Independently Owned, Locally Grown, Community Loved
Contributed with thanks by Woolworths, Mount Pleasant Woolworths relaunched its Mount Pleasant Centre store last week, with an expanded fresh food experience, convenient shopping options and value at the heart of its offering. The new look store now offers a large range of Australian fruit and vegetables, with additional grocery products to choose from including chilled dairy goods, as well as more self-scanning checkouts for shopping convenience. Shoppers will discover a new "Dinner Made Easy" section, offering a variety of ready-to-go meals that includes everything from fresh pizzas and pastas to salads, soups and BBQ favorites. Also on offer are artisan style breads, 100% Australian beef from Aussie farmers and an array of fresh, local seafood from the deli department. The store also features a selection of plant-based protein and a range of gluten-free goods. Mount Pleasant Store Manager, Clinton Mackie, who has managed five stores around Mackay over his twelve year career at Woolworths, can’t wait to show off the new look to Mount Pleasant locals. “We were excited to see the renovations wrap up and there have been lots of changes to help our customers get the most out of the shop, whether it’s finding a larger range of groceries across the store or the improvements made to all our fresh food departments”, Clinton said. “This refurbishment has been a number of years in the making and it’s been great to be part of the supermarket’s transformation. The new look store will significantly benefit our team members, customers and the local community”. “Another great part of this process has been growing our team, with nearly 30 new members joining in the past few months, bringing the total number of team members to over 140.” Woolworths Mount Pleasant is also proud to support the community by providing food donations to Foodbank and community support group, The Neighbourhood Hub. A new undercover Direct to Boot service is also expected to open in the coming months, at the rear of the store. Customers will be able to conveniently pull up in one of the six undercover parking bays to pick up their groceries, after placing an online order. Woolworths Store Manager Clinton Mackie and Nettie Mackay cutting the ribbon. Team pic - Photo supplied
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Across 32 countries, more people now name mental health as the biggest health problem facing their nation. More than cancer, stress, or obesity. Nearly half of respondents in the latest global survey put it first, and the number has been rising for years. The reasons are not mysterious. Chronic stress has become a daily background condition rather than an occasional spike. Sleep is shorter and more fragmented. Ultra-processed food dominates many diets, quietly feeding inflammation that affects the brain as much as the body. In-person social connection has thinned for millions, while constant digital stimulation keeps the nervous system on alert. Many people also spend large parts of their energy pleasing those around them at the expense of their own needs, leaving little energy left for recovery. At the same time, doom-scrolling has become a quiet habit of judging and comparing oneself to others, steadily eroding self-worth and calm. Without knowing themselves deeply, or having a clear sense of purpose and mission, many feel adrift. Life shrinks to the daily grind with little to look forward to. For many, there is also a quiet loss of connection to their spirit, the inner sense of meaning, belonging, and guidance that once provided steadiness. The result is a steady rise in anxiety, low mood, brain fog, and the sense that ordinary life requires more effort than it used to. What makes this different from many other health issues is how quietly it spreads. There is often no single dramatic event. Instead, small daily drains accumulate: poor sleep compounds poor food choices, which deepen fatigue, which makes stress harder to manage, which further disrupts sleep. Over time, the body and mind both run on less reserve. People begin to feel “off” without a clear diagnosis, and the cycle continues. Most of the public conversation still treats mental health as something that happens mainly in the mind and is best addressed with therapy or medication alone. Those tools help many people. Yet a growing body of evidence shows that the state of the body strongly influences the state of the mind. Stable blood sugar, adequate minerals, a calmer gut environment, and consistent sleep each change how the brain functions. When those foundations are neglected, even the best psychological support has to work harder. This is why the conversation is shifting. People want to understand why they feel the way they do and what practical steps can reduce the load on their system. Simple, consistent changes in food quality, daily rhythm, and nervous-system recovery often produce noticeable improvements in mood and clarity before any dramatic intervention is required. Equally important is reclaiming a sense of self, purpose, connection to spirit and something meaningful to look forward to beyond the daily grind. At Healthy Life Essentials we see this pattern regularly. Many people arrive feeling stuck, tired, and mentally flat after years of doing what they were told. When we help restore the foundations, the mental fog frequently begins to lift alongside the physical symptoms. The mind, body, and spirit are not separate problems. Brighter mental health is possible. It starts with treating the whole person. Brad Baker: Healthy Life Essentials www.healthylifeessentials.com.au
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After more than 25 years in marketing and advertising, the team at redhotblue have seen businesses of every size and industry hit the same roadblocks: no clear plan, not enough time, blending into the crowd, limited expertise, lack of commitment, and wasted spend. 1. NO PLAN - Lost in Space It’s easy for businesses to lose their way in the vast, complex, and ever-expanding universe of marketing, advertising, and branding. A clear strategy provides direction, connects your activities and keeps your investment focused on meaningful business goals. 2. WASTING MONEY - Roll the Dice For business owners, it can feel like a game of chance knowing who to trust with their brand, when everyone claims to be a marketing expert. Look for proven experience, strategic thinking and a genuine understanding of your business. 3. TIME POOR – The Headless Chook Balancing urgent challenges with daily tasks is a constant juggling act for business owners. Securing quality time for marketing is often as rare as hens’ teeth! Without dedicated time and responsibility, marketing becomes reactive, inconsistent and easy to postpone. 4. BLENDING IN – Apples to Apples In the battle for brand memorability, if your audience doesn’t understand your core benefits, your business is just another apple in the cart. Give people a clear reason to choose you, then communicate it consistently. 5. LIMITED SKILLS – The Drivers Seat Even a business with the most talented team, innovative product, or efficient systems, will fail to achieve its full potential without a skilled professional in the creative driver’s seat. The right expertise turns business strengths into compelling messages that connect with customers. 6. NOT COMMITMENT – Lift the Anchor Successfully navigating the advertising landscape without fully committing to every part of a strategy is like trying to sail a ship with the anchor still down. Commit the time, budget and resources needed to give your strategy momentum. From start-ups to established brands, our award-winning team helps businesses find clarity, build momentum and achieve their goals. If any of this sounds familiar, then it’s time to break the cycle and start with redhotblue. CONTACT US FOR YOUR FREE COPY OF THE PITFALLS BROCHURE. www.redhotblue.com.au phone: 4953 2833
