here.
This is strengthened by Natalie Cook, who joins the 2026 North Queensland Games as an ambassador. Natalie competed in the North Queensland Games early in her sporting journey before going on to win an Olympic gold medal in volleyball. Her story shows what is possible when local opportunity meets hard work and community support.
The same can be said about Liam Paro, our homegrown former boxing world champion. Liam returns to the North Queensland Games as an Ambassador as well this year, a decade on from cutting his teeth as an amateur boxer as a teenager.
Over the long weekend we will see volunteers pitch in, local clubs work together, friends and families cheering from the sidelines. The shared experience is what makes our region stronger and more connected.
When community shows up, we build confidence in our people and we show the rest of North Queensland what our region can do. That is the legacy we build together.

Access to reliable maternity services has long been a concern across regional Queensland, and for communities like Mackay, any step toward strengthening the local health workforce is a welcome one.
The State Government’s new Midwifery Clinical Facilitator Program promises to do just that, creating leadership roles for experienced midwives while boosting the number of graduates entering the system. With Mackay included among the Hospital and Health Services set to benefit, the initiative has the potential to make a real difference where it matters most: on the ground.
The reality is clear. Demand for midwives is rising, and regional areas are feeling the strain more than anywhere else. Workforce shortages, combined with an ageing cohort nearing retirement, mean that without intervention, access to maternity care could become increasingly stretched.
Minister for Health and Ambulance Services Tim Nicholls did not shy away from the challenge.
“Our Workforce Gap Analysis made clear that without targeted action, Queensland will face worsening shortfalls in key frontline and maternity roles like midwifery, particularly in regional and rural communities,” Minister Nicholls said.
“After Labor neglected healthcare in the regions for a decade, the Crisafulli Government is restoring health services where you need them by delivering practical solutions to grow our own workforce, support our existing students and clinicians, and ensure Queensland families can access safe and high-quality health care, including maternity care, closer to home.”
For Mackay, the key will be ensuring this program translates into tangible, lasting improvements. Training more midwives locally is only part of the solution — retaining them is just as critical.
If done well, this initiative could help secure the future of maternity care in the region, ensuring families don’t have to travel far from home during one of life’s most important moments.

Council is stepping up its sustainability leadership, unveiling a comprehensive draft Environmental Sustainability Strategy that delivers real, future focused action.
From expanding the urban tree canopy and managing natural environmental assets, to strengthening climate resilience, cutting carbon emissions and transforming waste management, the strategy lays out a clear roadmap to secure a cleaner, greener future for the region.
Council is inviting community members to have their say on the draft Environmental Sustainability Strategy 2026-2031, which sets the direction for how council will advance environmental sustainability over the next five years.
Mayor Greg Williamson said sustainability was about meeting the needs of today without compromising the future of our children and grandchildren.
“As a council, we have a responsibility to lead by example and this Sustainability Strategy sets out how we will continue to do just that,” Mayor Williamson said.
“We will work with other branches of government and local industry and stakeholders to advance regional sustainability, but we also have key actions around improving energy management at council and reducing emissions from our vehicle fleet and assets,” he said.
“There are also exciting advances being made in the waste management space.
“We are investigating environmentally safe opportunities to turn waste into energy to reduce landfill reliance and opportunities to reduce materials currently going to landfill.
“Together, by embracing environmental, social and governance (ESG) best practices, we can ensure that the region we pass on is as environmentally rich, economically strong and socially connected as the one we enjoy today.”
Sustainability Strategic Advisory Committee (SSAC) co-chair Cr Alison Jones said the strategy built on previous sustainability initiatives and outlined how council would embed sustainable practices across its operations, planning, infrastructure and service delivery.
“It also addresses the need to adapt to climate change pressures so that we can build a region that is resilient and able to respond to natural hazards like bushfires, coastal hazards, heatwaves, storms and flooding,” Cr Jones said.
SSAC co-chair Cr Peter Sheedy said the strategy reflected council’s ongoing commitment to protecting the amazing natural assets and hero experiences our region was known for.
“Mackay’s natural environment is one of our greatest assets, especially when it comes to tourism and liveability, and this strategy lays out a clear pathway to ensure we value, protect and enhance it,” Cr Sheedy said.
“There are key actions that involve working with regional partners in restoring high value ecosystems and natural areas and we are committed to continuing our existing initiatives like urban greening and our free plant giveaways,” he said.
“Of course, we are also asking the community to share their ideas and insights so the final strategy reflects local priorities and aspirations.”
The strategy is centred around five strategic pillars that will guide council’s priorities from 2026 to 2031:
Implementation will be delivered annually through key initiatives and supported by a five-year action plan to monitor progress and ensure accountability.
The draft strategy is now available for public comment, and council is encouraging residents, businesses and community groups to provide feedback.
Consultation is open until Sunday, May 10, 2026 at 11.59pm.
Council is committed to protecting and restoring areas of natural environment with plantings and free plant giveaways. Photo supplied

