For many businesses, workplace health and safety and compliance can feel overwhelming. Luxton Safety & Compliance Australia (LSCA) is changing that by helping businesses build practical systems that not only meet compliance requirements but genuinely support day-to-day operations.

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Owned and operated by Principal Consultant Emma Luxton, LSCA works with businesses across the Whitsundays, regional Queensland, and Australia to develop workplace health and safety (WHS), compliance and management systems aligned with ISO standards that are practical, fit-for-purpose and easy to use.

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Emma established the business after seeing too many organisations burdened with complicated paperwork, generic templates and compliance systems that failed to reflect the way their businesses actually operated.

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"Compliance should support the business and the people doing the work," Emma said. "A system may look impressive on paper, but it's only effective when people understand it and use it."

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With extensive experience in workplace health and safety, auditing, compliance and business management systems, Emma takes a hands-on approach. Rather than delivering a folder of documents and walking away, she works alongside business owners, managers and operational teams to understand their operations, identify genuine gaps and develop systems that are practical, sustainable, and aligned with their goals.

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LSCA supports businesses at every stage of their compliance journey. Whether an organisation is starting from scratch, reviewing an existing system, preparing for ISO certification, responding to client requirements, tendering for new work or seeking ongoing governance support, Emma tailors solutions to suit the unique needs of each business.

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Services include WHS and HSEQ management systems, ISO 9001, ISO 14001 and ISO 45001 support, gap assessments and internal audits, compliance reviews, system implementation and governance, contractor and prequalification compliance, tender support, and the development of supporting policies, procedures, risk assessments, and SWMS.

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Emma believes the best compliance systems are those that are understood and consistently applied across the business.

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Her advice to other business owners is simple: understand what your business genuinely needs, make compliance practical rather than burdensome, and don't wait until a tender, audit or workplace incident highlights gaps that could have been addressed earlier.

By reviewing systems proactively, businesses are better positioned to strengthen safety, improve operational performance, meet client expectations, and create opportunities for growth.

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Through practical advice and tailored solutions, Luxton Safety & Compliance Australia is helping businesses create Safe Systems. Strong Business. Better Outcomes.

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Rebecca Woods and Marina McMullen in the early days of the Food Bank. Photo credit: Daniel Heggie

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Cannonvale Foodbank is approaching its first anniversary in September, marking a year of volunteers giving their time, food being rescued rather than wasted, donors giving what they can and community members supporting a service that has continued to grow.

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Open from 10am to 2pm Monday to Friday, the Foodbank has consistently averaged around 22 transactions each operating day, or approximately 110 each week. With the average transaction sitting at around $9, the figures tell an important story about how local people are using the service, combining a handful of affordable groceries with free donated food to make the household budget stretch further after rent, electricity, fuel and other essential expenses have been paid.

In its first six months alone, the foodbank reports that approximately nine tons of food was redistributed.

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The foodbank reports that past year has also highlighted how varied food insecurity can be. Users include families, pensioners, people living alone and people who are working but finding that their income simply does not stretch as far as it once did.

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“We don’t require any health or concession cards to visit, everyone is welcome,” said Executive Officer Rebecca Woods.

“We couldn’t do it without the immense support from the so many, and our volunteers who work hard bringing it all to the community,” the service shared.

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“Some give food. Some give funds. Some give two hours of their week.

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“Together, they have helped turn a temporary building and a simple idea into a service used by hundreds of local people.”

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Travis with his teammates Mackenzie Mercer, Stefany Allan Travis Allen and Arthur Gabey Community Education Counsellor.  

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Year 8 student Travis Allen pushed through his nerves and found his voice at the Junior The Aboriginal and Torres Strait Islander Aspirations Program Challenge (ATSIAP) in Townsville, earning him a peer-voted Aunty Raba Solomon ATSIAP Perpetual Trophy.  

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The program brings students together for a series of academic and cultural activities.This year’s junior challenge was based on a theme of ’50 Years of Deadly’ and drew about 16 teams from 13 schools.