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At just nine months old, this handsome boy is full of charm, with a gorgeous marmalade coat and plenty of love to give. Skittles has been making wonderful progress in foster care, growing in confidence and discovering the joys of being a much-loved little cat. With his cheeky personality and irresistible good looks, he's sure to bring plenty of sunshine into his new family's home. Even better, Skittles has had all his vetwork completed. He's desexed, vaccinated, microchipped and wormed, meaning he's ready to find his forever home. If you're looking to welcome a little ginger goodness into your life, Skittles could be just the companion you've been waiting for! To enquire about adopting Skittles, contact his foster carer, Jess from Mackay Pet Rescue Inc, on 0499 779 348. Photo supplied by Mackay Pet Rescue Inc
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Photo credit: R Jean Photography
Full list of 2026 Whitsunday Tourism Award Winners
3 - 3.5 Star Accommodation
GOLD: Magnums Accommodation Airlie Beach
SILVER: Bounce Airlie Beach
BRONZE: Palm Bungalows, Hamilton Island
4 - 4.5 Star Accommodation
GOLD: Mirage Whitsundays
SILVER: Reef View Hotel
BRONZE: at Water's Edge Resort
5 Star Luxury Accommodation
GOLD: The Sundays, Hamilton Island
SILVER: Beach Club, Hamilton Island
BRONZE: qualia, Hamilton Island
Attractions
GOLD: Coral Sea Marina
SILVER: Hamilton Island Golf Club
BRONZE: Hamilton Island Yacht Club
Bareboating
GOLD: Whitsunday Escape
SILVER: Portland Roads Sailing the Whitsundays
BRONZE: Cumberland Charter Yachts
Caravan and Holiday Parks
GOLD: BIG4 Adventure Whitsunday Resort
SILVER: Whitsunday Holiday Park - Proserpine
BRONZE: Whitsunday Holiday Parks - Lake Proserpine
Day Tours - On Land
GOLD: Whitsunday Segway Tours
SILVER: Airlie Adventure Tours
BRONZE: Falls to Paradise
Day Tours - On Water
GOLD: Whitsunday Jetski Tours
SILVER: Wings Sailing Charters Whitsundays
Bronze: Ocean Rafting
Overnight Crewed Sailing
GOLD: OzSail Whitsundays
SILVER: True Blue Sailing
BRONZE: Whitsunday Expeditions
Restaurants and Catering
GOLD: Eastwoods Dining
SILVER: Bommie Restaurant
Bronze: The Garden Bar Bistro
Retail and Services
GOLD: Above and Below Gallery
SILVER: Whitsunday Holidays
Self-Contained Accommodation
GOLD: Peninsula Airlie Beach
SILVER: Whitsunday Apartments, Hamilton Island
BEONZE: Yacht Club Villas
Transport
GOLD: Scamper Island Camping
SILVER: Heart of Reef Shuttles Whitsunday's
BRONZE: Airlie Beach Transfers & Tours
Unique Accommodation
GOLD: Elysian Retreat
SILVER: Silver Shoals Island Lodge
BRONZE: Whitsunday Sands Resort
Brooke Miles couldn’t be at the Whitsunday Tourism Awards to accept Above and Below Gallery’s gold, but the wedding reception she was photographing became an unexpected place to celebrate.
“I started jumping around the wedding reception like a winner!” Brooke said.
“The MC even did a shout out to the wedding reception!”
The gallery’s second consecutive Gold in Retail & Services brought an emotional moment for its founder.
“Such an incredible feeling – and a little teary!” Brooke said.
“There’s a lot of hard work that goes on behind the scenes in a small business, so to have that recognised is super special.”
Brooke opened Above and Below Gallery in 2017, bringing together her love of photography and the Whitsundays in a space where she could share both with locals and visitors.
Her photographs capture the landscapes and marine life of the Whitsundays and Great Barrier Reef, giving customers a connection to the region through locally created art and gifts.
“Above and Below Gallery was built from a passion for photography and a desire to offer something a little different here in the Whitsundays,” Brooke said.
“To have that recognised within our local tourism industry is a huge honour, and it gives us even more motivation to keep growing and doing what we love.”
For Brooke, the joy comes from connecting people with her work and helping them find a keepsake that holds personal meaning.
“We want people to walk away with something meaningful that reminds them of their time here.”
Sharing in the win are Katie, Kerry, Susan and Eira, whose contributions Brooke was quick to recognise, alongside the customers who continue to support the gallery.
“Running a small business is never a one-person job, and I'm incredibly grateful to my people who help keep everything running.”
Geoff and Bernadette Wishart have plenty to celebrate, with their 28th wedding anniversary, a new tour launch and a bronze tourism award arriving in the same week.
The Airlie Beach Transfers owners were surprised to receive bronze in the Transport category at the 2026 Whitsunday Tourism Awards, just 22 months after purchasing the business.
“We were shocked and we felt rewarded for our hard work over the last 22 months,” Bernadette said.
Since taking over, the local couple have expanded their fleet with deluxe and luxury vehicles, while also employing nine new staff, on top of managing the challenge of rising fuel prices.
Their focus remains on looking after passengers, crediting the whole team for going above and beyond.
“It feels great to be recognised as a contributing business within our wonderful region for tourism,” Bernadette said.
That contribution also includes return shuttles to Bredl’s Wildlife and customised private day tours, and Airport shuttles and Private transfers door to door from the Whitsunday coastal airport, helping visitors experience all the beautiful corners of the Whitsundays.
Their services will only further expand with the launching of the Whitsundays Cellar Door Trail on Friday October 30, in partnership with Sollos Agave, Two Fathoms Brewing Company, 74 Islands Distillery and Dingo Beach Hotel.
The couple thanked their team, passengers and Tourism Whitsundays, and congratulated fellow nominees for their dedication to serving the region.
Some of OzSail’s team were out on the water looking after guests when the business won gold, making bringing the award home to them all the sweeter for Operations Manager Telana Thompson.
“This Gold belongs to the whole OzSail team, including the people who were out on the water looking after our guests while we were celebrating,” said Telana.
OzSail took the top honour in Overnight Crewed Sailing at the 2026 Whitsunday Tourism Awards, a moment Telana described as a mix of shock, excitement and pride.
Having spent more than five years with OzSail, Telena says while the award is based on the care everyone sees, it represents all the work done behind the scenes to make that happen.
“You know how much your team puts into the business, but hearing OzSail called for Gold was a pretty special moment,” she said.
Behind every departure are weather checks, maintenance and careful planning, before the crew brings each trip to life through snorkelling, new friendships and time on the water.
“The Whitsundays gives us an incredible setting, but our crew bring the trip to life through their knowledge, personalities and the way they look after people,” Telana said.
She also congratulated fellow nominees, acknowledging the work involved in delivering tourism experiences across the region.
“We know how much work goes into running a tourism business, and we have enormous respect for the operators alongside us,” Telana said.
The Ocean Rafting team had special reason to celebrate at the 2026 Whitsunday Tourism Awards, with owners Peter and Jan Claxton receiving the prestigious Bob Porter Award for Outstanding Contribution in recognition of their decades of dedication to the region.
With their names now alongside past winners such as Kevin Collins, Peter and Jan have added their own chapter to the award’s proud history.
For the couple, following in those footsteps was a humbling surprise, made all the more special by the tourism community that has helped them feel at home.
“We’ve only just always done what we wanted to do with our business, and with the people around us, and with the region,” Jan said.
“It was very surprising to hear that we’d won it.”
“If I think of all the other incredible people who’ve won it before, honestly, we felt very humbled and very pleased.”
Arriving from Africa almost 30 years ago, Peter and Jan were captivated by their first glimpse of the Whitsunday islands and the warm tropical air that greeted them.