A symbol of friendship between two communities has begun to bloom in Japan, marking another chapter in the long-standing relationship between Mackay Regional Council and its sister city, Matsuura.
Mayor of Mackay Regional Council Greg Williamson said it was special to see the cherry blossom tree, planted during a council visit in 2019, beginning to flower in the Sister Park in Matsuura.
“It was wonderful to receive this photo today showing the Cherry Blossom tree in our Sister Park in Matsuura beginning to bloom,” Mayor Williamson said.
“This special tree was planted during our 2019 visit to Matsuura as part of the 30th anniversary celebrations as a symbol of the strong and enduring friendship between our two communities.”
In Japanese culture, cherry blossoms are widely known for their cultural significance, often symbolising renewal, hope and the beauty of new beginnings.
Mayor Williamson said seeing the first blossoms appear was a meaningful reminder of the connection shared between the two regions.
“Seeing the first blossoms appear is a lovely reminder of the connection between Mackay and our sister city of Matsuura,” he said.
“Our sister city relationships are incredibly important in strengthening cultural understanding, friendship and future opportunities between our regions.”

The cherry blossoms are blooming in Matsuura, symbolising renewal and the enduring sister-city partnership with Mackay.

Mayor Greg Williamson pictured during his visit in 2019 to Matsuura as part of the 30th anniversary celebrations. Photo source: Mayor Greg Williamson

For many people experiencing homelessness, the hardest part of the day is when night falls.
With limited safe places to sleep, vulnerable individuals often face long, uncertain nights outdoors. Safe Sleep Mackay hopes to change that reality through the introduction of Safe Sleep Buses, an initiative designed to provide temporary overnight refuge for people sleeping rough in the region.
The buses will offer a safe and secure space where individuals can rest for the night, giving them dignity, protection and a small but meaningful step toward stability. Organisers say the initiative is built around compassion and practical support, recognising that while the buses are not a permanent solution, they can provide vital relief for those in immediate need.
Community support has been central to bringing the project to life.
“It can only exist because of the community. It’s a community bus and we couldn’t do it without that support,” said Safe Sleep Mackay representative Lisa Jamieson.
Before the buses begin operating on the streets, organisers are working to ensure everything functions properly for those who will rely on the service.
“We want to test every pod and make sure everything works under full conditions before it goes out on the streets.”
Ensuring the buses can operate sustainably will also require ongoing community backing.
“We want people to know it’s not a one-off. We want this to be sustainable.
“There is no such thing as free sleep, so that ongoing support is very much needed.”
That spirit of community support was recently on display during Safe Sleep Mackay’s first ever Bosses on Buses fundraiser, held on the 27th March, and proved to be a major success.
Eleven local business leaders spent a night either sleeping in a pod on the bus or on the cold concrete outside in a show of support, raising funds and awareness for the project and helping generate more than $21,300 toward the operational costs of the buses.
“We were very excited to raise over $21,000,” Ms Jamieson said.
The event also highlighted the reality that homelessness can affect anyone.
“It’s important to know that homelessness could happen to anyone. People see it in their everyday lives, whether its friends experiencing it, or seeing it around the community.”
For the leaders who took part, the experience was a way to raise funds, whilst humbly experiencing a night away from a warm bed, and their regular day-to-day lives at home.
“Stepping up to be on the bus was one way they could do something to make a difference, and the support we’ve received from local businesses and the community is just incredible.”
As preparations continue and community support grows, organisers hope the Safe Sleep Buses will soon begin offering a safe place to rest for those who need it most. Plans are already underway for next year’s Bosses on Buses event as the community continues to rally behind the initiative.
To donate, or to find out more, visit www.safesleepmackay.com.au