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“It’s more academic-minded, so they work as a team to do a speech, long-term problem-solving and a quiz,” said Arthur Gabey, Indigenous Community Coordinator at Proserpine State High School.  

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“It’s really, really fun. Once we get the formal stuff out of the way, everyone gets involved.”

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Among Proserpine’s representatives was Year 8 student Travis Allen, who volunteered for the team as soon as the opportunity was offered.

Once the challenge began, despite being pretty reserved, Travis took the speaking role in the team’s problem-solving performance. Despite being visibly nervous in front of the crowd, he pushed through the speech and performance without giving up.

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Travis’s willingness to step beyond his comfort zone was noticed by his fellow competitors, who voted him the recipient of the Aunty Raba Solomon ATSIAP Perpetual Trophy for inspiring those around him.

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“He was one of those students who really stood out,” Arthur said.

Proserpine State High School’s senior team also took second-place finish at its Term 1 challenge.

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Arthur said both results were a proud achievement for the school, with students showing they could match it with much larger schools from across Queensland.

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Alan Power, First Australian Fullback Frank Drake, Tony Price and John Short at a Brisbane Brothers Old Boys function in Brisbane. Photo supplied: Tony Price.  

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Long-time Whitsundays local Tony Price has spent a lifetime around rugby league, but in recent years he has made it his mission to preserve the stories, clubs and competitions that helped shape the game across Queensland.  

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Tony’s latest release, A History of the Confraternity Shield (1980–2025), brings together more than four decades of school rugby league history in one official publication.

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The 284-page hardcover features more than 450 photographs, tracing the rivalries, teams and moments that have helped make the Shield one of rugby league’s most recognised schoolboy competitions.

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Tony’s path into writing came later in life, after a battle with throat cancer in 2013 left him looking for something new to focus on.

“I decided then: Well, I don’t know what I’m going to do. So I decided to write a couple of books,” Tony said.  

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What began as a personal project soon grew into a steady run of commissioned histories, with clubs, schools and rugby league organisations approaching him to record their stories.

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Since then, Tony has written 15 books and around 80 magazines, covering everything from Whitsunday Rugby League and Mackay Rugby League to North Queensland and Queensland rugby league history.

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The appeal isn’t solely about rugby, with Tony loving the art of preserving stories that might otherwise disappear.

“History is what I like doing,” Tony said.

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“I’d rather write about the old stuff.”

Tony’s connection to rugby league in the Whitsundays was built long before he began writing about it. Having played the game as a young man, he went on to help grow junior rugby league across the region, including starting Cannonvale Airlie Beach Junior Rugby League and coaching school teams at Cannonvale State School, Proserpine State High School and St Catherine’s Catholic College.

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That same hands-on involvement has shaped much of Tony’s life in the area.

With family ties to the region dating back more than a century, Tony has spent decades working, volunteering and serving the district, from owning Proserpine Tyre Service and the Palace Hotel in Proserpine to building a service station and tyre service in Cannonvale. He also served two terms on Whitsunday Shire Council and sat on the board of Tourism Whitsunday.

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His focus will now turn to his upcoming release, A History of St Brendan’s College Rugby League (1940–2026), which will trace the story of one of the Confraternity Shield’s most successful teams and its long connection to the game.

The book is expected to be released around mid-September, continuing Tony’s work of preserving rugby league history for the players, schools and communities who helped shape it.

Sailability Team Photo Credit: Zach Houtenville

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The waters bordering Airlie Beach opened to sailors of all abilities as Sailability Whitsunday held its latest session, giving people with disabilities the chance to take the helm and enjoy the freedom of sailing.

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Last Tuesday’s session welcomed participants and carers from across the region, with some taking the helm of the club’s 303 dinghies while others enjoyed a cruise aboard the powerboat.  

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It normally runs up once or twice a month, with up to 30 participants and their carers have been able to attend from organisations and private areas of Proserpine, Mackay, Bowen and Cannonvale.  