Tourism was already familiar territory, through Peter’s work flying seaplanes in Cape Town and Jan’s upbringing around game reserves in Namibia, but their own arrival offered a lasting reminder of how special a visitor’s first experience can be.
“Peter’s favourite saying has always been to the staff, ‘It may be your hundredth day out there, but the people on your boat, it’s probably their first and maybe their only day in the Whitsundays. Consider that,’” Jan said.
That approach is now shared with the next generation, with Peter and Jan’s sons bringing fresh ideas and enthusiasm to the family business.
“They’ve changed everything for us,” Jan said.
“We’re really enjoying having them with us, as I don’t think we’d still be doing it if they weren’t with us.”
On top of the Bod Porter win, celebrations were shared by the whole Ocean Rafting family, with a bronze in the Day Tours – On Water category giving Peter, Jan, their sons and the crew another reason to be proud of what they’ve built together.
“You always hope your name will be called, but being surrounded by so many great operators, you don’t take anything for granted,” said Project and Marketing Manager Clem Claxton.
“After 29 years of sharing our beautiful backyard with visitors from around the world, taking home Bronze was a really proud moment for our Ocean Rafting family.”
Airlie Beach’s Coral Sea Marina has brought home a Gold Whitsundays Tourism Award in the Attractions category, in recognition of their commitment to creating a vibrant waterfront destination for everyone to enjoy.
As the gateway to the Whitsunday Islands and the Great Barrier Reef, Coral Sea Marina is the first destination that many visitors lay their eyes on as they enter the region - and the team is proud of that honour.
Grand sunset views over the marina, early morning walks on the waterfront and the ease of jumping on a boat are the attributes that make the marina a major attraction.
“I think that’s what sets us apart- that Coral Sea Marina is more than a marina, it’s part of the Whitsunday experience,” said Joscelyn O’Keefe, Head of Marketing and business development at Coral Sea Marina.
“For some, it's that first breathtaking view of the marina and Coral Sea as they arrive in Airlie Beach. For others, it's the excitement of departing on a day tour or overnight sailing adventure that could be a once-in-a-lifetime experience.”
Coral Sea Marina has become one of Australia's premier destination marinas under its current ownership, with Paul Darrouzet at the helm for the past 13 years, and Kate Preston as CEO.
They have continued to achieve evolving goals along the way by placing excellence, quality, and service into everything that they do.
“A particular highlight has been seeing the marina evolve beyond a traditional boating facility into a vibrant waterfront destination that is enjoyed by the wider community and visitors from around the world,” said Joscelyn.
Coral Sea Marina expressed their pride to be operating alongside the other businesses nominated in their category, and hope that this award will reinforce the importance of continuing to invest in the visitor experience.
“The Whitsundays is fortunate to have such a diverse range of exceptional tourism experiences, and it’s a privilege to be recognised alongside businesses that contribute so much to our region,” said Joscelyn.
Small family run business Scamper has proved just how mighty they are after winning in the transport category at the Tourism Whitsundays Awards.
Scamper provides services that help visitors connect with the beautiful islands and campsites of the Whitsundays, a niche service that can range from hiking the Ngaro Tack or exploring quieter regions.
The business has seen significant growth with the introduction of the Ngaro walks transfers and taking on Business Island transfers and the Vessel Dalengi, and servicing Palm Bay Resort, it's clear their award was well earned.
“Hearing our name was quite emotional. Tim and I have put so much into the business, especially this year, and it was a lovely moment to stop and appreciate how far we have come,” Sarah said.
“It recognises the hard work that happens behind the scenes, from planning around tides and weather to making sure our guests feel welcome, looked after and able to experience the best our natural environment has to offer. As a small, family-run business, having that effort recognised by our tourism community is incredibly rewarding.”
Despite the challenges of weather, tides and changing schedules, the Scamper team focused on personal care, local knowledge and their commitment to a holistic approach to nature-based tourism.
“We help guests with much more than their boat transfer, including camping equipment, advice and planning on their island adventure,” Sarah explained.
“We love pointing out where they might spot fascinating marine life, helping them recognise culturally significant sites and artefacts respectfully, and sharing the islands’ Traditional Owner history and connections to country.”
The Scamper Team believes that this comprehensive approach is the reason they won an award.
Giving visitors memorable experiences is what drives the Scamper team, as well as being part of a community that strives for tourism excellence.
“Congratulations to all the nominees. We know how much hard work goes into running a tourism business and were proud to be recognised alongside you. It’s wonderful to be part of a community that gives so many visitors so many memorable experiences.”
The team acknowledged fellow category nominees Heart of Reef Shuttles and Airlie Beach Transfers, thanking them for helping passengers connect from the mainland to their trips and for the working relationships that support a smooth journey for guests.
Operating for 12 years, the Whitsunday Segway Tours has just celebrated their first year as sole owners of the business. Alongside this achievement they hit the jackpot in the day tours – on land category at the Whitsundays Tourism awards.
For such a successful year for the Whitsunday Segway Tours, the team is sure to relish in their new achievements.
“It was a shock. We have been in the Whitsunday Tourism Awards in the past, but this year I was least confident about winning,” said owner Zak Kelly.
“It means recognition that we do our job well. We really do try our best, especially for every guest on their segway tour.”
However the success of the business didn’t come without its own set of challenges, as new E-mobility laws had shaken business operations, before they were thankfully amended.
Whitsunday Segway tours continues to be the only segway tour in Australia to operate within the Rainforest National Park, believing their unique business attitude is what won them the award.
“We’re also Eco Tourism certified and foremost we value customer satisfaction as highest priority and do everything we can to cater for our guests needs,” said Zak.
The Whitsundays Segway Tours celebrate their new win by thanking the valuable people behind the scenes and the Whitsunday community.
“None of this would have been possible without the support of my wife and her hard work and patience behind the scenes,” said Zak.
“She is truly amazing.”
Sunrises, sunsets and moonrises can all be enjoyed from Whitsunday Sands Resort’s peninsula setting, but behind the views is a team with plenty of heart.
The resort received bronze in Unique Accommodation at the 2026 Whitsunday Tourism Awards, a welcome surprise recognising more than seven years of work by managers Janet and John and their team.
“Winning the award was such a wonderful surprise and a really proud moment for us!” said Whitsundays Sand Resort manager, Janet Courtney.
Since taking on the resort, Janet and John have worked to turn it around, creating a welcoming place for guests to come unwind.
Seeing familiar faces return and hearing how much guests enjoyed their stay have been highlights for the team, with the bronze adding to their pride in how far the resort has come.
The resort also congratulated fellow nominees, acknowledging the passion and dedication shared across the region’s tourism industry.
“We’ve put our hearts into making this resort a place where people can relax, feel welcome and experience something truly special,” said Janet.
“This win makes all the hard work worthwhile, and we look forward to continuing to share our little piece of paradise with our guests for many years to come.”
