Bigger Isn’t Always Better

It’s Not About Doing More – It’s About Doing What Works

We almost did a big thing recently.

My partner and I were tossing up whether to buy the block next to the one we’d already bought – combining the two, building a big “home” for Rebel (and ourselves), and moving the business there. It would’ve been a huge project (and a huge investment). But after a lot of consideration – and insight from some very trusted peeps – we’ve decided to stick with just one block, and keep it as our home, not home and business.

It doesn’t happen often, but for once – not taking the big leap feels right.

It sounded bold. Ambitious. Scary in that “but what if it’s brilliant” kind of way. And honestly, saying no to something that looks like a golden opportunity can be harder than jumping in. Especially in business, where the unspoken rule seems to be: bigger = better.

Which got me thinking about how often we treat marketing the same way. There’s so much pressure to do all the things – more content, more platforms, more ads, more trends. You should be on XYZ. Have you tried ABC? I know I should be doing blah blah… There’s a lot of “shoulding” – and I see it stop people from doing anything at all.

But sometimes your biggest win isn’t doing more – it’s doing less, with intention. Cutting the fluff. Focusing on what actually works. Saying no to campaigns that sound exciting but don’t fit your goals. Choosing one or two platforms strategically and doing them really well, rather than half-committing to five.

You don’t have to master every element of marketing all at once. You just have to start with what fits you – your business, your season, your goals. Even the most well-meaning supporters don’t know your business like you do. No one does.

Which is why I’m keeping Rebel put, for now. In business, usually the goal is to grow out of the backyard. Our “big opportunity” actually felt like it would be a step backwards. Turns out, saying no is still moving forward.

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