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Along the way, they practised turn-taking and water safety before returning to shore for the traditional end-of-sail barbecue.  

“We’re here to see the clients smiling and happy,” said Tony Mahood, president of Sailability Whitsunday.

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“Everyone is assessed for their abilities, and we put them in the right boats with the right teams.  

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Operating out of the Whitsunday Sailing Club, Sailability Whitsunday is one of 15 clubs based around Queensland, with the Airlie Beach location being active since 2010.  

Each session is made possible by the volunteers working both on the water and back at the club, from skippering boats and operating radios to maintaining equipment and helping participants safely on and off the vessels.

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“Sailability Whitsundays can only operate with the effort of its great team of volunteers,” Tony said.  

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Sailability Whitsunday will next take to the water on Tuesday 8^th September, with new volunteers and supporters always welcome to help keep the sessions sailing.

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Wind Farm Action Group protesting on Flagstaff Hill. Photo supplied: Wind Farm Action Group.  

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The Mount Challenger Wind Farm project is continuing to spark discussion, continuing to recieve push back from Bowen residents for its proximity to the town.

In July, Alinta Energy has officially pulled plans to build wind turbines across the southern zone of its proposed Mt Challenger Wind Farm project, marking a major turning point for the Proserpine community after nine months of intense advocacy. 

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Following six months of LIDAR wind monitoring in the southern area of the proposed project, Alinta Energy concluded that the wind resource in this area is not strong enough to support turbines, ultimately causing the cancellation of the plans. 

‍The northern portion of the site is still in feasibility stages. Located between Eden Lassie Creek and Greta Creek, the proposed wind farm site extends some 28 kilometres north to Bowen.  

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Residents have questioned what the development could mean for nearby homes, native bushland and the waterways flowing into Edgecumbe Bay, as well as its potential impact on coastal views from popular Bowen locations including Flagstaff Hill, Front Beach and Bowen Jetty.  

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Among those raising concerns is Longford Creek resident Sandra Mitchell, whose property sits between Eden Lassie and Greta creeks near the proposed northern section of the wind farm.

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Sandra and her family have lived on the property for more than 20 years, raising their children in a home surrounded by bushland and mountain views. She said the family shares a two-to-three-kilometre boundary with a neighbouring property near the proposed site, with turbines potentially positioned about 1.5 kilometres from her home. ‍

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Having followed the project’s progression from the beginning, Sandra and her husband, Nev, have remained active in raising awareness throughout the community.  

Following the withdrawal of the Crystal Brook and Kelsey Creek section, the pair believed many Bowen residents were unaware the project was continuing and distributed about 1,000 flyers ahead of Alinta Energy’s first drop-in session in the town.

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“A lot of people didn’t know about it, or they thought it had been cancelled when the southern section was withdrawn because it’s called Mt Challenger,” Sandra said.  

“Many thought it was out the Collinsville way, when it’s actually right here near the bay.”

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Alinta Energy said it welcomed the opportunity to hear directly from the Bowen community, with the questions and feedback received from the drop-in session set to inform its ongoing planning and engagement.

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However, Sandra and the community felt the single drop-in session did little to address their frustration, particularly as it ran from 10am to 2pm and was difficult for many working residents to attend.

“There was one drop-in information session in Bowen, running from 10am to 2pm, which meant many working residents could not attend,” she said.

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“Those who did attend appeared to have little or no prior knowledge of the proposal, with residents largely having to find information themselves and raise awareness through community networks.”

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The company acknowledged that awareness has varied across the region and described the Bowen session as an important step in explaining the remaining proposal and hearing from local residents.

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Further consultation is expected to continue through community sessions, while Alinta Energy said it would keep residents informed through its website, direct stakeholder engagement, project updates and advertising across traditional and social media, as theysaid they have done since the project was announced in October 2025.