BIG4 Adventure Whitsunday Resort is celebrating another golden achievement, taking home Gold in the Caravan and Holiday Parks category at the 2026 Whitsunday Tourism Awards, held on Saturday evening at Elementa Whitsundays.
The award recognises the resort's ongoing commitment to exceptional holiday experiences, quality facilities and outstanding guest service.
Members of the resort team attended the gala celebration, proudly accepting the award on behalf of the family-owned and operated business.
With more than 60 tourism awards and Hall of Fame status at the Whitsunday, Queensland and Australian Tourism Awards, the resort continues to be recognised as a leading family holiday destination.
CEO Phil Casey said the award was a wonderful acknowledgement of the team's dedication.
"This is something our whole team can be incredibly proud of. Our staff go above and beyond every day to create memorable holiday experiences, and it's wonderful to see their commitment recognised.
"On behalf of the McKinnon family, I'd like to sincerely thank our exceptional team. Congratulations also to all finalists and winners, and thank you to Tourism Whitsundays, Bishopp and Elementa Whitsundays for a fantastic evening celebrating our tourism industry."
The Gold win comes during an exciting year, with the McKinnon family commencing a landmark $15 million resort expansion, introducing four spectacular new waterslides, an expansive lagoon pool with swim-up bar, café and dining precinct, state-of-the-art outdoor cinema and ten new three-bedroom cabins.
The resort remains fully operational throughout construction, with existing facilities and activities available for guests to enjoy. The construction area is securely fenced off, with works carefully managed to minimise guest disruption.
Having owned and operated the resort for more than 30 years, the McKinnon family continues to invest in its future.
This year has also welcomed exciting additions including the Froggy Express, a colourful trackless train with a wheelchair-accessible carriage, pickleball, new shaded jumping pillows, play equipment and a refreshed activities area.
With its expansion underway and growing collection of guest experiences, BIG4 Adventure Whitsunday Resort looks forward to an exciting future while continuing to deliver award-winning hospitality.
At Elysian Retreat, gold belongs to the people preparing thoughtful meals, remembering guests’ preferences and keeping a remote island running, alongside the community supporting them across the water.
The Long Island retreat won Unique Accommodation at the Tourism Whitsundays Awards, with head chef Johan Rouwé and front of house lead and team duty manager Jeannine Zoebelein accepting the award.
“It was a really proud moment for our whole team,” said General Manager Alice Caulfield.
“This win belongs to people well beyond our payroll, from fellow operators and our suppliers to the staff at Shute Harbour Marine Terminal.”
Since opening in 2019, Elysian has navigated the pandemic and managed the daily demands of island life. Alice credits the generosity of neighbouring Palm Bay, local businesses and the wider community with helping the retreat find its feet.
Alice also thanked council for its guidance and Australian Maritime Safety Authority Whitsundays representative Abby Martin for her generous assistance with marine matters.
“What a blessing it is to have regulators who lead with education and are so committed to the people and community they look after.”
On the island, that same care shines through Johan’s cooking. Each meal reflects individual guests’ needs, with attention extending to details as delicate as cauliflower carved into trees.
“He builds each plate the way an artist creates a canvas,” Alice said.
“Johan, our head chef, has an out-of-this-world talent and a relentless drive towards mastery.”
Alongside him, Jeannine brings warmth, wine knowledge and an extraordinary memory to service, keeping track of dietary requirements and allergies for an ever-changing group of up to 20 guests.
“She lives and breathes hospitality,” Alice said.
“I think it would take four of me to run a front of house service the way Jeannine does so effortlessly. That is the beauty of Elysian: a team that is stronger than any one of us.”
Keeping everything operating is Brendan Pesch, who leads maintenance, facilities and operational management. His days can involve unloading barges, helping housekeeping, chatting with guests and tending injured wildlife.
“If Elysian is a ship, Brendan has been our captain, guiding the retreat and its people for four years now,” Alice said.
For Brendan, managing power, water and waste systems comes with satisfaction.
“Every challenge is a bit of a riddle, and there’s nothing better than cracking it,” Brendan said.
Brendan also thanked the tradespeople and contractors whose loyalty helps keep Elysian running.
“Mother Nature calls the shots out here, but we have the best support behind us,” said Brendan.
The team thanked the owners for investing in staff and preserving the island’s beauty, suppliers for keeping the retreat stocked, and Tourism Whitsundays for championing the region.
Staff accommodation on the mainland also gives the island crew somewhere to recharge during their days off, supporting the people whose dedication shapes every stay.
“For us, the award is a reflection of the resilience of Elysian and its people, and their perseverance to the dream,” Alice said.
For some guests, Hamilton Island is a place to bring the family together. For others, it offers a romantic escape, a memorable meal or time to switch off. That variety was celebrated at the 2026 Tourism Whitsundays Awards, with recognition across accommodation, dining, attractions and marketing.
“It was a wonderful surprise to see The Sundays, Beach Club and qualia take every spot in luxury accommodation,” said Director of Marketing Courtney Barry.
Reef View Hotel, Palm Bungalows, Bommie Restaurant, Hamilton Island Golf Club, Hamilton Island Yacht Club and Yacht Club Villas also received recognition.
For a destination welcoming holidaymakers for more than four decades, the results carry particular meaning because they reflect countless guests’ experiences.
“Our guests come here for precious time away, whether that’s a family holiday, a celebration or a chance to switch off,” courtney said.
“We want them to feel welcomed and looked after, and to leave with memories they’ll talk about long after they get home.”
The past 18 months have brought fresh reasons to visit, with The Sundays opened in April 2025, offering a relaxed stay for families, friends and couples, complementing Beach Club’s intimate adults-only experience and qualia’s private luxury.
Opening a hotel on an island brought challenges, from assembling a team to preparing every detail for its first guests. Seeing The Sundays embraced has made that effort especially rewarding.
Dining has evolved too, with Catseye Pool Club by Josh and Julie Niland, a reimagined Sails and refreshed island favourites. Five restaurants received AGFG Chef Hats this year, including two for Bommie.
Behind those experiences are the people whose care shapes each stay.
“Our people deserve the credit, from those welcoming guests to those working behind the scenes,” Courtney said.
“Thank you for the pride you take in your work and the warmth you bring to the island.”
Hamilton Island also thanked its guests, property owners, community and partners, recognising the shared effort behind a memorable Whitsundays holiday.
Two Council-owned holiday parks have been recognised at the Whitsunday Tourism Awards, joining an outstanding field of local operators celebrated for their contribution to the region.
Proserpine Holiday Park claimed silver and Lake Proserpine Holiday Park secured bronze at Saturday night's awards.
Whitsunday Regional Council Mayor Ry Collins said the awards highlighted the depth and diversity of tourism experiences across the Whitsundays.
"We're fortunate to have so many passionate tourism operators who work hard every day to deliver memorable experiences and showcase what makes our region special," Mayor Collins said.
"From our world-famous islands and beaches to our inland towns, lakes and rural communities, there's so much to discover across the Whitsundays.
