Amplify Mackay Launched To Help Local Businesses Capitalise On Drawcard Events

Council has launched Amplify Mackay, a new initiative designed to strengthen the impact of events across the region.

The initiative aims to connect events, businesses and the wider community in creative and collaborative ways.

Economic Development and Growth Strategic Advisory Committee (EDGSAC) Co-chair Cr Nathenea MacRae said events played a vital role in driving economic activity and creating vibrancy across Mackay.

“When events come to Mackay, they don’t just fill a calendar – they fill our accommodation, our cafes, our restaurants and our local businesses,” Cr MacRae said.

“They create energy, connection and opportunity right across our community,” she said.

“Amplify Mackay is about growing and marketing those flow-on opportunities.

“Businesses can jump on Mackay Events, click the Amplify Mackay link and then submit an offer.

“Offers can be things like themed menus, eyecatching displays, limitedtime specials or exclusive experiences that tie in with one of the up-coming event periods.

“Your activation will then be listed on the Amplify Mackay page on the Mackay Events website, boosting your visibility and further adding to the buzz around Mackay’s big drawcard events.”

Cr MacRae said the themed event periods created opportunities for local businesses to get involved in new and creative ways while tapping into the larger promotion around drawcard events coming to the region.

“Amplify Mackay is about more than just events,” she said.

“It’s about collaboration. It’s about creating a vibrant, connected community where businesses, organisers and residents all have the opportunity to be involved and benefit.

“During the May event period, for example, Mackay will come alive with major sporting and music events, attracting more than 12,500 people to the region, including 6500 visitors from outside the area.

“Now’s the time for businesses to start brainstorming how they can capitalise on huge drawcard events like Legends on the Lawn and the NQ Games.”

EDGSAC Co-chair Cr Belinda Hassan said council had already seen strong success through the Mackay Events Calendar (Mackayevents.com.au), which had become a central platform for locals and visitors to discover what was happening across the region.

“Building on that success, we’ve now taken the next step with the launch of two new initiatives designed to further support our events sector and local economy,” Cr Hassan said.

“The first is Amplify Mackay, and the second is the Event Organiser Marketing Toolkit, a practical resource developed to help event organisers and businesses better promote their events and reach wider audiences," she said.

“The toolkit provides practical resources, branding assets, marketing guidance and readytouse materials to help grow and promote successful events.”

Now is the time for local businesses and the community to explore how they could best use the resources and offerings available on the Mackay Events website to capitalise on Mackay’s booming event economy.

For more information about Amplify Mackay, the Event Organiser Marketing Toolkit or upcoming events and initiatives, visit mackayevents.com.au

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