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“If the Mt Challenger Wind Farm proceeds,” Alinta energy shared, “It will bring broader investment to the region through construction and operational jobs, local supply and procurement, potential road and infrastructure upgrades, environmental enhancement programs and ongoing support for community initiatives.”  

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“The project will also contribute to Queensland’s energy supply and electricity grid.”

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Photo sourced: Shutterstock

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A kind individual in the community has been praised for paying for an elderly woman’s groceries in Cannonvale this week- and it just so happened that the action came at the perfect moment.  

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“A huge thank you to the awesome lady who paid for my elderly mum’s groceries,” a local shared.  “It was greatly appreciated because she’s been very down since being widowed a few months ago.  

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“Your kindness really gave her a lift and she intends to pay it forward. We hope you receive loads of good karma!”  

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A local who witnessed the good deed shared:  

“The lovely individual didn’t even hesitate! Such a beautiful act of kindness and even more special knowing how much it meant to your mum.”  

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The deed provides a reminder that kindness doesn’t have to be grand or complicated to make a difference. Sometimes, offering a little help goes a long way – as it isn’t always obvious when that person needs it most.

Puja Mehrotra, Senior Property Manager at Blacks Real Estate. Photo source: Blacks Real Estate

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With a passion for real estate and more than 10 years of experience in human resources management, Puja Mehrotra continues to deliver reliable and professional service as Senior Property Manager at Blacks Real Estate.

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Known for her strong work ethic, positive attitude and people-focused approach, Ms Mehrotra works closely with both landlords and tenants to help ensure positive outcomes across every aspect of property management.

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Blacks Real Estate said her commonsense approach, combined with her friendly nature and commitment to maintaining properties as if they were her own, makes her a valued member of the team.

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Ms Mehrotra said her willingness to learn and dedication to providing high-quality service continued to drive her work within the industry.

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Puja Mehrotra can be contacted through Blacks Real Estate on 07 4963 2500.

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When people talk about the Australian property market it often seems as though they are talking about one market, something that contains uniform traits and a consistency throughout the country.

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The single-market phenomenon probably applies to other areas; the corn market is probably pretty uniform in the corn-growing areas of the country and I would expect wheat and wool and other markets to have very little variation.

Of course, the wool market is one of the many things I know nothing about, although I do hear good things about the merino breed of sheep and its soft, fine wool.  

I’m slightly better informed about the property market and one thing that is very clear is that there is not one market.

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Demand and supply play out in different ways in different cities. Business activity varies, population movements change, demographics have an impact and none of this is the same from one city or region to the next.

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There are also the different types of property markets. The so-called “prestige market” is different to the suburban mum and dad market because different factors apply.

It is true that a federal budget that removes negative gearing on established dwellings and increases capital gains tax does have an impact in all markets but the extent varies.

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And when tax changes combine with other economic factors such as an increase in the cost of living for things such as fuel and electricity, the results can be seen in various markets.

There has, without a doubt, been changes to property markets around the country over the past few months and none of them, in my opinion, appear to be going up at the moment.

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But the impacts have been felt far more seriously in bigger cities than in other locations.

The prestige and higher-end markets in Sydney and Melbourne have been smashed. Many of those properties increased dramatically in recent years. A property in Sydney that increased from $4m to $5m over a short period will probably find that price winding back now.  

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The Herron Todd White property clock, a monthly assessment of property markets around the country by the valuation company, described Sydney and Melbourne as markets in decline in July.

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There is no doubt that the removal of negative gearing will be having a huge impact on properties at the higher end as investors shy away from the negative yield those properties would provide.

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It was interesting to note which cities the HTW housing property clock described as “approaching the peak” of the market.  

Gladstone, the Sunshine Coast and Townsville were all described as approaching the peak.

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Not so Mackay, which is still described as a “rising market”, along with Rockhampton, Cairns and Emerald. Brisbane is described as being at the peak of the market.