"And with our region set to host Olympic and Paralympic sailing in 2032, we have a wonderful opportunity to build on our reputation as a world-class destination.
"It's fantastic to see so many local operators recognised, and I congratulate all the winners and finalists who contribute so much to our regional economy."
Mayor Collins said the recognition of the two holiday parks was particularly pleasing.
"These parks encourage visitors to explore beyond the coastline, supporting local businesses and bringing economic benefits into our communities.
"Congratulations to our teams at both parks. Their efforts have been recognised alongside some of the best tourism operators in the Whitsundays."
The awards are a reminder of the people, businesses and experiences that make our region such a special place to visit.
Contributed with thanks to Franice Tuddenham.
A warm welcome and care for the details has helped Peninsula Airlie Beach take gold in Self-Contained Accommodation at the 2026 Whitsunday Tourism Awards.
Owners Paul and Francine Tuddenham, who took over in July 2021, learnt quickly that working hard and giving a personalised service, like walking guest to their units, showing them where to park, explaining the Fobs, basically, adopting the approach, to treat the guests the way we wanted to be treated, was the way to go.
“It is a recognition of the hard work that gets done by yourselves and your team,” Paul said.
“We are supported by the most amazing people, namely Dorothy our Front Office Manager, & Whitsunday Property Care- Justin, Ploy, Peita and the crew. They all work tirelessly and are Meticulous at what they do.
“Francine and I have worked really hard to establish the business the way that we have, and we are so lucky to have a team that share the same values that we do.
Since taking over, the pair have worked to earn property owners’ trust and create somewhere guests want to return to.
Guest service sits at the centre of that effort, alongside careful attention to the buildings and gardens and strong relationships with the owners who entrust their properties to the team.
With fuel prices and airfares putting pressure on holiday budgets, the team wants every stay to feel like it was worth fitting it into the budget.
“Guest services is the focal point, treating guests the way we want to be treated,” Paul said.
Paul also congratulated fellow nominees, acknowledging the effort involved in running a successful tourism business and the need to keep improving.
“We do not take success for granted and we know we need to keep up the efforts, and strive to keep improving” Paul said
Photos supplied: Robert Harris
Contributed with thanks by Robert Harris
Bowen State High School’s 66th Academic Awards Ceremony was held on Tuesday 20th October, with McKenna Hall filled with students, staff, parents, and families gathered to celebrate the outstanding achievements of the 2026 school year.
The evening recognised student success across academic, cultural, artistic and leadership pursuits, highlighting not only achievement, but also the dedication and character shown by students throughout the year.
Guests were welcomed by a performance from the Bowen State High School instrumental band, setting the tone for a memorable celebration. Speeches from P&C President Ben Vandenberg, members of the Student Council Executive and Principal Mr Rob Harris officially commenced the evening.
In his address, Mr Harris reflected on what it means to be prepared for all things, reminding those in attendance that the ceremony was about far more than awards and recognition alone. He spoke of the importance of effort, persistence, courage and kindness, and congratulated students for their hard work and commitment across academic studies, the arts, culture and leadership.
The ceremony provided an opportunity for the school community to come together and acknowledge the many talents and contributions of Bowen State High School students. It was also a chance to recognise the strong support of families, staff and the wider community in helping students to thrive.
Bowen State High School extended its sincere thanks to the generous businesses and individuals who provided donations for the awards, whose support helped make the evening possible.
The 66th Academic Awards Ceremony was a fitting celebration of excellence, commitment and community spirit, and a proud reflection of the values upheld by Bowen State High School.
If your weekends involve exploring new walking tracks and fresh air, Maple would love an invitation.
This two-year-old Red Cattle cross has a ready smile and plenty of enthusiasm for whatever the day brings, especially if she gets the opportunity to meet some new faces.
Found wandering near Brandon with no one coming forward to claim her, Maple is now looking for a home where she can exhaust her playful nature.
She walks nicely on her lead and would love an active home where walks are just the start, with games and regular adventures to keep her busy.
An active family or a home on acreage could be a great match, with secure six-foot fencing to keep her safe and perhaps another dog to share in the fun.
If Maple sounds like your next adventure companion, message Bowen Collinsville Pet Rescue with your name, phone number and “Maple” to begin the adoption process.
There are few more visible signs of the strength of our visitor economy than a cruise ship sitting off Airlie Beach and Shute Harbour with thousands of passengers preparing to come ashore.
With around 90 cruise ship visits expected across the Whitsundays each year, cruise tourism has become an important part of our regional economy.
A single ship can carry several thousand passengers, and when even a portion of those visitors spend on tours, hospitality, retail, transport and local attractions, the benefit spreads well beyond the waterfront.
November also marks the beginning of the busy cruise season at our Council-owned Shute Harbour Marine Terminal, with eight ships scheduled during the month and a strong program continuing through to April.
The opportunity is broader than tourism alone.
Cruise visitation supports local transport operators, cafes and restaurants, retailers, tour businesses and the many suppliers that help service the visitor economy. It also gives thousands of people a first taste of the Whitsundays — and an opportunity for us to turn a short visit into a reason to return.
That is why infrastructure like Shute Harbour matters.
As our cruise market continues to grow, we need to think strategically about how we improve the visitor experience, support local businesses and capture more of the economic value created by each visit.
The Whitsundays already has one of the most recognisable destinations in Australia.
The opportunity now is to make sure more of that visitation translates into local jobs, local spending and repeat visitors.
Regional employers, education and training providers, industry groups, and government representatives will come together in November to explore practical ways to strengthen workforce availability, skills and career pathways across the Whitsundays.
Hosted by the Whitsundays Chamber of Commerce and Industry and TAFE Queensland, the Whitsundays Workforce Exchange will be held from 9am to 11am on Thursday 12 November 2026, at TAFE Queensland’s Whitsunday campus.
The event will bring organisations together to share workforce intelligence, showcase existing programs and resources, identify skills gaps, and explore opportunities to better connect local people with employment and training.
The Exchange will also explore opportunities for stronger collaboration, including interest in establishing a Regional Recruitment, Training and Skills Working Group to shape ongoing advocacy, projects, and the future Jobs Fair and Careers Expo.
Whitsundays Chamber of Commerce and Industry Executive Officer, Dr Julia Evans, said collaboration was essential to building a workforce that meets the needs of local businesses and supports the region’s future.
“We need to connect the dots between what businesses need, the skills available, and the resources already in our region,” Julia said.
“The aim is to move beyond identifying challenges and start strengthening connections and put shared priorities into action.”
Employers, schools, training and employment providers, government agencies, chambers, industry organisations, and others involved in workforce development are encouraged to attend.
The event will conclude with networking and an opportunity to identify next steps.
What: Whitsundays Workforce Exchange
When: 9am–11am, Thursday 12 November 2026
Where: TAFE Queensland, Whitsunday campus
Who: Regional employers, education and training providers, schools, employment services, government and industry organisations, and workforce development stakeholders.
