Friday, January 24, 2025

Issue:

Mackay and Whitsunday Life

A Tidal Wave Of Success Between The Tides Earns Global Acclaim

Cape Hillsborough’s Between the Tides has captured global attention, earning two prestigious accolades that cement its status as a leader in cultural tourism.  

Securing Silver in the Cultural Tourism category at the Queensland Tourism Awards and the Best Music Tourism Initiative at the 2024 Global Music Cities Awards in Riyadh, this event is set to shine as the centrepiece of the 2025 QLD Music Trails, The Reef.

Held on Yuwi Country, the event has captivated audiences with its extraordinary fusion of music, First Nations culture, and eco-tourism. Staged against the backdrop of Cape Hillsborough National Park, the event aligns with the tidal rhythms of the coastline, offering a one-of-a-kind experience that connects visitors to the region’s cultural significance.

The international acclaim speaks to the event’s innovation and impact. Winning the Best Music Tourism Initiative award at the Global Music Cities Awards places Between the Tides among the world’s most forward-thinking events. The accolade recognises its unique approach to uniting environmental education, cultural storytelling, and world-class music performances to create a deeply immersive experience. 

“Throughout The Reef Trail and specifically at Between the Tides, we’re demonstrating that tourism is so much more than sightseeing.  

“It educates, inspires, empowers and leaves a legacy of sustainability for the natural environment, people and culture, and the destination’s economy,” said Daryl Raven, CEO of QMF.

Between the Tides is a true community achievement, brought to life by the collaboration of QMF with the support of the Queensland Government, Queensland Parks and Wildlife, NRMA Parks and Resorts, the Yuwi Peoples, the Mackay Regional Council, and Mackay Isaac Tourism.  

Minister for the Arts, John-Paul Langbroek, said QMF’s QLD Music Trails invites people to engage with great music and celebrated artists, while respectfully exploring Queensland’s iconic landscapes.

“The Crisafulli Government supports QMF to generate local jobs, as well as economic and social benefits through high quality music events, such as the award-winning Between the Tides event at Cape Hillsborough.

“The music-driven events offer extraordinary cultural experiences for Queensland
communities and visitors, enhancing the state’s reputation as a premier cultural tourism destination.

Minister for the Environment and Tourism Andrew Powell said The Reef Trail is an incredible example of what Queensland has to offer in sustainable, eco-tourism experiences.

“The Reef Trail is a great example of fusing unique musical performances with Queensland’s natural landscape to create a must-attend event for visitors from around the country.

“From Magnetic Island to Mackay and Cape Hillsborough, this Trail highlights our world heritage areas, internationally recognised beaches, and diverse ecosystems, allowing environmentally conscious visitors to engage in eco-tourism experiences that promote conservation and support our tourism industry.

Between the Tides generated 122 visitor nights in the Mackay region, primarily from intrastate visitors, contributing $149,269 in direct and incremental expenditure to Queensland’s economy, with $78,247 benefitting the Mackay region directly.
 
Award-Winning Recognition - Between the Tides 2024 received: Silver in the Cultural Tourism category at the Queensland Tourism Awards 2024 and the title of Best Music Tourism Initiative at the Global Music Cities Awards in Riyadh, Saudi Arabia 2024.
 
 Visit www.qldmusictrails.com for more information on upcoming events.

Cape Hillsborough’s Between the Tides has earned global recognition with prestigious awards for its innovative fusion of music, First Nations culture, and eco-tourism. Photos supplied

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