Melbourne is a good example of how markets around the country differ. Someone last month bought a two-bedroom unit in an inner-city suburb for $610,000. The same unit last sold in 2018 for $635,000. A loss after eight years is a very differentexperience to the Mackay situation where the prices have more than doubled in that period.

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As always, economic factors in individual regions have an impact and Mackay’s economy is going well, with full employment and plenty of activity. Markets plunge when economic factors force people to sell. That is not the case in Mackay and it’s generally not the case in other parts of the country.

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Meanwhile I had an average of eight people turn up to my four open homes last weekend and we ended up with strong offers on all four of them.

Buyers are more cautious than they were but people still need somewhere to live so well-priced properties that are marketed properly are attracting good attention from buyers.

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It’s certainly not the case that there is one property market in Australia and that what is happening in Sydney is replicated throughout the country.

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The Greater Whitsunday region is positioning itself to become a key player in Australia's growing critical minerals industry, with a new roadmap outlining how local businesses can capitalise on emerging opportunities across mining, manufacturing and advanced technology.

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The Mackay and Greater Whitsunday Critical Minerals Roadmap will be launched at the Resource Industry Network Industry Briefing on Friday. Developed by the Greater Whitsunday Alliance (GW3) with support from North Queensland Bulk Ports and BHP Mitsubishi Alliance, the roadmap identifies opportunities in exploration, mineral processing, logistics, manufacturing, research and innovation, while helping local businesses diversify into new markets.

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GW3 Diversification Project Lead Jodie Thompson said the region was well positioned to support Queensland's critical minerals future.

"The Greater Whitsunday region is primed to service and lead a critical minerals future for Queensland," Ms Thompson said.

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"This Roadmap is about understanding where our region can add the greatest value, helping our businesses diversify and ensuring we are ready to capture new investment and economic opportunities.

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"It is not about replacing the industries that have driven our region's success, it is about building on those strengths, creating additional opportunities and ensuring our economy remains resilient and competitive as global markets evolve."

Resources Centre of Excellence Chief Executive Officer Steven Boxall said the region was already investing in the infrastructure and innovation needed to support future resources industries.

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"Critical minerals development will require new approaches to extraction, processing, automation and resource recovery," Mr Boxall said.

"Our region has an important opportunity to develop, test and commercialise those solutions locally."

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The roadmap was developed through consultation with industry stakeholders and regional partners and forms part of GW3's broader strategy to attract investment, diversify the economy and strengthen the Greater Whitsunday region's role in future critical minerals supply chains.

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Star Sign: Aries

Favourite Movie: Pacific Rim

Favourite Colour: Red

Favourite Holiday Destination: Fiji

Favourite Music: Rock

Favourite Quote: “Ask not what your country can do for you, but what you can do for your country.” – John F. Kennedy

Something most people don't know about you: I enjoy hands on activities like painting miniature figurines and target shooting.

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Mackay-born dentist Kaveet Raniga is swapping miniature figurines and long-distance target shooting for a new chapter at Hanly Dental Studio, bringing more than five years of hands-on experience and a friendly, people-focused approach to his role as Associate Dentist, with bookings opening from September.

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Kaveet has always enjoyed working with his hands, but when he first started treating patients in his third year of University everything just clicked. 

“When I started treating patients that’s when I really found a passion for it.”

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More than five years later, it’s the variety of dentistry, and the people behind each appointment, that continue to make the profession rewarding for Kaveet.

While no two days are the same,  his role often sees him involved in ceramic work and rehabilitation, alongside check-ups, fillings, cleans, whitening and oral surgery – but whether a patient needs a small procedure or more complex treatment, Kaveet’s focus remains firmly on helping people feel comfortable, cared for and confident in their treatment.

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For Kaveet, some of the most rewarding moments are often the smallest. Whether it’s seeing a patient’s genuine reaction when they look in the mirror after treatment, or giving a young patient a high-five after a check-up, he values the opportunity to make someone’s experience a positive one.

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“It's just small wholesome moments like that that really mean a lot to me.”

