Last week, Daydream Island and Tourism Whitsundays hosted an action-packed ATEC Explore North Queensland event and The Whitsundays was proudly front and centre.
Hosted by the Australian Tourism Export Council (ATEC), the event brought together international travel buyers and local tourism operators from North Queensland to help strengthen the region’s international presence. With 11 Whitsundays operators present and eight from Tropical North Queensland, our region was passionately represented.
They were joined by 25 international travel buyers from key distributors, including online and in-person travel agencies, wholesalers, and tour operators from the United Kingdom, the United States, Europe, Asia, and more.
The main event was a jam-packed day of one-on-one, ‘speed-dating’ style meetings where each operator got the chance to meet with each buyer. These appointments gave them the chance to showcase their products and build partnerships with the buyers to ensure that they are visible and bookable in international markets.
However, the benefits of trade engagement events extend beyond the partnerships created in the room. They are an important part of ensuring The Whitsundays is seen and desired by travellers around the world. By increasing our visibility to international markets, we help to keep the region at the top of bucket lists all over the world and remain competitive on a global stage.
If you are a local tourism business and are interested in learning more about how you can increase your international visibility and bookings, don’t hesitate to reach out to Tourism Whitsundays.
Contributed with thanks to Tourism Whitsundays Marketing Manager Laura Knipe
ATEC event attendees at Lovers Cove on Daydream Island. Photo supplied
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