Registration: FREE. Morning tea provided. RSVP admin@whitsundaycoastchamber.com.au
Member for Whitsunday Amanda Camm has stepped down from her role as Minister for Child Safety and the Prevention of Domestic and Family Violence, in an effort to prioritise her health and wellbeing amongst intense scrutiny.
She will continue in her role as Member for Whitsunday.
The announcement comes a fortnight after Ms Camm returned from six weeks of medical leave following major surgery, with the Whitsunday MP recognising she needed more time to recover.
“This has been a considered and deeply personal decision,” Ms Camm said.
“Having returned from six weeks of medical leave following major surgery I have come to recognise that my recovery still has some way to go and I need to prioritise my health and wellbeing.”
“I sincerely thank the Premier for the opportunity to serve in his Government and for his support of my decision.”
During a press conference outside of Parliament house in Brisbane Ms Camm added that the pressures of ministerial work had contributed to her decision to step down.
Her resignation follows months of intense scrutiny over conditions in childcare, such as alleged children sleeping on the floors of child safety offices and funding cuts to the domestic and family violence prevention sector in the latest state budget.
Addressing that scrutiny, Ms Camm drew a distinction between public accountability and the personal treatment she said she had experienced.
“Public scrutiny and accountability are essential to democracy and to our institutions,” she said.
“Harassment, threats, bullying and personal vilification are not and for the past year this has been my experience.”
Her comments, which hit the news alongside the recent attack on Victorian MP Helen Haines, has opened up questions to the treatment of women in the public eye, with one Whitsunday local speaking up.
“Seriously why do we target competent women in public service in ways that are cruel and downright disgusting to this point?” said Katelyn Aslett.
“Regardless of your political view a good democracy needs debate and scrutiny for sure but not threats, violence, bullying and harassment. I am just at a loss for how this has become the norm.”
During her time in office Ms Camm oversaw reforms to child protection, overseeing the Government’s response to the Child Safety Commission of Inquiry, which delivered 52 recommendations for improving the system.
Her work in domestic and family violence included introducing laws for electronic monitoring of perpetrators to strengthen accountability. Ms Camm was also praised by Premier David Crisafulli for the doubling of calls answered by the DVConnect helpline.
In a statement following her decision to resign from the ministerial position, Premier Crisafulli praised her work across both portfolios, describing the child safety inquiry’s reform roadmap as her greatest legacy.
“I thank Amanda for her service to Queensland firstly as a Shadow Minister and then as a Minister,” Mr Crisafulli said.
“Amanda took on an enormous task with a Child Safety system in crisis and a state in need of domestic violence reform.
“With her dedication, passion and commitment, she has put Queensland on the road to repair both.
“I speak on behalf of the Government, the LNP and all Queenslanders in wishing her the best in her recovery.”
Ms Camm will continue serving as the Member for Whitsunday, reaffirming her commitment to the local community.
“I remain committed to the people of Whitsunday as their Member of Parliament, and to supporting the Premier and the Government in delivering a fresh start for Queensland,” she said.
It’s been a long year for the Whitsundays Wind Farm Action Group, with community campaigning, changes to Alinta Energy’s Mt Challenger proposal and a council refusal marking a fight residents say is far from over.
The announcement of Alinta Energy’s Mt Challenger Wind Farm proposal in October 2025 captured the attention of the wider community and prompted residents near the proposed sites to question what turbines could mean for their homes and farms.
In the months that followed, residents organised meetings, wrote submissions and sought answers about potential impacts on their properties, farming operations and the environment. A petition opposing the proposal gathered more than 6,000 signatures.
The group says transparency was a concern from the outset, with residents reporting they were initially told both wind farm sites were needed for the project to be viable and that Alinta was not pursuing solar in the area.
By July, the proposal had changed, with Alinta withdrawing plans for turbines across the southern section at Crystal Brook and Kelsey Creek after six months of wind monitoring found insufficient wind resources.
"This is a very significant deal for our community today," said Alysha Lee, member of the Whitsundays wind farm action group at the time of the withdrawal.
"Our family was two weeks away from moving back into our renovated farmhouse when we got this letter in the mail telling us about this elusive Mt Challenger wind farm.
“We haven't enjoyed a single day in our newly renovated house without the threat of a wind farm encroaching on our home."
The 23rd September saw next milestone, with Whitsunday Regional Council unanimously refused Alinta’s application for a 160-metre meteorological mast intended to measure wind conditions in the northern project area.
“For me, it came down to the size and visibility of the structure, the rural character of the area and what we heard from the people who live there,” said Whitsunday Mayor Ry Collins after the decision.
“After weighing all of that up, I wasn’t satisfied that a structure of that scale in that location was the right planning outcome.”
With those milestones behind them, the group is now calling on Alinta to withdraw the remaining northern proposal near Bowen, saying families there deserve the same relief felt by southern neighbours.
“Dropping one section of the project does not erase that stress or resolve it for those still affected,” the group said.
“Our position has not changed, as this is still the wrong location for a wind farm.”
The group is also awaiting the final version of Council’s proposed Community Benefit Agreement Policy, hoping it will set clearer expectations for developers and ensure the needs of residents living alongside major energy projects are properly considered.
While welcoming the progress achieved over the past year, the group remained steadfast in its campaign.
“We will continue to keep people informed, raise questions, and share concerns,” the group said, thanking the community for its ongoing support.
Andrew Willcox MP and Eli Wallis. Photo supplied: Andrew Willcox
Proserpine teenager Eli Wallis is swapping his familiar school run for the cobbled streets of Prague, during a three month adventure on his first overseas trip without his family.
The 15-year-old Proserpine State High School student will travel through Rotary Youth Exchange, staying with a host family and attending school in the Czech Republic capital.
“[Prague] is one of the most beautiful places in the world,” Eli said.
“If you look it up, you’ll see the most beautiful things ever.”
Eli is already a seasoned traveller, with Japan, Canada, the United States and several Pacific islands among the destinations he’s explored with his family. However, this time, he’ll be heading overseas without them. It’s a challenge he’s ready to embrace.
“Mum and dad have always believed that there’s such a big wide world out there that I should be able to see, and I just love seeing it,” Eli said.
“I love getting out of my comfort zone, trying new things.”
There will be plenty of opportunities to do just that, with his host family planning trips to Switzerland and Austria, while Eli is also organising a Paris visit with friends.
Living with a Czech family means experiencing a new culture firsthand, from a different school routine to navigating a public transport network a little more complicated than his usual lift to school with Mum.
“My host brother takes the public transport to school and all that. He takes, like, four different trains or something,” Eli said.
“Having to rely on public transport to get everywhere by myself would be very, very different.”
Eli will also have his school community cheering him on, with Proserpine State High School’s principal Don McDermid confident he will make the most of the opportunity and encourage others to follow.
“I think Eli is just going to be an amazing representative,” Mr McDermid said.
“I’m sure that he’ll once again open up those pathways for other students as well.”
“I think these opportunities just absolutely add so much to a young person, and am glad that we have the option and that we have the support of organisations that make this happen.”