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That people-first approach is particularly important when treating patients who may feel nervous or apprehensive about visiting the dentist.

Kaveet believes building trust can take time and is more than happy to work at a patient’s pace, whether they are coming in for a routine check-up or something more elaborate.

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Outside the clinic, Kaveet is a self-confessed dog lover, with plans to welcome a Kelpie once he has settled into his new role.  

After growing up in Mackay, apart from moving to Cairns for university, Kaveet is looking forward to continuing his career close to home and joining a team he already feels comfortable with.

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Bringing his experience, curiosity and distinctly “jokey, friendly and professional” personality to Hanly Dental Studio, Kaveet is ready to help Mackay locals feel a little more at ease in the dental chair.

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Contact the friendly team at Hanly Dental Studio for more details!

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For FMS Group, some of the best innovations begin with a simple question: why has it always been done this way?

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That mindset has driven a 20-year commitment to finding safer and more efficient ways to tackle complex mining maintenance and shutdown work, and has now earned FMS Group the Austmine Innovation (METS) Award at the recent 2026 Queensland Mining Awards.

The impressive accolade recognises FMS Group’s Dipper Skid and Hoist Rope Install Jig, an innovation developed by its frontline teams to address a high-risk task on electric shovels.

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Until recently, changing a hoist rope required a live shovel and a crane working alongside the equipment. FMS Group developed a pneumatic jig, dipper counterweight and skid mechanism that allows hoist ropes to be replaced without using a crane or powering up the equipment.

Following trials across six shutdowns, the method reduced downtime by two to three days while eliminating the hazard associated with the previous process.

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It is a practical example of how FMS Group approaches continuous improvement: operational teams identify challenges through their experience in the field, while engineering and technical teams develop the methodology, testing and design required to make the solution safe and workable.

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But much of that work happens long before a shutdown begins.

FMS Group’s projects can involve crews of 18 to 80 employees, large cranes, specialised jacking equipment, line boring and machining gear, and purpose-built jigs and tooling. Detailed planning, project methodologies, equipment mobilisationand careful scheduling are essential when multiple work fronts are operating simultaneously.

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Safety sits at the centre of that process. FMS Group’s supervisors and leadership teams manage execution risk, coordinate work fronts and maintain close communication with clients. The company has also invested in supervisor development, recognising that strong leadership is fundamental to building a strong safety culture.

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The award-winning innovation follows this same philosophy. Importantly, it was not developed in response to an injury, but to address a task with the potential for a catastrophic incident.

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Other FMS engineering developments have similarly focused on reducing crane interactions and improving control of high-risk tasks, while also targeting shutdown efficiencies. In some applications, these improvements can save 24 to 48 hours at the end of a shutdown while electrical and systems commissioning is completed.

For FMS Group, the Austmine recognition is a significant milestone, and one the team says it is still taking in.

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Ultimately, the award reinforces what has driven the company for two decades: combining frontline experience, engineering capability and client collaboration to challenge established methods and find safer ways forward.

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FMS Group remains committed to improving, questioning established methods and, above all, ensuring everyone gets home safely.

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fms-group.com.au

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Kittens may steal the spotlight, but adult cats like Violet and Aggie have plenty of love to give and are waiting for a second chance through Mackay Pet Rescue.

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Many adult cats enter care through no fault of their own after losing their homes. Foster carers provide a safe, loving environment while getting to know each cat’s personality, quirks and needs.

With patience and stability, even frightened cats can learn to trust and feel safe.

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Adult cats can make wonderful companions, often offering calmer personalities and plenty of affection.

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If you can provide Violet, Aggie or another adult cat with a loving forever home, contact Mackay Pet Rescue Inc to arrange a meet and greet.

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Women’s Health Week is coming to Mackay — and everyone is invited.

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Women are very good at looking after others. We support our families, manage work and home, and keep everything moving. But when it comes to our own health, it is easy to say, “I’ll get to that later.”