END OF AN ERA
Iconic Local Landmark Announces Development Plans
Change may be on the horizon for one of Mackay’s most iconic coastal landmarks, with the beloved Eimeo Pub at the centre of growing conversation. For generations, it has been more than just a place to gather. It is where memories were made, stories were shared and community spirit thrived against a backdrop of sweeping ocean views.
Now, proposed development plans have sparked both heartfelt nostalgia and cautious optimism across the Northern Beaches. As emotions run high and discussions unfold, locals are reflecting on what this cherished venue has meant to them, while also considering what the future could hold for this historic site.
A much-loved Northern Beaches landmark could be entering a period of transition, with discussions emerging around a potential multimillion-dollar residential and hotel development on the iconic coastal site.
Perched high above Mackay’s northern beaches, the Eimeo Pub has long been a cornerstone of the local community, known for its sweeping ocean views, relaxed atmosphere and unpretentious hospitality.
The news has sparked strong emotion across the region, with many locals expressing disappointment, sadness and concern at the prospect of change for a venue that’s carried character in the region for decades. At the same time, it has also prompted broader discussion about growth, heritage and the future of iconic coastal sites.
In a statement, a representative for the Stayte family acknowledged the deep personal and community ties connected to the property, which has remained part of the family’s story for generations.
The statement read:
“On behalf of the Stayte family, we acknowledge the deep history and meaning this property has held for us and this community over generations. Our family’s connection to the land started in 1932, when Lavinia Walters/Drisscol first purchased the property.
“The current Pub was built in 1954 by Lavinia, a pioneering woman whose determination and vision helped shape not only our family’s future, but also the early development of this neighbourhood. She then sold it in 1955, only to buy it back in 1960 and put the property into Joan Stayte’s ownership, her daughter.
“For decades, this destination has stood as a place of resilience, memories, and moments of significance. Holding the property within our family for so long has been a source of immense pride.
“While it is never easy to say goodbye to a place so full of personal history, we approach this next chapter with optimism. Lavinia believed Eimeo should always have a public house accessible to locals and visitors. We believe the new residential/hotel development will honour the spirit of progress that Lavinia embodied; while contributing positively to the community she helped pioneer.
“We look forward to seeing the site evolve into beautiful new homes that embrace the stunning ocean views, continuing a legacy of growth, connection, and opportunity for future generations.”
While it is believed the pub will remain open for now, uncertainty remains around when, or if, the proposed plans will progress.
Adding historical context to the site’s significance, local historian Doug Peterson has long documented the rich story of the Northern Beaches, including the evolution of Eimeo and its surrounding communities. Last year he compiled his research into a book tracing the hotel’s origins, early ownership and colourful past, including its former skating rink, which now forms part of the venue’s function space.
His accounts also capture vivid snapshots of earlier days in the area, from mango-lined streets along Mango Avenue to colourful stories of publicans and beachside life that reflect how different, yet familiar, the region once was.
As conversations around the site’s future continue, the community finds itself divided between reflection and acceptance, with many expressing both heartfelt nostalgia and cautious curiosity about what may come next for one of the Northern Beaches’ most recognisable landmarks.

1: A much-loved coastal landmark with deep roots dating back to 1932 is now facing potential redevelopment, marking a shift from its heritage past toward a new residential and hotel future that has sparked both reflection and debate. Photo credit: Hannah McNamara & Eimeo Pacific Hotel

2: A moment in time. Image source: Doug Peterson

3: An artist’s impression of what the new development could look like. Sourced: Mackay Regional Council