While abroad, Eli plans to take it all in while also sharing a little Aussie spirit, bringing pins to swap with fellow Rotary exchange students, hoping to trade an Australian flag for a Czech flag with his host Rotary club.
“What I particularly loved was Eli's plan to present our national flag to his host family before returning home, a wonderful gesture,” said Federal Member of Dawson Andrew Willcox.
“After chatting with Eli, I have no doubt he'll be a fantastic ambassador, not only for Australia, but for Proserpine and our entire region.”
CEO of Tourism Whitsundays Tim Booth Photo credit: R Jean Photography
The region’s leading tourism businesses were recognised at the sold-out 2026 Whitsunday Tourism Awards on Saturday 24 October at Elementa Whitsundays. With 87 finalists across 14 categories, the Awards celebrated the exceptional operators that strengthen The Whitsundays’ reputation as a world-class destination.
This year’s awards introduced a refreshed assessment process, as rather than relying on written submissions, recognition was based on business performance and customer feedback.
Businesses were assessed using Best of Queensland Experience Program (BOQEP) scores, customer reviews through the Global Review Index, contributions to Tourism Whitsundays’ STARS industry updates and completion of the Whitsundays Welcomes You training program, which helps local workers build their knowledge of the region and deliver memorable visitor experiences.
Tourism Whitsundays’ Chief Executive Officer, Tim Booth, said the Awards reflect the collective strength of the region’s tourism offering, and the exceptional visitor experiences that continue to set The Whitsundays apart.
“The standard of tourism excellence across The Whitsundays as a whole is something to be incredibly proud of,” said Tim.
“This year, 130 local tourism products achieved Best of Queensland recognition, with 87 finalists across 14 categories recognised at the Awards.
“These businesses reflect the quality and diversity of our region, from world-renowned reef and island experiences to exceptional accommodation, tours and hospitality.
“For the first time, we also introduced the 219 Club Recognition, celebrating businesses that achieved a near-perfect score across every assessment metric.
“This year, we awarded this to Whitsunday Segway Tours, Whitsunday Escape and Portland Roads Sailing The Whitsundays.
“This is an outstanding achievement and a testament to the commitment these operators bring to delivering exceptional visitor experiences.
“Congratulations to all our finalists and winners. Their commitment to exceptional visitor experiences continues to strengthen The Whitsundays’ reputation as one of Queensland’s leading tourism destinations.”
Whitsunday Regional Council’s Mayor, Ry Collins, said the region’s tourism success is built on the people and businesses who deliver exceptional experiences and support local communities.
“The Whitsundays might be famous for our islands, beaches and the Great Barrier Reef, but it's our people who make this place special,” said Ry. “Behind every great visitor experience are local businesses, hardworking teams and passionate people who take enormous pride in what they do.
“Tourism is a huge part of who we are as a region. It supports local jobs, strengthens our communities and gives people from around the world a reason to fall in love with the place we're lucky enough to call home. These awards are a chance to recognisethe people who put in the hard yards, often behind the scenes, to make those experiences happen.
Tourism Whitsundays’ Chair, Katelyn Aslett, congratulated this year’s winners and finalists, recognising their dedication to showcasing the region and strengthening its reputation as a world-class destination.
“As Chair of Tourism Whitsunday, I’d like to extend my congratulations to all of this year’s award winners and nominees,” said Kate.
“It’s a real privilege to celebrate an industry filled with such passionate, talented and dedicated people who work tirelessly to showcase everything that makes the Whitsundays so special.”
Member for Whitsunday Amanda Camm has stepped down from her role as Minister for Child Safety and the Prevention of Domestic and Family Violence, in an effort to prioritise her health and wellbeing.
The announcement comes a fortnight after Ms Camm returned from six weeks of medical leave following major surgery, with the Whitsunday MP recognising she needed more time to recover.
“This has been a considered and deeply personal decision,” Ms Camm said.
“Having returned from six weeks of medical leave following major surgery I have come to recognise that my recovery still has some way to go and I need to prioritise my health and wellbeing.”
“I sincerely thank the Premier for the opportunity to serve in his Government and for his support of my decision.”
Ms Camm added in a presser outside of Parliament house in Brisbane, that the pressures of ministerial work had contributed to her decision to step down.
“Harassment, threats, bullying and personal vilification are not and for the past year this has been my experience.”
But during her time in the role, Ms Camm oversaw reforms to strengthen child protection, support foster and kinship carers and improve responses to domestic and family violence.
Central to her child safety work was the Government’s response to the Child Safety Commission of Inquiry, which delivered 52 recommendations for improving the system.
“The landmark Child Safety Commission of Inquiry was the turning point for the Child Safety system,” Ms Camm said.
“There is much more work to be done, while early positive signs show we have stabilised numbers in the Residential Care system for the first time.”
Her work in domestic and family violence included introducing laws for electronic monitoring of perpetrators to strengthen accountability, alongside her reporting a doubling of calls answered by DVConnect to help more people access support when they needed it.
“After sitting with victims of domestic and family violence over many years through opposition and then in the ministry, I’m proud to have been part of delivering change that can help save lives,” Ms Camm said.
In a statement following her decision, Premier David Crisafulli praised her work across both portfolios, describing the child safety inquiry’s reform roadmap as her greatest legacy and highlighting improved access to the domestic violence helpline.
“I thank Amanda for her service to Queensland firstly as a Shadow Minister and then as a Minister,” Mr Crisafulli said.
“Amanda took on an enormous task with a Child Safety system in crisis and a state in need of domestic violence reform.
“With her dedication, passion and commitment, she has put Queensland on the road to repair both.
“I speak on behalf of the Government, the LNP and all Queenslanders in wishing her the best in her recovery.”
Ms Camm will continue serving as the Member for Whitsunday, reaffirming her commitment to the local community.
“I remain committed to the people of Whitsunday as their Member of Parliament, and to supporting the Premier and the Government in delivering a fresh start for Queensland,” she said.
Bioethanol can use sugarcane by-products including molasses, bagasse, mill mud as well as plant material. Image: AdobeStock
By Joseph Borg, Chairman, CANEGROWERS Mackay
A firmly enforced bioethanol mandate, backed by increased local sugarcane production, is essential to strengthening Queensland’s industry resilience, regional jobs, and Australia’s long‑term fuel security.
Our region holds enormous potential: not only for producing sugar, but for renewable fuel, energy diversification, and national economic security.
Queensland’s sugarcane industry has always been a cornerstone of regional prosperity, but today it stands at a crossroads. Global markets are volatile and input costs are rising, and at the same time, Australia faces increasing pressure to reduce emissions, strengthen domestic fuel supplies, and build more resilient regional economies.
A properly enforced bioethanol mandate is one of the most effective tools we have to meet these challenges head on.
Queensland already has a mandate in place, but compliance remains inconsistent. When fuel retailers fail to meet their obligations, growers, mills, and regional communities lose out on opportunities that should rightfully be flowing into our local economy.