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Women’s Health Week gives us a reason to change that.

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Running from 7–11 September, Jean Hailes Women’s Health Week is Australia’s largest event dedicated to women’s health and wellbeing. This year’s theme, “Do it anyway,” encourages women to take small, realistic steps towards better health.

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Looking after yourself does not have to mean overhauling your life. Sometimes it starts with moving your body, asking an awkward question, learning what is normal, or understanding changes through different stages of life.

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That is exactly what we hope to create here in Mackay.

For Women’s Health Week, Women’s Health Physio Mackay is running a week of FREE community events, designed to empower, educate and connect.

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Monday begins with our Free Fit Floor to Core pelvic floor exercise class and morning tea, celebrating two years of bringing these free classes to our community.

Tuesday morning, I’ll be at The Mum Hub for All Things Abdominal Separation, offering tummy checks, education and a relaxed chat about abdominal recovery.

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Tuesday evening is All Things Periods, followed by All Things Menopause on Wednesday evening. Dr Nicole Higgins from Health on Central, Women’s Health & Pelvic Floor physiotherapist Lauren Neill, naturopath Jody Walker, Life in Motion exercise physiologists and women’s health massage therapist Sari will share their knowledge and answer questions women often do not get the opportunity to ask.  

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We finish Thursday with Healthier Parents exercise class, combining movement, connection and socialising for postnatal mums.

Why does this matter? Because good health information matters. Women’s Health Week creates conversations, helps reduce stigma and encourages women to take action for their health. Just as importantly, health education should be accessible, trustworthy and evidence-based.

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Something powerful happens when we bring health education out of consulting rooms and into our community. Questions become easier to ask, women connect, and knowledge gives us confidence to advocate for our health.

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So this Women’s Health Week, put yourself on the list. Bring your mum, sister or a friend. Come for a class, conversation or to learn something new.

Every event is FREE, but bookings are essential. Visit our Book Now page, pop into the clinic or call us to secure your free spot.  

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Your health is worth making time for.

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One of the greatest challenges business owners face isn't a lack of passion, expertise or commitment, it's perspective.

When you've built a business from the ground up, it's easy to assume your customers see it the same way you do. You know your history, your values, your products and the countless hours you've invested to get where you are today. But your customers don't have that context. They make decisions based on what they see, hear and experience in a matter of moments.

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That's where many businesses unknowingly lose opportunities.

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Over time, marketing can become reactive. Websites are updated, social media is posted, brochures are redesigned, and campaigns are launched, but often without stepping back to ask a simple question: Is this really communicating what makes us different?

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The reality is that the most valuable insights often come from someone looking at your business from the outside.

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An experienced marketing strategist doesn't simply review your logo or critique your advertising. They challenge assumptions, uncover blind spots and ask the questions that business owners are often too immersed in the day-to-day to consider. They view your business through the eyes of your customers, identify what's working, what's missing and, more importantly, what opportunities exist to strengthen your market position.

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That's the thinking behind Squeeze, redhotblue's premium one-on-one marketing workshop.

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Over three focused hours, Founding Director Jody Euler and Creative Director Scott Turner work directly with business owners and leadership teams to untangle the complexities of their marketing. Drawing on decades of strategic and creative experience, they explore how your business is perceived in the marketplace, define clear marketing objectives, identify what motivates your ideal audience and develop practical recommendations that strengthen your competitive advantage.

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It's three hours away from the distractions of running your business, giving you the time and space to think differently. Together we'll explore your brand, challenge ideas, identify opportunities and leave you with practical direction you can confidently put into action.

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Whether you're preparing for a rebrand, entering a new market, planning a major campaign or simply wanting to ensure your marketing is working as hard as you are, Squeeze provides something that's difficult to achieve from within your own business, a fresh perspective.

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Because sometimes the biggest opportunity for growth isn't changing your business.

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It's changing the way the world sees it and more importantly your potential customers.  

Jody Euler and Scott Turner
redhotblue

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