Thursday, August 24, 2023

Issue:

Mackay and Whitsunday Life

A Record-Breaking Year Back In Business For Cruise Ships

In a mammoth record-breaking year, 74 cruise ships, with well over 180,000 passengers have cruised through the Whitsundays and checked into the Port of Airlie terminal.

June 17, 2022, saw the return of cruise ships to the region, post-COVID, which passengers eager to explore the Whitsundays and Airlie Beach, participating in local tours and adventures.

Cruise Whitsundays Sales and Marketing Manager Renee Branton-Brown believes the return of cruise ships to the Whitsundays is one of the key factors in the region’s growth post-COVID.

“Cruise ships provide a significant source of revenue to the Whitsunday region, in 2019, it was estimated that Whitsundays received a crucial $21 million boost to the economy through cruise ship visitation,” she said.

“With the approximate spend per passenger being around $200, it’s easy to see why these ships are so important to our local tourism industry.

“And after a record number of ships visiting the Whitsundays over the past 12 months, we expect to see the economic benefit to the region continue to soar.”

Until June 17, 2022, it had been 832 days since the last cruise ship had anchored in Whitsundays waters, with cruise ship travel being one of the last industries to return to operation following the easing of the pandemic.

Guests that arrive on cruise ships are welcomed by the volunteer Cruise Ship Ambassadors who provide information about the town, the services, experiences and activities available.

“A special mention of course needs to go to the incredible work done by the Cruise Ship Ambassadors.,” said Ms Branton-Brown.

“They show up to each cruise ship with a huge smile, ready to greet each passenger – they are indeed ambassadors for our entire region.

The team at Cruise Whitsundays is extremely thankful for their tireless work.”

Saturday marks one year of the return to cruise ships in Whitsunday waters. Photo supplied

Cruise Whitsundays Sales and Marketing Manager Renee Branton-Brown with two volunteer Cruise Ship Ambassadors. Photo credit: Rachael Smith

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