Bioethanol is not a theoretical solution: it is a proven, practical, and immediate pathway to cleaner fuel and stronger regional industries and economies. Countries like Brazil and the United States have shown that bioethanol can reduce emissions, stabilise fuel markets, and create thousands of rural jobs. In these countries, and across the world, bioethanol forms a substantially higher portion of retail fuel sales than this country has embraced. Queensland has the same potential, but only if the mandate is taken seriously and enforced with the consistency it deserves.
For Mackay, the benefits are clear. Our region is one of Australia’s most productive sugarcane hubs, with the land, infrastructure, climate, and expertise to support a thriving biofuels sector. Increased demand for bioethanol directly translates into increased demand for sugarcane. That means more cane in the ground, more certainty for growers, and more throughput for our mills, and we all know that milling is a volume game. This in turn supports jobs from the paddock to the processing line.
But the opportunity extends far beyond economics. A stronger bioethanol industry enhances national fuel security, reducing Australia’s reliance on imported fuels. At a time when global supply chains are increasingly unstable, producing more of our own fuel is not just smart policy, it is essential. Every litre of bioethanol produced in Queensland is a litre of fuel Australia does not have to import.
To seize this opportunity, we must also focus on increasing local sugarcane production. The industry cannot diversify, innovate, or expand into new markets without a reliable and growing supply of cane. More cane means more flexibility for mills, more investment in advanced manufacturing, and greater capacity to produce not only sugar and ethanol, but also bioplastics, green electricity, and other high value products.
Growers are ready to meet this challenge. With the right policy settings from all levels of government, including a robust and enforced bioethanol mandate, we can plant more cane, improve productivity, and strengthen the long‑termviability of our region. But growers cannot do it alone. We need government to ensure the mandate is upheld, fuel retailers to meet their obligations, and industry partners to continue investing in innovation and infrastructure.
Mackay has the land, the people, and the expertise to lead Queensland’s next era of renewable energy and agricultural diversification. What we need now is the policy certainty that comes from a mandate that is not only written into law but actively enforced.
A stronger bioethanol mandate is not just good for growers it is good for Queensland, good for regional jobs, and good for Australia’s fuel future. The time to act is now.
Marketing strategy boils down to answering four questions:
But how do you actually go about answering those Q’s? Like anything, the broad strokes are more complicated in practice but it’s a good framework to come back to when you’re planning your next marketing activity. Start by drilling down + identifying a measurable goal that you can work towards. Vague + lofty goals are okay, but without a clear way to track your progress, achieving them will be pretty tough. For example, tracking how many enquiries you get + the quote conversion rate can be useful info to have as a baseline. That way, if you do a targeted campaign to attract more work, you can see if it meaningfully pushed the needle in the right direction!
Next, really empathise with who can help you achieve those goals. Try to build up a target customer in your head. How old are they? What do they want from your business? What are they interested in? The more specific you are, the easier it’ll be to craft messaging that will actually appeal to that person.
Once you’ve defined your goal + who can help you achieve it, you’ve got to tell them how to help you do it. Your messaging should be the key information that your audience needs to know about your business. This is where you focus on not only what your customers want to know about you, but how your business is different to all the others out there. Your messaging should change based on the people you’re targeting.
Lastly, the delivery. Where does your target market frequent? Do they use socials? Are they constantly listening to the radio? Do they frequent the pub on a Friday arvo? Once you know where they go, you can start figuring out how to get your message there. While socials are a great option, they’re not the only one. Billboards, coasters, or a flyer that sits on a wall somewhere are all effective options.
But if that all sounds like too much effort, you can always reach out + talk to us. We’ll help you figure it out 😉
- Taren McAuley
It’s interesting how Australian states have different rules and approaches in an attempt to achieve the best result for their citizens.
In Queensland we have the “adult crime, adult time” approach to youth offenders, an approach with which some will agree and others disagree.
Youth crime has become a significant issue throughout the country and certainly became a concern in places like Townsville and Cairns, which led to the change in how sentencing is assessed.
Victoria seems a bit different and it is true that that state has challenges that Queensland doesn’t face.
We don’t seem to have a problem with youth gangs armed with machetes so we do not require the same measures as they do in Victoria.
In Victoria there are special boxes scattered around the place where people can hand in their machetes. Getting machetes off the streets is an important part of the fight against crime in that state. The different approaches also extend to real estate, particularly with the rules around auctions.
In Queensland the seller of a property sets a reserve prior to auction but this price is only revealed to the auctioneer and the sales agent. Queensland law dictates that the reserve price cannot be revealed to any potential buyers.
The rules in NSW and Victoria are different, with Victoria’s law changing in the past week to make it compulsory that sellers make the reserve public seven days prior to the auction.
In one state it is illegal to reveal the reserve and in another state it is compulsory.
Glenn Price, director of Price Buyers Agents, told real estate online publication REB that buyers wanted to know price expectations before spending time checking out a property.
“The buyers I work with all say the same thing. They want to know what the vendor is expecting before they burn a Saturday standing in a backyard for an unrealistic number,” Price told REB.
“If buyers know the number a week out, low-ballers stay at home and people who turn up are serious bidders.”
There were only 500 auctions in Melbourne following the introduction of the new law compared to 700 the week before. Price said that some sellers might now be avoiding auctions because the don’t want to show their hand.
He also pointed out that Queensland was now out of step with Victoria and NSW. Queensland’s auction clearance rate dropped to 17 per cent and Price said the fact that bidders don’t know the reserve could be an issue.
“Based on the clearance numbers right now, Queensland’s market is a bit of trouble; that’s due to a host of other factors. Bidding blind on top of that doesn’t help,” he told REB.
It is worth noting that Price is a buyer’s agent and that role is different to that of a listing agent, who is predominantly focused on getting the best result for the seller.
The argument in favour of leaving the reserve confidential is that the open market is left to determine the true value of a property. That could be higher or lower than the reserve.
It’s also worth remembering that while a seller sets a reserve, where the property will be sold to the highest bidder above that price, the vendor still has the option of selling at a lower price.
Gardian’s auctioneer, Gordon Macdonald, will have a conversation with a seller if bidding stalls and the reserve has not been reached, which enables the vendor to assess the state of play and perhaps lookat bids below that reserve price.
Plenty of buyers would not turn up to an auction if the reserve was revealed and they felt it was too high … only to discover later that the property sold within the buyer’s budget at a price below the reserve.
Too much meddling from governments or not enough?
If you have a soft spot for big dogs and beautiful brindle coats, four-month-old Cozi might just be the perfect addition to your family.
A Mastiff cross, Cozi is an intelligent, fun-loving pup with a gentle nature and plenty of playful energy. She's particularly fond of anything involving water. With her gentle temperament and affectionate nature, Cozi has all the makings of a wonderful family companion.
Still enjoying the fun-filled puppy stage, Cozi will need a family committed to continuing her training and helping her grow into the best girl she can be.
Contact her carer Aaron on 0400 821 800 to arrange a meeting, or email LLTAGSandDogRescue@gmail.com.
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